HomeMy WebLinkAboutMINUTES - 10151996 - P1 TO: BOARD OF SUPERVISORS
FROM: William Walker, M.D., Health Services Director ':. Contra
Costa
DATE: September 30, 1996 Z;
County
SUBJECT: "Breast Cancer Awareness Month"
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
IN THE MATTER OF PROCLAIMING RESOLUTION NO. 96/ 563
October as "Breast Cancer Awareness Month"
in Contra Costa County
WHEREAS, breast cancer is a devastating public health crisis and is the most common cancer among women
and the second leading cause of cancer death for women in the U.S. and California; and
WHEREAS, women in Contra Costa County have the second highest incidence of breast cancer in the state,
and among Hispanic women, Contra Costa's breast cancer rate is the highest in the state, second highest among
Asian women and third highest among African American women; and
WHEREAS, early detection --- through clinical breast examinations and mammograms --- is the best way to
improve a woman's chances for survival against breast cancer;
WHEREAS, the Contra Costa County Breast Cancer Partnership is a coalition formed by community-based
organizations, breast cancer survivors, advocates, health care providers and county agencies to make breast cancer
screening a community priority;
WHEREAS, the Partnership would like to honor the special efforts of community organizations to educate and
raise awareness of underserved women about the importance of breast health check-ups;
WHEREAS, the Partnership would like to recognize the following agencies doing breast cancer work:
Brookside Community Health Center, Give Always To Others, El Pueblo, Global Reaching Out, Familias Unidas,
Los Cenzontles Mexican Arts Center, National Asian Women's Health Organization, Opportunity West, Pittsburg
Pre-School Coordinating Council, Promoci6n Latina, Women's Cancer Resource Center, and YWCA.
NOW, THEREFORE BE IT RESOLVED, that this Board of Supervisors, County of Contra Costa, State of
California, does hereby-proclaim the month of October, 1996, as "Breast Cancer Awareness Month".
CONTINUED ON ATTACHMENT: YES SIGNATURE:
RECOMMENDATION OF COUNTY ADMINISTRATOR MECOMMENDATION OF BOARD COMMITTEE
APPROVE _OTHER
SIGNATUREM:
ACTION OF BOARD ON �Je �lk.l_� �J APPROVED AS RECOMMENDED _ OTHER
VOTE OF SUPERVISORS
I HEREBY CERTIFY THAT THIS IS A TRUE
UNANIMOUS (ABSENT ) AND CORRECT COPY OF AN ACTION TAKEN
AYES: NOES: AND ENTERED ON THE MINUTES OF THE BOARD
ABSENT: ABSTAIN: OF SUPERVISORS ON THE DATE SHOWN.
Contact Person: l 5 1
CC: Health Services Administration ATTESTED
PHIL BATCHELOR,CLERK OF THE BOAPb OF
SUPERVISORS AND COUNTY ADMINISTRATOR
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BY\J"A DEPUTY
1`996
l�lmi-Grants • •
The Partnership is proud to announce Recipients of
the 1996 Mini-Grant Award Process.
OUTREACH, EDUCATION, PREOUALIFICATION & FOLLOW-UP
■ Pittsburg Pre-school Coordinating Council, a non-profit community-based organization based
in Pittsburg, will train community health outreach workers to provide outreach and education to
women through door--to-door contacts, in-home parties, and community meetings. They will link
women to doctors providing support and follow-up. They plan to screen 200 women.
Contact: Frances Greene 439-2061
■ Fannias Unidas provides family counseling, community education, advocacy, information and
referrals for low-income clients of all ethnic groups in Richmond/San Pablo, with a special
emphasis on the Spanish-speaking community. Familias Unidas will work in conjunction with
the Health On Wheels (HOW)van to provide women with free breast health check-ups. Trained
outreach workers will provide outreach and education to low-income women about breast cancer
and to refer them to the HOW van. Their goal is to screen 200 women in West County.
Contact: Frank Camargo 412-5930
■ YWCA -It's mission is to enrich the lives of families in Contra Costa County. Working at their
child care centers in Antioch and Brentwood, the YWCA will train outreach workers to educate
women within the YWCA family and friends network about breast cancer screening. The
YWCA will provide transportation to appointments and provide child care for 100 women.
Contact: Nancy Atkinson 689-9858
■ Brookside Communhly Health Center provides high-quality, comprehensive, primary and urgent
health services to the medically underserved population in San Pablo/Richmond. Their
innovative in-reach program will target their own female patient population by sending reminder
postcards to women to come in for breast health check-ups. They will also conduct cultural
sensitivity trainings for the Center's staff. Their goal is to screen 100 women.
Contact: Nancy Masters 235-7006 Ext. 2826
■ El Pueblo Resident Management Corporation, a public housing development in Pittsburg, will
train two female residents to do outreach and educate women in their community with specially
designed educational materials. Contact: Jeff Bentley 432-4544
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■ Opportunity West is an organization which develops resources and capacity for other non-profit
groups. One of these groups is the Khmu Women's Association, a unique organization of
Laotian women who are working to help women and families to assimilate to the urban
environment. Working in partnership, the organizations will provide education and outreach
about breast cancer to Khmu families at two events in the Richmond area.
Contact: Cheryl Maier 236-5812
SPECIAL EVENTS:
■ Give Always To Others is an organization created in 1992 to educate multi-cultural communities
on issues of health, transportation, and employment. The organization is very skilled in media
production, currently producing two weekly public access programs, and will develop and
distribute TV and radio public service announcements and a 15-minute documentary about breast
cancer early detection. Additionally, GATO will host an informational booth at the National
Hispanic Heritage Month celebration in October, staffing it with volunteers ready to do outreach
to participants. Contact: Carmen Ochoa 757-7401
■ Los Cenzontles Mexican Arts Center was established in 1994 as a grass roots response to the
growing social problems around youth in San Pablo/Richmond,working to preserve the Mexican
culture by promoting the culture and heritage to the youth. In conjunction with Promotion
Latina, a Latino volunteer organization representing the Latino Community in the city of San
Pablo, they will hold the Fiesta de las Abuelas, a special event honoring grandmothers.
Volunteers will prequalify participants for BCEDP and provide education about breast cancer
early detection. Contact: Alicia Marines 233-8015
■ Global Reaching Out Inc. assists Richmond residents to meet their basic needs such as food,
clothing, and shelter. At their annual event"The Ghetto Solution", this organization will have
an educational booth and lead a breast cancer educational session to help bring about self-
awareness and change. Contact: Yolanda Braxton 232-1858
TRAINING & TECHNICAL ASSISTANCE:
■ National Asian Women's Health Organization (NAWHO) was founded in response to the
absence of comprehensive and proactive research and services addressing the health issues of
Asian women and girls. NAWHO will hold a special training conference for physicians and
providers in Contra Costa County on how to provide culturally sensitive services and outreach
to Asian-American women for breast cancer screening. Contact: Mary Chung (415) 989-9747
■ The Women's Cancer Resource Center was founded in 1986 by a group of cancer survivors to
provide direct counseling and support services to women with cancer as well as to advocate for
broad changes in the health care system. WCRC will be expanding their services to be more
accessible to women of Contra Costa County by training Contra Costa women to be volunteers.
The volunteers will also make presentations and provide breast self-exam training to community
groups. Contact: Diane Estrin 548-9286
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Contra Costa Breast Cancer Partnership
October Breast Cancer Awareness Month Activities 1996
1. Broad Based Media
• Bus Cards in all buses in Contra Costa County with Take One Pads
• Direct Mail coupons to 15,000 Households
• Paid Radio Spots on Spanish Radio - 50 spots
• 13,000 flyers mailed in East County via utility bills
• 4,000 flyers distributed via Food Bank Food Bags
• 35,000 flyers distributed with food stamp checks
• Mt. Diablo Newsletter- 162,000 Households
• TV PSA's featuring survivors - Caucasian, Chinese, Latina, African American
2. Special Screening Days
• Komen Mobile Mammography Screening Days - 2 days October
• Brookside Hospital/BCCCP Women's Health Days - 2 days Sept/2 days October
• Mt. Diablo Medical Center- 1 day August, 2 days September, 2 days October
3. Patient In-reach Activities
• Postcards to 4,000 Contra Costa Health Services Hospital Clinic Patients plus follow-up.
• Postcards to 2,000 Brookside Community Health Clinic BCCCP Patients with follow-up.
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4. Minigrants - Prequalification, Tracking, Follow-Up
• Pittsburg Preschool'. Coordinating Council - 200
• Familias Unidas - 200
• El Pueblo - 15
• YWCA- 40
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5. Special Events t
• Fiesta de las Abuelas - Special Event for Grandmothers and grandchildren in West County which
will include prequalification and tours to Brookside Hospital.
• National Hispanic Heritage Month - Information Booth at Festival in East County
• Khmu's Women's Association -Host 2 special events, prequalify, follow-up women
• Surviving and Thriving Conference -Educational Opportunity for providers, survivors.and the
public. 1
• Special Education for Providers at Mt. Diablo Hospital
• Partnership Training for Agencies- "How to Refer Women for Free or Low Cost
Mammograms."
• Ghetto Solution- 4 day festival in Richmond - Educational session on breast health and
informational booth. for BCEDP.
6. State Sponsored Events
• Von's - Advertisements on pharmacy bags/advertisements
• Alberton's -Bilingual take one pads at cash registers
• Thrifty/Pay less - In store ads, take-one pads in cash registers in September
• Boston Markets - Grocery Bags
• Sears -Take one pads at cash registers and stickers on mirrors in lingerie department
• Mervyn's -Have not specified commitment.
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