HomeMy WebLinkAboutMINUTES - 05071991 - 2.4 a. y
THE BOARD OF SUPERVISORS OF CONTRA COSTA COUNTY, CALIFORNIA
Adopted this Order on May 7, 1991 by the following vote:
AYES: Supervisors Fanden, Schroder, Torlakson
NOES: Supervisors McPeak, Powers
ABSENT: None
ABSTAIN: None
SUBJECT: Concord Convention and Visitors Bureau
The Board received the attached report dated May 7, 1991
from Phil Batchelor, County Administrator, relative to the proposed
expansion of the Concord Convention and Visitors Bureau.
Dale Adams, representing the Concord Convention Bureau,
expressed concerns with the recommendations contained in the
report, and requested that the matter be referred to the Board' s
Internal Operations Committee to allow the Bureau to present a
detailed proposal.
Supervisor Robert Schroder advised that he had met with
representatives of the Embassy Suites and the Convention Bureau and
had discussed the feasibility of expanding the Convention Bureau to
include the Embassy Suites in order to enhance the County' s
transient occupancy tax (TOT) revenues. He noted that there are no
other similar facilities in the unincorporated areas, and any
expansion to other jurisdictions would not benefit the County. Mr.
Schroder recommended that the matter be referred to either the
Economic Development Committee or Internal Operations Committee to
evaluate the marketing program presented by the Convention Bureau.
Mr. Adams stated that while the Convention Bureau is not
opposed to expanding to other jurisdictions, they feel the next
logical step for expansion would be the Embassy Suites and then
pursue further expansion to Walnut Creek.
Supervisor Sunne McPeak moved approval of the County
Administrator' s recommendations and referral to the Internal
Operations Committee to look at how the County can assist the
Convention Bureau in best expanding according to the principles
contained in the County Administrator' s report.
Supervisor Tom Powers seconded the motion.
The vote was as follows:
AYE: Supervisors McPeak, Powers
NO: Supervisors Fanden, Schroder, Torlakson
The motion failed to pass.
Supervisor Tom Torlakson noted that he didn' t know
enough about some of the details of the proposal to feel
comfortable moving ahead at this time, and moved that the issue be
referred to the Internal Operations Committee for further review.
Supervisor Schroder seconded the motion.
There being no further discussion, IT IS BY THE BOARD
ORDERED that the proposed expansion of the Concord Convention and
Visitors Bureau is REFERRED to the Internal Operations Committee
for further review.
I hereby certify that this Is a true and correct Copy of
an action taken end entered on the minutes of the
Board of Supervisors on the date shown.
cc: C. VanMarter,, CAO ATTESTED: !2cL 7. /99/
County Administrator PHIL BATCH n,Clerk of the Board
of Supervisors and County Administrator
To: BOARD OF SUPERVISORS
�- Contra
s..
FROM: Phil Batchelor, County Administrator
Costa
n1
x.. .
DATE: County
May 7, 1991
99�OSTq COUN�`P
SUBJECT: PROPOSED EXPANSION OF THE CONCORD CONVENTION
AND VISITORS BUREAU
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
RECOMMENDATIONS:
1 . Accept report from County Administrator on the proposed
expansion of the Concord Convention and Visitors Bureau, and
approve the recommendations.
2 . Declare our support for expansion of the convention bureau
with the first phase of expansion to include one or two
additional jurisdictions .
3 . Decline contribution of Transient Occupancy Tax. (TOT) to the
Concord Convention and Visitors Bureau for marketing of the
Embassy Suites, but may be considered if the bureau is
expanded to include at least one or two other jurisdictions .
4 . Declare County's willingness to consider and negotiate
participation by the County for marketing services of the
Contra Costa Centre, if the Concord Convention Visitors
Bureau is expanded.
5 . Authorize the County Administrator to notify the Concord
Convention and Visitors Bureau of . the County' s position and
of the possibility that 1991-92 funding and contract for the
. Bureau may have to be amended and reduced because of
budgetary constraints .
CONTINUED ON ATTACHMENT: X YES SIGNATURE:
RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
APPROVE OTHER
SIGNATURE(S):
ION OF BOARD ON APPROVED AS RECOMMENDED OTHER
VOTE OF SUPERVISORS
I HER CERTIFY THAT THIS IS A TRUE
UNANIMOUS(ABSENT ) AND CORR COPY OF AN ACTION TAKEN
AYES: NOES: AND ENTERED O E MINUTES OF THE BOARD
ABSENT: ABSTAIN: OF SUPERVISORS ON T DATE SHOWN.
CC: CAO ATTESTED
County Counsel PHIL BATCHELOR,CLERK OF BOARDOF
Concord Convention & Visitors Bureau SUPERVISORS AND COUNTY ADMI RATOR
M382 (10/88) BY UTY.
C.
BACKGROUND:
The County is a partner with the City of Concord in the Concord
Convention and Visitors Bureau (CCVB) through a contract that
delineates how TOT from the Airport Sheraton is to be contributed
to the funding of the organization. The existing contract
contains a cap on the County' s obligation and ensures that the
Sheraton facilities are marketed for convention business along
with the hotels in Concord that are in the same vicinity.
Although the County budget has been very tight in previous years,
the County has continued financial participation in the CCVB
because it is an economic investment in revenue generation to the
General Fund from the use of the Sheraton that otherwise might go
to Concord hotels.
The CCVB is now considering expansion to include other
jurisdictions and hotel facilities. The CCVB filed a Fictitious
Business Statement last fall which states that the Bureau is, in
fact, the Contra Costa Convention and Visitors Bureau (doing
business as the Concord Convention and. Visitors Bureau) . The
CCVB' s Board of Directors, at its meeting on April 25, 1991,
voted to begin using the name "Contra Costa Convention and
Visitors Bureau" exclusively (allowing for utilizing existing
materials) .
The purpose of this agenda item is to establish formal Board
policy on the expansion of the CCVB and provide direction to the
CAO and our appointed representative in the discussions with the
City of Concord and the CCVB. In the past, the County
Administrator' s Office has provided input to the preliminary
discl.Lssions on expansion of the CCVB.
One of the issues for expansion being discussed by the CCVB is
what jurisdictions and/or facilities should be the first target
for expansion. Some members of the CCVB Board of Directors have
proposed increasing the County contribution to the CCVB by adding
the Contra Costa Centre Embassy Suites (PH BART) and a portion of
its `�'OT as the first step in expansion of the CCVB. This is not
in the best interest of the County at this time because it would
have Contra Costa paying for a larger share of the CCVB budget
and services than we need to generate revenue for the General
Fund. Further, when the PH BART Specific Plan was being
developed, the City of Concord and its hotel business community
objected to major convention facilities being included at the
Contra Costa Centre. We acknowledged their concerns and did not
include major convention facilities in the PH BART Specific Plan.
The Embassy Suites and other approved hotels are intended to
serve; the Contra Costa Centre businesses and residents and not be
attractors of large out-of-area meetings. It was never intended
that the Contra Costa Centre hotels would need additional
marketing paid for by the County.
On the other hand, expansion of the CCVB to include other
surrounding jurisdictions and their facilities could be, a real
benefit for the County since it would spread the costs of
operating the Convention Bureau and would allow the Bureau to
market to larger groups, thereby increasing the potential for
revenue generation. If the CCVB were to expand to include one or
two other cities neighboring the Contra Costa Centre, it might be
appropriate to consider adding the Embassy Suites at that time.