HomeMy WebLinkAboutMINUTES - 07181995 - SD4 I
To: BOARD OF SUPERVISORS -��• . 1
FROM: Mark Finucane, Health Services Director --'"�} `!�•
Contra
Costa
DATE: July 14, 1995 ^ Y�= County
srA co"
SUBJECT: Follow-up Report on Proposed Uses of Funds for Bicycle Commuting Project
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
RECOMMENDATION:
ACCEPT report from the Health Services Director on the planned specific uses of the AB 434
Transportation Funds for Cleaner Air that the County applied for in order to fund the Bicycle Commuting
Project for the period December 1, 1995, through November 30, 1997.
BACKGROUND:
On July 11, 1995, the Board of Supervisors authorized the Health Services Director or designee to submit
a funding application to the Bay Area Air Quality Management District (BAAQMD) for AB 434
Transportation Funds in the amount of $129,000. Funds will be used to implement employer-based single
occupant motor vehicle trip reduction programs through the promotion of safe bicycle commuting. In
response to concerns raised by Supervisor Bishop, the Health Services Director was requested to provide a
follow-up report with more specific information about the planned uses of the funds if awarded.
FISCAL IMPACT:
Approval of the application will result in $129,000 from the BAAQMD for the period from December 1,
1995, through November 30, 1997. No County funds are required.
l
CONTINUED ON ATTACHMENT: YES SIGNATURE:
I A�/
RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDA ION OF BOARD COMMITTEE
APPROVE _OTHER
SIGNATURE(S):
ACTION OF BOARD ON July 18, 1995 APPROVED AS RECOMMENDED OTHER X
—�, '
IT IS BY THE BOARD ORDERED that;lthe above_reco-.�:aendations, are ACCEPTED; IT IS',FURTHE}R:
ORDERRED., t[zat+i,t;he:\�CoLtn,ty:a ,de Bil yc,le,.aZIvil spry Cbruii ttee' is DIAECTED,to'mori2tbi'`the' pro ram T
-. , _ ""'and ,provide.a, re ort �on� theprobraaa and through iz� Financ`e ^"
+
Committee _provide a`report to the Board of Supervisors in July, '1996.;.;
VOTE OF SUPERVISORS
I HEREBY CERTIFY THAT THIS IS A TRUE
X UNANIMOUS (ABSENT 2 ) AND CORRECT COPY OF AN ACTION TAKEN
AYES: NOES: AND ENTERED ON THE MINUTES OF THE BOARD
ABSENT: Smith ABSTAIN: OF SUPERVISORS ON THE DATE SHOWN.
Contact Person: Wendel Brunner(313-6712)
CC: Health Services Administration ATTESTED July 18, 1995
Prevention Program PHIL BATCHELOR, CLERK OF THE BOARD OF
Countywide Bicycle Advisory Committee SUPER V AND COUNTY ADMLNISTRAR
Finance Committee
Y &a0Z04(Z/L—, DEPUTY
Contra Costa County
The Board of Supervisors HEALTH SERVICES DEPARTMENT OFFICE OF THE DIRECTOR
Jim Rogers,1st District Mark Finucane, Director
Jeff Smith,2nd District t�E_sE-•c•;o
Gayle Bishop,3rd District — ,, 20 Allen Street
Mark DeSaulnier,4th District -` = Martinez,California 94553-3191
Tom Torlakson,5th District =-- - 'S
o. (510) 370-5003
rniam = a
County Administrator g o4 FAX(510)370-5098
Phil Batchelor
County Administrator Co
DATE: July 14, 1995
TO: Board of Supervisors
FROM: Mark Finucane
Health Services Director
SUBJECT: Follow-up Report on Proposed Uses of Funds for Bicycle Commuting Project
Attached please find the project description for the Non Polluting Commuting Project
(Bicycle Commute), including a detailed explanation of project components and a time table
for implementation.
Attachment
Merrithew Memorial Hospital&Clinics • Public Health • Mental Health • Substance Abuse Environmental Health
Contra Costa Health Plan • Emergency Medical Services • Home Health Agency Geriatrics
A-345 (12/94)
TRANSPORTATION FUNDS FOR CLEAN AIR
REGIONAL FUND APPLICATION
Agency Name: Contra Costa County Health Services Department Prevention Program
Project/Program Title: Non Polluting Commuting Project (Bicycle Commute)
IV PROJECT DESCRIPTION
GOAL:
The primary goal of this project is to benefit Contra Costa County residents with cleaner air
and better health through increased bicycle commuting.
Primary Objective: Over a two year period, to shift one percent (I%) of single occupant
vehicle (SOV) commuters who currently live within 5 miles of their worksites, plus a quarter
of a percent (.25) of SOV commuters who live between 6-10 miles of their worksites, and one
tenthof a percent (.10) of SOV commuters who live between 11 and 16 miles of their
worksites to bicycling. The total approximate number for these commuters is 118,300. These
commuters will bicycle to work 65 days out of the year (65 days is a little more than once a
week during the 7.5 month fair weather season in Contra Costa.)
Secondary Objective: Over a two year period, to annually involve at least 50 businesses and
1200 participants in a countywide Bike to Work Day.
BACKGROUND:
The Health Services Department Prevention Program implemented a limited bicycle commute
promotion demonstration project in 1994-95 with Contra Costa Measure C Transportation
funding. The project established the feasibility of expanded bicycle commute promotion
efforts with major employers in. Contra Costa County. Targeting three, and working with an
additional five businesses with over 100 employees in Shadelands Business Park in Walnut
Creek, the project was able to build commitment to commute bicycling by the business
management and their employer transportation coordinators. It is estimated that the project
reached twenty percent beyond the goal for the three target employers in creating a modal shift
at each site from SOV commuting to bicycle.
Additionally, the project adopted the Bike-to-Work Day model as a strong promotional tool,
coordinating the Shadelands Business Park's event "The Walnut Creek Employer Challenge"
which drew over 250 commuters riding to work. The businesses were encouraged to compete
to see which one could involve the greatest percentage of employees. The winning company
had fifty percent of its 134 employee work force commute by bicycle during the one day
event.
Areas with high numbers of bike commuters are almost always correlated with sponsorship of
Bike to Work Day events. For this reason, project staff also assumed leadership in
coordinating countywide Bike to work Days in June of 1994 and May of 1995. These events
attracted 608 and 730 registered participants respectively. There were 15 "energizer stations"
throughout the county, and a pre-1995 event entitled "Get your Bike to Work Day" organized
at Shadelands to provide free bike tune-ups and bicycle commuting information and seminars.
(see Bike to Work Day attachments)
Currently a total of 222 employers in Contra Costa County employ 100 plus employees. In a
Bay Area county where the bikeway system is relatively good, but the corresponding number
of bicycle commuters remains relatively low (.03 percent), advantages of a successful
promotion in Contra Costa County can make a significant difference in the number of regular
bicycle commuters.
DETAIM OF PROJECT MPLEMEgTATION:
This project will provide leadership and assistance in the promotion of bicycle commuting for
employer-based trip reduction programs in Contra Costa County.
Emphasis will be placed on the following activity components:
1) Formation of a Bicycle Commute Advocacy Committee (ECAC) with representatives of all
project participants, convened and staffed by project staff, meeting at least quarterly to plan
events and coordinate efforts, exchange information on project successes, and resolve barriers
to implementation. As appropriate, some meetings will be held in conjunction with the
county's TDM Coordinating Committee. Participating entities listed above have indicated
willingness to be represented on this committee.
The benefit of involving participant representatives is to ensure their knowledge of and
commitment to the long term goals of bicycle commuting as a viable, non-polluting form of
transportation.
2)Through the TDM programs and the ETCs at business sites,.identify businesses with interest
in increasing their numbers of employee bicycle commute trips. The project coordinator
would provide the required level of assistance to the TDM coordinators, employer
management, and the individual ETCs to involve businesses in beginning or expanding their
existing bicycle commute programs.
Promotional components include:
*Aiding business management and ETCs in the establishment of bicycle commute incentive
programs at business sites, such as bicycle parking facilities, personal lockers, flex time
work hours, informal dress, qualifying for prize drawings.
3
*Coordinating worksite seminars:
♦ "Outfitting your bicycle"
♦ "Equipment, clothing and riding techniques for different weather conditions"
♦ "How to fix a flat tine and other minor repairs"
♦ "Safe and effective cycling"
*Designing personal commute routes
*Providing copies of, or sources for, bicycle maps, commuter tips materials, and "Report
the Hazards" form (attachment)
•Organizing ride to work competitions by company sections, units, or floors
•Referring to a regional "Bicycle Buddy" data matching system (linking riders who live
near each other, or experienced and inexperienced riders)
3)Take the lead with the working committee in organizing and implementing the Contra Costa
Bike To Work Day campaign and activities, annually targeting at least 50 participant businesses
and 1200 countywide participants. Project staff will:
• Identify and recruit sites and volunteers for bicyclist "energizer stations", secure food
refreshment donations for the stations, and publicize location of stations to bicyclists
(attachment)
• Assist in working with employers to establish friendly ridership competitions or
"challenges" between businesses
*Establish an incentive prize component for participants, with registrant riders eligible for
prizes (attachment)
• Coordinate county public information and event advertising in relation to Bay Area,
state, and national Bike to Work Day events
*Compile registration data for feedback to TDM Coordinators and individual businesses to
assist them in continued bicycling promotions
4)Provide coordination assistance to bicycle retailers to set up bicycle safety check and tuneup
events at business sites.
5) Increase participants' awareness of and support for elements of the Countywide Bicycle
Action Plan, especially those which will improve and expand the bicycle facilities
infrastructure in the county.
4
6) Evaluate the project and produce appropriate summary documentation for dissemination.
LIAPLEMENTATION 7METABLE and
ROLE OF PARTICIPATING AGENCIES
The beginning of this project will be 1/96. The end date will be 12/97.
Project phases:
1/96 - 4/96 Begin project
]mat Partieigancs
*Project stel°'will be directly involved in or have owsight responsibility for all activities.
Promotional work with employers will be an ongoing activity of project staff.
Convene participant Bicycle Commute All
Advocacy Committee (BCAC)
Identify target businesses TDM Programs
Planning for Bike to Work Day BCAC, RIDES
Register businesses for Bike to Work Day TDM Programs
5/96 - 9196
Get Your Bike To Work Day events Bay Area Bicycle Dealers
Association (BABDA)
Energizer Station set ups East Bay Regional Park
District (EBRPD), BABDA,
American Lung Association
(ALA) .
Designing personal commute mutes East Bay Bicycle Coalition
(EBBC), Valley Spokesmen
Bike to Work Day Event (May)
*Advertising, Press, All
f
5
Bike to Work Proclamations
*Bicycle Valet Parking EBBC, Valley Spokesmen
*Energizer Stations BABDA, EBRPD, ALA,
Valley Spokesmen, Safe
Roads/Safe Families
(SR/SF)
eEvent participant registrations TDMs
•Bike Buddy matching RIDES
*Distribution of"Report the Hazards" forms SR/SF, EBBC, TDMs
Bike to Work Day participant surveys TDMs
Evaluation of Bike to Work Day BCAC
&preliminary planning for next
Provide Bike to Work Day feedback to BCAC
participating employers
Stam a-and onaninvy
Worksite seminars and clinics EBBC, Valley
Spokesmen, BABDA
Advance notice to the bicycle CCC Public Works
commuters regarding upcoming road
maintenance projects
Improved maintenance of roadways CCC Public Works
which are frequent bicycle routes
9/96- 12/96
Analysis of"Report the Hazards" reports CCC Public Works
by bicyclists for trends that may signal CCC Community
Development
underlying infrastructure design problems SR/SF
Making appropriate modifications CCC Public Works
6
Distribution of Countywide Bicycle Action CCC Community Dev.
Plan to employers, ]ETCs.
Evaluation of Year 1 BCAC
1/97- 12/97
Repeat year one activities All
Final evaluation and written BCAC
materials reviewed for dissemination
q �
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