HomeMy WebLinkAboutMINUTES - 07112006 - C.111 SE Contra
TO: BOARD OF SUPERVISORS ��--'`'--��-o�'
FROM: SUPERVISOR,MARY PIEPHO o s Costa
DATE: JULY 11,2006i ------_ ko
pACOiy county
SUBJECT: Participation in the San Ramon Valley Street Smarts Program
p
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
RECOMMENDED ACTION:
AUTHORIZE expenditure of$10,000 for Fiscal Year 2005/2006,and$10,000 for Fiscal Year 2006/2007 from the
Dougherty Valley Enhancement Fund to add to contributions bythe City of San Ramon,the Town of Danville,and
the San Ramon Valley Unified School District to implement the"Street Smarts"traffic program.
AUTHORIZE the Director of the Public Works Department to execute a Memorandum of Understanding to
implement a cost-sharing agreement for$10,000 from the Dougherty Valley Enhancement Fund for Street Smarts
Program administrative services by the Town of Danville for Fiscal Year 2006/2007.
REASONS FOR RECOMMENDATIONS AND BACKGROUND:
The San Ramon Valley multi-agency education campaign is implemented through the collaborative effort of the
Street Smarts Advisory Committee ("Advisory Committee"), which meets periodically to implement program
components. During the program's first phase,the Advisory Committee successfully:
■ Launched the program at a media event
■ Developed and distributed bi-monthly"Traffic Safety Activity ee r two elementary age groups
(K-2 and 3-5)
CONTINUED ON ATTACHMENT: ❑ SIGNA
RECOMMENDATION OF COUNTY ADMINISTRATOR 4COMME N OF BOARD COMMITTEE
APPROVE OTHER
SIGNATURE(S):
ACTION OF BOARD ON APPROVED AS RECOMMENDED OTHER
VOTE O SUPERVISORS: I HEREBY CERTIFY THAT THIS IS A TRUE AND CORRECT
COPY OF .AN ACTION TAKEN AND ENTERED ON
UNANIMOUS(ABSENT V"W G-- ) MINUTES OF THE BOARD OF SUPERVISORS ON THE
AYES: NOES:
DATE SHOWN.
ABSENT: ABSTAIN:
P
Contact:
SK:tr
C:\DOCUME—I\jeneaUMALS—I\Temp\c.lotus.notes.data\Board Ordei 07-11- ATTESTED
06.doc JO UL ,CLERK OF THE BOARD OF
S ERVIS
cc: Lea Castleberry,Office of Supervisor Mary Piepho
Steve Kowalewski,Public Works
BY: 'DEPUTY
SUBJECT: Participation in the San Ramon Valley Street Smarts Program
DATE:
PAGE: 2 of 2
® Developed and distributed Street Smarts banners and,promotional materials
■ Developed and hosted an elementary Poster Contest
After the completion of a successful first year, the Advisory Committee has developed a Street Smarts Phase Il
Action Plan("Action Plan")which identifies the goals and strategic approaches for expanding the program into the
middle schools during the 2005-06 program year. In summary, the Action Plan outlines five objectives:
Objective I - Continue and Expand Elementary School',Efforts
Objective 2 - Launch Middle School Efforts
Objective 3 - Launch Community Awareness Campaign
Objective 4 - Develop a Sponsorship Strategy
Objective 5 - Implement Maintenance& Support Structure
Recognizing that a public education campaign takes time to grow, the Advisory Committee planned a phased
approach to the program's implementation:
Phase 1: Target elementary schools and general community 2004-05
Phase H: Continue Phase I efforts and expand into middle schools 2005-06
Phase III: Continue Phase I&11 efforts and expand into high schools 2006-07
FISCAL IMPACT:
To support the expanded Street Smarts Program efforts, a financial plan has',been developed for the 2005-06
program year. The financial plan identifies an estimated valley-wide program budget of approximately$65,650.
Consistent with the previous year,the program revenue sources are expected to be a combination of public($40,000)
and private ($25,650)contributions. In addition to $10,000 staff time for Fiscal Year 2006/2007, Contra Costa
County's share of the public agencies'contributions is$10,000 for the 2005-06 program year and$10,000 for the
2006-07 program year. Contra Costa County's total contribution for the program for Fiscal Years 2005/2006 and
2006/2007 is$30,000.
The combination ofpublic and private contributions will be sufficient to effectively operate a valley-wide program
that will target a population of over 60,000 people,as well as elementary and middle school-aged children.
Given this multi-organizational effort, which involves funding contributions from numerous sources, it was
recognized that a Program Treasurer was necessary to manage, and report on, the accounting of this valley-wide
effort. Currently,the City of San Ramon Finance staff serves as the program's Treasurer.
CONSEQUENCES OF.NEGATIVE ACTION:
Contra Costa County will no longer be a participant in the program.