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THE BOARD OF SUPERVISORS
CONTRA COSTA COUNTY, CALIFORNIA
Date. December 14, 2004 Adjournment
On this date the Board of Supervisors adjourned this meeting in
memory of James M. Carman, a business professor emeritus at
UC Berkeley and civic leader in the East Bay, who passed away
on December 9, 2004.
Professor Carman came to Berkeley's business school as an
assistant professor in 1962, won tenure in 1968 and became
emeritus in 1993. He wrote "Marketing:Principles and Methods"
in 1973, contributed to 25 other books and was the author or co-
author of more than 60 articles in journals. In 2002, an article he
co-wrote on organizational changes in economies in transition
was awarded the Charles C. Slater Memorial Prize by the Journal
of Macromarketing
James Carman was chairman of the Kensington Municipal
Advisory Council and recently oversaw the development of an
important planning ordinance for Kensington, an unincorporated
part of Contra Costa County.
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James M. Carman, a business professor emeritus at UC Berkeley and civic leader in the
East Bay, died Dec. 9 at his home in Kensington at age 73.
He died of complications from treating prostate cancer diagnosed two years ago, said his
daughter,Barbara Peschiera.
Professor Carman focused on marketing of services,particularly health care, a
specialization that paved the way for several related contributions ranging from serving on
the Alta Bates Medical Center Board of Directors to co- founding and directing a joint
master's program in health and business at UC Berkeley, said one of his colleagues,
Professor Emeritus David Pyle, also of Kensington.
He will be remembered for "his outstanding citizenship,both to the university and to local
boards," Pyle said.
As chairman of the Kensington Municipal Advisory Council,Professor Carman recently
oversaw development of an important planning ordinance for Kensington, an
unincorporated part of Contra Costa County, Pyle said.
"He was very incisive, very bright," said another colleague from Berkeley's Haas School of
Business,Emeritus Professor Louis "Pete"Bucklin. "He was good at spotting problems and
was an excellent colleague to work with."
His daughter,Peschiera, said he was "fair and intelligent. He could have a conversation
about almost any subject with a sense of knowledge, from farming to complex academic
theories ...
"He had a lot of integrity. I never heard him say anything bad about anybody. And he was
funny--he had a great sense of humor."
Professor Carman came to:Berkeley's business school as an assistant professor in 1962, won
tenure in 1968 and became emeritus in 1993. He served twice as associate dean and once as
acting dean.
He wrote "Marketing: Principles and Methods" in 1973, contributed to 25 other books and
was the author or co-author of more than 60 articles in journals. In 2402, an article he co-
wrote on organizational changes in economies in transition was awarded the Charles C.
Slater Memorial Prize by the Journal of Macromarketing.
Professor Carman was born in Cincinnati, earned a bachelor's degree in chemical
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James M. Carman--professor emeritus at UC Berkeley Page 2 of 2
engineering from Purdue University in 1953 and then served as a U.S. Army sergeant until
1955. He earned an MBA from Indiana University in 1956 and a doctorate from the
University of Michigan in 1963.
He directed the Consumer Research Institute from 1968 to 1970, and in 1983 he was
awarded a Fulbright-Hayes scholarship to conduct research in Norway.
He was a trustee of the Church Divinity School of the Pacific, serving as vice chair for nine
years until 1989. He also served on the boards of the Bay Alarm Co. and the Canterbury
Foundation.
He enjoyed international travel and adventure and climbed Mount Kilimanjaro in Tanzania
in 2000. Just last year, he went on a high-elevation ski trip to Colorado.
He is survived by his wife, Carol, of Kensington, two daughters,Barbara Peschiera of
Portland, Che., and Kathryn Fulton of Wheat Ridge, Colo.; a son, Paul of Richmond; and
four grandchildren.
A memorial service will be held 11 a.m. Saturday at St. Alban's Episcopal Church, 1501
Washington Ave., Albany.
Donations may be made to the Sutter Visiting Nurses Association and Hospice, 1900
Powell St., Suite 300, Emeryville, CA 94608, or the Berkeley Canterbury Foundation, 2334
Bancroft Way, Berkeley, CA 94704.
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