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MINUTES - 05141996 - D13
7D. l3 TO: BOARD OF SUPERVISORS IOC-3 Contra INTERNAL OPERATIONS COMMITTEE FROM: May 6, 1996 s Costa REPORT ON AN AGREEMENT WITH THE BILLBOARD " .� amount DATE: ALCOHOL AND TOBACCO ADVERTISING ON BILLB EAR y SCHOOLS AND ON THE REQUEST TO FORM A TASK FORCE ON THE SUBJECT: IMPACT OF ALCOHOL AND TOBACCO ADVERTISING ON YOUNG PEOPLE SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION RECOMMENDATIONS: Recommendation regarding the agreement with the billboard companies: 1. DIRECT the Community Development Director and County Counsel to revise the attached draft agreement our Committee considered on May 6, 1996, as follows and return to the Board of Supervisors for final approval one agreement with Eller Media and another with Gannett Outdoor: Delete the four "whereas" statements on page 1. Revise the last sentence on page 1 to delete the words "NOW, THEREFORE, in consideration of the foregoing," so the sentence will now read: "The parties agree as follows:" Change all references to 2000 feet to instead read 1600 feet. Provide that there shall be a review by the Community Development Department of the affect of reducing the 2000 feet limit to 1600 feet at the end of two years and a report to the Board of Supervisors at that time. CONTINUED ON ATTACHMENT: n YES SIGNATURE: RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE APPROVE MOTHER SIGNATURE(S): Ifl-VAV M 0 1 ACTION OF BOARD ONAPPROVED AS RECOMMENDED X OTHER X May , The Board heard comments from the following speakers on the proposed agreement: Regina Penna —2001 Addison Street, Ste.. 200, Berkeley, CA, "Women and Girls Against Tobacco,"; Tiffany Brittman, 3627 Corte Segundo, Concord, CA; Delene Bliss ,- 2121 N. California Blvd. , #220, .Walnut Creek, CA, American Cancer Society; Galen Ellis" -597 Center Ave.,, 0325, Martinez, CA, Contra Costa County Tobacco Prevention Project; All person desiring to speak having been heard, IT IS BY THE BOARD ORDERED the above Recommendations are APPROVED; and the public service signs issue is REFERRED to the Internal Operations Committee for further study and report. VOTE OF SUPERVISORS I HEREBY CERTIFY THAT THIS IS A TRUE X UNANIMOUS(ABSENT ) AND CORRECT COPY OF AN ACTION TAKEN AYES: NOES: AND ENTERED ON THE MINUTES OF THE BOARD ABSENT: ABSTAIN: OF SUPERVISORS ON THE DATE SHOWN. ATTESTED May 14, 1996 Contact: County Administrator PHIL BATCHELOR,CLERK OF THE BOARD OF cc: Health Services Director SUPERVISORS AND COUNTY ADMINISTRATOR Community Development Director I _t County,Counsel BY ,DEPUTY D . %3 IOC-3 Add language to the second paragraph of Section 4 on page 5 to provide that in judging the adequacy of alternative sites for the nine remaining billboards in question (seven of which with 11 sign faces and a total of 3300 square feet belong to Eller Media), the Community Development Department staff has discretion to consider the number of billboards,the number of advertising faces, the square footage of the billboards and the average daily traffic volumes of the existing billboards and their locations and the proposed replacement billboards and sites. The intent is that there be a rough equivalency between the current billboards and their locations and the proposed billboards and their locations, taking into consideration all of the above factors. Delete all references to public service signs from the agreement. 2. DIRECT the Community Development Director and County Counsel to consider in drafting the agreement with Gannett Outdoor the attached comments contained in a letter dated May 8, 1996 from Ronald W. Beals, Vice President & Legal Counsel to Assistant County Administrator Claude Van Marter. Recommendations regarding the tobacco portion of the proposed task force on the impact of alcohol and tobacco advertising on young people: 3. To avoid duplication and the use of additional resources, DESIGNATE the Tobacco Prevention Coalition as the Board of Supervisors' representative with responsibility for developing policy recommendations about this issue, following the same process used successfully to develop clean indoor air ordinances in the County. The American Cancer Society, Contra Costa Chapter, has volunteered to assume a leadership role in moving this project forward. 4. Using the clean indoor air ordinances as a model, REQUEST the Tobacco Prevention Coalition, with the American Cancer Society, the American Lung Association and the Smoking Education Coalition, to work with the City- County Relations Committee and other appropriate organizations to draft a model ordinance that will reduce the impact of tobacco advertising, marketing and promotion and reduce youth access resulting in illegal sales of tobacco to minors. Efforts already underway in other areas of California could also be used as examples. It is the intent of the Board of Supervisors, however, that this model ordinance not encroach on any area covered in the agreement with the billboard companies referenced in Recommendation # 1 above. 5. DIRECT the Tobacco Prevention Project, as resources permit, to provide technical assistance to the Board of Supervisors and cities as they consider adopting the model ordinance. 6. REQUEST the Tobacco Prevention Coalition to invite local merchants to participate in the drafting of the model ordinance, thereby insuring the involvement of local tobacco merchants. 7. DIRECT the Tobacco Prevention Coalition to work with the Partnership Forum to address alcohol issues to insure coordination where appropriate. - 2 - IOC-3 8. REQUEST the Tobacco Prevention Coalition to submit a first draft of a tobacco free youth ordinance to the Board of Supervisors during October, 1996. 9. APPROVE the attached Resolution declaring the reduction of youth use of tobacco and proliferation of tobacco advertising in Contra Costa County a priority public health issue. Recommendations regarding the alcohol portion of the proposed task force on the impact of alcohol and tobacco advertising on young people: 10. AGREE to use the already established network of local and regional groups involved in substance abuse prevention to make recommendations regarding alcohol problems and solutions, rather than establishing a new task force to address these problems as they affect youth. 11. AUTHORIZE the Health Services Director or his designee to invite a representative from the Tobacco Prevention Coalition to join the Partnership Forum. 12. REQUEST the Community Substance Abuse Services Director and his staff to continue to disseminate information and provide technical assistance to the local and regional substance abuse prevention groups, the Substance Abuse Advisory Board, the Partnership Forum, the Partnership Initiatives and specifically to maintain the communications link between these groups and the Board of Supervisors. 13. REMOVE this item as a referral to the Internal Operations Committee. BACKGROUND: On December 12, 1995, the Board of Supervisors approved a report from the 1995 Internal Operations Committee which provided direction to staff to prepare a voluntary agreement between the County and the billboard companies which contained specific elements. In addition, we asked the staff from the Health Services Department to meet with a variety of groups to discuss the request of Women and Girls Against Tobacco that the Board establish a Task Force to address the effect of advertising on young people. On May 6, 1996, our Committee received and review in some detail the attached reports, one from the Community Development Department on the proposed agreement with the billboard companies and the other on reports from the Health Services Department on how we might best respond to the request from Women and Girls Against Tobacco. On the proposed agreement, we had an extensive discussion of the four "whereas" statements. The Health Services Department proposed some wording changes which we were advised would be unconstitutional. The County Counsel's Office noted that the "whereas" statements had no legal significance and could just as easily be eliminated from the agreement. We agreed to eliminate them in their entirety. In an effort to resolve the issue of the one billboard on 1-680 near the Pacheco offramp which is within 2000 feet of the Las Juntas school, although on the opposite side of the freeway, Supervisor Rogers indicated that he preferred to maintain the - 3 - . b • D IOC-3 2000 feet limit and opposed exempting this one billboard from the rules. Once exceptions are made, it is possible to find an excuse to exempt any of the billboards. Rather than make an exception, Supervisor Rogers agreed to reduce the limit to 1600 feet, which will eliminate this one billboard from further consideration without affecting any of the other identified billboards. He asked, as a condition, of his agreeing to reduce the limit, that a study be conducted at the end of two years to determine the impact of this reduced limit on the proximity of billboards to schools. A problem came up in terms of how to measure whether the replacement sites are roughly equivalent to the sites from which the billboards are being voluntarily removed by the billboard companies. It is not our intent to provide an alternative location to the billboard companies which substantially increases the number of people who will pass the billboards. The sheer number of billboards and the number of advertising faces are important considerations, but are not the only criteria that have to be taken into consideration. We looked at traffic counts as a factor. The billboard companies indicated that they intend to reduce the number of billboards and the number of advertising faces and in exchange would like to look for locations which have greater traffic counts than do the locations of the present billboards. After considerable discussion, our Committee is willing to authorize Community Development Department staff to consider all of these factors in determining whether there is rough equivalence between the current and future locations. For example, if the billboard companies want to reduce the number of billboards and billboard faces and locate the reduced number of billboards at sites that have increased traffic counts, we have no objections as long as the final result is roughly equivalent. In terms of the request from Women and Girls Against Tobacco, the reports from the tobacco staff and community substance abuse staff and their recommendations appear acceptable to all parties. We will designate the Tobacco Prevention Coalition as our representative in terms of developing policy positions in the area of youth tobacco use. Likewise, we will use the existing Partnership Forum from the Community Substance Abuse Program to perform much the same function in terms of substance abuse issues involving young people. The recommendations made above are the result in a great deal of hard work on the part of staff and reflect the cooperation and goodwill of those from the billboard, alcoholic beverage and tobacco industries with whom we and staff have been working. We believe that we have successfully brought this matter to a satisfactory resolution. We are asking Community Development and the County Counsel's Office to redraft the agreement along the lines indicated above, circulate it to all parties and then return the final version to the Board of Supervisors for approval. - 4 - IN THE BOARD OF SUPERVISORS OF CONTRA COSTA COUNTY, STATE OF CALIFORNIA In the Matter of: ) Tobacco Free Youth) 96/219 WHEREAS tobacco kills more people each year than crack/cocaine, heroin, alcohol, AIDS, suicide, homicide, fires and automobile accidents combined and; WHEREAS the adult prevalence of smoking in Contra Costa County has declined from 26% to 20% since 1988 and; WHEREAS the rate of youth use of and illegal purchase of tobacco has not declined and may be rising and; WHEREAS the tobacco industries own documents indicate that their marketing strategies are aimed at recruiting new, young smokers and; WHEREAS the 1994 Surgeon General's Report and 92 research studies submitted to the Board of Supervisors draw a clear link between tobacco advertising and young people's use of tobacco and; WHEREAS recent reports indicate tobacco advertising in Contra.Costa County has reached "near saturation level" and; WHEREAS recent mapping efforts in Contra Costa County indicate that convenience stores near schools are more likely to have exterior advertising of tobacco products, point of purchase advertising at the eye level of children and self-service cigarette displays near candy and other items most often purchased by children and; WHEREAS buying surveys conducted in the County and elsewhere in the State and Country indicate that young people have no trouble buying tobacco and; WHEREAS all of the school districts in Contra Costa County have implemented smoke-free policies and; WHEREAS tobacco smoking among young people has been called a pediatric epidemic and is a major public health crisis; NOW THEREFORE BE IT RESOLVED that the Contra Costa County Board of Supervisors declares tobacco free youth a major public health priority for Contra Costa County and BE IT FURTHER RESOLVED that the Board of Supervisors declares its intent to develop and implement a comprehensive strategy to reduce the impact of tobacco advertising and promotion on the youth of the County and reduce youth access to tobacco during 1996. PASSED and ADOPTED by the unanimous vote of the Board on the 14th day of May, 1996. 1 hereby certify that the foregoing is a true and correct copy of a resolution entered on the minutes of the Board of Supervisors on the date aforesaid. Witness my hand and the seal of the Board of Supervisors affixed this 14th day of May, 1996. Phil Batchelor, Clerk of the Board of Supervisors and County Administrator ByDA�A14A&t ep lerk 96/219 MAV— 0-13G WED F . 0 1 Paz,-if Z F-IZxNate 71671Dq WS T_;aIZo Goeffq)l G"Eff ounxm May 8, 1996 Claude L. Van darter Assistant County Administrator county Administrator's Office County Administration Building 11th Floor 651 Pine Street Xartinez, CA 94553 RIE: Billboard issue draft commo,?nts Dear Mr. Van Harter: This letter is Gannett Outdoor's response to your memo YOU faxed to Steve Shinn tit Gannett Outdoor on May 7, 1996, asking for comments to the draft your office proposes presenting to the full Board of Supervisors on May 14, 1996. T#e would propose some slight modifications to reflect the possibility of other signs being relocated. We've also included some draft language on the —adequacy of alternative sites" issue which was addressed in the draft without specific language �being provided. Language t9 211p A .�t__ - r displays.? Section 2- (a) Aggregate Sign Area; "'Aggregate Sign Area— shall mean the sum of all involved sigh face areas offered for relocation, expressed in square feet, owned by Company within the unincorporated area of County. Section 2. (e) Priority Signs; "Priority Signs" means those off-site advertising signs located within 1600 feet of a school as designated as such signs on 2Xhibit A, attached herleto and incorporated by reference herein as part of this agreement. Section 3. (add at end of pwiragraph) No off-site advertising sign. skull be accepted for relocation or granted relocation credits until all priority signs are relocated. Section4. (add at end of second paragraph, p. 5) In approving a site for relocation, the Community Development Staff shall, consider the number of billboard structures to be removed, the number of advertising faces beinq removed, the total square C) GANNETT OUTDOOR- LEGAL COUNSEL:$OFFICE 13if TERMINAL STREET,WEST SACRWENTO.CA%01('416)372•11257, FAX(916)372-8641 MAY- a-9e WIHI] 1:2 : 14 GANNETT SAC . P 02 Claude L. van Marter May 8 , 1996, p. 2 footage of the faces being .removed, the availability (if any) of alternativ8 site, and the average daily traffic count for the existing sites and the proposed, replacement sites, We believe these suggestions are consistent with the desires of the 10 Committee, and Will establish a mechanism to handle any sign problem in the future (e. g. , road widenings, new school development, etc. ) - Thank you for your cooperation. Please call Steve Shinn (510-559- 1120) directly if you have any questions over the substance of these suggestions, or this office if you have Vlore technical concerns on the particular wording. Ver Y`tX yotir , on Id W- Be Vice President/Legal Counsel RWB:st cc. Steve Shinn Tent Powers, Esq. Sent Via Pax (510-646-4098, 1.)/8/96, 1 p. m. ) ID . 1 CONTRA COSTA COUNTY COMMUNITY DEVELOPMENT DEPARTMENT TO: nternal OplIerrati s Committee DATE: February 26, 1996 FROM: Dennis Barry, AICP Deputy Director SUBJECT: Tobacco and Alcohol Advertising on Billboards On January 18, 1996,the Community Development Department and County Counsel provided Gannett Outdoor and Eller Media ("Companies")with the proposed agreement for relocating billboards within 2000 feet of a school that advertise alcoholic beverages and tobacco products. The Companies provided comments to staff, revisions were made and the agreements were forwarded to the Billboard Companies for review on February 15, 1996 (see Exhibit A). Comments were received from the Billboard Companies and are attached as Exhibit B for the Committee's consideration. The Companies have proposed two versions for modifying"Section 7. Public Service Signs." The Companies are requesting inclusion of language that would identify parameters for the amount of time that a Public Service Signs could be considered for commercial use and public service messages. The Companies prefer the version which is underlined. In staff's opinion, both versions reduce the authority the County would have in regulating the use of the sign.No other comments were received on the proposed agreements. The one agreement as proposed is written solely for Gannett Outdoor. Upon acceptance by the Board of Supervisors, an identical agreement will be drafted for Eller Media. Exhibit C to this packet is research pertaining to the I-680 billboard which is being considered for exclusion in the relocation agreement. Staff has previously reported that there is at least justification based on the physical remoteness from the school and potential traffic to the school to consider exempting this billboard from the relocation agreement. Eller Media has recently submitted sign locations for review by the Community Development Department. The Community Development Department has provided comments on those locations to the Eller Media. Staff recommends that the Internal Operations Committee, recommend that Board of Supervisors enter into the agreements as recommended by Staff, without modification. cc: Board of Supervisors Clerk of the Board County Administrator Community Development Director County Counsel Better Government File ZT 950007 DB\DJC:djc j:/groups/debbie/bill.io2 Exhibit A DRAFT AGREEMENT This Agreement is between the COUNTY OF CONTRA COSTA, a political subdivision of the State of California, hereinafter referred to as " County" and GANNETT OUTDOOR, hereinafter referred to as " Company" . 1 . Whereas, some studies indicate that minors may be affected by tobacco and alcohol advertising on billboards and thereby induced to purchase and use illegally those products; 2 . Whereas, the County desires to remove billboards which may induce minors to use such products illegally; 3 . Whereas, it has been proposed that capping the number of and relocating billboards which advertise tobacco products and alcoholic beverages within 2, 000 feet of schools to locations outside such a radius acceptable to the County may assist in decreasing minors ' exposure to such advertising; 4 . Whereas, the Contra Costa County Board of Supervisors determines that the health, safety, and general welfare of the minors of the County may be protected by the Company's voluntary removal of billboards within 2, 000 feet of schools; NOW, THEREFORE, in consideration of the foregoing, the parties agree as follows : 1 DRAFT Section 1 . EFFECTIVE DATE (a) Effective Date. This Agreement shall become effective upon the date it is signed by all the parties . Section 2 . DEFINITIONS (a ) Aggregate Sian Area: " Aggregate Sign Area" shall mean the sum of all involved sign face areas , expressed in square feet, owned by Company within the unincorporated area of the County and only those located within 2, 000 feet of a school as enumerated in Exhibit A, attached hereto and incorporated by reference herein as part of this agreement. (b) Face Area and Aggregate Face Area: " Face Area" shall mean the area of each individual sign surface upon, against, or through which the message is displaced or illustrated. The area of a sign surface composed of characters, illustrations or words attached directly to a wall or vertical surface of a building or structure shall be the area of the smallest rectangle which can enclose such characters, illustrations or words . The face area of an off-site advertising sign shall be the area of the smallest rectangle which can enclose characters, illustrations or words . The face area of an off-site advertising sign shall be the area of the rectangular board on which non-accessory advertising copy is placed excluding any flyer. A flyer may be of any shape or 2 ®RAFT proportion, but the product of the overall vertical dimension and the overall horizontal dimension shall not exceed one-quarter of the area of the sign to which it is a flyer. "Aggregate face area" is the sum of the face areas of a multiple- faced, off-site advertising sign. (c) Flyer: " Flyer" means an addition, cut-out, extension or embellishment to an outdoor advertising structure beyond the limits of its ordinary dimension and as more particularly defined in Contra Costa County Ordinance Code § 88-6 . 406 . (d) Off-Site Advertising Sign. " Off-site advertising sign" also " sign" as used herein, shall mean a sign constructed. (e) Priority Signs: " Priority Signs" means those off-site advertising signs designated as such signs in Exhibit A. ( f ) Relocation: "Relocation" shall mean the removal and subsequent reconstruction and installation at a new location of an off-site advertising sign in accordance with Contra Costa County Ordinance Code, Title 8 . (g) Relocation. Credit: "Relocation Credit" shall mean the transfer of development rights expressed in square feet of face area, of an off-site advertising sign removed under the terms of 3 DRAFT this Agreement and the crediting of the face area of such sign to an alternate location acceptable to the County. (h) School : "School" shall mean a public or private elementary or secondary institution for grades K-12 . (i ) Sign: " Sign" shall mean a writing, pictorial representation, symbol, registered trademark, flag, banner, or pennant, or other device or figure of similar character used to identify, announce, direct attention, advertise or communicate, installed on or outside a building or on an exterior window of a building; and structural supports for any of the foregoing.. Any word or phrase not defined above shall be construed in accordance with the provisions of Chapter 88-6 of the Contra Costa County Ordinance Code in force on the execution of this agreement . Section 3 . REMOVAL OF PRIORITY SIGNS Within thirty ( 30 ) days following execution of this Agreement, Company shall submit at least one ( 1 ) application for a land use permit of a priority sign relocation. Thereafter, all remaining land use permits shall be applied for by the Company in a timely manner so that all priority signs owned by Company as of that date shall be removed within eighteen ( 18 ) months following 4 DRAFT issuance of the first land use permit approved by the County, except as provided in Section 12 . Prior to the relocation of any off-site advertising sign under the terms of this Agreement, and following final approval of land use permits , each priority sign shall be abated, dismantled and removed. Section 4 . RELOCATION OF PRIORITY SIGNS A priority sign .may be relocated and installed at a new site provided that the Company first receives Land Use Permit approval in accordance with Section 26-2 . 2008 of the Contra Costa County Code. Notwithstanding any of the foregoing, no relocated sign shall be located within 2, 000 feet of a school . Company shall ensure that the relocated signs which advertised tobacco products and alcoholic beverages are not located as to increase exposure to children at locations other than schools . When submitting an application for a land use permit, Company shall use its best efforts to identify all parks, child care facilities and locations with substantial concentration of children within 2,000 feet of the relocated sign. Company acknowledges that relocated signs may be allowed . only in NB (Neighborhood Business) , RB (Retail Business ) , U (Unrestricted) , LI (Light Industrial) , HI (Heavy Industrial ) , and 5 ?RAFT C (Commercial ) districts, and must comply with the General Plan and the zoning ordinance in effect at the time zoning Land Use Permit approval is granted. Company acknowledges it has no vested right to erect advertising signs listed in Exhibit A in new locations . Section 5 . RELOCATION CREDITS In lieu of relocation of any sign, Company may elect to remove such sign and therefor obtain relocation credits . Relocation credits shall be one ( 1 ) square foot of face area for each square foot of face area in each sign removed. Company may use relocation credits to increase the height or size of an advertising sign or signs beyond the limits of those signs currently existing within the unincorporated County and as specified by the approved land use permit for said sign. Relocation credits may be reserved for the term of this Agreement. Section 6 . LIMIT ON RELOCATION CREDITS Whenever a sign is relocated, the face area of such sign may be increased by one ( 1 ) square foot for each square foot of relocation credit available to Company, to the maximum size and height limitations allowed by the specific approved land use permit for such sign and as allowed in the specific zoning 6 DRAFT T). district . Relocation credits used by Company shall be deducted from the total relocation credits available to Company. Relocation credits, Aggregate Sign Area, and all other calculations of sign area and height shall be recorded by the Community Development Department. Section 7 . NON-WAIVER OF ENFORCEMENT RIGHTS The County does not, nor shall this Agreement be constructed to, waive any of its rights to enforce all building, zoning, health and safety regulations of the Contra Costa County Ordinance Code and all other provisions of the Contra Costa County Ordinance Code, including, but not limited to, Chapter 88-6, Outdoor Advertising. Section 8 . ASSIGNMENT This agreement binds the heirs, successors, assigns and representatives of the Company, but it cannot assign it in whole or in part, without the prior written consent of the County. Section 9 . AMENDMENTS This Agreement is not subject to modification or amendment except by a writing executed by Company and County, which writing shall expressly state that it is intended by the parties to amend 7 ®RAFT the terms and conditions of this Agreement. Section 10 . HOLD HARMLESS AND INDEMNITY (a) Company_ shall defend, save and hold harmless County and its officers and employees from any and all claims, costs and liability for any damages, injury or death arising directly or indirectly from or connected with the subject matter of this agreement, due to or claimed or alleged to be due to negligent or wrongful acts of Company or any person under its control, save and except claims or litigation arising through the sole negligence or sole willful misconduct of County, and will make good to and reimburse County for any expenditures, including reasonable attorneys fees, County may make by reason of such matters and, if requested by County, will defend any such suits at the sole cost and expense of Company. Section 11 . SEVERABILITY If any provision, or part thereof, of this agreement is held invalid for any reason by a court of competent jurisdiction, that holding shall not affect the validity of the remaining provisions of this agreement. 8 DJ DRAFT Section 12 . PUBLIC SERVICE SIGNS The County, through its Board of Supervisors , may designate one or more of the priority signs for public service use, as determined by County, for a substantial portion of the year. As to any such sign so designated, it need not be removed and relocated and is eligible for relocation credits . As for the remainder of the year, the Company and the County shall agree, in writing, not less than thirty days before the non-public service use, that such use is consistent with the public health and safety standards of the County. COUNTY OF CONTRA COSTA GANNETT OUTDOOR CO. By: By: Approved as to form: Victor J. Westman County Counsel DJS:gnc LT1(Agre=t1.DJS 9 FIE:B-FER 15 '95 11 3'3 141-4ETT SAC, P 21--o 2: D- 43 Exhibit B section 7. The County, through its 1luard of supervisors, may designate one or more of the priority signs for public service use, as determined by the County, for a substantial portion of the year. Xn lieu of- actually removing such u designated priority sign, the sign will be used for public service messages as approved by the county during those months where it is not used for commercial purposes. The Sign owner will be entitled to use the sign for commercial purposes for an adequate number of months to cover the sign's lease rent, maintenance, repair, insurance, illumination, and other costs generally required to maintain an outdoor advertising structure. This provisiori is totally permissive; the County has sole . discretion to simply require the removal of the sign if the 'sign cannot be economically used for public services messages for a substantial portion of the year. If any Itpriority sign is converted to a public service sign, the 'company will receive the same amount of relocation credits as if the sign had been totally removed.. Ci C7 a% T -n = C7 N EJ =, c o CD --4 1 "' • ��� ' ^" ' :.6C- ' ,14HETT SAC_ FE 1 5 'Sh 11 . 3 GIaPU 1F. AJTtr i!)F. F.i:.-e a 0 Section 7. F'U.Q�::f;<`..;if RV:1.QL _•`,.�:QN, ' The County, through its Board of Supervisors, may designate one or more of the priority signs for public service use, as determined by the County, for a substantial portion of the year. ' In lieu of actuality re-moving such a designated priority sign, the sign will be used for public service messages as approved by the county during those months where it is not used for com,nercial purposes. The Sign owner will be entitled to use the sign for commercial purposes for an adequate number of months to cover the sign's lease rent, maintenance, repair, insurance, illumination, and other costs generally required to maintain an outdoor advertising structure. This provision is totally permissive; the County has sole discretion to simply require the removal of the sign if the sign Cannot be economically used for public services messages for a substantial portion of the year or if the Waunty in its sole discretionconcludes the commercial_ Messages are contrar to the intent of this provision. If any priority sign is converted Eo a public service sign, the company will receive the same amount of relocation credits as if the sign had been totally removed. cl CN Cn =r -� M 7 t M N '7 — � y 7 N c r Q --1 Exhibit C PACKET CONTENTS • Photograph of 360° view from Las Juntas Elementary School • Thomas Bros. map showing I-680 billboard location in proximity to Las Juntas • Photograph of I-680 billboard rn � —� W W ...1 C �,�i (_� t ` �.. '� 3; ' . - . .. `fin_ :� rs; _. i �. ��� i f �..�J �Y, r..�..,. l ++"iw ` '.\. af. 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O`�d°o �n I p. /1 S�_ m �i 1�8WdHlb Q c� Z � `r> oo •l• v, p` q. '� � o bang' �, u: 15H1D11a o►1M, ^y �Ls U. 3-9I cl 1110 3 c 008£ CW CocI nyl OWV ex Q/yolv�. t�r� Tsar• ..... .•ru-.._....._ �. P .._.....- 1. k.. ';` .,4�i- ... v t t Wi-R mi f CD � 5 ,y 3 V � as o° C!3 53 CD O N rS C 1 COn�rRq COSTA N p w 0 z > � rn N so-ANO�hiY m -a A b A r p �'OflT OF CkICtGC�N�, b�. v N;. t0 r Contra Costa County The Board of Supervisors HEALTH SERVICES DEPARTMENT OFFICE OF THE DIRECTOR Jim Rogers, 1st District Jeff Smith,2nd District William B.Walker, M.D. Gayle Bishop,3rd District Director& Health officer Mark DeSaulnier,4th District �1 Tom Torlakson,5th District ,I20 Alien Street Martinez . , California 94553-3191 .¢� ± (510).370-5003 County Administrator �: -. .; 510 FAX ;'...ria ..-..,. ( )370-5099 Phil Batchelor County Administrator DATE: February 23, 1996 TO: Internal Operations Committee (Supervisor Gayle Bishop & Supervisor Jim Rogers) FROM: William Walker, M.D. ^40 Health Services Director SUBJECT: Task Force to Address the Impact of Alcohol and Tobacco on Youth As directed by the Internal Operations Committee (Supervisors Rogers, and DeSaulnier) at its last meeting on December 14, 1995, we have met with various local organizations to address the questions raised by the Internal Operations Committee: • How can the County best and most appropriately form an advisory group which meets the objectives outlined by Women and Girls Against Tobacco (WAGAT) in a recommendation to the Internal Operations Committee? • Can the Substance Abuse Advisory Board or a subcommittee of the SAAB serve the purposes proposed by WAGAT? • What should the purpose and scope of work for such an advisory body be? • What should the composition of such an advisory body be? At an internal meeting of my staff, it was determined that alcohol and tobacco should be addressed separately, since the issues, legal precedents and policy options differ significantly. The enclosed memoranda from staff outline specific recommendations for dealing with each of the two areas. In short, after preliminary meetings, the Substance Abuse Division is recommending that the local substance abuse prevention groups and their countywide alliance, the Partnership Forum, assume responsibility for moving forward with policy Merrithew Memorial Hospital&Health Centers - Public Health • Mental Health • substance Alma • Environmental Health Contra Costa Health Pian • Emergency Medical Servioas - Home Health Agency • Genatnos A-US (1196) i� Internal Operations Committee February 23, 1996 Page 2 recommendations to the Board of Supervisors. The Tobacco Prevention Project, after meeting with appropriate community members, is recommending that its Tobacco Prevention Coalition, working in conjunction with the American Cancer Society, develop a model ordinance to address tobacco advertising, promotion and youth access issues. We look forward to discussing these proposals with the IO committee and moving forward with some proactive efforts to protect the youth of this county from the impact of tobacco and alcohol. Enclosures TOBACCO PREVENTION PROJECT c CONTRA COSTA COUNTY HEALTH SERVICES DEPARTMENT WWM WA ,Rs A� To: William Walker, M.D. .Director, HSD From: Julie Freestone Acting Program Coordinator Subject: Recommendations Regarding a Community Plan to Protect Youth from the Impact of Tobacco Date: February 14, 1996 Dadand Several months ago, a number of community organizations, including Women and Girls Against Tobacco, Americans for Nonsmokers Rights and the American Cancer Society, as well as others, submitted a request to the Board of Supervisors that they consider creating a Task Force to explore ways in which the youth of Contra Costa County could be protected against the impact of tobacco. The group was disturbed that a proposed Board ordinance to ban billboards within 2000 feet of schools in the unincorporated areas of the county was to become a voluntary agreement. They also felt much more had to be done to address the continued failure to reduce the smoking prevalence among young people. The Internal Operations Committee requested that the Health Service Department convene a number of interested organizations to discuss whether a new Task Force indeed was needed, or whether an existing body could assume responsibility for the project. The Tobacco Prevention Project, working with Women and Girls Against Tobacco, the American Cancer Society and the County Office of Education, convened a meeting to address the questions posed by the IO committee. The proposal developed as a result of that meeting and described here was distributed to more than a dozen community organizations, including the American Lugg Association, the Contra Costa PTA, the Center for Human Development, Smoke Free USA, the cities of Richmond and Pleasant Hill, the Contra Costa Child Care Council and a former local tobacco retailer. It is worthwhile to note that surveys conducted across this country and in California indicate that parents and others favor restricting youth access and reducing the proliferation of advertising and promotion that encourages young people to use tobacco. Since the Food and Drug Administration announced its pioneering regulations aimed at reducing youth access and advertising, hundreds of organizations, including a Task Force of Attorneys General from cozens of states have declared their support increased restrictions. 597 Center Avenue,Suite 325 ♦ Martinez,CA 94553 ♦ (510)313-6522 ♦ FAX: (510)313-6219 The Problem Since the defeat of the Philip Morris sponsored voter initiative Proposition 188 in November 1994, the tobacco industry has increased their political spending at the federal and state levels to subvert tobacco control activities. That increased spending was coupled with the illegal diversion by the California State Legislature of million of dollars of tobacco prevention and education funds, resulting in 1995-96 in a nearly 50% decrease in funding to the County's Tobacco Prevention Project. The publication of tobacco industry memoranda prove that the tobacco industry has conducted repeated marketing research efforts involving youth. Their own data demonstrates that by age 16 and 17, many children who began smoking or chewing at ages 12-14 want to quit, but cannot. The tobacco industry has developed marketing and promotion strategies and products that specifically target children and which encourage minors to illegally purchase tobacco products. The 1994 Surgeon General's Report concluded that cigarette advertising appears to increase young people's risk of smoking. Ninety-two research studies submitted to the Board of Supervisors confirm the link between advertising and the use of tobacco by minors. A statewide advertising mapping effort called Operation Storefront, involving dozens of Contra Costa youth and adults, revealed that convenience stores near schools are more likely to have exterior advertising of tobacco products, point of purchase advertising at the eye level of children and self-service cigarette displays near candy and other items most often purchased by children`. A number of cities in the Bay area have banned self-service tobacco displays and taken other steps to reduce access and the impact of advertising on youth. Buying surveys conducted in the County and elsewhere in the state and country indicate that young people have no trouble buying tobacco. As a result of those buying surveys which showed youth could successfully purchase tobacco in vending machines 100% of the time, 15 cities and the county outlawed vending machine sales except in bars. A similar state law has just been implemented. This county has been remarkably successful in enacting local ordinances to protect all residents from the impact of secondhand smoke. All of the school districts in the county have implemented policies banning smoking on school grounds and in school.vehicles. The smoking prevalence among adults in this county has decreased from 26% before Proposition 99 was approved to 20.6%. But while adult use has declined significantly, youth use of tobacco is increasing both in Contra Costa County and elsewhere. Each day in this gauntry, 3,000 new young smokers begin using tobacco. The tobacco industry needs to replace the two million people who quit or die each year with new consumers, but adults rarely become new smokers. In fact, 90% of all smokers began using tobacco before age 19 and most began by age 14. The continuing and, some say, increasing, use of tobacco by young people has been .called a "pediatric epidemic." It is surely a public health crisis. If the tobacco industry is mxxessful at recruiting new smokers, there will soon be a new generation of adult smokers. Already, tobacco kills more Americans each year than cocaine, heroin, alcohol, suicide, homicide, AIDS, fires and automobile accidents combined. And nearly all of those deaths are 100% preventible. The community groups that addressed this issue are alarmed about the impact of tobacco on' the youth of this county. They are pleased the Board of Supervisors has requested recommendations on how to proceed with a strategy to address these pressing problems. Recommendations to the Internal Operations Committce 1. To avoid duplication and the use of additional resources, assign the responsibility for developing policy recommendations about this issue to the Tobacco Prevention Coalition, following the same process used successfully to develop clean indoor air ordinances in the county. The American Cancer Society, Contra Costa Chapter, has volunteered to assume a leadership role in moving this project forward. 2. Using the clean indoor air ordinances as a model, request the Tobacco Prevention Coalition, with the American Cancer Society, the American Lung Association and the Smoking Education Coalition, work with the City County Relations committee and other appropriate organizations, to draft a model ordinance that will reduce the impact of tobacco advertising, marketing and promotion and reduce youth access resulting in illegal sales of tobacco to minors. Efforts already underway in other areas .of California could also be used as examples. 3. Direct the Tobacco Prevention Project, as resources permit, to provide technical assistance to the Board of Supervisors and cities as they consider adopting the model ordinance. 4. Insure involvement of local tobacco merchants by requesting the Tobacco Prevention Coalition to invite local merchants to participate in the drafting of the model ordinance. S. Direct the Tobacco Prevention Coalition to work with the group designated by the Board of Supervisors to address alcohol issues to insure coordination where appropriate. 6. Establish a deadline of May 15 for submittal of the first draft of the tobacco free youth ordinance. 7. Approve the attached resolution declaring the reduction of youth use of tobacco and proliferation of tobacco advertising in Contra Costa County a priority public health issue. DRAFT Tobacco Free Youth Board Resolution Whereas tobacco kills more people each year than crack/cocaine, heroin, alcohol, AIDS, suicide, homicide, fires and automobile accidents combined and; Whereas the adult prevalence of smoking in Contra Costa County has declined from 26% to 20% since 1988 and; Whereas the rate of youth use of and illegal purchase of tobacco has not declined and may be rising and; Whereas the tobacco industries own documents indicate that their marketing strategies are aimed at recruiting new, young smokers and; Whereas the 1994 Surgeon General's Report and 92 research studies submitted to the Board of Supervisors draw a clear link between tobacco advertising and young people's use of tobacco and: Whereas recent reports indicate tobacco advertising in Contra Costa County has reached "near saturation level and; Whereas recent mapping efforts in Contra Costa County indicate that convenience stores near schools are more likely to have exterior advertising of tobacco products, point of purchase advertising at the eye level of children and self-service cigarette displays near candy and other items most often purchased by children and; Whereas buying surveys conducted in the County and elsewhere in the state and country indicate that young people have no trouble buying tobacco and; Whereas all of the school districts in Contra Costa County have implemented smoke-free policies and; Whereas tobacco smoking among young people has been called a pediatric epidemic and is a major public health crisis; NOW THEREFORE BE IT RESOLVED that the Contra Costa County Board of Supervisors declares tobacco free youth a major public health priority for Contra Costa County and BE IT FURTHER RESOLVED that the Board of Supervisors declares its intent to develop and implement a comprehensive strategy to reduce the impact of tobacco advertising and promotion on the youth of the County and reduce youth access to tobacco during 1996. Health Services Department COMMUNITY SUBSTANCE ABUSE J�_ = SERVICES DIVISION 4 Administrative Offices 597 Center Avenue, Suite 320 Martinez, CA 94553-4639 (510) 313-6300 �'o•-- -= `"��' FAX (510) 313-6307 '9 couI`t February 23, 1996 TO: Contra Costa County Board of Supervisors Internal Operations Committee FROM: Community Substance Abuse Services Division RE: Response from Community Substance Abuse Coalitions and Task Forces to the December 14, 1995 Internal Operations Report- the establishment of a Task Force to advise the IO Committee on issues of tobacco and alcohol advertisement, promotion, and sales to minors As directed by Supervisors DeSaulnier and Rogers, the Community Substance Abuse Sen7ices Division(CSAS) staff took the following steps to address the questions raised by the December 14, 1995 Internal Operations Report: 1. In December and once again in February,the Division mailed the above mentioned report to the Substance Abuse Advisory Board,the four regional Partnership Coalitions, the county- wide Partnership Forum Alliance, and members of the Public Policy Initiatives Partnership (PIP); 2. In December CSAS' staff met with the Tobacco Prevention staff to discuss differences between alcohol and tobacco prevention networks, approaches, and substantive issues i.e., tobacco and alcohol legal precedents and policy options differ significantly; 3. In January and again in February, CSAS' staff made presentations to the substance abuse prevention coalitions,task forces,Partnership Forum,and Substance Abuse Advisory Board to request input and recommendations on IO's questions regarding the establishment of an Advisory Task Force. The local substance abuse prevention groups and the Partnership Forum members.recommend to the Internal Operations Committee to use the already established network of local and regional groups involved in substance abuse prevention. The consensus is that these groups are the most qualified to A-371-A (Rev.9/95) Contra Costa County make recommendations on alcohol problems that impact their communities. This week the Partnership Forum unanimously voted on the following: • to invite a representative from the Tobacco Coalition to join the Forum; • to ask the Internal Operations Committee to support the existing local and regional substance abuse prevention groups as the most qualified to make recommendations regarding alcohol problems and solutions; • to encourage all interested parties,even those that are not residents of Contra Costa County, to attend local and regional substance abuse prevention coalitions and task forces meetings; • to request that the Community Substance Abuse Services Division staff continues to disseminate information and provide technical assistance to the local and regional substance abuse prevention groups,the Substance Abuse Advisory Board,the Partnership Forum, the Partnership Initiatives, and specifically,to maintain the communication link between these groups and the Board of Supervisors. The Community Substance Abuse Services Division supports the local substance abuse prevention groups' recommendation because we believe that volunteer residents that come together to tackle the substance abuse problems in their own backyard are less influenced by the"politics"of the alcohol and tobacco industry when they are working together with local merchants,business owners, service clubs, elected officials,youth and concerned parents that live, work, and raise their families in the same community. Also,we believe that the following arguments are compelling evidence in support of their recommendation: • The local CASA's (Communities Against Substance Abuse) in Martinez, Concord/Clayton, Pleasant Hill,and San Ramon Valle;the Richmond Anti-DrugTask Force and the Acalanes Drug and Alcohol Task Force; the East County Community Action Coalition, the East County Substance Abuse Committee, the East County Coneccion Latina, and the West County Partnership Coalition meet every month and actively recruit local residents to join their groups. Membership is open and participation is encouraged. • The composition of these groups represent a wide variety of community sectors: treatment, prevention, and law enforcement providers; school personnel; business owners; parents, youth,and recovery community. Also,membership is drawn from local residents ensuring that the community perspective on substance abuse problems and solutions is tailored to the specific circumstances of a particular community. • In response to the question- can the Substance Abuse Advisory Board or a sub-committee serve the purposes proposed by Women and Girls Against Tobacco request for the formation of an Advisory Task Force? The coalitions point out that the Substance Abuse Advisory Board members are appointed by District Supervisors in contrast to the substance abuse prevention coalitions members which come together because they either live or work in the community native to the coalition. • Since 1993 the local CASA's(Communities Against Substance Abuse),the Drug and Alcohol Task Forces and the regional Partnership Coalitions got together to form a county wide alliance of substance abuse prevention acvocates,the Partnership Forum. Partnership Forum members are appointed by regional and local groups and the Substance Abuse Advisory Board. Up to December 31, 1995, the Community Substance Abuse Services Division's Community Partnership Project- a Center for Substance Abuse Prevention demonstration grant-funded four of the regional coalitions and staffed the Partnership Forum. Currently, and as the result of efforts to institutionalize the Partnership's prevention approach after the funding ended,the Community Substance Abuse Services Division role changed from being the fiscal agency to becoming a "partner"with local coalitions and regional task forces. • The Partnership approach to substance abuse prevention promotes the development, coordination,and implementation of regional and county-wide plans crafted at the local level by grassroots organizations such as the Communities Against Substance Abuse (CASA's), regional substance abuse coalitions and task forces. The purpose is to facilitate communities to acquire and effectively use knowledge,skills,and resources to respond to alcohol and other drug problems,including public health issues that are directly linked to substance abuse such as AIDS and violence. • The Partnership goal is to ensure community participation and collaboration among community sectors,"stakeholders",and providers involved in substance abuse prevention.For a detailed explanation of the purpose, organizational structure, mission, vision, principles, and approach of the substance abuse prevention effort known as: the Partnership see Partnership for a Drug and Alcohol Free Contra Costa County. In the same manner, the Community Substance Abuse Services Division staff provide support and technical assistance rather than funding to the prevention initiatives formerly funded by the Partnership Project - the Teen Initiatives Partnership(TIP),the Public Policy Initiatives Partnership (PIP), and the Diversity Initiatives Partnership (DIP). For information on the nature and membership of these initiatives see Partnership Initiatives and Membership Lists. The Substance Abuse Advisory Board has not made a formal recommendation yet, their monthly meeting is scheduled for next Wednesday, February 28, but the Board's interest in this matter is evident in last year's reorganization of the Board's Committees which added two new standing committees to the Executive and Membership Committees: Public Relations and Public Policy. SAAB members are appointed to serve as Liaisons to the Mental Health Advisory Board and to the Partnership Forum Alliance.CSAS's prevention staff serve as liaison between SAAB's Public Policy and Public Relations Committees and the Partnership Forum. Last year SAAB in collaboration with the Partnership Project spearheaded a series of community forums to address the substance abuse problem in different regions of the County.Last week SAAB co-sponsored the"Mayors' Conference on Alcohol Policy"and several of its members are involved in the Teen Initiatives Partnership(TIP) and the Public Policy Initiatives Partnership (PIP). AAJORERORTFebruary 23, 1996 3 • Since 1993 the local CASA's(Communities Against Substance Abuse),the Drug and Alcohol Task Forces and the regional Partnership Coalitions got together to form a county wide alliance of substance abuse prevention acvocates, the Partnership Forum. Partnership Forum members are appointed by regional and local groups and the Substance Abuse Advisory Board. Up to December 31, 1995, the Community Substance Abuse Services Division's Community Partnership Project- a Center for Substance Abuse Prevention demonstration grant-funded four of the regional coalitions and staffed the Partnership Forum. Currently, and as the result of efforts to institutionalize the Partnership's prevention approach after the funding ended,the Community Substance Abuse Services Division role changed from being the fiscal agency to becoming a "partner"with local coalitions and regional task forces. • The Partnership approach to substance abuse prevention promotes the development, coordination,and implementation of regional and county-wide plans crafted at the local level by grassroots organizations such as the Communities Against Substance Abuse (CASA's), regional substance abuse coalitions and task forces. The purpose .is to facilitate communities to acquire and effectively use knowledge,skills,and resources to respond to alcohol and other drug problems,including.public health issues that are directly linked to substance abuse such as AIDS and violence. • The Partnership goal is to ensure community participation and collaboration among community sectors,"stakeholders",and providers involved in substance abuse prevention.For a detailed explanation of the purpose, organizational structure, mission, vision; principles, and approach of the substance abuse prevention effort known as"the Partnership see Partnership for a Drug and Alcohol Free Contra Costa County. In the same manner, the Community Substance Abuse Services Division staffprovide support and technical assistance rather than funding to the prevention initiatives formerly funded by the Partnership Project - the Teen Initiatives Partnership (TIP),the Public Policy Initiatives Partnership (PIP), and the Diversity Initiatives Partnership (DIP). For information on the nature and membership of these initiatives see Partnership Initiatives and Membership Lists. The Substance Abuse Advisory Board has not made a formal recommendation yet, their monthly meeting is scheduled for next Wednesday, February 28, but the Board's interest in this matter is evident in last year's reorganization of the Board's Committees which added two new standing committees to the Executive and Membership Committees: Public Relations and Public Policy. SAAB members are appointed to serve as Liaisons to the Mental Health Advisory Board and to the Partnership Forum Alliance.CSAS's prevention staff serve as liaison between SAAB's Public Policy and Public Relations Committees and the Partnership Forum. Last year SAAB in collaboration with the Partnership Project spearheaded a series of community forums to address the substance abuse problem in different regions of the County.Last week SAAB co-sponsored the"Mayors' Conference on Alcohol Policy"and several of its members are involved in the Teen Initiatives Partnership(TIP) and the Public Policy Initiatives Partnership (PIP). AAIOREP.ORTFebruary 23, 1996 3 Te 'artnersi #'or a fru and Alcohol '�ree Contra Costa Cuunfy P The Partnership for a Drug and Alcohol Free Contra Costa County Contra Costa's Community Partnership Forum is a county wide alliance of regional coalitions,task forces, and Communities Against Substance Abuse (CASA's) comprised of community residents and representatives from treatment,prevention, and law enforcement. These groups come together to develop and support community-wide strategic plans to prevent Drug and Alcohol abuse. The purpose of the Partnership Forum is to facilitate communities to acquire and effectively use knowledge, skills, and resources necessary to respond to Alcohol, Tobacco, and Other Drugs Abuse(ATODA)problems. Forum members are appointed by the regional coalitions and the Substance Abuse Advisory Board.The goal is to promote the Partnership approach to substance abuse and to provide a vehicle for coordination of county wide prevention initiatives. The following principles guide the Partnership's organizational structure, processes, and actions: • A bottoms up approach to prevention; • Actions that ensure diversity and respect for differences; • Intentional commitment to community empowerment. In 1989 and 1990, Contra Costa County Health Department Community Substance Abuse Services Division convened several county wide Alcohol and Drug Summits. From these forums,regional plans were developed in Prevention,Treatment,and Law Enforcement. In 1990, the County Board of Supervisors adopted the Contra Costa County Substance Abuse Action Plan,which was later taken to the polls and ratified by voters as the county's "reduced use-no abuse"Alcohol and Drug Policy. For five years (September 1990 through December 1995)the Center for Substance Abuse Prevention funded Contra Costa County Community Partnership, one of 250 demonstration grants in the nation, to implement the County's Action Plan. The Community Substance Abuse Services Division is committed to sustain the Partnership and the Action Plan in Contra Costa County through the following ways: (1) formal agreements with community based organizations to maintain regional Partnership offices open to community activists and grassroots groups; (2) agreement with local substance abuse and youth groups to access Partnership equipment and resources to ensure capacity building among its members;(3)collaborating with the Substance Abuse Advisory Board and the Countywide Youth Commission on Partnership Initiatives such as the Mayor's Conference on Alcohol Policy and the 1996 Youth Vote;and(4)forming"partnerships"with regional groups and coalitions involved in substance abuse prevention. Partnership Funded By Contra Costa County Health Services Department,Community Substance Abuse Services Division 597 Center Avenue Suite 320,Martinez,CA 94553 Phone:(510)313-6300 Fax: (510)313-6307 A:TRINCIPL.ESFebruary 19, 1996 N i a o L. r d d C u 'v v 4 E E E =¢ u E E E -- a K O O OL O U V L L .... _. Q u < uin U J Y J ` O c < C < C ea - U O Z r < O c7R N N U s a c t s N 40 c m•� C d < < a = < e h pQp y r o < O eo> :L:L V = V OD•C _ < .rT C C C < •C H Ey � w E O V 0 cc p pC R � p F ° CV cQ N - U u loom H = � u L 'b �p ic �. N � ` cc uCd > � O C 6 The Partnersh� for'ab and Alcohol Free contra costa' onny P...:... .:::...:::> Vision Community Partnerships working towards a drug and alcohol free Contra Costa County. Mission Each and every member of the Contra Costa County community will work towards a safer and healthier environment by the reduction of Alcohol, Tobacco, and Other Drugs (ATODA) use and abuse and their related problems. Principles The Partnership is based on a bottoms up approach to prevention. This principle is practiced through the following actions: • Doing with the community rather than doing for them. • Creating capacity building opportunities for residents and volunteers. • Promoting shared leadership. The Partnership values diversity and respects differences.These principles are practiced through the following actions: • Ensuring inclusion of all ethnic, cultural, and socio-economic groups in the community. • Creating opportunities for dialogue, reflection, and collective action. • Implementing a multi-sector community-wide prevention strategy that is representative of the community. • Promoting strategic alliances and collaborative efforts between different community"stakeholders". • Developing "partnerships" that are willing to share risks, resources, responsibilities, and rewards. The Partnership is intentional in its commitment to community empowerment. This principle is practiced through the following actions: • Acknowledging differential power status between groups and populations. • Developing democratic structures to ensure group representation and relationships that are predicated on responsibility, experience, and skills. • Ensuring equal access to resources, opportunities, and choices. • Creating a communication system that is open and inclusive. • Implementing policies that encourage conflict resolution and problem solving. .................. .. . ... The P rtnersh p fbr a drag and 1c�hoY Free Co.ntx� Costa County A PProach toabstancebuserevent><on .. ... ..... ::.:. :.:..: . >::; ..... ..... :. Youth Recovery Diversity Alcohol Alcohol Alcohol Access Advertising Density outreach & recruitment educate guidance & mentoring inform training & development organize leadership & coalition building collective action collaboration& coordination community development ► A place to network and exchange substance abuse prevention information. ► A catalyst for the creation of a community culture that"de-normalizes" the use and abuse of illegal drugs, alcohol, and tobacco, and the violence related to use and abuse. ► An alliance of"partners"that comes together to collaborate with various public and private sectors in the community. ► A commitment to work with citizens to build a locally crafted, shared vision of the changes necessary to create a healthy community. ► An agreement to broker, mediate, and negotiate the implementation of social policies, programs, and practices the community needs to use to increase protective factors and decrease risk factors in the community. Public Policy Initiatives Partnership The purpose of the Public Policy Initiatives Partnership is to promote the use of public policy as an effective prevention strategy to impact the problems of underage drinking and youth access to alcohol. The environment and the availability of alcohol in our communities is the result of policies that can be changed,enforced,or crafted through elected representatives, courts, school officials, and public support. The goal of the Public Policy Initiatives Partnership is to focus public attention to the way alcoholic beverages are sold and consumed in Contra Costa County. The Partnership seeks to raise awareness,to encourage collaboration with city government and neighborhood councils, to build support among grassroots leaders, and to bring together community "stakeholders"to address the problems of substance abuse within a public policy-framework The Partnership uses an environmental prevention perspective to address the demand for alcohol by identifying forces in our society that promote:substance abuse. The public policy framework takes aim at the market place of alcohol, advertising and promotion, and challenges the community norms that sustain the belief that"getting loaded" is a legitimate form of recreation. The Partnership's strategy is twofold: (1)to educate citizens about the social, political and economic context of alcohol related problems; and (2) to empower communities to define their local alcohol policy agenda. The Public Policy Initiatives Partnership is made of "partners" and "friends" representing each of the five supervisorial districts of Contra Costa County. The Partnership membership is drawn from grassroots leaders, community groups, and volunteer organizations. For more information call Fatima Matal Sol (510) 313-6311 or Amalia Del Valle (510) 313-6389. Partnership Funded By Contra Costa County Health Services Department,Community Substance Abuse Services Division 597 Center Avenue Suite 320,Martinez,CA 94553 Phone: (510)313-6300 Fax: (510)313-6307 Teen Initiatives Partnership The mission of the Teen Initiatives Partnership is to create a place where community, government, and schools come together to support the leadership of today's youth. The purpose is to raise awareness among parents, educators, youth providers, and elected officials regarding youth's potential to be part of the solution in the fight against substance abuse. The goals of the Teen Initiatives Partnership are the following: (1) to increase knowledge and understanding among youth regarding the substance abuse problem in their communities; (2)to develop the potential for youth leadership in the area of substance abuse prevention; (3) to promote youth leadership that is culturally competent and respectful of differences; (4) to encourage youth to take civic responsibility through volunteer work and membership in local coalitions, task forces, and community initiatives. The Teen Initiatives Partnership strategy is based on the following premise; given that most substance abuse and violence prevention efforts target youth, it is essential that youth be included within groups that define the problem and decide the best approach to solve the problem. Also, because prevention education usually addresses individual risks and resiliency factors rather than environmental conditions,youth leaders need to expand their understanding to include the social,political, and economic context of substance abuse and violence problems. This year the Teen Initiatives Partnership has joined the Countywide Youth Commission Youth Vote `96 Project which consists of producing a ballot handbook and holding an actual election for high school students in Contra Costa County. For your information a list of PIP's Advisory Board members is included. Partnership Co-Sponsored By Contra Costa County Health Services Department,Community Substance Abuse Services Division 597 Center Avenue Suite 320,Martinez,CA 94553 Phone: (510)313-6300 Fax:(510)313-6307 . 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PAR77VERSHIP FOR .-LN ALCOHOL AND DRUG -FREE CONTRA COSTA COUNTY POLICY INITIATIVES PROJECT (PIP) ACALf1NES DRUG AND ALCOHOL TASK FORCE, Ellen Peterson 675 Old!ones Hill Road Phone: (510) 284-4612 Lafayette CA 94549 Far (510) 284-3881 A)1 tOCI POLICECOhf1tHSSION Diane Hantcs 2905 El Paso Way Phone: (510) 779-0155 Antioch C4 94509 BOAW OF SUPERVISORS Gayle Bishop 18 Crow Canyon Court; #120 Phone: (510) 820-8683 San Ramon C4 94583 Far (510) 820-6627 Mark Des; l ' r 2425 Bisso Lane, #110 Phone: (510) 646-5763 Concord C4 94520 Far (SIO) 646-5763 Tun Rogers 100 37th Street, Rm. 270 Phone: (510) .473-3231 Richmond C4 94805 Far (510) 374-3429 Jeff Smith 651 Pine Street, Rm- 108A Phone: (510) 616-2080 Martinez CA 94553 Far . (510) 646-1396 Tom Torlakson 300 E. Leland Avenue, #100 Phone: (510) 427-8138 Pittsburg CA 94565 Far (510) 427-8142 CEYTER:FOR:HI V4.N.DEYELOP,NEVT Darlene:Moore 60 Huntington Circle Phone: (510) 439-7175 Pittsburg C4 94565 Pager. (510) 753-8308 : CENTRAL CO LINTY PARTNERSHIP COALITTON Dorothy Buffington 1134 Maywood Lane Phone: (510) 3i7-7401 Martinez C4 94553 C1TY OF:CONCORD Mayor Lou Rosas 1818 Elk Wood Drive Phone: (510) 671-3158 Concord C4. 94519 COMMUNITY SUBSTANCE ABUSE SERVICES Amalia G. Del Valle 597 Center Avenue, #320 Phone: (510) 313-6389 Martine: G4 94553 Far (SIO) 313-6307 Fatima,Natal Sol 597 Center Avenue, #320 Phone: (510) 313-6311 Martinez C4 94553 Far (510) 313-6307 C0IVECC701.V..L 4T'INA Kern Sandoval P.O. Bar 1249 Phone: (510) 625-4452 Oakley CA 94561 COUNTY-WIDE YOUTH COALvISS10N Valerie Brandt 2425 Bisso Lane, #110 Phone: (510) 646-5763 Concord C4 94520-2597 Faz (510) 646-5767 Alyssa Zusman 3127 Sweetbrier Circle Phone: (510) 283-0930 Lafayette C4 94549 (510) 283-4682 apanpip.lst 1/18/964(1 of 3) 4,ST.COUNT COMMUN ACT10N COAL777Ol1F James Logan 301 W. 10th Street, #2 Phone: (510) 779-1404 Antioch CA 94509 Far (510) 779-1074 -Robert Lopez 2280 Diamond Blvd, #350 Phone: (510) 356-2437 Concord CA 94520 (510) 778-4445 F__ Mary Rochas 3022 Rio Grande Drive Phone: (510) 473.4342 Antioch CA 94509 LeiTINQ NEFfi'DIiK Okuita Tarshis 2534 Hopi Court Phone: (510) 938-8542 WaLtut Creek CA 94590 MriRI11RVSTTTUTE James Masher 24 Belvedere Street Phone: (415) 456-5692 San Rafael' CA 94901 Far (415) 456-0491 Robin Wechsler 24 Belvedere Street ...Phone: (510) 456-5692 San Rafael CA 94901 Far (510) 456-0491 BICtLZiOND�i1V7T DRUG T�iSX FORCE. .. ,:. Michael Davenport 446 Marina Way South Phone: (510) 237-9320 Richmond G4 94804 Deborah Diaz 5017 Froy Avenue Phone: (510) 620-6915 Richmond CA 94804 Far (510) 620-6542 Robert Ellison 259 Sanford Phone: (510) 669-7061 Richmond SVBSWCE::ABUSE ADVISORY BOARD Tom Aswad P.O. Box 31114 Phone: (510) 939-6882 Walnut Creek CA 94598 Fax : (510) 939-6882 Dustie Kaminsky 263 Livorna Heights Road Phone: (510) 943-1076 Alamo G4 94507 Fax (510) 943-2700 Joseph Partansky 1406 Barbis way Phone: (510) 682-9957 Concord Ca 94518 Greg Rolen 2562 Walnut Boulevard #6 Phone: (510) 934-6712 Walnut Creek CA 94596 Elzie Ware 1233 Marionola Way Phone: (510) 741-8664 Pinole CA 94564 (510) 444-4041 TEEN DVITIATNES.PROJECT .:. .... Dawn Merry 2240 Sunset Drive Phone: (510) 516-1053 Brentwood G4 94513 Lenisha Williams 1919 Yellowstone Court Phone: (510) 757-7970 Antioch CA 94509 aparpoda 1/18/964(2 of 3) i .....7.VRACCOQ1 Robbie Bush 2035 B Olivera Phone: (SIO) 798-7911 Concord C4 94520 -lube Freestone 597 QnterAvenue#325 Phone: (SIO) 313-6268 MwTU= C14 94553 Far (510) 313-6219 apertpipltr 11IM6d(3 0(3) PARTNERSHIP FOR DRUG AND ALCOHOL FREE CONTRA COSTA COUNTY TEEN INITIATIVES PROJECT ADVISORY BOARD Tom Aswad Substance Abuse Advisory Board Phone: (510) 939-6882 P.O. Box 31114 Fax (510) 939-7794 Walnut Creek CA 94598 Valerie Brandt Youth Commission Phone: (510) 646-5763 2425 Bisso Lane .#110 Fax (510) 646-5767 Concord CA 94520-2597 Annie Flores Holy Rosary Youth Group Phone: (510) 682-6650.420 1962 Chardonnay Drive Fax (510) 686-4356 Oakley CA 94561 Amalia G. Del Valle CSAS Staff Phone: (510) 313-6389 597 Center Avenue, #320 Far (510) 313-6307 Martinez CA 94553 Jenn Gillon Friday Night Live Phone. (510) 932-8100 171 Mayhew Way, #101 Far (510) 932-8392 Pleasant Hill CA 94523 James Logan Delta 2000 Phone: (510) 779-1404 301 10th Street, Boz #2 Fax (510) 779-1074 Antioch CA 94509 Peggy Mann San Ramon CASA Phone: (510) 838-8947 19 Ginney Court Far (510) 837-6278 Danville CA 94526 Fatima Matal Sol CSAS Staff Phone: (510) 313-6311 597 Center Avenue, #320 Far (510) 313-6307 Martinez CA 94553 Melinda Moore Polaris Evaluator Phone: (415) 777-1922 wk 185 Berry Street, #6400 (415) 927-4727 hm San Francisco CA 94107 Fax (415) 512-9625 Shirley Yee BWA-MESS Phone: (510) 229-.0885 P.O. Boz 6406 Concord CA 94524 Cassandra Youngblood Prevention Program Phone: (510) 646-6511 75 Santa Barbara Fax (510) 646-6520 Pleasant Hill CA 94523 a:tipadbrd Ist 217196 rl (YS LST) PARTNERSHIP FOR A DRUG AND ALCOHOL FREE CONTRA COSTA COUNTY TEEN INITIATIVE PROJECT YOUTH PLANNING GROUP COUNTYWIDE YOUTH COMMISSION.:.:: Misha Alexeeff 273 Mountaire Parkway Phone: (510) 672-2706 Clayton CA 94517 Erin Allred 907 Coyote Cour Phone: (510) 754-6847 Antioch CA 94509 Arlene Anderson 2206 Sandpoint Road Phone: (510) 516-0581 Discovery Bay CA 94514 Kristin Sawicki 425 Kingston Drive Phone: (510) 736-0960 Danville CA 94526 Man Traum . 41 Ivy Drive Phone: (510) 376-9717 Orinda CA 94563 CENTRAL COUNTY Michelle Balovich 5520 Arizona Drive Phone: (510) 672-1040 Concord CA 94521 Daniel Bunch 1048 Ernst Way Phone: (510) 689-7125 Concord CA 94518 Kristina Fischer 1003 Marie Avenue Phone: (510) 228-6790 Martinez CA 94553 Jill Nielsen 505 Glacier Drive Phone: (510) 680-1972 Mariner CA 94553 Monica Ramos 2849 Parkway Drive Phone: (510) 229-5448 Martinez CA 94553 EAST COUNTY Karen Gonzalez 5147 Grass Valley Way Phone: (510) 778-3230 Antioch CA 94509 Dawn Merry 2240 Sunset Drive Phone: (510) 516-1053 Brentwood CA 94513 Raquel Padilla 2930 Roosevelt Lane Phone: (510) 779-1341 Antioch CA 94509 Elizabeth Rios 2210 D Street Phone: (510) 778-4037 Antioch CA 94509 Lenisha Williams 1919 Yellowstone Cour Phone: Antioch CA 94509 SOUTH COUNTY Scott Stewar 812 Barnwood Drive Phone: (510) 830-1589 San Ramon CA 94583 a:tipyPg•Ist 216196 rU(1 of 2) WEST:COUNTY Amumdo Contreras 222 Pennsylvania Avenue Phone: (SIO) 232-5107 Richmond CA 94801 Tyrone Long 504 Fifth Street Phone: (SIO) 237-0259 Richmond CA 94801 parity Smith 1298 Franca Road Phone (510) 223-2514 San Pablo CA 94806 �Ylprpa.Lrr 2/6/9 ra 12 of 2)