HomeMy WebLinkAboutRESOLUTIONS - 05141996 - 96-219 IN THE BOARD OF SUPERVISORS
OF
CONTRA COSTA COUNTY, STATE OF CALIFORNIA
In the Matter of: )
Tobacco Free Youth)
96/219
WHEREAS tobacco kills more people each year than crack/cocaine, heroin, alcohol,
AIDS, suicide, homicide, fires and automobile accidents combined and;
WHEREAS the adult prevalence of smoking in Contra Costa County has declined
from 26% to 20% since 1988 and;
WHEREAS the rate of youth use of and illegal purchase of tobacco has not declined
and may be rising and;
WHEREAS the tobacco industries own documents indicate that their marketing
strategies are aimed at recruiting new, young smokers and;
WHEREAS the 1994 Surgeon General's Report and 92 research studies submitted
to the Board of Supervisors draw a clear link between tobacco advertising and young
people's use of tobacco and;
WHEREAS recent reports indicate tobacco advertising in Contra Costa County has
reached "near saturation level" and;
WHEREAS recent mapping efforts in Contra Costa County indicate that convenience
stores near schools are more likely to have exterior advertising of tobacco products,
point of purchase advertising at the eye level of children and self-service cigarette
displays near candy and other items most often purchased by children and;
WHEREAS buying surveys conducted in the County and elsewhere in the State and
Country indicate that young people have no trouble buying tobacco and;
WHEREAS all of the school districts in Contra Costa County have implemented
smoke-free policies and;
WHEREAS tobacco smoking among young people has been called a pediatric
epidemic and is a major public health crisis;
NOW THEREFORE BE IT RESOLVED that the Contra Costa County Board of
Supervisors declares tobacco free youth a major public health priority for Contra
Costa County and
BE IT FURTHER RESOLVED that the Board of Supervisors declares its intent to
develop and implement a comprehensive strategy to reduce the impact of tobacco
advertising and promotion on the youth of the County and reduce youth access to
tobacco during 1996.
PASSED and ADOPTED by the unanimous vote of the Board on the 14th day of
May, 1996.
1 hereby certify that the foregoing is a true and correct copy of a resolution entered
on the minutes of the Board of Supervisors on the date aforesaid.
Witness my hand and the seal of the Board of Supervisors
affixed this 14th day of May, 1996.
Phil Batchelor, Clerk of the Board of Supervisors and
Coun Administrator
By
ep Jerk
96/219