HomeMy WebLinkAboutMINUTES - 02272001 - C.153 ,s3
TO: BOARD OF SUPERVISORS .- -L Contra
FROM: SUPERVISOR JOHN GIOIA -'
0. ,s Costa
DATE: FEBRUARY 27, 2001 .
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County
SUBJECT.- FLOATING BILLBOARDS �sUK�
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
RECOMMENDATION:
REFER to the Internal Operations Committee the issue of floating billboards (advertising
signage on vessels or barges) and consideration of enacting an ordinance to restrict the use
and placement of floating billboards on County-controlled waterways.
BACKGROUND:
As a way to break through the traditional advertising clutter, some businesses are
experimenting with a relatively new form of advertising, "floating billboards". These are
billboards which are placed on vessels or barges which are anchored at high visibility sites
on San Francisco Bay. Recently, San Francisco-based Adauction.com began renting out
barge-borne billboards at $35,000 for two weeks in San Francisco Bay along a busy stretch of
Highway 101.
These floating billboards constitute visual blight and diminish the aesthetic value, natural
beauty and scenery of San Francisco Bay and its adjoining waterways and increase safety
hazards to passing motorists.
Some jurisdictions, including San Francisco, New York City and the City of Brisbane, have
taken steps to ban or restrict floating billboards. I am recommending that the Internal
Operations Committee study this issue and return to the Board with recommendations on the
possible enactment of a local ordinance to restrict the use and placement of floating
billboards on County waterways.
CONTINUED ON ATTACHMENT: NO SIGNATURE:
RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMEN A ION OF BOARD COMMITTEE
APPROVE OTHER
SIGNATURE(S):
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ACTION OF BOARD ON Feby% 27,2001 APPROVE AS RECOMMENDED XX OTHER
VOTE OF SUPERVISORS I HEREBY CERTIFY THAT THIS IS A TRUE
AND CORRECT COPY OF AN ACTION TAKEN
XX UNANIMOUS(ABSENT - - - - - ) AND ENTERED ON THE MINUTES OF THE
BOARD OF SUPERVISORS ON THE DATE
AYES: NOES: SHOWN.
ABSENT: ABSTAIN:
ATTESTED FebniarY 27, 2001
CONTACT: JOHN GIOIA (510)3743231 PHIL BATCHELOR,CLERK OF THE
BOARD OF SUPERVISORS AND
COUNTY ADMINISTRATOR
CC: COUNTY ADMINISTRATOR
COMMUNITY DEVELOPMENT DEPARTMENT
COUNTY COUNSEL
JULIE ENEA,STAFF TO 10 COMMITTEE
By DEPUTY