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THE BOARD OF SUPERVISORS OF CONTRA COSTA COUNTY, CALIFORNIA
Date: July 18, 1995 MATTER OF RECORD
The Board considered the request of the Health Services Director for approval of
a contract with Garcia Advertising & Communications and determined to take no action.
THIS IS A MATTER FOR RECORD PURPOSES ONLY.
TO: `---BOARD OF SUPERVISORS
FROM: Mark Finucane, Health Services Director Cornlra
Costa
DATE: June 21, 1995 County
SUBJECT: Approval of Contract #23-162 with
Garcia Advertising & Communications
SPECIFIC REQUEST(S) OR RECOMMENDATION(S) & BACKGROUND AND JUSTIFICATION
I. RECOMMENDED ACTION:
Approve and authorize the Health Services Director to execute on
behalf of the County, Standard Contract #23-162 with Garcia
Advertising & Communications for the period from July 1, 1995
through June 30, 1996, with a payment limit of $100, 000, for
advertising services for recruitment of new employees for the
Health Services Department.
II. FINANCIAL IMPACT:
Funding for this Contract is included in the Health Services
Department's Fiscal Year 1995-96 Budget.
III. REASONS FOR RECOMMENDATIONSIBACKGROUND:
In order to recruit qualified individuals for its vacant
positions, particularly in the area of direct patient care, the
Health Services Department places advertisements in such media as
newspapers and professional journals. In the past, the
recruitment effort has been carried out, on an as needed basis,
by employees in the Department's Personnel Office and the cost
paid through the County's Purchasing Department.
In an effort to streamline the recruitment function and to take
advantage of cost savings made possible by group rates, the
Department is recommending approval of Contract #23-162 with
Garcia Advertising and Communications. This Contractor will
develop recruitment ads and arrange for their placement in
appropriate newspapers and professional journals at lower rates
than the Department can obtain on its own.
CONTINUED ON ATTACHMENT: YES SIGNATURE:
RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
APPROVE OTHER
SIGNATURE(S)
RECEIVED
JUL 1 ES1111-11c-
THE
THE MULTI-CULTURAL, DEVELOPMENT ASSOCIATION, INC CLERK BOARD OF REV. CURTIS A. TIMMONS, BA.TH. ,D. , EXECUTIV .I,lgi'2C�I'OR^'
301-WEST TENTH STREET, SUITE SIX
ANTIOCH, CALIFORNIA 94509
(510) 753-1830
JULY 15, 1995
CONTRA COSTA COUNTY BOARD OF SUPERVISORS
651-PINE STREET, ROOM 106
MARTINEZ, CALIFORNIA 94553
SIGNATURE• �, , ,� �
SIGNATURE:
REND C TIMMON ,BA.TH.D. , EXECUTIVE DIRECTOR•
ATTENTION: 'THE HONORABLE SUPERVISOR GAYLE BISHOP, BOARD PRESIDENT
. DEAR SUPERVISORS,
I AM WRITING TO ADDRESS THE BOARD OF SUPERVISORS CONCERNING
JULY 18, 1995 BOARD OF SUPERVISORS AGENDA ITEMS NUMBER (SD.9 )
& (D.2 ) . IT IS MY UNDERSTANDING THAT THE COUNTY (SD. 9 ) IS
PROPOSING TO CONTRACT WITH GARCIA ADVERTISING & COMMUNICATIONS
(WITH A PAYMENT LIMIT OF $100, 000 ) FOR ADVERTISEMENT TO RECRUIT
NEW EMPLOYEES FOR THE HEALTH SERVICES DEPARTMENT.
THE MULTI-CULTURAL DEVELOPMENT ASSOCIATION, INC. (MCDA, INC. ) HAVE
PRODUCED & BROADCASTED FOR ( FOUR) YEARS THE VERY POPULAR "URBAN
GOSPEL MUSIC EXPERIENCE" WEEKLY RADIO PROGRAM (WHICH IS HEARD BY
TENS OF THOUSANDS ) EVERY WEEK ON STEREO AM 990 KATD RADIO EACH
SUNDAY FROM 8PM TO 12 MIDNIGHT. KATD- S RADIO SIGNAL (WHICH HAVE
BEEN ON THE AIR SINCE 1949 ) SERVES TWENTY-TWO NORTHERN & CENTRAL
CALIFORNIA COUNTIES. KATD-STEREO RADIO IS CONTRA COSTA COUNTIES
ONLY AM RADIO STATION AND IS LICENSED TO THE CITY OF PITTSBURG.
OUR PROGRAM HAS AN EXCEPTIONALLY LARGE AFRICAN-AMERICAN LISTENING
AUDIENCE AND I AM VERY CONFIDENT THAT IF GIVEN THE OPPORTUNITY WE
CAN BE VERY INSTRUMENTAL IN ASSISTING THE COUNTY IN RECRUITING
MORE EMPLOYEES. MCDA, INC. IS ALSO IN THE PROCESS OF DEVELOPING A
MUCH NEEDED EAST CONTRA COSTA CULTURAL NEWSPAPER WHICH WILL REACH
& SERVE THOUSANDS MONTHLY IN EAST COUNTY: WE ASK THAT YOU GRANT
MCDA, INC. MATCHING FUNDS TO THAT PROPOSED FOR GARCIA ADVERTISING
AND COMMUNICATIONS OR ALLOCATE HALF OF THE ADVERTISEMENT
RECRUITMENT BUDGET TO MCDA, INC.
CONCERNING (D.2 ) IT IS URGENT .THAT THE COUNTY SOCIAL SERVICE
DEPARTMENT "QUICKLY AND EFFICIENTLY" ADDRESS THE CRITICAL
PROBLEM WITHIN THE -FOSTER CARE SYSTEM, SPECIFICALLY THE HUGE
DISPROPORTIONATE NUMBER OF AFRICAN-AMERICAN CHILDREN WITHIN
THE FOSTER CARE SYSTEM COMPARED TO THAT OF OTHER NATIONALITIES.
THE MULTI-CULTURAL DEVELOPMENT ASSOCIATION, INC.
301-WEST TENTH STREET, SUITE SIX
ANTIOCH, CALIFORNIA 94509
JULY 14, 1995 ( 510) 753-1830
EDITORIAL BY THE- REVEREND CURTIS A. TIMMONS, BA. ,TH.D.
"CONTRA COSTA'S CHILDREN IN CRISIS"
r
SIGNATURE:
ACCORDING TO THE STATE OF CALIFORNIA HEALTH AND WELFARE AGENCY,
DEPARTMENT OF SOCIAL SERVICES (DURING THE 1994 FISCAL YEAR)
THERE WERE 2,307 CHILDREN WITHIN THE CARE OF THE CONTRA COSTA
COUNTY FOSTER CARE SYSTEM. THESE WERE CHILDREN WHO FOR VARIOUS
REASONS HAD TO BE REMOVED FROM THE HOMES OF THEIR BIOLOGICAL
PARENTS. THE REASONS FOR REMOVAL VARY FROM HAVING PARENTS WHO
ARE DRUG ADDICTS, DRUG DEALERS TO PHYSICAL ABUSE, CHILD NEGLECT,
SEXUAL ABUSE & ETCETERA.
IT'S ALARMING THAT JUST IN 1994 ( 2, 307 ) CHILDREN WERE REMOVED
FROM THEIR HOMES AND PLACED INTO THE CARE OF THE COUNTY FOSTER
CARE SYSTEM. THE NUMBER OF CHILDREN COMING INTO THE SYSTEM IS
RAPIDLY GROWING & IS CREATING A MAJOR 'SHORTAGE AND URGENT NEED
FOR MORE FOSTER PARENTS AND LICENSED FOSTER CARE HOMES. AT
PRESENT THERE ARE ONLY ABOUT 450 LICENSED FOSTER CARE HOMES IN
CONTRA COSTA. IF YOU ARE WILLING TO OPEN YOUR HEART & YOUR HOME
TO A CHILD, PLEASE CALL THE COUNTY FOSTER CARE HOTLINE TODAY,
CALL 24-HRS. A DAY, ( 7 ) DAYS A WEEK, ( 510) 313-7760 OR 313-7788.
FOSTER PARENTS ARE PAID FROM ( $345-$484 ) PER MONTH PER CHILD
DEPENDING ON THE CHILD ' S AGE. ADDITIONALLY THEY RECEIVE AN
ANNUAL CLOTHING ALLOWANCE OF ( $79-$187 ) .
THOUSANDS OF PRECIOUS CHILDREN ARE PRESENTLY WITHIN THE CONTRA
COSTA FOSTER CARE SYSTEM, ( 57% ) OF THESE CHILDREN ARE AFRICAN-
AMERICAN, (34% ) WHITE & ( 8%.) HISPANIC. BLACKS ARE ONLY ( 9. 1%)
OF THE TOTAL COUNTY POPULATION, YET ( 57% ) OF ALL CHILDREN REMOVED
FROM HOMES OF THEIR BIOLOGICAL PARENTS ARE BLACK. IT IS URGENT!
THAT WE ADDRESS THIS CRISIS NOW, THE LIVES & FUTURE OF THOUSANDS
OF OUR CHILDREN ARE AT STAKE. IF WE NEGLECT THEM NOW, WE ALL PAY
THE PRICE LATER.
THERE IS AN URGENT! NEED FOR MORE. FOSTER PARENTS, (ESPECIALLY)
AFRICAN-AMERICAN FOSTER PARENTS WHO ARE WILLING TO OPEN THEIR
HEARTS AND HOMES TO CHILDREN AND PROVIDE THEM A LOVING AND CARING
STABLE HOME. SOME OF THESE CHILDREN ARE CLEARED FOR ADOPTION.
SINCERELY YOURS,
THE REV. CURTIS A. TIMMONS, BA.TH.D. ,
EXECUTIVE DIRECTOR
THE MULTI-CULTURAL DEVELOPMENT ASSOCIATION, INC.
THE REV. CURTIS A. TIMMONS, B.A. , TH.D. .EXECUTIVE DIRECTOR
301-WEST TENTH STREET, SUITE SIX
ANTIOCH, CALIFORNIA 94509
(510) 753-1830
JULY 11, 1995
CONTRA COSTA COUNTY
SOCIAL SERVICE DEPARTMENT
40-DOUGLAS DRIVE
MARTINEZ, CALIFORNIA 94553
SIGNATURE: tel)
THE REVEREND CURTIS A. TIMMONS, ( CDA, INC. ) EXECUTIVE DIRECTOR
. ATTENTION: BOB HOFMANN, ACTING SOCIAL SERVICE DIRECTOR
DEAR MR. HOFMANN,
THE MULTI-CULTRUAL DEVELOPMENT ASSOCIATION, INC. (MCDA, INC. ) HAVE
PRODUCED & AIRED FOR THE PAST THREE AND ONE HALF YEARS THE VERY
POPULAR WEEKLY RADIO PROGRAM KNOWN BY THOUSANDS AS THE "URBAN
GOSPEL MUSIC EXPERIENCE" HEARD (4 ) HOURS EACH SUNDAY FROM 8PM TO
12 MIDNIGHT ON STEREO AM 990, KATD RADIO IN CONCORD SERVING 22
COUNTIES THROUGHOUT NORTHERN AND CENTRAL CALIFORNIA.
FOR THE PAST TWO MONTHS I HAVE BEEN INFORMING OUR VAST LISTENING
AUDIENCE ABOUT THE URGENT NEED FOR MORE FOSTER & ADOPTIVE PARENTS
WITHIN CONTRA COSTA COUNTY. IN RESPONSE TO THE URGENT APPEALS I
HAVE MADE ON RADIO AS WELL AS IN VARIOUS BAY AREA NEWSPAPERS, OUR
STATION LINES AND MY ANTIOCH OFFICE LINES HAVE BEEN FLOODED WITH
CALLS FROM CONCERN PEOPLE. WITH SUCH FAVABLE RESPONSE FROM THE
COMMUNITY, I TRUST THAT THE SOCIAL SERVICES DEPARTMENT WILL SEE
THE VALUE OF CONTINUING AS WELL AS INCREASING THE SPONSORSHIP OF
MORE WEEKLY ( 60) SECOND SPOT ANNOUNCEMENTS ON„STEREO AM 990 RADIO
URBAN GOSPEL MUSIC EXPERIENCE PROGRAM.
THE MULTI-CULTURAL DEVELOPMENT. ASSOCIATION, INC. IS INTERESTED
IN ACQUIRING A CONSULTANT CONTRACT WITH THE SOCIAL SERVICES
DEPARTMENT. IT IS THE DESIRE OF OUR AGENCY TO CONTRACT WITH THE
DEPARTMENT (FOR A MINIMUM OF SIX MONTHS TO A YEAR) TO PROVIDE A
MUCH NEEDED SERVICE. TO THE BLACK COMMUNITIES OF CONTRA COSTA
COUNTY. THESE SERVICES WOULD INCLUDE MAKING DIRECT CONTACTS WITH
A MINIMUM OF 12 AFRICAN-AMERICAN CHURCHES & VARIOUS SOCIAL CLUBS
& ORGANIZATIONS. IT IS OUR INTENT TO BOTH INFORM AND MOTIVATE A
GREATER NUMBER OF AFRICAN-AMERICANS TO BECOME FOSTER & ADOPTIVE
PARENTS.
PAGE TWO
WHEN CONTRACTED WE WOULD PERSONALLY MAKE APPOINTMENTS TO SPEAK
DURING THE SUNDAY MORNING WORSHIP SERVICES OF NUMEROUS
AFRICAN-AMERICAN CHURCHES IN THE COUNTY TO INFORM THEM OF THE
COUNTY'S URGENT NEED FOR FOSTER PARENTS AND ADOPTION PARENTS.
OUR AGENCY WOULD ALSO CONDUCT "COMMUNITY FORUMS" IN CONJUCTION
WITH AREA CLERGY, SOCIAL ORGANIZATIONS AND THE SOCIAL SERVICE
DEPARTMENT. THESE FORUMS WOULD . FOCUS. ON THE AFRICAN-AMERICAN
COMMUNITIES IN EAST, WEST AND CENTRAL COUNTY. ' .WE WOULD REACH
OUT TO NUMEROUS AFRICAN-AMERICANS DURING THESE FORUMS TO EDUCATE
AND MOTIVE THEM TO GET INVOLVED IN ADDRESSING THE SOCIAL NEEDS
OF THE BLACK COMMUNITY. WE WILL DEVELOP A MUCH NEEDED COMMUNITY
NEWSPAPER TO BE DISTRIBUTED IN EAST & CENTRAL COUNTY SINCE THESE
AREAS DO NOT HAVE AN AFRICAN-AMERICAN CULTURAL NEWSPAPER OUTLET.
SINCE A LARGE PORTION OF THE COUNTY'S PROBLEMS ARE WITHIN THE
AFRICAN-AMERICAN COMMUNITY, THE COUNTY MUST GO ALL OUT TO REACH &
EDUCATE THIS SEGMENT OF THE COMMUNITY. THE "ONE SIZE FIT ALL
APPROACH" WILL NOT BE EFFECTIVE WITHIN MANY OF THE COUNTY' S
"ETHNIC COMMUNITIES" . NEW & INNOVATIVE WAYS MUST BE DEVELOPED
TO REACH THESE COMMUNITIES.
MCDA, INC. HAS THE ABILITY, THE WILL AND THE MECHANISMS (RADIO,
TV, NEWSPAPERS, FORUMS & DIRECT CONTACTS) TO EFFECTIVELY REACH
OUT AND MOTIVATE MANY OF THE COUNTY'S AFRICAN-AMERICANS TO GET
INVOLVED. OUR AGENCY OFFER THESE SERVICES TO THE COUNTY FOR A
MINIMUM OF SIX MONTHS TO A YEAR FOR $50,000.
THE SOCIAL SERVICES DEPARTMENT HAS SEEN FIT TO INVEST MANY (TENS
OF THOUSANDS OF DOLLARS) TO HIRE CONSULTANT'S TO IDENTIFY THE
COUNTY'S' PROBLEMS. WE NOW ASK` THAT YOU INVEST IN "RESOLVING THE
PROBLEMS" BY DIRECTLY INVESTING IN THE COMMUNITY AND HELPING TO
EMPOWER THE BLACK COMMUNITY TO REACH THE BLACK COMMUNITY SO WE
CAN SAVE OUR CHILDREN AND HEAL OUR COMMUNITY. . WE ARE A PEOPLE
IN CRISIS, BUT NOT WITHOUT HOPE.
SINCERELY YOURS,
THE REV. CURTIS,.A. . TIMMONS, .BA. TH.:D.
EXECUTIVE DIRECTOR
MULTI-CULTURAL DEVELOPMENT ASSOCIATION, INC.
REV. CURTIS A. TIMMONS, BA.TH.D. , EXECUTIVE DIRECTOR
301-WEST TENTH STREET, SUITE 6
ANTIOCH, CALIFORNIA 94509
(510) 753-1830
JUNE 5, 1995
SIGNATURE:
CONTRA COSTA COUNTY BOARD OF SUPERVISORS
651-PINE STREET
MARTINEZ, CALIFORNAI 94553
RE:. ANNUAL BLOCK GRANT FUNDING
DEAR SUPERVISOR GAYLE BISHOP, CHAIRPERSON AND MEMBERS OF THE
BOARD OF SUPERVISORS,
I ADDRESSED THE BOARD OF SUPERVISORS DURING YOUR BOARD MEETING ON
JANUARY 31, 1995 ABOUT THE CONCERN OF MANY SMALL AND MID-SIZE
COMMUNITY BASED NON-PROFIT ORGANIZATIONS THAT FEEL THAT THEY ARE
NOT RECEIVING A FAIR AND EQUABLE SHARE OF THE ALLOCATION OF BLOCK
GRANT FUNDS.
THE SPECIFIC CONCERNS ARE THAT SOME LARGER NON-PROFIT
ORGANIZATION'S WITH ANNUAL MILLION DOLLAR BUDGET' S ARE YET
BEING FUNDED WITH BLOCK GRANT MONEY WHILE THE SMALL TO MID-SIZE
COMMUNITY BASED NON-PROFIT ORGANIZATIONS FUNDING REQUEST ARE
OFTEN REJECTED. SOME OF THESE LARGER ORGANIZATION'S HAVE PAID
PROFESSIONAL GRANT WRITER'S ON -STAFF WHICH GIVES THEM AN
ADVANTAGE OVER MANY SMALLER ORGANIZATION'S. IN SOME CASES JUST
THE ANNUAL SALARY OF THE EXECUTIVE DIRECTOR'S OF THESE
ORGANIZATION'S IS LARGER THAN THE TOTAL ANNUAL BUDGET OF MANY OF
THE SMALL TO MID-SIZE ORGANIZATION' S.
MANY OF THE UNFUNDED SMALL TO MID-SIZE ORGANIZATION'S HAVE
PROPOSED EXCELLENT PROJECT' S THAT COULD GREATLY BENEFIT THEIR
COMMUNITIES, BUT ARE NEVER FUNDED SO THEY ARE UNABLE TO EXECUTE
THE PROJECT ' S. IT IS NOT IN THE BEST INTEREST OF THE CITIZEN'S
OF OUR COUNTY IN ANY AREA OF OUR COUNTY TO PLACE ALL OR THE
GREATER PART OF OUR EGGS IN ONE BASKET.
PLEASE INVESTIGATE THE DISTRIBUTION OF BLOCK GRANT FUNDING OVER
THE LAST FIVE YEARS OR MORE TO SEE WHAT ORGANIZATION'S (WITH
REGULARITY) HAVE BEEN ALLOCATED FUNDING.
PAGE TWO
IT WOULD ALSO BE OF GREAT INTEREST TO SEE THE PERCENTAGE OF BLOCK
GRANT FUNDS GRANTED TO ORGANIZATION'S MAKING REPEATED REQUEST
COMPARED TO THOSE QUALIFIED NEW ORGANIZATION'S THAT ARE REJECTED
FOR FUNDING ONE OR MORE TIMES. WHAT IS THE ANNUAL BUDGET OF THESE
FUNDED ORGANIZATION'S? WHAT IS THE ANNUAL SALARY OF THEIR
EXECUTIVE DIRECTOR'S AND ADMINISTRATIVE STAFF?
FINALLY, ANY COUNTY ADVISORY BOARD OR COMMISSION THAT HAVE THE
TASK OF MAKING FUNDING ALLOCATION RECOMMENDATIONS TO THE COUNTY
BOARD OF SUPERVISORS OR ANY COUNTY AGENCY, SHOULD REGULARLY BE
ROTATED A MINIMUM OF EVERY TWO YEARS TO HELP PREVENT THE
ESTABLISHING OF BONDS TO SPECIFIC ORGANIZATION'S AND THUS BEING
TEMPTED TO GIVE PREFERENTIAL TREATMENT.
PERSON'S IN AN ELECTED PUBLIC OFFICE, PERSON'S WHO HAVE DECLARED
AN INTENT TO RUN FOR PUBLIC OFFICE OR WHO HAVE RAN FOR PUBLIC
OFFICE WITHIN ONE YEAR SHOULD NOT BE ALLOWED TO SERVE ON ANY
COUNTY ADVISORY BOARD OR COMMISSION THAT MAKE RECOMMENDATION'S
FOR THE ALLOCATING OF PUBLIC FUNDS. THE TEMPTATION IS TO GREAT
FOR THOSE CANDIDATES TO REWARD THEIR SUPPORTER'S AND TO SEEK
REVENGE OF THOSE THAT DID NOT SUPPORT THEIR POLITICAL CAMPAIGN.
SINCERELY,
THE REVEREND CURTIS A. TIMMONS, BA.TH.D. ,
EXECUTIVE DIRECTOR