HomeMy WebLinkAboutMINUTES - 04032007 - C.14 TO: BOARD OF SUPERVISORS, AS GOVERNING -- _�•.,. Contra
BOARD OF THE FLOOD CONTROL&WATER
CONSERVATION DISTRICT
Costa
FROM: MAURICE M. SHIU, CHIEF ENGINEER County
DATE: April 3, 2007 Q ` J
SUBJECT: APPROVE contract amendment with ASTONE, Inc., to update the Scope of Work and increase the
payment limit by$186,000 to $476,000, Countywide. (Cities and County Stormwater Utility Fee
Assessment Funds) (All Districts) Project No. 7519 60617
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
RECOMMENDED ACTION:
APPROVE and AUTHORIZE the Chief Engineer Flood Control and Water Conservation District or designee,
on behalf of the Contra Costa Clean Water Program,to execute a contract amendment with ASTONE, Inc.
effective April 1, 2007 to increase the payment limit by $186,000.00 to a new payment limit of
$476,000.00, Countywide (Cities and County Stormwater Utility Fee Assessments) (All Districts) Project
No. 7519 6x7617
CONTINUED ON ATTACHMENT: ❑D SIGNA
RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDAT OF BOARD C EE
�o< APPROVE OTHER
SIGNATURE(S):
ACTION OF BO ON �Y// �.� QG*Wi APPROVED AS RECOMMENDED OTHER
VOTE OF SUPERVISORS: I HEREBY CERTIFY THAT THIS IS A TRUE AND CORRECT
COPY OF AN ACTION TAKEN AND ENTERED ON
UNANIMOUS(ABSENT ) MINUTES OF THE BOARD OF SUPERVISORS ON THE
AYES: NOES: DATE SHOWN.
ABSENT: ABSTAIN:
Contact:
c�
G:\NPDES\BO—Res—Contracts_Agtnt\Astone—Panagraph\06 07\Amend\3-19 BO.doc ATTESTED
JOHN CULLEN,CLERK OF THE BOARD OF
SUPERVISORS
cc:
BY: DEPUTY
SUBJECT: APPROVE contract amendment with ASTONE, Inc., to update the Scope of Work and increase
the payment limit by$186,000 to $476,000, Countywide. (Cities and County Stormwater
Utility Fee Assessment Funds) (All Districts) Project No. 7519 6x7617
DATE: April 3, 2007
PAGE: 2 of 2
FISCAL IMPACT:
The cost is estimated to be $186,000; and, shall be funded by stormwater utility fee assessments
collected by the cities and county, proportioned to their respective populations.
REASONS FOR RECOMMENDATION AND BACKGROUND:
The twenty-one (21) municipal agencies including Contra Costa County, its nineteen (19) incorporated
cities and the Contra Costa Flood Control District, constitute the Contra Costa Clean Water Program.
These agencies are regulated by the San Francisco Bay and Central Valley Water Quality Control Boards
for urban runoff through Joint Municipal National Pollutant Discharge Elimination System Permits.
One of the major permit requirements is the implementation of public education and industrial outreach
activities aimed at reversing negative practices that damage our environment. The Contra Costa Clean
Water Program has embarked on a "branding" campaign to familiarize residents and property owners
with the Program goals and objectives and to change adverse behaviors.
ASTONE, Inc is under contract with the Program to develop and place media messages which educate
and inform the public the Contra Costa Clean Water Program is a responsible government agency
working on behalf of the Cities and County to achieve enhancements to our environment. The requested
additional funding will enable the Program to reach a greater audience through the use of a multimedia
outreach effort. All twenty-one (21) co-permittees have approved the increased funding.
CONSEQUENCES OF NEGATIVE ACTION:
If the consulting services agreement with ASTONE is not approved, then the Program will not be able to
develop and place the media messages necessary to promote the Program.
CONSULTING SERVICES AGREEMENT Number
AMENDMENT AGREEMENT#1 Fund/Org# 7519
Account# 2310
1. Identification of Contract to be Amended. Other# 6x 7617
Vendor Number:11421
Consulting Services Agreement with ASTONE (formerly Panagraph, Inc.)
Effective Date: July 1, 2006 to June 30, 2007
Department: Contra Costa County Flood Control and Water Conservation District on
behalf of the Contra Costa Clean Water Program
Subject: Consultant Duties for the public education and industrial outreach activities
Project No. 7519 6x7617
Payment Limit (s): $476,000
2. Parties. The Contra Costa County Flood Control and Water Conservation District (County), and
the following named Consultant mutually agree and promise as follows:
Consultant Name: ASTONE
Capacity: Corporation
Address: 2300 Tulare Street, Suite 210
Fresno, CA 93721
3. Amendment Date. The effective date of this Contract Amendment/Extension Agreement is
March 06, 2007.
4. Amendment Specifications. The Contract identified above is hereby amended as follows:
I. Payment Limit
II. Scope of Work—see attached
6. Amendment Payment Limit. Increase the payment limit by $186,000 from $290,000 to
the new total payment limit of $476,000.
7. Signatures. These signatures attest the parties' agreement hereto:
COUNTY OF CONTRA COSTA, CALIFORNIA CONSULTANT
Public Agency Consultant Name
By (1) By 'P&44, WkIL AR
Mau Shiu (print name)
Public Works Director /
(Signature and business ca acity)
RECOM ENDED FOR APP V ,
By (2) By a � I S
nald P. Freit (print name)
Program Ma ger
Grp C�
ure and business c pacify)
Note to Contractor: For corporations(profit or nonprofit), the contract must be signed by2ioon11906
Signature A must be that of the president or vice
president and Signature B must be that of the secretary or assistant secretary(Civil Code and Corporations Code Section 313).
G:\GrpData\EngSvc\ENVIRO\Admin\CSA's\Forms\Amendment sheet-BOS.doc
FORM APPROVED
SILVANO B.MARCHESI,CQu y Counsel
By Deputy
A
Scope of Work
CONTRA COSTA CLEAN WATER PROGRAM
PUBLIC EDUCATION AND INDUSTRIAL OUTREACH
2006/07 FISCAL YEAR
Consultant will perform the following tasks for the 2006-07 Contra Costa Clean
Water Program Public Education and Industrial Outreach (Program) activities. These
communication materials, media and outreach activities are strategically aligned with
those developed in previous Program efforts to assure a cohesive outreach effort for the
Program.
Task 000. Creative Branding and Messaging $15,000
Create a"look and feel" for the Program that will be memorable to the target audience
and assist the Program in meeting its goals of attaining trustability and recognition.
Provide two alternative branding approaches for review and refinement by the Program
and its stakeholders. The creation of these two alternatives will help identify effective
images, themes and graphic style for use in the Program's communication materials.
Task 001. Bus Signs $25,194
Development, printing and placement of a bus sign campaign to help build awareness of
the Program. These signs will be placed on Tri-Delta Transit and County Connection.
Task 002. BART Platform Posters $13,089
BART offers various regional advertising opportunities in the BART stations. One of the
most effective advertising venues is called a Platform Poster(46"h x 60" w). Platform
Posters are located at both the track and mezzanine levels. The art from the Bus Signs
would be adjusted to the size of the BART placements. In order to reach BART
commuters in select Contra Costa County communities, three Platform Posters will be
placed at each BART system in Orinda, Lafayette, Del Norte, El Cerrito, Richmond and
Concord. Exact placement availability in March 2007 to be determined.
Task 003. Radio PSA Development $18,500
Development of three radio public service announcements that talk about the purpose of
the Program and why it is important to the community. Focus on healthy environment,
healthy people and healthy economy and discuss how the Program benefits the residents
and the nature/water that surrounds them. This PSA will help take away any ambiguity of
its partners (All the cities in Contra Costa, the Flood Control District, and the County).
* Pricing does not include Contra Costa sales tax 1
Task 004. Radio Placement $159,000
Conduct a media campaign utilizing radio stations. The purpose of the campaign is to
educate and reinforce the Program's branding messages of healthy environment,healthy
economy and healthy people. Provide media planning, placement and assessment
services. Analyze costs and audiences reached by specific programming, and negotiate
and implement contracts. Provide the Program with documentation of task progress for
approval.
Task 005. Corporate Branding Video $25,500
Develop a 3-4 minute video for presenting the Programs background, experience, mission
and benefits to use in presentations, training and mailings. This video will highlight how
the Program is an environmental steward and why the program is important to Contra
Costa County. This can be used for presentations, on the Program website and on local
cable access channels as public service.
Task 006. Website Update $7,500
Updating the look and feel of the website as well as including the branding messaging
and educational information will help complete the overall campaign. Where appropriate,
developed materials can be designed as flexible electronic template for multiple uses by
program participants and made available for easy access through the website.
Task 007. Program Newspaper Tabloid and/or Newsletter $95,500
Provide concise, consistent information about the Program and its benefits to the targeted
audience by producing a Program Newspaper Tabloid. Tabloid distribution will be done
through Contra Costa Times inserts. Additional copies can be used at events and for
placement with smaller local papers. Three tabloids will be developed and produced.
Topics include: healthy environment, healthy economy and healthy people (developed
and placed in that paper in that order). Paper stock is a 40# web press stock (slightly
heavier than newsprint)
Task 008. Contra Costa Times: Post-it Notes $17,510
Post-it Notes will be placed on the front page of the paper. The purpose is to draw
attention to the Program tabloid that will be inserted inside the paper. Having a note on
the front page will encourage readers to look for and read the insert. Approximately
155,000 post-it notes will be used for each insertion.
* Pricing does not include Contra Costa sales tax 2
Task 009. Media Evaluation Report $2,500
Prepare a detailed media reconciliation report outlining the goals and messages of the
campaign as well as defining the target audiences, reach, frequency, value added media
and total campaign sources and costs. This information will be provided as part of the
Program's Annual Report to the San Francisco Bay and Central Valley Regional Water
Quality Control Board.
Task 010. Project Management $58,000
Provide process management and coordination services to assure continuity of public
outreach messages among various forms of media and materials developed during the
contract year. Provide PEIO committee with monthly status reports on program
development activities and produce brief evaluation documents as needed to summarize
the development of program media and materials. Develop an Annual Report of activities
and deliverables. Provide print estimating, vendor management and quality control
services as required to assure consistent quality in the production of program materials.
Task 011. Public Opinion Survey $27,500
Implement a quantitatively reliable telephone survey within Contra Costa County that
measures public awareness of stormwater issues and pollutant-specific behaviors. The
current questionnaire will be reviewed and revised and be used as a baseline study in
order to receive information from residents that help guide the program for the next five
years. Assess the knowledge of the Program and its messages. The results gathered from
the public will measure and evaluate the public's awareness of stormwater quality
messages and pollution prevention behaviors with emphasis on information disseminated
through the Program's mixed media campaign.
Task 012. Contingency $2,207
Some costs may need to be determined at the time of development(such as final
competitive print bids) and contingency funds will be appropriated accordingly.
Estimated State and Local Sales Tax $9,000
CONTRACT TOTAL $476,000
* Pricing does not include Contra Costa sales tax 3
CALIFORNIA ALL-PURPOSE ACKNOWLEDGEMENT
State o OPTIONAL SECTION
County of CAPACITY CLAIMED BY SIGNER
Ona''-�c� —Olefore me, Though statute does not require the Notary to
DATE NAME,TITLE OF OFFICER E.G.,"JANE DOE,NOTARY PUBLIC' -+,,C, fill in the data below,doing so may prove
personally appeared a V li,) invaluable to persons relying on the document.
NAME(S)OF SIGNER(S) ❑ INDIVIDUAL
personally known to me.-OR-❑ proved to me on the basis of satisfactory evidence to ❑ CORPORATE OFFICERS)
be the person(s)whose name(s)is/are TITLE(S)
subscribed to the within instrument and
acknowledged to me that he/she/they ❑ PARTNER(S) ❑ LIMITED
executed the same in his/her/their ❑ GENERAL
SAMD ❑authorized capacity(ies),and that by ❑ ATTORNEY-IN-FACT
MODESTY M. his/her/their signature(s)on the TRUSTEE(S)
instrument the person(s)or the entity ❑ GUARDIAN/CONSERVATOR
CQMM. *169N CONSERVATOR
Notary Public•WifOrnig G upon behalf of which the person(s)acted, ❑ OTHER:
Fresno County 2 executed the instrument.
Comm.Exices .21 2010 � SIGNER IS REPRESENTING:
IT
vVqESS mV hand and offidal seal, (NAME OF PERSON(S)OR ENTITY(IES))
SIG TUR OF NOTARY
OPTIONAL SECTION
cik
THIS CERTIFICATE MUST BE ATTACHED Title or Type of Document [O�$hM�A
TO THE DOCUMENT AT RIGHT. Number of Pages LA
Though the data below is not required by law,it may prove valuable Date of Document rYt�%r\ � ~
to persons relying on the document and could prevent fraudulent Signer(s)Other Than Named Above
re-attachment of this form
INSTRUCTIONS TO NOTARY
The following information is provided in an effort to expedite processing of the documents.
Signatures required on documents must comply with the following to be acceptable to Contra Costa County.
I. FOR ALL SIGNATURES -The name and interest of the signer should be typed or printed BENEATH the signature. The
name must Be signed exactly as it is typed or printed. _
II. SIGNATURES FOR INDIVIDUALS-The name must be signed exactly as it is printed or typed. The signer's interest in
the property must be stated.
III. SIGNATURES FOR PARTNERSHIPS-Signing party must be either a general partner or be authorized in writing to have
the authority to sign for and bind the partnership.
IV. SIGNATURES FOR CORPORATIONS
Documents should be signed by two officers, one from each of the following two groups:
GROUP 1. ((a))The Chair of the Board
(b)The President
(c Any Vice-President
GROUP 2. jaThe Secretary
b An Assistant Secretary
c The Chief Financial Officer
The Assistant Treasurer
If signatures of officers from each of the above two groups do not appear on the instrument,a certified copy of a resolution of
the Board of Directors authorizing the person signing the Instrument to execute instruments of the type in question is required.
A currently valid power of attorney, notarized, will suffice.
Notarization of only one corporate signature or signatures from only one group, must contain the following phrase:
..and acknowledged to me that such corporation executed the within instrument pursuant to its by-laws or a resolution of its
Board of Directors."
Rev.August 1,2001