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HomeMy WebLinkAboutMINUTES - 05111993 - 1.73 � ,� ►� Contra Costa Solid Waste Authority Avon M. Wilson April 26, 1993 R E C E��-� D. �V Executive Director 47.5%hn.holi Pince,Suit(:'•i ivfuttinez.CA 94553 Honorable President and Board of Supervisors t. APR 3 0 1993 (5 10)229-9t 13 Contra Costa County !+ FAX(5 101;229-9.1 14 651 Pine Street CLERK BOARD OF SUPERVISORS 3 Aniioch Martinez, CA 94553 CONTRA COSTA co. 9 Byio,SanitaiyDst'iit Subject: Requesting Support for the Use of Recycled Tires in the cr.,tr:l Conrra Costa Construction of Roads and Highways Clayton _ro r.e'tValo a Ladies and Gentlemen: San ::r:D strlr:i Danville Consistent with the desires of California citizens to recycle and in EI C,11i;O conformance with the California Integrated Waste Management Act of HeICUICS 1989 which requires all cities and counties to divert solid waste from I,0010i.se Sarfl aiv landfills, the Contra Costa Solid Waste Authority (Authority) has adopted DatavCite the attached resolution which urges all government agencies M aRie"n constructing or rehabilitating roads or highways within Contra Costa County to utilize old tire by-products as an acceptable material type in bid Moraga specifications for the construction of roads and highways. 'i'ole Recognizing that local, subregional and countywide, regional and state Pleasani Hili agencies are administering many road projects now underway as well as many which will be constructed over the long term, it is the conviction of San Pablo the Authority that governmental agencies so empowered should not only Walnut Creek comply with current recycling practices and state mandates but should set an example for the kind of recycling which is not only cost effective, but can help alleviate the burdensome accumulation of discarded old tires. The Authority urges your Board to endorse the attached resolution and to support the use of old tire by-products in the County's road surfacing projects. Sin erely Ja we C r Attachment cc: Contra Costa Cities and Sanitary Districts Contra Costa County Contra Costa Transportation Authority �, 7zeJ Metropolitan Transportation Commission CalTrans �Gt.� r I Contra Costa Solid Waste Authority Avon M. Wilson RESOLUTION NO. 93-3 Executive Director 4737 fmhoffPlace.Suite 4 ;Martinez,CA 94553 (510)229-91 13 FAX(5 101229-9 i i4 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE CONTRA COSTA SOLID WASTE AUTHORITY SUPPORTING THE USE OF RECYCLED TIRES IN THE Sa uir D;S: CONSTRUCTION OF HIGHWAYS AND ROADWAYS Coma Co _. Sart Dis:r:(:: 03vco•; VamnaWHEREAS, the California Integrated Waste Management Act of 1989 requires cities and counties to divert solid waste from C.M:-.) landfills; and WHEREAS, old tires comprise a significant portion of the discarded materials in the solid waste collected from within . the boundaries of Contra Costa County; and WHEREAS, the Integrated Waste Management Act of 1989 requires CalTrans to modify bid specification to utilize recycled materials, including crumb rubber for paving, - bases and fill; and nrcnc WHEREAS, Section 1038 of the Intermodal Surface Transportation Efficiency Act of 1991 (ISTEA) requires states to meet minimum utilization requirements for asphalt containing recycled rubber in federally-funded transportation projects ; and WHEREAS, the California Integrated Waste Management Board is offering financial incentives through $50,000 grants to assist jurisdictions in the start up of tire-related projects and waste tire management; and, WHEREAS, old tire by products can be used as replacement material in the construction of roads and highways; NOW, THEREFORE, BE IT RESOLVED THAT the Board of Directors of the Contra Costa Solid Waste Authority, in the interest of promoting markets of discarded materials, supports the use of old tire by-products in the construction of roads and highways; and i RESOLUTION 93-3 Page Two BE IT FURTHER RESOLVED THAT the Contra Costa Solid Waste Authority encourages all agencies constructing or rehabilitating road and highways in Contra Costa County, such as the Interstate 80 widening project, State Highway 4 widening project, all Contra Costa County Measure C road widening and alignment projects or any road improvements which include new or replacement roadway surfacing to consider old tire by-products as an acceptable material type in bid specifications for the construction of roads and highways. PASSED AND ADOPTED by the Contra Costa Solid Waste Authority on this Third day of March, 1993, by the following vote: AYES: Central Contra Costa Sanitary District, Clayton, Crockett Valona Sanitary District:, Danville, EI Cerrito, Hercules, Ironhouse Sanitary District, Lafayette, Martinez, Moraga, Orinda, Pinole, Pleasant Hill, San Ramon, and Walnut Creek NOES: None ABSTAIN: None ABSENT: Antioch, Brentwood, Byron Sanitary District, Richmond and San Pablo hC air a Board irectors Solid W 'Co Chair Authority Zerimxecutive Director Contra Costa Solid Waste Authority Lt �� ►�, Contra Costa Solid Waste Authority Avon M. Wilson April 26, 1993 p� .rerutive Director RECEIVED 47.37Imhoff Place.Suite 4 •i 44artinez.CA 94553 15101229-91 13 , , rAX(51°)229-9114 Richard Van Allen i f�PR 3 0 1993 ,io,:n Pacific Bell 101 Spear Street CLERK BOARD OF SUHRVISi3 Vron Samtar::list!ct San Francisco, California 94105 CONTRA COSTA CO. .. S3.n ark CIN-rx, Subject: Telephone Directory Recycling - Request for Continued Financial Assistance. Darvi11e Dear Mr. Van Allen: On behalf of the Contra Costa Solid Waste Authority (Authority), a Joint Powers Agency comprised of 16 cities and 4 sanitary districts which franchise the collection of commercial, industrial and residential solid waste, I am requesting that you reconsider your "3`t`:'- decision- to cancel direct reimbursement to Contra Costa waste "as haulers for telephone directory collection for recycling. While the Authority understands that other Pacific Bell priorities may have driven your decision, citizen expectations and recent State solid waste reduction mandates urge source reduction and recycling of all reusable products to the greatest degree and as a top priority. It was in this spirit that our cities and sanitary districts solicited your company's participation in our county wide Fail 1992 telephone directory recycling drive. As you may know, that limited drive collected over 7000 pounds of directories, which otherwise would have gone to the landfill. We were encouraged by this result and looked forward to increasing the collection by continuing our partnership with Pacific Bell in the coming years. Because of landfill scarcity, the high cost of- building stringently regulated landfills and the enormous expense of meeting State recycling mandates, the cost of solid waste collection and recycling is becoming burdensome for the average homeowner and business person. It is critical, therefore, that the generators of a significant portion of the wastestream being landfilled and which has the ability to be marketed for recycling, assume some financial responsibility for facilitating that recycling. Attached for your review is a reprint of a recycling industry periodical which presents what some other telephone directory April 26, 1993 Telephone Directory Recycling Page Two publishers are doing to promote telephone directory recycling. We hope that the information presented encourages you to reevaluate your position in light of what is clearly being initiated and practiced by your company in other regions of the state. It is in acknowledgement of current thinking and demonstrated Pacific Bell precedent that the Authority requests that Pacific Bell continue its financial assistance to the telephone directory recycling program in Contra Costa County. Thank you for your consideration and we look forward to your early reply. Since ely, Aa J. Sweeit of the ar of Directors AMW:hs Attachment cc: C9Wa Costa Solid Waste Authority Board of Directors ntra Costa County Contra Costa Cities Contra Costa Sanitary Districts State of California Public Utilities Commission State of California Integrated Waste Management Board S.L. Ginn- Chairman of the Board; Chief Executive Officer, Pacific Telesis Yellow, black and read all over, and getting. greener every day. Four years ago:. telephone directories Networking for success began to attract the interest of govem- According to Bill Hengy: president of in, by Steve Apotheker merit recycling officials who-expressed a dependent directory publisher Michigan Y more-than-friendly interest.in ways to re- Directory Co. of Pigeon, Michigan and Resource Recycling cover old telephone directories_The lack chairman of YPPEN. the network has of markets for the old telephone direr- made significant progress in meeting ex- tories.(OTD)was seen as a major bottle- pectations set for it by.YPPA's board of necitto•recovery.Taking a page from ef: directors,.of which he is also a member. forts to jumpstart.the recovery efforts for YPPA's board has now approved a set of Yellow Pages publishers old- newspapers, legislated. measures guidelines that call upon members to in the U.S. and Canada passed in several states placed re- meet YPPEN's goals: get together to increase sponsibiiity on.publishers to develop..re- ■ making all directories recyclable covery programs and get-recycled=con- ■ stimulating collection, processing and telephone directory tent,into their telephone-books.(see"The marketing of OTD. recyeiing- greening. of the yellow pages:' in.the ■ using recycled paper to print.new di- November,- 1990L ibsuey`_"Make=no-mis- rectories. take about-it;- the.-California--. recycled= To help move directory publishers to- content lawwas the driver forgetting sec- ward these goals, John. Purcell, past ondary.-fiber into.directories,""said`a rep- director of environmental' issues.- for resentative with:Pacific-Bell Directory in: Ameritech. Publishing, Inc.. (Troy,. Michi- San..Francisco.. In, addition. to recycled gan); was hired by:YPPA as vice presi- content, individual.' publishers dent of public and environmental policy. began to look at the recyclability of their Purcell coordinates the work of the product:and to find ways to get the OTD YPPEN steering committee.The commit- collected:and processed. tee has subcommittees for technical as- But rather than go it alone, in 1991 the sistance and manufacturing, marketing 160-member Yellow Pages Publishers development, communications and a Association. of Troy, Michigan;, whose secretariat., members.representmore than;90 per- "Every, member company.: wants to cern of'the directory, publishers in: the support what.we.are trying:to-do,"'says U.SL and.Canada,sought the approval:of." Purcell"Sutthese-companies.each-have its board'ofdirectors to forma task:force their. own,idea of how-to do-that.And, to move this issue forward_This..Novem- some operate im quite different cir- ber;. YPPA.officially announced'.the for_- cumstances than.others,_depending on madon•:of the Yellow Pages. Publishers: the region of:the.country in whk*they are Environmental. Network,- a steering or- located:. We just have to try- to find ganization: focused- on the activities guidelinesthat every member can.live involved-with.the recovery of OTD. with without compromising the integrity of. Canadian publishers have also played the overall industry effort" a major role-in the YPPEN effort. Carol What.Purcell is referring to are different Ammonmanager of production and levels of community interest in.recycling. graphic arts.planning for TELE-DIRECT directories found in the various regions of (Publications),: k=,: Scarborough, On- the U.S.and Canada-Too,the availability tario,; is vice. chairman of the. YPPEN of markets that take OTD-vary,_a matter technical-subcommittee..Herparticipation, usually closely related to the availability in thweartx:#ormation of YPPA's environ- of other recyclable•papers:_Also of con- meraEWn k and:her:work on behalf of sideration is the amount of-interest.in the Canaan publishers helps make.YPPEN issue expressed by state governments representative of:North American direr- across the country. tory publishers.. YPPEN'snew reporting system will RECOVSTW PAPER SUPPL"Dwr R&WWW PACycbn allow it to provide information on aggre- gate tonnage data of the amount of paper used by member publishers and the total recycled. fiber content. By 1994, the re- port will provide summary statistics on directory recovery rates and end users. Reports. will be available for 1992 and 1993 using actual totals for some mem- bers and estimatesfor others that have. riot yet developed a means to collect. such data Building In necyclability _. The YPPEN approach is to give au- tonomy:to the regional and,independent. publishers to:manage-their recycling ac- tivities as they choose. YPPA asks.that its members follow the YPPEN technical _ 7 guidelines, especially about making di- rectories recyclable. The . technical _ guidelines call for the elimination of lam- inated and plastic coatings on directory _ covers, and encourage the use of'vege- table base(soybean) oils. From a recycling standpoint,..there is. some chaos in.the marketplace regarding In one month's time,.700'1ons of telephone directories were collected in San Diego. the preferred adhesive used for holding; soluble: (animal based)' gelatine was the that prefer the hot melt adhesive; most a directory's pages together. Four years way to proceed. However; several'end notably Daishowa America (see the ago there was= consensus that water- users have invested in deinking systems "New Recycling Markets" department in Pacific Bell Directory vice president Lynn Brady joins San Francisco Mayor Art Agnos. to Mick off the 1991• telephone book racy- cling campaign. %f publishers to use either a hot melt or. Wwater-soluble adhesive depending on load recycling market conditions. This is - an important area of cooperation for pub- lishers that are in competition with each other in the same market or in adjoining =r=; markets. During recycling collection pro- grains, the books can easily get cam- ,�,.., mingled. Books not manufactured with recyding processing in mind can con- - _ taminate those that are recyclable..caus- ing mixed loads to be turned away by a processor. Turning over a new recycled page _ According to Hengy, the Northeastern U.S. was the first region to have a gov- emmental agency look at directory recy- the September 1992 issue),which makes have switched to water-based glues, this ding concems.•'The Northeast Recycling recycled-content directory paper. For apparently severely restricts access to Council has shown a great deal of in several directory companies, such as these end users. tere st in telephone directory recycling," Pacific Bell and Southwestern Bell that YPPEN's technical guidelines call for Hengy says. "in cooperation with.NERC, we have completed a plan to increase the uSe of reeyc!ed paper in new directories ■ Table 1 -- Major directory,paper producers In North America by establishing guidelines for the recy- Capacity cled fiber content of the directory paper Car t000 tonst"art Mills we use. The plan also proposes ways to Macmftn Bloedel 230 Port Albemi and Powell River,BC maximize environmental compatibility Oaistrowa 210 Port Angeles,WA:Quebec City,PQ and recyclability of our books." Bowater 175 MilrinodkeL ME Plan guidelines recommend that the Fraser 135 Madawaska.ME ate recycled fiber used b YPPA 'b70�"ce 10`7 Alma and Jonquiere,PQ a 9gre9 ecY Y Champion inwnational 90 Lufkin:TX:tefeneL NY publishers and, in tum, their supplying Stone-Consolidated 70 Trois Rivieres,Pp mills. be 10 percent by-1993, 25 percent James River _-Zi C>atskanie,.OR by 1995 and 40 percent by 1998. This Tamil 1,042 would mean, for example, that to meet a 10 percent aggregate objective, a pub- Sorat:es: Pdp and PaW 1992 North American Factbook, 1992:.Resource Recyycft..1992. fisher could use 10.percent recycled con- tent in 100,percent:of"the paper, or 40 All YPPA publishers will strive to have died directory paper with the highest per- percent in 25 percent of the paper. some percentage recycled fiber in 100` centage recycled content. It contains a -Fortunately," says Hengy, -we were percent of their directory paper.by 1995,.. maximum of. 30. percent recycled pulp. already ahead of the curve on this one with "recycled fiber" being measured byl One Finnish paper company has been when NERC contacted us; and after, the amount of post-consumer fiber,print= producing a sheet with 25 percent post-- marry conversations and some negotia- ing plant scrap paper and over-issue consumer recycled content for three tions, NERC appears convinced that our stock,used in the new paper. Most of the years. industry is doing the right thing." large publishers have already. achieved By mid-1993,all the-major U.S. direc- Connie Sautter; NERC's: director, this goal.: There can: be little question tory:paper producers will be able to pro- agrees that;the directory.publishers are that this commitment, to use- recycled.. vide paper with 10 percent recycled con- "making progress."Saulteris looking for- paper will.spur the demand.for recycled tent(see Table 1)..Daishowa is producing ward to,the first annual-report in March- . directory papers on the North:American. a sheet.with.25-percent recycled content 1993'• that will detail- the directory. pub- continent at its.Port:Angeles,Washington mill,with- lishers' accomplishments. At present, the Japanese make recy- pians to increase to 40 percent. NYNEX Information Resources Com- pany of Middleton, Maine is experiment- ing with using recycled content paper purchased.from an overseas paper pro- ducer in directory covers. Telephone books issued to Glen Falls, New York and Biddeford, Maine will have covers containing 10 to 12 percent recycled con- tent: NYNEX will evaluate the ability of the: covers=:to..protect-the book:for 12 months:and-resist curling:. Markets expand When OTD recovery programs first, started;.only:,paper-related productman- ufacturers were-interested in OTD. It was made into, cellulose insulation;. hydro seeding,mulch;.roofing shingles and tar paper,.chipboard rollers=for toilet tissue and.paper towels; craft paper;.fruit wrap- ping. sheetrock. backing and facing paper, chicken-rifler and animal bedding (see box). One New York medical center has used molded,pulp bed'pans that in- corporate-OTO'as-a feedstock. But; as directories. have, shed. their hard4o- recyclecoatings on the covers and.theirr, hot:melt glues, OTD.is.being introduced into-more traditional paper product-mar- kets;.such.as.newsprint and even dosing the loop with directory-grade paper for new.directories: "In the future even more OTD will con- tinue to go to the traditional papermak- ers,", says. Chuck Vessey, specialist- 74 >'="M RaWVV November 1932 RECOVERED PAPER SLiPPLENENr paper purchasing for Southwestern Bell also supported trials using the chicken lit- Yellow Pages and chairman of YPPEN'sMarkets for - ter as fertilizing mulch for native grasses. OSt market development subcommittee. "Pa- P Wisconsin Tissue of Menasha, W'is- per mills are located in many differ- consumer telephone consin is an example of an end user that. ent regions of the U.S. and Canada. and was able to use OTD when Ameritech. many see OTD as a cheap source of directories changed to a water-soluble glue in. its good fiber for their traditional paper prod- book. In 1992, it will incorporate OTD as ucts. It still makes a lot of sense to diver- one;of the feedstocks in the manufacture sity the end user base so ail of thes Animal bedding egg Boxboard of 1;new product line of napkins and-tow- are not in one basket And, besides,. els.,. Second Nature Plus, that has 100 many of the less traditional end users Cellulose insulation percent post-consumer content.The 900- stepped up and offered to try processing Composting (e.g.. as a bulking agent) ton-per-day mill expects to use 1,000 OTD when no one else would take them. Directory paper tons of OTD this year.. We won't forget that kind of dedication. It Gypsum wallboard In addition to exploring.new markets for helpedtum OTD recovery efforts around. Hospital bedpans rY OTD, Vessey's subcommittee has re- Besides, these end users still'make direc- Household paper products (e.g., tones-into some veryuseful and environ- napkins, tissue, towels). sx nsib�lity for reporting procedures and has developed and recently.updated a di- mental sound products." Newsprint p Packing material rectory of. processors and end users of- OTD.. The directory contains 85 end. end use of-OTD;" says Lisa Dellinger, Padded envelopes users_and 100.brokers.and.dealers that. Ameritech's Indiana public relations man- Roil.cores will handle some.quantity. of:OTD. ager. Her company has fanned a unique The subcommittee is also the net- partnership with the Indiana Farm Bureau work's coordinator for the directory dis and other members of the agriculture Advertising & Publishing Corporation in tribution database operated by YPPEN'. community in-the state to promote shred- Atlanta is working with the U:S. Depart- and.NY.NEX- it is a.storehouse of-infor- ded directories as bedding. for cattle, mens of Agriculture Research and De- mation.about numbers of directories.pub- horses and swine. The paper bedding.is velopment Council.in Gainesville, Geor- lished,.delivery dates and other informa- acclaimed by experts to have advantages gia-to conduct:similar tests of.,shredded tion-useful to.local recycling coordinators: over other types- of--bedding... BellSouth paper for chicken litter.. BellSouth has The database, withits information on 7,000 directory- titles: is maintained: at.. for the City of Los Angeles, is pleased The hard-to-handle OTD and low mar- NYNEX, as a contribution:to•the Yellow, with the action plan that the directory ket prices are further drawbacks to get- Pages industry's environmental efforts.. publishers.have put together. She-feels ting collection programs. started. It is that great. strides have beenmade in difficult for most balers to handle- the Collection: making the book-recyclable and develop- brick-like books; although most markets In addition to, using. recycled: paper;. will accept them loose or in Gaylord con- YPPEN publishers havemade,progress. tainers. The domestic markets that ac- in stimulating the collection.ot OTD:_Four. cept OTD usually paynothing for the years. ago, almost no., post-consumer books. or maybe$5 per ton,but do cover OTD were being recycled; but:now-OTD,� the transportation cost: The export mar- are being recycled.in most large-cities, ket.will pay $15 to $25 per ton for OTD.. and even more small ones, ail across the- All publishers Will strive to YPPEN's market development sub- U.S. and Canada. But- even YPPEN have some recycled filler committee has already approved a for- finds it difficult to identify exact mat:for gathering results on member's re- figures on how-much is:currently being- in 100 percent. oftheir covery efforts, and YPPEN members collected:of the more than.740=0.tons directory'paper in 1995. have received a questionnaire for report- of paper its North American-,publishers. ing key information on their company's use annually.Neal Clay;director of-public progress in achieving OTD recovery, re- information for BellSouth Advertising'and- cyciabiiity and use of recycled paper. Publishing Corporation and the YPPEN. "'I think we all agree that we have a communications subcommittee, chair ways to go in recovery,"says Clay. "But, man, estimates. that 30,000 tons were considering the short time we have been collected in the first half of 1992. Overall, ing markets. However, collection efforts stimulating the recycling of OTD,we think about. 10 percent of OTD might-be re- have not been as successful yet, a result we have made real progress toward get- trieved in 1992. she attributes to a lack of familarity that ting communities interested in recycling .loan Edwards, director of the Inte- directory publishers have with this type of telephone directories and helping them grated Solid Waste Management Office outreach activity. keep directories out of local landfills." Company efforts There Seems to be no magic formula for a San Diego's model directory recovery successful community recycling collec- tion campaign for OTD. Programs utilize program a variety ofpartners and collection The City of San Diego's OTD recovery nesses and residents in methods (see sidebar). Communities apartments with a strong curbside recycling collection effort was a successful public-private were able to take advantage of this program run by a waste hauler dedicated Partnership that recovered 700 tons in program. to making OTD recovery work seem to four weeks, according to Stephen The total cosi for the program was have a definite edge on those that don't. Grealy, recycling specialist for the city. $70,000, or $100 per ton of collected A strong collection program for the busi- Twenty-one Vons Supermarket stores OTD: Only 20 percent of the cost was nesscommunity is also a plus in captur- served as drop-off recycling sites.The borne by the city, with the majority of irmg additional.tons of OTD..Schools,con- San Diego County Disposal Associa- the expense absorbed by Pacific Bell. venience stores,.supermarkets and fast tion provided collection. bins. City One of the largest expenses.was.the food restaurants have also been effective trucks Pied up the bins and detiv- printing of a how-to-recycle insert that partneBred them.to San Diego Fibres. The was manually placed in the directories �' OTD were exported to a company in by Pacific Bed's drivers. The insert Firstltime. OTO collection programs Taiwan...which-tumed the scrap-paper served a valuable tic education. generally realize a recovery--rate between P� 10 and 30 percent, based on:the experi- into recycled boxboard used for the role, since it also included information ence of the directory publishers. Many production of shoe boxes. on.other city recycling collection pro- second-year efforts tend- to see an im- The collected OTD represent a re- grams. provement of 10 to:15 percentage points., covery level of 31 percent of the 1.5 The program was so successful that In some communities,.a.special collection million directories distributed,..accord- other parties,. including McDonald's ing;to.Greaiy:.Nevertheless,..this figure and-the Hotel-Motel Association, are program re run: concurrently with a understates actual OTD recovery, g p. participateyear. curbside recycling. coltec�tion= program ry.. linin u to next since-San.Diego's curbside recycling- Special'attention will beaid to that. may accept OTD: However; OTD collection program accepts OTD in its i businesses and institutions gfor get- volumes captured by curbside recycling programs ace-. rarely: available as. sep- I mixed paper fraction. Small busi- OTD collection. arate figures,.so-OTD recovery levels can: than any other YPPEN member com- Closing the:loop be understated.in:those communities.. pany: Its sponsorship of the 1991 McDonald's-first got-involved in OTD-re. Southwester- Belf Yellow.Pages.,was Phoenix;. Arizona campaign resulted in- cycling.collection when..it"Jound out that one of the first regional- Bell:operating the:recovery of3;200'tons.of OTD,.while scrap directories provided some of the re- companies to begin collection programs the,1992 Phoenix-campaign resulted in a cycled fiber being used in its paper nap. for OTD and was recognized in 1990 with still respectable 1,900 tons. Mike Garcia, kins. The companyparticipated in a pilot an award by the National Recycling Co- recycling director for U S WEST Direct, OTD collection project in Milwaukee in alition for.its efforts. In 1990, the com- attributes the unusual first-year tonnage late 1990;a larger scale effort in St.Louis pany recovered 1.9 million OTD weighing to the "dean out the basement" effect followed. McDonald's then prepared a 3,734 tons. This year, the company pro- that some programs across the country how-to manual on developing an OTD re- jects it will collect more than three million have experienced.. covery program and distributed it to all its OTD weighing over 5,500 tons.This rep- Almost.1,700 tons of OTD were col- regional offices in 1992. resents a recovery of about 8 percent,by lected in 1991 in the- Portland, Oregon The response has been good, accord- weight, for its market area. metropolitan area,. recovering about 30 ing to a company spokesperson, al- However, Southwester Bell sees in- percent of the books in circulation. Two- though some stores could not proceed creasing demand by larger cities for OTD thirds of the OTD were collected from 21 with desired collection programs because collection programs. In 1993, Dallas will drop-box sites. One-third of the. volume in some parts of the country the nearest start OTD collection.Southwestern Bell is came from a business collection program market was too far away. also working with the City of Houston, conducted by Weyerhaeuser. The program was a success in Stanis- which is collecting the books as part of its U S WEST Direct-will sponsor recycling laus County. California, according to pilot curbside recycling collection pro- collection-programs in 103 cities during Jami Aggers, senior environmental gram offered to about 60,000 house- 1992.' health specialist for the county. Ten holds, in addition to making one drop-off BellSouth Advertising & Publishing's McDonald's stores participated. Resi- site available. 1991 sponsorship of the Atlanta, Georgia dents who dropped off a book received a U S WEST Direct (Englewood, Colo- program produced over 1,000 tons of coupon for a free food product. The pro- rado) provides OTD collection to many OTO. BellSouth will sponsor 79 recycling gram collected 39 tons of OTD, an 11 Western states and has likely recovered programs in its largest markets during percent recovery rate.Aggers termed it a more directories,in a single campaign 1992. "great program" that allowed the county r A to reach a broader audience than it could Broadening environmental The company will save another 800 tons have done on its own- commitment, per year by-reducing the borders on-each The effort to close the loop with tele- page by,one-sixteenth of.an inch.NYNEX Suitdinq on a base phone directories has resulted in the de- i" realize an annual savings of $2 mil- A further accomplishment of the YPPEN velopment of a corporate environmental lion from these two resource-saving market development subcommittee this policy-at.NYNEX.This.has alkwred-John measures..A. system is also being de- year is the adoption of a"how-to-recycie Balaguer,. director of the company's en- veloped to: track print orders and de- directories– model' recycling collection, liveriesin order to minimize the number program, developed by Ameritech. The of-over-issue books.. program-includes a video guide targeted — The company. has established office to community recycling coordinators illus- paper recydingcollection programs at ail tzatinq what to expect once a community of.ils major locations. The program col- commits to recover directories. Amen- One. goat is to make ail.- lecis more than 18 tons per month. tech and NYNEX-share educational ma- NYNEX also uses recycled paperfor-let- terials with YPPEN; whim is indicative of: directories recyclable. taerhead,business cards,memo pads and Tie cooperation. YPPEN receives from. cxtpier paper.. In 1992, it wily use over members willing J0 put aside competitive 200,000,pounds.of copier paper,.averag- interests to do something good forthe en- ing- 85 percent post-consumer content, vironment. produced�by Patriot Paper (see "Boston YPPEN communications subcommiV. paper mill returns to its roots" in the Sep- tee chairman Clay says, "Directory recy- vironmental issues organization,to move tember 1992 issue). ding has taken on a life of its own. Com- freely through the normal barriers that NYNEX is also implementing a pro- navnities love to get behind a project like separate different parts of*the company- gram to reuse laser printer cartridges and this. We thinkthe trend will continue for As part of this environmental mandate,. printing ribbons. RR same time to come.As long as publishers the company, has looked. at various can stimulate markets for,the OTD, com- source reduction measures.By switching AWar Clay. dkector of public intorma#on tor• munities will see the dollar advantage of to a 24-pound stock for its White Pages, SeAlSouth.ming and Publishing Corpora- recyc;ting them rather than sending them the 1 Q percentweight reduction-will save err,-provided;a.signifrcanr amount-oe intar- to the landfill."' 2,000 tons of directory:paper per year.. nwarion for uwis:anicte..