HomeMy WebLinkAboutMINUTES - 06121984 - X.12 THE BOARD OF SUPERVISORS
CONTRA COSTA COUNTY, CALIFORNIA
Adopted this Order on
June 12, 1984 by the following vote:
AYES: Supervisors Powers, Fanden, Schroder, McPeak, Torlakson
NOES: None
ABSENT: None
SUBJECT:
Endorsement of Kaiser Foundation Research Institute Application
entitled "Smoking, Prevention and Cessation Among Black Population"
On the recommendation of Supervisor Tom Powers , IT IS BY THE BOARD
ORDERED that the Kaiser Foundation Research Institute application for a grant
from the National Cancer Institute, NIH, in order to establish a five year
project entitled "Smoking Prevention and Cessation Among Black Population"
be endorsed. The project is to be implemented in the City of Richmond.
I hereby certify that this is a true and correc!copy of
an action taken and entered on the minutes of the
Board of Supervisors n the date show
ATTESTE
J.R.-OLSSON, COUNTY CLERK
.and ex officio Cierk of the Board
ey
lCl , Deputy
attach.
Orig. Dept.: Clerk of the Board
cc: County Administrator
Supervisor Powers
Kaiser Foundation
Research Institute
(Via Supervisor Powers) O l
-IC7L.!MOAT10 V May 11, 1984
RL=SiffARCN lN57/T"UTC
DEPARTMENT OF MEDICAL METHODS RESEARCH I
3451 PIEDMONT AVENUE,OAKLAND.CALIFORNIA 94611
TELEPHONE: (415)428-6700
Thomas J. Glynn, Ph.D. i
Program Director for Smoking Research
Office of the Director, DCPC
National Cancer Institute, NIH
Blair Building, Room 101
9000 Rockville Pike
Bethesda, Maryland 20205 s
Dear Dr. Glynn:
We hereby express our intent to submit an application in response to the RFA (NIH-NCI-DCPC-
10D-84-CA-05) entitled "Smoking Prevention and Cessation Among Black Populations". We propose
}ids five-year project in which we will implement and evaluate a unity-wide, neighborhood-
based smoking cessation and prevention campaign in the city of Richmond, California. A high
I
roportion of Richmond's population is Black (48% of 75,000), and at present there are few .
nuking cessation programs or other resources available to promote non-smoking in an
entire community.
As a central feature of our intervention we will establish a community task force with re-
presentation from key community groups such as churches, neighborhood councils, and schools
in addition to medical and health care clinics and hospitals, which will be dedicated to re-
ducing the prevalence and incidence of smoking in Richmond, and which Will continue its
efforts after the project itself is concluded.
During the course of the project, we plan to involve the community in the making of four
motion picture films: 1) a short promotional film -advertising the campaign and starring the
best singers, dancers and actors in the Richmond schools, 2) a film on how to be a friend
to a smoker, featuring Richmond residents who will qualify for participation in the film by
bringing at least one smoker to testify to their help, 3) a film on haw to quit smoking, '
starring Richmond residents who have managed to quit smoking for at least one month, and
4) a film on how to stay off cigarettes after having once quit. These films will be avail-
able for public use, and will be shown by volunteers in smoking cessation programs.
In conjunction with the films, and with the cooperation of the American Cancer Society,_
highly publicized periodic "stop smoking" events at churches and neighborhood eanmmity
centers will provide occasions on which to recruit smokers into smoking cessation programs
and to build support for the campaign among non-smokers. Materials describing various
strategies for smoking cessation will be distributed throughout the ca munity during the
campaign. Cessation efforts will be supported by the medical staff of the Kaiser-Permanente
Medical Center in Richmond, who will receive training in smoking cessation counseling.
We will conduct both process and outcome evaluations of this campaign. The former will
include detailed qualitative and quantative analyses of the effectiveness of both our
organizing strategies and the immediate impact of our films and programs on smokers and
non-smokers alike. The latter will measure the effect of the campaign on the prevalence !
of smoking among both Blacks and non-Blacks in Richmond, by comparing changes (from the
year preceding to three years after the onset of the campaign) in smoking prevalence in
Richmond to changes in smoking prevalence in a similar 'control' oam unity (Oakland,
California).
Sincerely,
S. Leonard Syme, Ph.D.
Senior Investigator 9