HomeMy WebLinkAboutMINUTES - 11041997 - C84 c. r�
Contra
aj Costa
TO: BOARD OF SUPERVISORS County
lA U NT`J
FROM: Dennis M. Barry, AICP
Community Development Director
DATE: November 4, 1997
SUBJECT: Economic Development and Redevelopment Marketing Plan Preparation
SPECIFIC REQUEST(S) OR RECOMMENDATIONS(S) & BACKGROUND AND JUSTIFICATION
RECOMMENDATIONS
APPROVE and AUTHORIZE the Deputy Director- Redevelopment to execute a contract with
Chabin Concepts, Inc. for the preparation of the Marketing Plan and strategy for Contra Costa
County's Economic Development and Redevelopment Program.
FISCAL IMPACT
No General Fund money will be used for this project. The total contract amount will not
exceed $47,985 and will be financed with Fiscal Year 1997-98 Redevelopment Agency funds
($5,000 from each of the five Project Areas - North Richmond Rodeo, Bay Point, Oakley and
Pleasant Hill BART); and funds from the County Trust Fund 8109, Sub Account 018-108-010,
which is available for housing, economic development, and community improvement projects.
BACKGROUND/REASONS FOR RECOMMENDATIONS
A major element in the County's workplan for economic development and redevelopment
involves the development and preparation of a marketing program that will facilita the goals
CONTINUED ON ATTACHMENT: XX YES SIGNATURE:
RECOMMENDATION OF COUNTY ADMINISTRATOR E OMMENDATION OF BOA
COMMITTEE APPROVE OTHER
SIGNATURE(S):
ACTION OF BOARD ON APPROVED AS RECOMMENDED OTHER
VOTE OF SUPERVISORS
I HEREBY CERTIFY THAT THIS IS A
UNANIMOUS (ABSENT ) TRUE AND CORRECT COPY OF AN
AYES: NOES: ACTION TAKEN AND ENTERED ON THE
ABSENT: ABSTAIN: MINUTES OF THE BOARD OF
SUPERVISORS ON THE DATE SHOWN.
Source: Emmanuel Ungson
335-1264
cc: Community Development ATTESTED
CAO PHIL BATCH LOR, CLERK OF
County Counsel THE BOARD OF SUPERVISORS
Auditor Controller AND COUNTY ADMINISTRATOR
via Redevelopment
Chabin Concepts, Inc. (Contractor) - -
B , DEPUTY
JKIh
sra27/chabin.bos
of image enhancement, business recruitment, job creation, and community and economic
revitalization. Requests for Proposals (RFPs) were solicited from economic development
marketing consultants in July, 1997. Three of the respondents were interviewed, and
Chabin Concepts, Inc. was unanimously recommended by the interview panel.
It should be noted that this project differs from the various plans prepared for the
Redevelopment Project Areas and the Contra Costa County Economic Partnership. Those
previously prepared plans entailed strategic planning processes that resulted in.mission
and value statements, the identification of'strengths, weaknesses, opportunities and
threats facing the community, and detailed comprehensive economic development plans
for their respective communities. This proposed contract with Chabin Concepts, Inc.
implements those plans by developing a marketing strategy for the various unincorporated
communities by developing and preparing a Countywide Marketing Strategy with separate
marketing campaigns for the Redevelopment Project Areas, and by identifying the most
effective marketing tools, techniques, tactics and collateral materials that will assist the
County achieve its economic development and redevelopment goal for its unincorporated
communities.
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