HomeMy WebLinkAboutMINUTES - 11041997 - C107 l
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TO: REDEVELOPMENT AGENCY/BOARD OF SUPERVISORS ./ Costa
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FROM: Phil Batchelorr^ U� J
County
Executive Director
DATE: November 4, 1997
SUBJECT: Economic Development and Redevelopment Marketing Plan Preparation
SPECIFIC REQUEST(S) OR RECOMMENDATIONS(S) & BACKGROUND AND JUSTIFICATION
RECOMMENDATIONS
APPROVE AND AUTHORIZE the Deputy Director-Redevelopment to execute a contract with Chabin
Concepts, Inc. for the preparation of the Marketing Plan and Strategy for Contra Costa County's
Economic Development and Redevelopment Programs.
FISCAL IMPACT
No General Fund money will be used for this project. The total contract amount will not exceed
$47,985 and will be financed with Fiscal Year 1997-98 Redevelopment Agency Funds ($5,000 from
each of the five Project Areas -North Richmond, Rodeo, Bay Point, Oakley and Pleasant Hill BART);
and funds from the County Trust Fund 8109, Sub Account 018-108-010,which is available for housing,
economic development, and community improvement projects.
BACKGROUND/REASONS FOR RECOMMENDATIONS
A major element in the County's workplan for economic development and redevelopment involves the
development and preparation of a marketing program that will facilitate the goals of image enhancement,
business recruitment,job creation, and community and economic revitalization. Requests for Proposals
(RFPs) were solicited from economic development marketing consultants in July, 1997. Three of the
respondents were interviewed, and Chabin Concepts Inc., was unanimously recommended by the
interview panel.
CONTINUED ON ATTACHMENT: X YES SIGNATURE:
Q,�l
_RECOMMENDATION OF EXECUTIVE DIRECTOR _ C MMEN ION OF AGE Y
COMMITTEE APPROVE OTHER
SIGNATURE(S):
ACTION
OF AGENCY ON //- o —/99 y APPROVED AS RECOMMENDED OTHER
VOTE OF COMMISSIONERS
I HEREBY CERTIFY THAT THIS IS A
.UNANIMOUS (ABSENT ) TRUE AND CORRECT COPY OF AN
AYES: NOES: ACTION TAKEN AND ENTERED ON THE
ABSENT: ABSTAIN: MINUTES OF THE REDEVELOPMENT
AGENCY ON THE DATE SHOWN.
Contact: Emmanuel Ungson
335-1264 ATTESTED`] ,,,�;
cc: Community Development ft1IL BATCHELJOR
CAO AGENCYSECRETARY
County Counsel
Auditor-Controller
via Redevelopment
Chabin Concepts, Inc. (Contractor)
BY 0 Q4 DEPUTY
c
Redevelopment Agency/Board of Supervisors
Marketing Strategy for Economic Development and Redevelopment
November 4, 1997
Page 2
It should be noted that this project differs from the various plans prepared for the redevelopment
project areas and the Contra Costa County Economic Partnership. Those previously prepared plans
entailed strategic planning processes that resulted in mission and value statements,the identification
of strengths, weaknesses, opportunities and threats facing the community, and detailed
comprehensive economic development plans for their respective communities. This proposed
contract with Chabin Concepts,Inc. implements those plans by developing a marketing strategy for
the various unincorporated communities by developing and preparing a Countywide Marketing
Strategy with separate marketing campaigns for the redevelopment project areas,and by identifying
the most effective marketing tools, techniques, tactics and collateral materials that will assist the
County achieve its economic development and redevelopment goals for its unincorporated
communities.