HomeMy WebLinkAboutMINUTES - 01181994 - 1.41 TO: BOARD OF SUPERVISORS r4�
Mark Finucane, .'Health Services Director Contra
FROM: By: Elizabeth,'A. Spooner, Contracts Administrat@County
Sta
DATE: January 4, 1994
SUBJECT: Approve Si!ibmission of Funding Application #28-547 to the Contra
Costa Transportation Authority
SPECIFIC REQUEST(S) OR RECOMMENDATIONS) & BACKGROUND AND JUSTIFICATION
I. RECOMMENDED ACTION:
Approve submission of Funding Application #28-547 to the Contra Costa
Transportation ! Authority (OCTA) , in the amount of $43 , 012, for the
period from January 1, 1994 through December 31, 1994, for the Safe
and Convenient ,,Bicycle Commuting Project.
II. FINANCIAL IMPACT:
Approval of
this application will result in $43 , 012 from the OCTA
(Measure C funds) during the period from January 1, 1994 through
December 31, 1994, for the Safe and Convenient Bicycle Commuting
Project. No County funds are required.
III. REASONS FOR RECOMMENDATIONSIBACKGROUND.
The Safe and Convenient Bicycle Commuting Project is a pilot program
to increase bicycle trips to work. While bicycle riding has increased
dramatically in the past ten years in Contra Costa County, less than
one half of one percent of all non-recreational trips in the county
are taken by bicycle.
This project is consistent with the Metropolitan Transportation
Commission's 1991 Regional Transportation Plan to increase "safety,
security and efficiency of bicycle and pedestrian travel", as well as
the goals set forth in the Contra Costa County-wide Bicycle Plan.
This project will seek to improve the riding environment through
physical impro-yementsi traffic enforcement, and education of the
public regardiiig road-sharing to enhance commute travel and help
prevent injury 'to bicyclists.
In order to meet the deadline for submission, the application has been
forwarded to the OCTA, but subject to Board approval. Four sealed
copies of the Board Order authorizing submission of the application
should be returned to the Contracts and Grants Unit.
CONTINUED ON ATTACHMENT: YES SIGNATURE:
RECOMMENDATION OF COUNTY.ADMINISTRATOR REC"MEN �T[ N OF BOARD C04MITTEE
APPROVE OTHER
SIGNATURE(S)
ACTION OF BOARD ON
APPROVED AS RECOMMENDED OTHER
it n!vi
VOTE OF SUPERVISORS
UNANIMOUS (ABSENT I HEREBY CERTIFY THAT THIS IS A TRUE
AYES: NOES: AND CORRECT COPY OF AN ACTION TAKEN
ABSENT: ABSTAIN: AND ENTERED ON THE MINUTES OF THE BOARD
OF SUPERVISORS ON THE DATE SHOWN.
Contact: Wendel Brunner, M.-D. (313-6712)
CC: Health Services (Contracts) ATTESTED lair
Auditor-Controller (Claims) 4hit Batchelof�,Flerk of the Board of
Contra Costa Transportation Authority
M382/7-83 BY AA 0-04-a-) DEPUTY
AAPLICATIUN FOR MEASURE--C
UM 1992;93, FUNDS
Twelve copies of completed application mutt be received by the Authority no later than Frkh y,
June 2S,
Section I.
1. Name of Project: SAFE ANI) CD=TFNT COMJTTNG
2. Project Sponsor Contra Costa County Health Services Prevention Program
X Public Agency
Private Entity.
3. Name of Project Manager Jack Champlin
Title or Affiliation of Project Manager Program - Prevention Program
4. Total Cost of Project $.-85,146_
Amount of Measure C�Money Requested $43,012
5. What will you achieve by doing this project? ldent f'y Qhstarlpq to work,, ahool
commute biCyLling- and develot) a,gilot program to establish a modal shift from
SOV work commute 'and student auto transport to school to commute bicycling.
6. Give a summary of the activities involved in this pmject?._*Tdent i f j r@ t i On and mi t-gation
onme within'tar et area. *Analysis of em loyee and
student commute practices within target area. *Plan for implementation of expanded
countywide efforts.
7. Please attach a detailed work plan for your proposed project, including dates of
deliverables and project milestones.
8. Please attach a 3 - ,S year financial plan for your pry Ix)sed project.
9. Project is: New - or - Existing
(Please type comate answers in space pEovided)
1D. Type of project proposed:
Carpool
Yanpool or Shuttle
Park and !tide Lot
X Marketing/Edtication/information
Transit
Telecommuting
Other
I1. Does proposed prosect replace an existing program?
„ Yes - or- X No
(please type co plete answers ip space provided)
Safe and Convenient Commuting - A Pilot Program
to Increase Work and School Commute Bicycling
"One in five people would commute by bicycle if they felt safer on existing roadways"- 1991 Lou
Harris Poll
Goal: •Improve safety and convenience of cycling environment
*Promote commute bicycling
Anticipated Outcomes:
*Mitigation of hazardous conditions for commute bicycling in target area
•Reduction of single occupant vehicle (SOV) commute through promotion of bicycling
as alternative transportation in CCC
•Increase of child school commute bicycling with concurrent reduction of parental auto
transport'
•Collaboration with appropriate agencies on long range plan for increasing bicycle
commuting in CCC
•Reduction of pollution and improvement in air quality
Target Area for Pilot Program:
•City of Walnut Creek
•Shadelands Business Park
•Primary and middle schools in Walnut Creek
Program Summary
As local governments move to increase bicycle use, it is critical that efforts are made to
ensure the safety of bicyclists. By promoting more frequent and safe use of Contra Costa
County roadways and bicycle facilities, this project will significantly increase the number of
Contra Costans who decide to bicycle to work and school.
To achieve this goal, this project will promote safe bicycling commute routes to both work
and school; identify and rectify hazardous bicycling conditions on roadways in conjunction
with law enforcement and traffic planners; increase bicycle facilities at multi-modal transit
centers, work sites, and, schools; and increase the safety skills of adults and children to
promote the use of bicycles as commute vehicles. As a consequence, this project will
increase the number of commuters who ride a bicycle or walk to public transit, the
workplace, and school. : These efforts will decrease the overall number of single occupant
vehicles.
Because of the potential for injury, there is a natural reluctance among many people to
commute to work and/or allow their children to bicycle to school. To overcome this
obstacle, this project will develop a multi-faceted strategy to encourage safe bicycling
alternatives to driving. . This promotion will include information on how to access multi-
modal transit centers through the county's existing and new bicycle trails and paths,
explanations of motor-vehicle code rules and regulations as they apply to bicyclists, bicycle
safety training, and education.
A project that "increases safety, security and efficiency of bicycle and pedestrian travel," this
project is consistent with MTC's 1991 Regional Transportation Plan. This project also
reflects the goals set forth in the Contra Costa County-wide Bicycle Plan developed by the
county's Public Works.Department and the County-wide Bicycle Advisory Committee
(CBAC). The plan states that "bicycle safety education and promotion are essential
components of a program for increasing the use of bicycles as a mode of transportation in the
County." This project will cover each of the plan's components for "Safety, Education, and
Promotion," by including employer and local government promotion of bicycling, increased
bicycle security, and school programming.
The project activities described below will have high safety/security impact values. By
identifying and mitigating hazardous areas county-wide with the aide of a new geo-location
software package (see HIRLS grant description in section III), the project will work to
significantly reduce the number of overall bicycle collisions (California Highway Patrol's
Statewide Integrated Traffic Records System (SWITRS) reported 338 incidents in 1990 and
387 in 1991). The project will resolve road conflicts between bicyclists and motor-vehicle
drivers by publicizing the separated facilities available to bicyclists and initiating a "road-
sharing" safety campaign.
An increase in the number of bicyclists using new and existing bicycle paths, lanes, and
routes will have a high congestion relief impact. A similar project approved by the Santa
Cruz Regional Transportation Commission for CMAQ funding, "Safe Rides," estimated their
cost-per-point ratio at $1,000-5,000/point, which demonstrates the cost effectiveness of
bicycle safety and promotion projects.
Increased bicycle use as an alternative to the motor-vehicle in commuting situations will
reduce overall motor-vehicle use in Contra Costa County. This reduction will lower exhaust
emissions, alleviate congestion, and improve air quality. Additionally, by increasing bicycle
usage and decreasing the need to construct new traffic corridors or widen existing roads used
primarily by SOVs, the project will help the county reduce land-allocation for new roadways
and parking facilities. 'Furthermore, since the county will be able to implement a modal shift
away from SOVs towards bicycles and public transit, overall fuel consumption will be
lowered.
SWITRS data indicates that from 1990-1991 in Contra Costa County, 723 bicyclists were
injured in bicycle-related crashes, averaging an injured bicyclist every day. Through
tracking local media police reports, the Contra Costa County Health Services Department has
found at least two incidents of fatal bicycle collisions from January to March, 1993.
The Contra Costa County Health Services Prevention Program received the National
Department of Health and Human Services Secretary Award in 1986 and the National
Association of County Health Officials Award in 1988 for its innovative successes in
prevention. The Prevention Program has helped to increase the participation of health
programs in injury prevention both locally and nationally. Additionally, the Prevention
Program has played a major role in developing public health and traffic safety partnerships to
reduce motor-vehicle related injuries and fatalities.
The Prevention Program has implemented two consecutive Office of Traffic Safety grants,
focusing on child passenger safety and bicycle/pedestrian safety respectively. Safe
Roads/Safe Families (Sk/SF) has been implementing a comprehensive project to prevent
child bicycle and pedestrian injuries in the county since 1990. The project receives guidance
from a multi-disciplinary, active Advisory Group. Participants include representatives from
the county's Public Works Department, Health Services Department, East Bay Regional
Parks District, East Bay Bicycle Coalition, Regional Bicycle Advisory Committee, Board of
Supervisors, local traffic engineers, law .enforcement officers, as well as educators, and
health and safety professionals. The Chair of the SR/SF Advisory Group also chairs CBAC.
Several other members ;who also participate on CBAC helped to develop the Contra Costa's
County-wide Bicycle Plsn. This multi-disciplinary SR/SF Advisory Group will assist the
Prevention Program in the implementation of this project.
The Prevention Program will receive a National Highway Transportation Safety Agency
(NHTSA) and State Emergency Medical Services Agency (EMSA) grant beginning in July,
1993, to establish a Highway Injury Records Linkage System (HIRLS). This project will
provide the county with.the capability to map hazardous traffic environments and the
associated circumstances.
The HIRLS data will enable this project to advocate for appropriate environmental,
enforcement, and education interventions in particular areas of high risk. For the first time,
the county will be able to link police crash records, emergency medical service data (i.e.,
ambulance transport), and hospital discharge records for traffic incidents. The linked data
along with geo-location;software will provide composite information that is currently not
available (e.g., location'of incident, common environmental factors, safety equipment usage,
and the characteristics of injured versus non-injured persons in a particular incident); and will
map out bicycle collisions county-wide. This data will be important to both project and
program development and evaluation. Data will be supplied to the City of Walnut Creek to
encourage safety and facility improvements.
i'
Work Plan
Commencing:
October 1993
1. Establish a subcommittee of the Safe Roads/Safe Families Advisory Committee and recruit
membership with experience in marketing. Initiate an ongoing working relationship with
Countywide Bicycle Adyisory Committee (BAC) and the BAC Promotion and Education
Subcommittee to enhance long range planning and strategy implementation.
2. Coordinate efforts with TRANS-PAC TDM Coordinator to access and analyze trip
reduction plan work commute practice surveys of Shadelands Business Park businesses for
baseline data on current levels of bicycle commuting and employee potential. Conduct
surveys with cooperating Shadelands businesses not bound by Trip Reduction Program
requirements.
November 1993
3.•Incorporate employee survey data to plan marketing of commute bicycling
strategies
•Utilize employee focus groups to gather information on barriers to commute cycling and
to test potential materials and strategies
•Develop marketing strategies/campaign in cooperation with business ETCs
e.g. *business provided financial incentives for employees
*paid mini-vacation prizes
•free bike repair or maintenance coupons
•paid weekend bicycle tours
•other - See "Commuting by Bicycle" (Attachment A)
4. Conduct parent survey through (number of?) target primary and elementary schools in
Walnut Creek to determine what are the barriers to having their children ride bicycles to and
from school.
Analyze survey results to begin planning for collaborative bicycling promotion
5. •Enhance relationships through working agreements with City of Walnut Creek: Traffic
engineering, Transportation Commission, Bicycle Advisory Committee, Police Department,
Schools (PTA/parent groups, and principals)
•Establish relationship with major Shadelands businesses, including Lesher
Communications Inc., for support of project and bicycle commuting campaign sponsorship
6. Initiate relationships and work with management of as many cooperative businesses as
possible in Shadelands Business Park to:
•establish collaborative working relationship with Employee Transportation
Coordinators to assist them in their alternative transportation efforts related to
bicycling promotion
•assess current bicycling related SOV trip reduction activity
•enhance existing, or begin new marketing strategies for bicycle commuting
e.g. -develop'employee incentives program
-assist production individualized route maps for interested
employees
-establish.availability of shower, clothing locker and bike rack and locker
facilities through shared business facilities in Shadelands
-develop and print campaign materials for distribution to all Shadelands
employees
-provide trainers for lunchtime training rides
-provide safety education information and on site seminars
•Solicit in-kind 'and donated services such as print space and media broadcast
time; printing services; volunteer time for assist with surveys, campaigns
7. Establish collaboration with local bicycle retailers to:
*establish incentive bicycle and accessory purchase and repair service
*provide promotional showings of bicycles and cycling accessories to employees or
employee organizations.
*provide seminars in flat tire and other minor bicycle repairs
*establish a "mini-store" bicycle repair and accessories shop in the Shadelands
complex
8. Encourage cooperation from local or regional bicycling organizations to provide
employee bicycle commute skills training and other assistance in promotional campaigns
Januar 1994
9. *Survey current bicycle commuters on hazards and problem areas on their commute
routes to Shadelands
*Use Prevention Program's Highway Injury Records Linkage System (HIRLS) [police
accident reporting, emergency room and hospital records data linkage software] (See
attachment B) to'define hazardous areas on the bicycling routes to and from
Shadelands Business Park to:
-share information with the City of Walnut Creek to encourage mitigation of
hazardous sites particularly hazardous to bicyclists through
environmental modification, and
-encourage increased law enforcement as needed in such areas
February 1994
10. Encourage the City of Walnut Creek (agencies and commission named above) to
implement the Prevention Program's Engineering and Enforcement Position Paper
suggestions vis a vis reduction of environmental bicycling hazards (attachment C), and to
work towards the placement of other commute bicycling enhancements to improve the safety
and convenience of the'bicycling environment such as more bicycle lockers and racks at mass
transit stops
May 1994
11. Coordinate expanded planning and activity with all other appropriate countywide
interests with analogous bicycling promotion and safety enhancement goals
August 1994
12. Evaluate project with following methodology:
*assess mitigation of identified hazardous areas for bicyclists in Walnut Creek
*assess commute bicyclist's perceptions of safety and convenience of bicycle
commuting
*assess individual business's quantitative objectives for increased commute bicycling
ridership 'in target area
*assess efficacybf campaign strategies through employee based sample questionnaire
*conduct survey;of Shadelands Business Park business employees who commuted by
bicycle ai least once during pilot period
*design and implement formative evaluation instrument with cooperating business
managers':(see sample - attachment D)
September 1994
13. Plan for expanded program:
•plan for implementation of marketing to Walnut Creek primary and middle schools
to promote student bicycle commute
•building on successful strategies, plan for expanded countywide efforts in
collaboration with Countywide Bicycle Advisory Committee, regional TDM
coordinators, EBRPD, and CCTA
Section YY.
Following are ten 'Policy Criteria"which the Authority has adopted for the expenditure of the
Measure C TDM (Trarrcpodtation Demand Management)furuls. Under each criterion, rceing the
space available, indicate haw the project you are proposing meets that criterion. Be specific,
quantifying and documenting your answers whenever possible. Ir:italics following each:criterion
are specific areas that might be addressed in your response in order to present your proposed
project most effectively. Answer all questions. Applicatiora will be prioritized using a point
valuation system.
1. Projects should further the Authority'.,; 1'1)h1 goals, i.e., reduction in vehicle trips,
vehicle miles traveled; increase in average vehicle occupancy. (Is your project part
of, or compatible with,your jurisdiclion v or subarer v TDM Program? Is it part of
your subarea Aclian Plan? How will your project reduce vehicle trips or vehicle
miles traveled? How will it increase average vehicle occuprurcy? On what basis
do you conclude that your project will accomplish these goale? 1s Your project
compatible with other subarea efforts?) This project is specifically designed
to further the TDM goals of reduction in motorized vehicle trips, miles
traveled, and average vehicle occupancy through promotion of a modal shift
to bicycling. In this manner, it is compatible with the subarea and City
of Walnut Creek plans. for alternative transportation modes. Commute bicycl-
ing to work or to school has an immediate correlative reduction of persons
_ solo driving to work, and parents transporting their children to and from
- school by automobiles. Accomplishment of the goal of increasing bicycle
commuting will be measured through employee surveys which establish a base- --
line
ase- =line bicycle commute rate of employees in Shadelands Business Park, followed
by annual surveys for data comparison. Measurement of students commuting -
to schools in the Walnut Creek School District will be done by observational
studies conducted at the individual school sites. This project compliments
bicycle Capital Improvement Program goals as well as the Countywide Bicycle
Advisory Committee plan for increasing bicycle usage.
(Pl .asAyp�,„complej� ansrs n Ra -provided)
2. Projects should maximize the use (if existing transit and/or ridesharing facilities
(including park and ride lots) and services. (IT your project expected to increase
transit ridership? Will you be working cooperatively will, a transit agency or
agencies, RIDES For Bay Area Commuters or similar organization to develop this
project?)
The project will address several areas in which to integrate bicycle
commuting with existing transit and ridesharing facilities. The project
will provide commuters with information on how and where to link their
bicycle commute with existing transit services and vanpooling programs.
Within the target business area, the project will identify existing bicycle
commuter facilities, 'such as bicycle lockers, parking areas, and showers;
and coordinate efforts to make existing facilities available to all bicycle
commuters in the area. The project will collaborate with schools, Walnut
Creek Police Department personnel, and private sector organizations to
enhance bicycle safety programming and safe routes to school. The project
will work with its Advisory Group, the Countywide Bicycle Advisory
Committee, bicycle advocacy groups, and public and private agencies to
encourage BART and The County Connection to evaluate their current bicycle
policies and make modifications to enhance the role of bicycling in
intermodal transit commuting.
3. Projects should enhance effectiveness of existing TDM programs. (Is Your project
directly aimed at enhancing the effectiveness of your iurisdiction!V or subarea!V
TDM Progmm? How? Are you working with your jun!sdictionv or subare&v TDM
Progmm Manager in developinglimplementing this project?)
This project is direc tly aimed at enhancing the effectiveness of the TDM
goals for the subarea and ultimately,-: the countywide goals through
addressing issues related directly to the safety and convenience of commute
bicycling. The MTC Regional Transportation Plan makes specific recommend-
ations to "Integrate ibicycle facilities, safety and education programs
into employer-sponsored commute alternatives programs," as well as "school
= programs promoting bicycle use and safety." The plan recommends "promoting
. adequate lane widths for bicycles on roadways" and "adjust signal equipment
. and provide pavement markings for detecting bikes." It also calls --for
jurisdictions to "Maximize the accessibility and convenience of any
facility, building structure or installation in site design considerations -
to include well-designed bike routes and parking." The subarea TDM Program
Manager has given approval of the goals of this project and for the
submission of this proposal.
(J!1ea&Jyp& completc gns provided)
4. Projects should generate a high level of local commitment. (Does your project
have the support of your jurisdiction? Transit agency? Chamber of Commerce
acrd/or business and professional associations? Are any of there entities committing
fturds or in-kind services to your project?)
This project has the support of Rafat Raie, Traffic Engineer with the City
of Walnut Creek, as well as personnel from the City of Walnut Creek Police
Department, members of the Walnut Creek Transportation Commission, Walnut
Creek Bicycle Advisory Committee, Countywide Bicycle Advisory Committee,
and several businesses in Shadelands Business Park. Jerry Kaplan, a
transportation consultant of Kaplan and Associates, which is housed in
Shadelands, has provided consultation for the development of this project
and will provide further in-kind expert technical consultation. The ETC of
Kaiser Permanente, housed in Shadelands, is also supporting this project
and has assisted in the project design. Support from the Walnut Creek and
Mt. Diablo School Districts is anticipated, with several schools' principals
already giving their endorsement. The county Safe Roads/Safe Families
Advisory Group membership is enthusiastically supporting this project, and
is committed to providing significant in-kind resources and fund raising
for this project, East Bay Regional Park District is eager to work in
coordination with this project.
S. Projects should be able to become either self-sustaining or able to attract other
funding after start-up period. (Do you anticipate that your project will continue
colter Measure C funds have been expended? Whirl other sources of funding will be
available to continue this project? Is any of this future funding already
committed?)
This project's intent is to demonstrate the efficacy of well planned and
implemented modal shift promotional efforts and traffic planning in order
to expand and continue based on the successes. It is anticipated that the
project success, and enthusiasm of bicycle commuting will increase demand
for more promotional efforts in other jurisdictions of the subarea. It is
also anticipated that businesses looking for ways to meet Trip Reduction
Rule compliance will support the project with in-kind support and possible
funding. In the project's continuance after Measure C funis have been
expended, options for funding the project include grant funding through
AB 434, TDA, ISTEA (bicycle categories), OTS, NHTSA/FHWA, and private
sector resources slich as large bicycle retail outlets.
(Please typi complete answers in acue provi ed)
6. Projects should be able to be measured quantitatively in terms of effectiveness.
(How will you measure the effectiveness of this project? What will you use as
baseline dols? Has a similar project been undertaken before either within or
outride of Contra Costa? Was it successful? Provide examples.)
The effectiveness of the project will be based on measurements of the modal
shift away from the SOV in the number of miles traveled, the number of
trips, and the work commute. Baseline employer surveys for Shadelands-
_ businesses are mandated by the BAAQMD under regulation 13-1 and available
through TRANS PAC. In addition, the City of Walnut Creek has employer
survey results from 1991 and 1992 for businesses that do not fall under
BAAQMD regulation 13-1. School bicycle use baseline data will be obtained
through observational studies. The data analysis components of the project
will be modeled after a commuter practices study of employee transportation
activities conducted by the City of Boulder, Colorado. An analysis of
follow-up bicycle commuter focus groups and employee surveys will provide
data from which to quantify the effectiveness of the project.
?. Projects should be cost effective. (How will you determine the cost effectiveness
of your project? What measurement will you use?)
The cost effectiveness of. the project will be measured quantitatively
through the analysis of the aforementioned focus groups and employee
surveys. Cost benefit analysis will be measured by the SOV cost factor
per benefit. For example, the cost of gasoline, travel time, delays,
_ environmental degradation, parking space development and maintenance - per
the cost benefit resulting from.ihcreased bicycle use. The project will -:
work to achieve a SOV cost factor to cost benefit ratio of approximately
30 percent, based on recognized cost factors associated with a modal shift
from the SOV to the bicycle. The cost to develop and maintain automobile
parking facilities alone far exceeds the projected cost of this project.
At an estimated cost of $6,000 - $101000 per parking space, getting six
people within Shadelands to shift to bicycle commuting will show cost
benefit. By creating a model to reduce dependency on the automobile this
project has the potential to pay for itself.
( -ease 1YJ& complete answers in space provided)
S. Projects should serve as models for future TDM pmiects. (Do you anticipate titat
your prvject might serve as a model for other similar projects throughout the
county? Where and how might similar projects be successfully applied?)
The Prevention Program has developed a regional, statewide and national -
reputation for design and implementation of successful promotional
campaigns, and has been actively engaged in the dissemination of program
models. This project will be planned and implemented as a pilot project
to demonstrate that carefully crafted promotion of safe commute bicycling
results in a significant modal shift away from solo driving. The intent
is to build on the successes of this project in expanding the model to
other areas of the county which have significant concentrations of sizable
businesses, especially San Ramon, Concord, Richmond, Martinez, Pittsburg,
Antioch and other sections of Walnut Creek. The process of bringing
about this fundamental modal shift in Contra Costa will require a workable
model coming out of this project, and its eventual expansion to the other
regions of the county. In addition, by utilizing the Prevention Program
HIRLS project, hazardous areas to bicyclists will be identified countywide,
providing opportunities for the county to develop future TDM projects as
well as others funded by bicycle enhancement project monies.
9. Projects sliould leverage private investment. (Does this project involve a
commitment of any private sector funds suther than funds currently committed to
mandated employer-bused trip reduction programs? Indicate source and amount.)
The Cyclery Group bicycle retail business has committed significant
in-kind training and education time to this project during the startup
year, at an estimated value of $2,000. Allstate Insurance Company has
committed $1,500 towards this project. Giro Helmet Corporation will
provide 25 helmets for bicycling promotional purposes valued at $1,500.
The Sierra Club Cycling Section will provide approximately $2,000 in
in-kind bicycling promotional services. The East Bay Bicycle Coalition
and REBAC will also provide training and education valued at approximately
$3,000.
S ,
(PlCag type complete answers in space provided
10. Public agency sponsored protects will be given preference. (If your project is trot
sponsored by a public agency, are you working with a public agency to develop
and implement the project? Will the public agency arsttme any financial
responsibility or commitment for the project?)
The Prevention Program is an agency of Contra Costa County Health Services
Department. It will assume a significant portion of financial responsibility
for the project as demonstrated in the attached budget.
(Please type Complete answers in space prgvidgd)
r
MEASURE C TRANSPORTATION DEMAND MANAGEMENT
CONTRA COSTA COUNTY HEALTH SERVICES DEPARTMENT
FIVE YEAR FINANCIAL PLAN
Year One: See attached budget. During this year we will build relationships with area
government funding sources, employers and bicycle industry representatives to establish the
groundwork to secure their financial support for efforts to increase bicycle commuting.
Year Two: The county-will continue the commitment to this effort demonstrated in the first
year budget, plus cost-of-living increases. In addition, based on the success of the first year
pilot, we expect to generate contributions from AB434, TDA, ISTEA (bicycle categories),
OTS, NHSTA/FHWA and private sector resources valued at $60,000 to expand to other
areas of the county. If Measure C funding continues to be available we would be able to
expand our efforts further.
Year Three: The county will continue the commitment to this effort demonstrated in the
second year budget, plus cost-of-living increases. In addition we expect to generate further
contributions from AB434, TDA, ISTEA (bicycle categories), OTS, NHSTA/FHWA and
private sector resources.valued at $70,000 to expand to other areas of the county. If Measure
C funding continues to be available we would be able to expand our efforts further.
FINPLN. CTD
r
Measure C Transportation Demand Management
Contra Costa County Health Services Department
Year One Budget
PERCENT REQUEST MATCH* TOTAL
A. PERSONNEL
1. Program Director 5% $0 $3,000 $3,000
Larry Cohen
2. Project Supervisor 10% $0 $5,700 $5,700
Jack Champlin
3. Clerk 20% $0 $5,280 $5,280
Yolanda Sims
4. Administrative Coord. 5% $0 $1,900 $1,900
Kathleen Martin
5. Health Education Spec. 75% $22,500 $0 $22,500
Vacant
6. Media Coord 25% $10,750 $0 $10,750
Susan Swift
B. FRINGE BENEFITS
1. Permanent Employees, 31%
(Employees 1,2,3,4,5) $6,975 $4,334 $11,309
2. Contract Employees, 8.25%
(Employee 6) $887 $0 $887
C. OPERATING
1. Personal Mileage Expenses $500 $0 $500
2. Educational Sessions $0 $7,000 $7,000
3. Educational/Media Materials $900 $0 $900
4. Copying $0 $300 $300
5. Computer Software $500 $0 $500
6. Telephone $0 $300 $300
7. Rent/Occupancy $0 $800 $800
8. Postage $0 $400 $400
9. Bike Equip./Accesories $0 $3,000 $3,000
D. TOTAL DIRECT $43,012 $32,014 $75,026
E. INDIRECT CHARGES $0 $10,120 $10,120
TOTAL $43,012 $42,134 $85,146
* $10,000 from Industry
$32,134 from County