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HomeMy WebLinkAboutMINUTES - 06231987 - S.2 TO: ��BOARD OF SUPERVISORS I Contra FROM: Tom Powers , First District Supervisor Costa DATE: June 16 , 1987 County SUBJECT: Knowland Park Zoo SPECIFIC REQUEST(S) OR RECOMMENDATION(S) & BACKGROUND AND JUSTIFICATION Recommendations : 1 . Refer to Budget Committee the request of East Bay Legislators to participate on a short term basis in assisting the Knowland Park Zoo. 2 . Participate in an East Bay effort to find long range solutions to the preservation of the regional resource called the Knowland - Park Zoo . 3 . Appoint one or more members of the Board of Supervisors and/or staff to participate in a committee with others to address the two issues above and report back to the Board of Supervisors their recommendations . Background: This year , the Knowland Park Zoo is in an operational deficit of $345 ,000 for the balance of the year. A committee of East Bay Legislators and agencies suggested the following short term solution discussed last Friday. Deficit now: ($345 ,000) State of California $1509000 City of Oakland 65 ,000 EBRPD 65 ,000 Alameda County 32 , 500 Contra Costa County 32 , 500 Total $345 ,000 Deficit at end of year : - 0 - As a participant in the meeting, I am reporting this to the Board as it was discussed at the meeting so I can seek the Board ' s guidance . The attached materials explain a long term problem as well , and I suggest this issue also be discussed by the Board so we can make appropriate recommendations . CONTINUED ON ATTACHMENT; YES SIGNATURE: RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE APPROVE OTHER SIGNATURE(S) ACTION OF BOARD ON June 23, 1987 APPROVED AS RECOMMENDED OTHER X REFERRED to the Budget Committee for review. VOTE OF SUPERVISORS X UNANIMOUS (ABSENT I, IV ) I HEREBY CERTIFY THAT THIS IS A TRUE AYES: NOES: AND CORRECT COPY OF AN ACTION TAKEN ABSENT: ABSTAIN: AND ENTERED ON THE MINUTES OF THE BOARD OF SUPERVISORS ON THE DATE SHOWN. CC. County Administrator ATTESTED — P", /#*Dy PhI. Batchelor, Clerk of the Board of Supervisors and County Administrator M3e2/7.83 BY I .G. , DEPUTY • Ir � 1 CITY HALL ONE CITY HALL PLAZA OAKLAND , CALIFORNIA 94612 Office of the City Manager 4 1 5 2 7 3 - 3 3 0 1 Henry L. Gardner June 19, 1987 TDD 8 3 9 - 6 4 5 1 City Manager Contra costa Coin;,; Ms. Sunne Mc Peak, Chair UN Contra Costa County Board of Supervisors 651 Pine Street, Room 106 Offio, of Martinez , CA 94553 County Administrator Dear Ms. Mc Peak: On Friday, June 12, 1987, representatives from the East Bay Region- al Park District, Counties of Alameda and Contra Costa, State Legisla- tors, East Bay Zoological Society, and City of Oakland met at the Oakland Zoo to discuss and propose solutions to the Zoo's short- and long-term problems. Enclosed is information about the Oakland Zoo/Knowland Park which was handed out at the June 12 meeting. In summary, the information shows that visitors and participants at the Zoo are mainly from outside Oakland; that the Blue Ribbon Task Force recommended development of a regional organization to broaden long-term financial support; and that local officials are in support of regional funding for the Zoo.. Also enclosed is a Historical Profile of the Oakland Zoo/Knowland Park area, budget summary sheet for the Fiscal Year 1987-88 Zoo operations, and information on Zoo exhibits. July 11 1987, begins the East Bay Zoological Society's new Fiscal Year, and with it, an operational budget deficit of approximately $480,000 (estimated revenue $1.02 million less estimated expenditures of $1.50 million) . City of Oakland and State funds can offset that deficit by $285,000; however, even with these moneys , a shortfall of $195,000 still exists. If additional funds are not identified, severe changes in the operation of the Oakland Zoo/Knowland Park will have to be considered, including the possibility of closing the Zoo. _ Capital improvement needs to the Oakland Zoo have to' be addressed in the near future. Smokey, the young bull elephant, has grown out of his existing living quarters, and a new exhibit has to be immediately funded and built. In addition, the chimpanzee, and other primate exhibits require substantial improvement to bring the Zoo to a higher and more humane condition.• Immediate capital improvement needs cost approximately $2.5 million and long-term capital improvement needs are estimated to cost $8.0 million. _2_ The East Bay Zoological Society operates the Oakland Zoo/Knowland Park. The operational shortfall of approximately 30 percent is less than the average subsidy required by urban zoos. In addition, the East Bay Zoological Society has improved their fund raising efforts for capital improvements significantly within the last two years (over $250,000) . However, a more secure, long-term capital funding plan for the Zoo is required for it to be successful . The Oakland Zoo/Knowland Park is frequented by residents from all over the East Bay. Surveys show that 65% of all attendees and up to 80% of school-age children visiting the Zoo, are from outside Oakland. Such a regional facility should be supported by a more regional funding base. At the June 12th meeting at the Zoo, the participants considered a proposal that would address the problems of the Oakland Zoo/Knowland Park on a regional basis. The following is the proposal upon which the representatives attending the meeting reached consensus. 1. The Fiscal Year 1987-88 operating deficit of $195,000 could be offset by equal contributions of $65,000 each from the East Bay Regional Park District, Counties of Alameda and Contra Costa, and the City of Oakland. 2. A short-range capital improvement problem of $2.5 million exists and needs to be immediately addressed. 3. A long-range funding plan, to resolve continuing operational shortfalls and required capital improvement needs should be developed and implemented. 4. County, East Bay Regional Park District, and City of Oakland elected representatives (Regional Liaison Committee) should meet and identify a regional course of action to fund the short- and long-term needs of the Oakland Zoo/Knowland Park and to make it a first class facility reflective of the East Bay. The Committee will meet in mid-July and, at the first meeting, will review the regional vision for the Oakland Zoo/Knowland Park in conjunction with funding options. The next step is for each jurisdiction to consider and approve funds to offset the Zoo's Fiscal Year 1987-88 shortfall and to appoint elected members to the Regional Liaison Committee. The City of Oakland will coordinate receipt of the Fiscal Year 1987-88 funds and notify jurisdictions of the meeting in July for the Committee. -3- Thank you for your involvement and support of the Oakland Zoo/- Knowland Park. . If you have any questions, please call John Flores of my staff at 273-3390. Sincerely, EN QDNER Enclosures cc: Contra Costa County Supervisors Assemblyman Bill Baker Phil Batchelor, Chief Administrative Officer Office of Assemblyman Johan Klehs 2450 Washington Avenue, Suite 270 San Leandro, CA 94577 FACT SHEET ON THE OAKLAND PARK KNOWLAND ZOO YEAR OPENED In 1922 the City Zoo was founded by Henry A. Snow, a naturalist , photographer, and animal collector. It was originally located at 19th and Harrison in downtown Oakland. In 1939, the City of Oakland Zoo was moved from Joaquin Miller Park to the newly created Alameda County Zoological Gardens and Arboretum. The facility is now known as Oakland Park Knowland Zoo. SIZE OF THE PROPERTY The Oakland Park Knowland Zoo consists of two parcels of land . The first parcel is . quite small , 68 acres . The parcel is located along Golf Links Road and Skyline Boulevard . The second parcel , which is the bulk of the park, is 460 acres. It is located below Golf Links Road. WHO OPERATES THE OAKLAND ZOO The Oakland Zoo consists of the Children' s Zoo and the Main Zoo. Both facilities are managed by the East Bay Zoological Society. However, the property is owned by the City of Oakland. OAKLAND ZOO OPERATING BUDGET SUMMARY FISCAL YEAR ZOO' S TOTAL CITY OF OAKLAND' S OPERATING BUDGET CONTRIBUTION 1983 /1984 $1 , 294 ,000 $244 , 000 1984 /1985 1 , 290, 000 258 , 000 1985 /1986 1 , 120 , 000 275, 000 1986 /1987 1 , 456, 746 357 , 000 1987 /1988 1 , 502, 490 134 , 000 ( Deficit $344000 ) ( Estimated ) Office of Assemblyman Johan Klehs 2450 Washington Avenue, Suite 270 San Leandro, CA 94577 OAKLAND PARK ZOO SUMMARY OF PARTICIPATION OAKLAND OUTSIDE Visitor Survey 34. 6% 65. 4% (Weekends, 8/85 ) School Visits 15% 85% ( 5/86, 6/86 ) Zoological Society 38% 62% Membership ( 4/86 ) *Docent Tours 27% 73% ( Full year - 1984 ) Summer School 48% 52% Program ( Summer of 1985) * Docent tours , are those tours which are conducted by non paid staff to the various school children. EAST BAY ZOOLOGICAL SOCIETY BUDGET FY 1987-88 SUMMARY SHEET Revenue Expenses Net Administration $ 72,080 $ 317,803 ($245,723) Operations-General 460,415 228,377 232,038 Equipment Maintenance -0- 59,923 ( 59,923) Bui.lding Maintenance -0- 37,046 ( 37,046) Janitorial -0- 17,485 ( 17,485) Grounds & Landscaping -0- 73,648 ( 73,648) Public Relations 20,600 72,430 ( 51,830) Main Zoo -0- 282,184 ( 282,184) Children's Zoo 25,900 112,283 ( 86,383) Vet. Hospital 450 1,800 ( 1,350) Rides 253,000 88,922 164,078 Food Service 125,990 86,939 39,051 Snow Building 65,000 41,039 23,961 Other 800 39200 ( 2,400) Development Department * 34,391 ( 34,391) Education Department -0- 45,000 ( 45,000) TOTAL $1,024,235 $1,5029490 ($480,000) *Note: The Development Department is newly created to raise money for capital improvement projects. PROPOSAL: FUNDING FOR OPERATIONAL SHORTFALL City of Oakland $65,000 East Bay Regional Park District 65,000 Counties of Alameda and Contra Costa 65,000 $195,000 SHORT-TERM CAPITAL IMPROVEMENTS ° FY 1987-88 Elephant Exhibit $1,600,000 Lion Exhibit 171,000 Chimpanzee Exhibit (renovating) 80,000 FY 1988-89 Spider Monkey Tower (renovating ) 230,000 Gibbon Island/Rain Forest 310,000 $2,391,000 FINANCIAL NEEDS OF OAKLAND ZOO Short Range: FY 1987-88 Subsidy Operations $480,000 (est. ) Capital Improvements $2,500,000 Long Range : Annual Subsidy Operations $500 - $600,000 Capital Improvements $8 ,000 ,000 over 8 years (conservative estimate; $2 , 000 ,000 could be expected to be raised privately by the Zoological Society) Note : Most communities are running bond issues for _ long-range capital improvement funding for their zoos . office of Assemblyman Johan Klehs 2,150 Washington Avenue, Suite 270 San Leandro, CA 94577 OAKLAND 7.00 ExIIIBIT SU1111ARY (Match 1987) 1940-1950's OaI:land Zoo animal collection was located in Ih- Lcnn•c Park. It. was previouly located at Jonyui.n 11111et Patk. 1958 Suow Building - constructed. 1960 Elephant Exhibit - funded by City of Oakland. The relocation of animals to thelr ptesenl: c;11c brgnn. 1963 Primate Enclosures - funded by City of Oakland. 1964 Spider Monkey Tower - funded by City of oakland/kions Club. 1965 African Veldt Exhibit - funded by. Society at. cost of $60,000. 1966 Lion and Sun Bear Exhibit - funding by City of Oakland. 1974 Zebra and Camel Enclosures - funded by City of Oakland. 1975 Australian Veldt Exhibit - funded by Society. 1976 Comate Design Systems Mastet Plan was Sul.t oducs d. Cor.1. of fifteen-month study was $150,000. 1977 Baby Zoo was purchased by Society. Naw(, wnn or.f.icinIIy changed to Children's Zoo lit 1986. 1982 Tiger Exhibit - funded by Society/Shoong Foundation. 1983 Racoon Dog Exhibit - funded by Society 1984 Veterinary Hospital - funded by Society/Alameda Coolify Veterinary Medical Association. Talbot (louse Restoration - funded by Society/Puhlic Private Ventures and California Conservollon Cotpt:. 1985 Two-thirds of Irrigation System was replaced t.htough a State Grant of $60,000. Jones and Jones Master Plan was i10t10duCr0. 1986 ocelot Exhibit - funded by Society/Itobetl. laahar, 0. Tnm and Pacific Deli. Itaucadryas Baboon Exhibit - funded by Soci.cty/t:otclon Brandt. 7.chra Night Quo rIerc - old .ltucl.ut,� Irp1.1crrl 1,y larger, more efficient building. Funded by Socirly and batt of State Grant.. Future Exhibits 1987 Chiripanzee Exhibit - funded by Society and City of Oakland Utter Exhibit Renovation (Children's Zoo) funded by Society and Campfire Association SAMPLE FUNDING ARRANGEMENTS FOR ZOOS All utilize regional support to some degree Seattle City/County Portland Tax District Sacramento City/County Los Angeles City San Diego City Milwaukee County Detroit City/State Cleveland Tax District Chicago Tax District New York City/State Minneapolis State St. Paul City/ 7-County Bond Miami County Wichita County Salt Lake City State Some of these zoos receive funds from the City for operations , and the County or State contributes capital improvements (Seattle, Sacramento, St. Paul , Salt Lake City) . In all cases , a zoological society raises funds to assist development of the zoo. In many cases , the zoological society manages the zoo (San Diego, Chicago, New York , Salt Lake City, among others) . A1111FNDIX A: ZOO PUT PINION C0('d41TTEE MFI4RERS COMMITTEE MEMBERS: Leo Bazile . . . . . . . . Councilmember Linda Beery . . . . . . . . East Bay Zoological Society Marge Gibson . . . . . . . . Councilmember Doug Jones . . . . . Pacific Bell Mr. & Mrs. Horton Langford. . Charles Marsh . . . . . . . Retired, Oakland SPCA Maggie Martinez . . . . . . Parks & Recreation Advisory Commission Dough Perry . . . . . . . . Monnens & Associates Mary Rickson . . . . . . . Thelma Rowell . . . . . . . UC Berkeley, Department of Zoology Linda Sheperd . . . . . . . AC Transit Wayne Thompson . . . . . . . Merritt Peralta Dick Trudeau . . . . . . . . Retired, East Bay Regional Parks George Vukasin . . . . . . . Peerless Coffee Adrienne Williams . . . . . Consultant Ann Woodell . . . . . . . . Parks & Recreation Advisory Commission Ian Zellick . . . . . . . . KTVU STAFF 4 Steve Agostini City Manager' s Office Karoline DeMartini . . . . . City Manager's Office Mickey Fearn . . . . . . . Mayor's Office Joel Parrott . . . . . . . D.V.M. , East Bay Zoological Society Bill Patterson . . . . . . . Parks & Recreation V.— tl1r•u1naY/Ri ('10MIa1 NPAI JON In sumnmary, the Flue Ribbon Comunit.tee unanimously supports the continuing operation of the Oakland Zoo because it represents one of Oakland' s most valuable and inexpensive recreational and educational facilities. The Committee reports that, while a number of the Zoo' s sets are outmoded and aesthetically unappealing to wildlife advocates and Zoo goers alike, the Zoo also has some excellent exhibits and plans are in place for the rehabilitation of some of the older sets. The Committee also saw many opportunities for the Zoo to better market its unique combination of family amusement park, picnic and parkland area and Zoo to the Oakland/East Bay metropolitan area. The Committee' s recommendations focus on attempting to find a manageable short term approach for financially supporting the Zoo while seeking broader based community support and a possible partnership with a regional agency, to develop longer term financial stability. 1. Initially, the Blue Ribbon Committee recommends that the Society continue to operate the Zoo while the issue of regional support, is being explored. 2. Further, the Committee recommends that the City Council provide an operating subsidy of $201 ,000 for Fiscal Year 1986-87 to the Zoological Society from the City's Emergency Contingency Fund so that the Society can continue to operate the Zoo for the next year. The Zoo will not be able to remain open without this subsidy. The City has , according to its agreement with the Society, already budgeted $155,000 through the Office of Parks and Recreation to cover the cost of City employees working at the Zoo site. 3. The Committee recommends that the City assist the'- Society in securing $300,000 for much needed capital improvements at the Zoo, through the use of State Park Bond funds; a possible one-time tax measure; exploration of the use of a line of credit and other means that the City may determine feasible. 4. The Committee recommends that the East Bay Zoological Society restructure and strengthen its Executive Board for better accountability in the areas of policy-making, fund-raising and marketing. The Committee further recommends that the Society hire a development officer to develop and coordinate fund- raising efforts , and finally, the Committee recommends that the Society institute an ongoing committee to elicit com-.unity support. 5. Most important for the future of the Zoo, the Committee recom- mends that both the City and the East Bay Zoological Society explore a partnership with a regional organization in order to Lroaden financial support for the Oakland 7oo. The Blue Ribbon Committee requests that the Oakland City Council adopt its recommendations for the continued operation and maintenance of the Oakland Zoo and by motion direct the City Manager to implement the Committee' s recommendations. -6-. A }HISTORICAL PROFILE OF KNOWLAND PARK/OAKLAND ZOO Pre 1800 ' s Costanoan Indian Land 1770 - 1857 Knowland Park Property was once part of the 100 ,000 acre Rancho San Antonio, owned by Don Louie and maria Peralta. 1657 - 1888 The property was purchased by Ellis A. Haines. 1888 - 1899 The title was passed to Frederick Talbot of the famous Talbot and Pope Lumber Company. 1919 - The title passed to automobile manufacturer Cliff Durant. In 1921 , the estate ' s mansion was destroyed by fire. 1926 - The title passed to Norman Deveaux. 1932 - Bank of America became title holder after Mr. Deveaux experienced financial difficulty. 1935 - Bank of America made an agreement with Sidney Snow to set sections of land aside for park and recreational use and to manage property as Durant Park with admission to the Zoo. 1936 - Sidney Snow Founded the Alameda County Botanical and Zoological Society which later became the East Bay Botanical and Zoological Society. (Today it is called the East Bay Zoological Society) . In June , Bank of America Savings and Trust deeded 399 acres over to Alameda County Zoological Society. The property which was then referred to as Durant Park became known as the Alameda County Zoological Gardens and Arboretum. Sidney Snow continued to manage development of the Park and Zoo. The Board of Trustees assumed the financial responsibility of the $275 , 000 debt. -2- 1939 - 1940 The City of Oakland Zoo was moved from Joaquin Miller Park to Alameda County Zoological Gardens and Arboretum. The City provided an annual budget of $4 , 800 to care the The original City Zoo was founded in 1922 by Henry A. Snow, Father of Sidney Snow. Mr. Snow, as a naturalist and photographer , traveled into East Africa, the Artic and throughout North America collecting a variety of animals and artifacts. for pub- lic display. This first Zoo was located at 19th and Harrison in downtown Oakland and was later moved to Sequoia Park (Joaquin Miller Park) . 1947 - Sidney Snow and Joseph P. Knowland , Chairman of Cali- foria State Park Commission, began investigating the acc,_isition of this property into the State Park System. The State purchased 453 acres for $660 ,000 on a matching grants basis on April 30 , 1948 . 1949 In December the State of California , through the California Department of Parks and Recreation, leased this property to the City of Oakland for a period of fifty years . The City, in turn, subleased the property to the Society. 1950 - On May 21 over 6 , 000 people attended the official dedication of the East Bay State Park. In December , the name was changed to Joseph Knowland State Arboretum and Park due to Mr. Knowland ' s dedicated efforts to secure the land for recreational use . 1956 - Concessionaire contract with John Clark went into effect for the food stands and rides . 1957 - 1960 General Manager of the City Parks Commission , Willi Penn Mott, Jr. , directed major efforts toward improving and developing the Zoo and Park . The first major addition was construction of a new elephant enclosure for Miss - Effie of Oakland , at a total cost of $15 , 000. The move to relocate the animal collection from the lower Park to the present site began . 1965 - Baby Zoo opened under the management of Lutz Ruhe. -3- 1975 - In May , Knowland State Park was conveyed to the City of Oakland and negotiations began between the City and the Society. 1977 - The Society purchased the rides and food concessions from John Clark and the Baby Zoo from Lutz Ruhe. 1982 - In August, Knowland Park and Zoo came under the management of the East Bay Zoological Society. 1984 - In May, Dr . Joel Parrott came on staff as Assistant General Manager to William Penn Mott and as the Zoo' s Staff Veterinarian. 1985 - In June , Dr. Joel Parrott became General Manager of the East Bay Zoological Society. (Knowland Park/Oakland Zoo) NEWS FROM JOHAN KLEHS Democrat — 14th Assembly District CONTACT: Barbara Lloyd (415) 464-0847 FOR IMMEDIATE RELEASE: June 4, 1987 KLEHS TO HOLD FACT FINDING TOUR AT OAKLAND ZOO For many years, residents and vistors to the East Bay have flocked to the Knowland Park Oakland Zoo, the East Bay's only zoological park. The facility has been an invaluable recreational and educational resource and source of pride to our community. Unfortunately, financial difficulties have the potential to bring about the closure of this valuable community resource. In response to this, Assemblyman Johan Klehs (D-San Leandro) will lead a tour of the financially troubled Knowland Park Oakland Zoo on June 12, 1987. According to Assemblyman Klehs, the tour is necessary in order to promote discussion of the zoo's future. He wants local leaders to view first hand what is at stake if a solution to the funding crisis is not found. Participants will include members of the Alameda County Legislative delegation representing Oakland, the Mayor and the Oakland City Council, Alameda County Board of Supervisors, East Bay Regional Park District Board members, and officers of the East Bay Zoological Society. The tour will begin at the administration building at 4:00 p.m. , and is expected to last for an hour. A question and answer period will follow upon conclusion of the tour. Details are as follows: Friday, June 12, 1987 4:00 p.m. Knowland Park Oakland Zoo Administration Building 9777 Golf Links Road Oakland, California # # # # # # # # CAPITOL OFFICE: Room 4140-Sacramento,Ca 95814- (916) 445-8160 DISTRICT OFFICE: 2450 Washington Avenue-Suite 260 -San Leandro,Ca 94577 - (415) 464-0847 r kl - Last Baa 'Regional Park. District 11500 SKYLINE BOULEVARD.OAKLAND.CA 94G 19 24431ELEPHOIJE (415)5319300 10 May 1987 Honorable Elihu Harris Member of the Assembly State Capitol , Room 6005 Sacramento; CA 95814 Dear Assemb17__,H8rris: This letter is to confirm that the East Bay Regional Park District is totally committed to working with you, your colleagues in the legislature, the City of Oakland and other appropriate state, local and private entities in an effort to develop a long-term solution to the current fiscal situation now being experienced by the Knov,,land Zoo. Toward that end, the District Board of Directors and the Oakland tlayor and City Council Members held a fully noticed public meeting on Nay 12, 1987 to discuss this issue. Subsequently, staff members representing both entities have met twice to discuss fiscal options and the District has appointed its members to the agreed upon Oakland/EBRPD Liaison Committee. District representatives look forward to meeting with you and other state and civic leaders on Friday, June 12, 1907, at the Zoo tour and meeting being arranged by Assemblyman Klehs. Wle are optimistic that this meeting will serve as the beginning of a concerted effort by all to provide a permanent resolution to this problem. Based on the above, we respectfully request that the control language inserted in the budget impacting the District's Proposition 43 allocation be deleted. Again, 1 look forward to meeting with you on the 12th, Personal regards, Ted /R dkp., President Board of Directors TR:sz cc: Assemblyman Johan Klehs f 1 SEAL o BOARD OF SUPERVISORS -- CONTRA COSTA COUNTY n 5 TOM POWERS �'Os. CSS SUPERVISOR.FIRST DISTRICT r'� COUNZ� DRAFT CONCEPT PAPER PLAN TO FINANCE AND OPERATE KNOWLAND PARK REGIONAL ZOOLOGICAL & ENVIRONMENTAL CENTER Summary: In order to preserve an existing regional resource, creative means of financing and operating need to be found. Collective efforts of government and private resources are necessary as government revenue alone has proven inadequate. In addition to eliminating deficits, substantial capital improvements are necessary to make a cost effective, attractive and productive center. A proposal to involve private funds for capital rehabilitation to be used along with government and other resources for operation should be made. The following is an outline of an approach. I. Agency for Administration A. Regional Organization such as East Bay Parks, if they are willing. B. Perhaps the Association of Bay Area Governments (ABAG) may temporarily assist or permanently develop an arrangement. 100-37th STREET, ROOM 270.RICHMOND.CALIFORNIA 94805 - TELEPHONE(415)231-3231 II . Concept of new Financial Resources A. For capital expenditures 1 . Use of an expanded ABAG Corporate Donors Group. 2. This has been used in connection with Marine World Africa USA, where major donors are identified with and construct major exhibits. 3 . Here both rehabilitation and new exhibits could be the focus of major donors. 4. New exhibits could focus on resources of the Bay Region. (See outline below on focus of new exhibits of the region. ) 5 . A mitigation fund (See B-2-(b) below) B. Operating Funds : 1. An upgraded facility could attract more revenue from patrons. 2 . Additional resources could come from one, some, or all of the following: (a) Bay area environmental license plate funds or a new surcharge on same. (b) Mitigation fees from Bay Regional project developers affecting Bay Area natural resources. Set up a Bay Area Natural Resource Mitigation Fund for Y this purpose administered by ABAG for use at the center. III . Exhibits & Renaming of the Institution to "Knowland Park Regional Zoological and Environmental Center" A. Upgrade and consolidate some of the existing exhibits to enhance their attractiveness to the public and to make room for additional activities . B. Develop new exhibits oriented perhaps towards the following Bay Regional issues: 1. Area animal and plant exhibits. 2 . Preservation of existing animal resources of the region. 3 . Training of students and the public in observing and handling animals of the region. 4 . A center for Bay Regions existing environmental and animal support organiza- tions for above projects including some or all of the following: (a) Place to work (b) Place to exhibit (c) Place for training volunteers or the public (d) Research Center for Bay Region animal mitigation measures to suggest to local governments through ABAG C. Develop a volunteer and support organization by having local government, above organizational representatives, and corporate sponsors work together.