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Home My WebLink AboutMINUTES - 12161997 - C122 TO: BOARD OF SUPERVISORSF&HS-05 SEL Contra FROM: t ` FAMILY AND HUMAN SERVICES COMMITTEE Costa County DATE: December 8, 1997 SUBJECT: STATUS REPORT ON MARKETING THE HEALTH SERVICES DEPARTMENT AND ITS PROGRAMS IN THE COMMUNITY SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION RECOMMENDATIONS: 1. ACCEPT the attached report from the Health Services Director regarding the marketing of the Health Services Department and its programs in the community. 2. ACKNOWLEDGE the decision of the Health Services Director to adopt a new logo and use the term "Contra Costa Health Services" for marketing and visibility purposes. 3. REMOVE this item as a referral to the 1997 Family and Human Services Committee. BACKGROUND: On August 4, 1997, our Committee met with Dr. Walker and Mary Foran regarding their plans to come up with a logo and other marketing devices for the Health Services Department, including a possible new name for the Department and its Divisions. Attached is a report from Dr. Walker dated December 2, 1997 which updated our Committee on the status of these efforts, including the preparation of new letterhead for the Department, a new logo and shorter informal names for the Department and each of its divisions. CONTINUED ON ATTACHMENT: YES SIGNATURE: RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDATION OF BOARD COM ITT E APPROVEOTHER SIGNATURE(S): MARK I-eSAULNIER DONNA QE ER ACTION OF BOARD ON December 16, 1997 APPROVED LREZOMMENDED x OTHER VOTE OF SUPERVISORS x I HEREBY CERTIFY THAT THIS IS A TRUE UNANIMOUS(ABSENT ^--- ) AND CORRECT COPY OF AN ACTION TAKEN AYES: NOES: AND ENTERED ON THE MINUTES OF THE BOARD ABSENT: ABSTAIN: OF SUPERVISORS ON THE DATE SHOWN. ATTESTED December 16, 1997 Contact: County Administrator PHIL BATCHELOR,CLERK OF THE BOARD OF cc: Health Services Director SUPERVISORS AND COUNTY ADMINISTRATOR Sara Hoffman, CAO BY-Z, DEPUTY CX22 F&HS-05 On December 8, 1997, our Committee met with the Health Services Director, Dr. William Walker; and his assistant, Mary Foran. Dr. Walker reviewed the attached report with our Committee and provided us with some of the background which has caused him to seek these changes. We agree with the wisdom of making the changes that are outlined in the attached report and are, therefore, making the recommendations listed above. -2- Contra Costa County The Board of Supervisors HEALTH SERVICES DEPARTMENT OFFICE OF THE DIRECTOR Jim Rogers, 1st District _s_--_L o Gayle B.Uilkema,2nd District — =_.� William B.Walker, M.D. Donna Gerber,3rd District 1 = Director& Health Officer Mark DeSaulnier,4th District _ 20 Allen Street Joseph Canclamilla,5th District c Martinez, California 94553-3191 County Administrator (510)370-5003 FAX(510)370-5099 Phil Batchelor ST------- County -----County Administrator TO: Family & Human Services Committee Mark DeSaulnier, Chair Donna Gerber, Member FROM: William B. Walker, M.D. Health Services Director DATE: December 2, 1997 SUBJECT: Marketing the Health Services Department Last August I presented the Committee with a plan to increase the visibility and positive recognition of the Health Services Department by developing a logo for use by all of the Health Services programs and considering ways to better market our services. I want to report to you on our progress. A Task Force of representatives from all parts of the Department worked with a graphic designer and solicited input from our staff, patients and clients. After much discussion and revision, we have developed a logo for the Department, a redesigned letterhead and a streamlined name. The letterhead with new logo is attached. We hope you will agree that the logo is attractive and appropriate. We are pleased with it and plan to use it on all correspondence, education and outreach materials and other documents. The letterhead for the Department incorporates the County seal and lists all of our Divisions as a way to highlight the breadth of our programs. The letterhead for each Division will follow the same format in order to highlight the inter-relatedness of our programs. All Divisions will use the new Health Services logo. We also have refined the names of our Divisions to create both consistency and an identification with Contra Costa County. Please see the second attachment for the list of Division names. We are not proposing to change the Department's official name. However, for marketing and visibility purposes, we plan to use the shorter, simpler"Contra Costa Health Services." Our goal is for Contra Costa Health Services to gain more and more positive recognition in the public's eye. Merrithew Memorial Hospital&Health Centers • Public Health • Mental Health • Substance Abuse • Environmental Health Contra Costa Health Plan • Emergency Medical Services • Home Health Agency • Geriatrics A-345 (2/97) Family&Human Services Committee Mark DeSaulnier, Chair Donna Gerber, Member December 2, 1997 Page 2 Next Steps: Our logo and letterhead development work has underscored the need for us to develop a stronger recognition of internal,as well as external customer service. During the next several months we will be developing internal culture change activities to help each Division define their internal and external customers; adopt the changes necessary to foster more internal coordination and responsiveness; and implement plans for increasing external customer satisfaction and positive public recognition of our programs and services. In conclusion, I am requesting your acceptance of this report and your recommendation to the full Board to acknowledge the adoption of our new logo and the use of"Contra Costa Health Services" for marketing and visibility purposes. WBW:mg Attachments OFFICE OF THE DIRECTOR BOARD OF SUPERVISORS WILLIAM B. WALKER, M. D. JIM ROGERS, 1ST DISTRICT DIRECTOR H HEALTH OFFICER GAYLE B. UILKEMA, 2ND DISTRICT 20 Allen Street `-""� �� ` DONNA GERBER, 3RD DISTRICT Martinez, California CONTRA COSTA 94553-3191 MARK DESAULNIER, 4TH DISTRICT Ph (510) 370-5003 HEALTH SERVICES JOSEPH CANCIAMILLA, 5TH DISTRICT Fax (510) 370-5099 COUNTY ADMINISTRATOR PHIL BATCHELOR j • Contra Costa Community Substance Abuse Services • Contra Costa Emergency Medical Services • Contra Costa Environmental Health • Contra Costa Health Plan • Contra Costa Hazardous Materials Programs •Contra Costa Mental Health • Contra Costa Public Health • Contra Costa Regional Medical Center • Contra Costa Health Centers i ATTACHMENT B "Streamlined" Division Names for Contra Costa Health Services Contra Costa Community Substance Abuse Services Contra Costa Emergency Medical Services Contra Costa Environmental Health Contra Costa Health Plan Contra Costa Hazardous Materials Programs Contra Costa Mental Health Contra Costa Public Health Contra Costa Regional Medical Center • Contra Costa Health Centers OFFICE OF THE DIRECTOR BOARD OF SUPERVISORS WILLIAM B. WALKER, M. D. JIM ROGERS, 1ST DISTRICT DIRECTOR & HEALTH OFFICER . .e^ GAYLE B. UILKEMA, 2ND DISTRICT 20 Allen Street Martinez, California CONTRA COSTA DONNA GERBER, 3RD DISTRICT 94553-3191 MARK DESAULNIER, 4TH DISTRICT Ph (510) 370-5003 HEALTH S E RV I C E S JOSEPH CANCIAMILLA, 5TH DISTRICT Fax (510) 370-5099 COUNTY ADMINISTRATOR PHIL BATCHELOR -f • Contra Costa Community Substance Abuse Services • Contra Costa Emergency Medical Services • Contra Costa Environmental Health • Contra Costa Health Plan • Contra Costa Hazardous Materials Programs •Contra Costa Mental Health • Contra Costa Public Health • Contra Costa Regional Medical Center • Contra Costa Health Centers -ri