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Home My WebLink AboutMINUTES - 01041994 - IO.8 TO: BOARD OF SUPERVISORS I 'O._g Contra r r: FROM: INTERNAL OPERATIONS COMMITTEE ^` Costa 40¢ County DATE: December 13, 1993 rpq-coun`� SUBJECT: REPORT ON ACTIVITIES OF THE PUBLIC INFORMATION COMMITTEE SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION RECOMMENDATIONS: 1 . ACCEPT the attached report outlining the accomplishments of the Public Information Committee for 1993 and express the Board' s appreciation for the excellent work done by the Committee. 2 . APPROVE the Public Information Goals for 1994 as outlined in the attached report. 3 . APPROVE the Contra Costa Television (CCTV) Workplan for 1994 . 4 . AUTHORIZE the Public Information Committee to return to the 1994 Internal Operations Committee with proposed policies and procedures for the use of the CCTV channel and facilities as soon as those are developed and ready for review by the Board .of Supervisors and for this purpose REFER this item to the 1994 Internal Operations Committee. 5 . REQUEST the Public Information Committee to report to the 1994 Internal Operations Committee in July, 1994 on the progress which has been made in achieving the 1994 Public Information Goals and for this purpose REFER this item to the 1994 . Internal Operations Committee. BACKGROUND: In 1991 the Board of Supervisors approved a new Policy on Public Information which expressed the commitment of the Board to provide the public and press with timely information on issues and activities. CONTINUED ON ATTACHMENT: YES SIGNATURE: RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDATION OF BOARD M ITTEE APPROVE O HER SIGNATURE S ACTION OF BOARD ON nua-rry-4 , 1994 APPROVED AS RECOMMENDED OTHER" VOTE OF SUPERVISORS I HEREBY CERTIFY THAT THIS IS A TRUE UNANIMOUS(ABSENT ) AND CORRECT COPY OF AN ACTION TAKEN AYES: NOES: AND ENTERED ON THE MINUTES OF THE BOARD ABSENT: ABSTAIN: OF SUPERVISORS ON THE DATE SHOWN. ATTESTED - '9/5"3 Contact: PHIL BATCH OR,CLERK OF T BOARD OF cc: County Administrator SUPERVISORS AND COUNTY ADMINISTRATOR Patricia Burke, PIO Public Information Committee (Via PIO) BY DEPUTY I .O.-8 _2- The Public Information Committee has been overseeing many of these public information activities . In addition, the Cable TV Franchise Administrator, who chairs the Public Information Committee, is also responsible for the development and screening of programming on the County' s community access channel. On December 13, 1993, our Committee met with Pat Burke, who reported on the activities, accomplishments and future plans of the Public Information Committee and on the 1994 workplan for CCTV. We believe that our public information activities have made some real progress in the past year, although there is clearly a need to continue to educate the general public on the programs and services which are provided by the County. We are eagerly awaiting the completion of the microwave interconnected community television channel, which should be operational in January 1994 . We are asking that the CCTV Workplan be forwarded to all of the cable TV companies in the County so they will be aware of what we are planning to do in the coming year. We are also asking the Public Information Committee to report to the 1994 Internal Operations Committee halfway through the year to update the Committee on the activities and accomplishments which have been made to date in achieving the Public Information Goals for 1994 . OFFICE OF THE COUNTY ADMINISTRATOR C O N T R A C O S T A C O U N T Y Administration Building 651 Pine Street, 11th Floor Martinez, California 94553 DATE: December 1, 1993 TO: Internal Operations Committee FROM: Patricia Burke; -Chair, Public Information Committee SUBJECT: 1993 UPDATE ON PUBLIC INFORMATION COMMITTEE ACHIEVEMENTS/GOALS BACKGROUND: On July 15, 1991, the Board of Supervisors approved a new Policy on Public Information. The policy expressed the commitment of the Board, through its Departments, to provide the public and press with timely information on issues and activities . Guidance on policy implementation was provided by the Statement of Mission, Goals and Objectives and the Structure for the County Public Information Program (attached) . The Public Information Committee, comprised of designated media contacts from several departments (list attached) , then began to implement these goals . ACHIEVEMENTS: In 1993, the Public Information Committee has achieved the following: PROACTIVE MEDIA OUTREACH * Responded to departmental requests for coordination of media outreach efforts. (Contra Costa Tea Party, Fire Assessment, Red Ribbon Week, Steel Can Recycling, Recycling Center and Awards for recycling, the County Health Fair, and others . ) * Held press conferences for budget information and release of "Deadbeat Parent" program and other departmental issues . * Held press conference for signing of SB222 which will give the County access to unlisted telephone numbers for emergency notification purposes and to release findings from the Virginia Technical Study on the effectiveness of the ring down systems . * Had articles in the news on various positive events, such as the Black Pilot's Association' fly day and graduate students conducting a sports day at Byron Boys Ranch. (The Bedtime Reading program at Juvenile Hall made the front page of the LA Times . ) * Publicized the visit by Vice President Gore which highlighted the Contra Costa Health Plan. * Committee members became part of the County Emergency Public Information team and participated in a drill . TRAINING * Conducted second series of Public Information Training workshops . (35 participants attended the workshops . Participants included Department Heads, designated media contacts and other agency representatives . ) The workshops were entitled: "The ABC's of Using NBC: Effective Media Relations", "Public Information in Disasters" , "Marketing Your Message" , "Interview Techniques" "Accessing Cable TV Stations" , and a new workshop entitled "Public Presentations" . * Developed a "Media Binder" which contains a list of media contacts and tips for effective media relations . This was made available to all workshop participants and County Public Information Contacts . * Hosted public information training for the Local Emergency Planning Committee of the Bay Area. MEDIA INTERACTIONS * Updated label list and phone/FAX list of media contacts . Distributed lists to all County Public Information contacts . * Updated a phone list of County Public Information contacts and distributed it to the media. * Organized a second "Meet the Media" event on July 1, 1993 for Department Heads and Public Information Workshop participants . The media representatives complimented Contra Costa County for its proactive approach to media relations . County staff expressed appreciation for the opportunity to share their concerns with the media and to hear the medias ' concerns. -2- CCTV (CONTRA COSTA TELEVISION) * Finalized interconnect agreement and construction of microwave interconnected community television channel . It should be operational by January, 1994 . * Aired over 100 hours of programming including Board of Supervisors Meetings, Economic Summits, Vice President Gore's presentation on the President' s Health Plan and Public Service Announcements for various County events and concerns . * Distributed program guides for CCTV programming to Department Heads and citizens . (Copies are available at all County libraries . ) COMMUNITY OUTREACH * Finalized format for Speaker's Bureau Brochure. * Published and distributed a Partnership for a Drug Free Contra Costa newsletter. * Prepared resolution to the Federal Government supporting a multi-faceted approach to Drug and Alcohol problems which was carried to Washington D.C. by Contra Costa County teens attending the "Youth Summit" . * Organized and publicized "Fun Fest" and "Camp Legit" . * Responded to requests from citizens for information about the County. * Researched new technologies for information dissemination and discussed them with Data Processing in an attempt to coordinate with all County departments. * Met with private industry representatives to discuss advantages and disadvantages of "Community Advisory Panels" . EMPLOYEE OUTREACH * Suggested that the County Administrator, in Budget Bulletin Format or letter, inform employees about important county issues . (Two letters were sent to all employees;one in May, soliciting employee suggestions regarding improving morale, another in June, thanking employees for their suggestions and explaining the county' s litigation procedure. ) * Distributed 13 Budget Bulletins to departments . -3- GOALS The Public Information goals for 1994 year include: PROACTIVE MEDIA OUTREACH * Encourage the involvement of County Public Information contacts in planning meetings or when conferring on issues and/or events that will require media contact (Either proactive or reactive) . * Continue to respond to departmental requests for coordination of media outreach and press conferences . * Consider forming public information teams who could be called to assist departments in a "media emergency" . * Prepare a report to the Board of Supervisors updating them on Committee achievements through June, 1994, TRAINING * Review Public Information Training workshop evaluations . Plan third session of workshops . * Survey County departments to determine perceived public information needs and how the committee can assist them. * Increase staff awareness of importance of good media relations . MEDIA INTERACTION * Update the media contacts list and distribute a copy to all County PIO contacts. * Update the County Public Information contacts list and distribute it to all County contacts and the media. * Act as a resource to departments for information about media contacts, format for press advisories,releases and Community Television Bulletin Board announcements . * Conduct a "Meet the Media" event. CCTV (CONTRA COSTA TELEVISION) * Determine how CCTV can be used for Emergency Notification and information distribution. * Continue to distribute program guides monthly for CCTV -4- * Continue to distribute program guides monthly for CCTV programming. * Continue to assist Departments with video programming and character generated messages for CCTV. * Program county interconnected channel at least four hours a night and run a Bulletin Board at other times . * Implement attached plan for CCTV. COMMUNITY OUTREACH * Finalize County Speaker' s Bureau Brochure and distribute it to inform the public of the availability of speakers. * Select a form of interactive media for community television based on a focus group's test of programs available and input from county departmental users. EMPLOYEE OUTREACH * In Budget Bulletin format, periodically inform employees of important county events and issues . The Public Information Committee is currently working without a budget. Departments have assisted by defraying costs for training and material distribution. Community Television efforts will continue to be funded by the Community Access Trust Fund. PB:amb 92pubinf.rpt Attachment cc: Claude Van Marter Public Information Committee -5- CONTRA COSTA TELEVISION (CCTV) WORKPLAN MISSION Contra Costa Television (CCTV) , a Governmental/Educational Access Channel sponsored by the Board of Supervisors, is committed to producing and televising quality programming on issues of countywide interest or concern. GOALS 1 . Develop policies and procedures for use of CCTV channel and facilities . Objectives A. Review other governmental/educational access channels policies and procedures . Continue to exchange information and ideas with other access providers . B. Consider establishing fees or exchange of service for outside agencies . 2 . Purchase and install equipment for production. Objectives A. Design playback system and get bids for equipment. B. Coordinate install with cable companies and test system. 3 . Develop programming strategy for the channel . objectives A. Consider types of programming and hours of use. B. Contact, procure and review outside programming. C. Explore use of interactive bulletin board. 4 . Produce programs for CCTV. Objectives A. Tape whole Board Meetings and hearings and explore opportunity for live broadcasts . B. Consider live call-in shows quarterly or semi- annually. C. Work with contractors to develop some weekly programming. (Library, Health, Traffic, Governmental Update. ) 5 . Continue County Grant Program. Objectives A. Work with Departments to produce quality programs by providing equipment, facility, and some staff support. B. Provide training about CCTV use to encourage Departments to use Cable TV as a viable information and education tool . 6 . Promote CCTV. Objectives A. Distribute program guide of programming and investigate opportunities for printed schedule in local papers . B. Consider ads and public service spots on other cable channels . C. Develop materials with logo and use variety of ways to achieve recognizable channel identity. 7 . Procure staff support for increased production. Objectives A. Implement Intern program with local colleges. B. Contract with one or more video technicians for production assistance. C. Decide with CAO which clerical staff (budgeted) will work half-time at CCTV. cctv.pin CONTRA COSTA COUNTY • PUBLIC INFORMATION CONTACTS Department Media Contact Phone Agriculture Jack DeFremery 646-5250 BACK-UPS Ed Meyer 646-5250 Weights & Measures Drex Guinn 646-5250 Assessor Dan Hallissy 313-7426 Auditor-Controller Ken Corcoran 646-2246 BACK-UP Judith Van Note 646-2184 * Central Permit Bureau, Eileen Doten 646-1600 Growth Mgmt. Agency Clerk-Recorder, Steve Weir 646-2955 * Community Services Joan Sparks 646-5544 * Community Development Steve Goetz 646-2134 FAX 646-1309 * Consolidated Fire Mary Cornelison 646-6500 • FAX 930-5592 Cooperative Extension Susan Laughlin 646-6540 * County Administration Patricia Burke, Chair 646-2948 County Counsel Victor Westman 646-2051 BACK-UPS Silvano Marchesi 646-2054 Arthur Walenta 646-2070 District Attorney Gary Yancey 646-4518 BACK-UP John McTigue 646-4559 Elections Bob Delevati 646-4166 General Services Barton Gilbert 313-7100 BACK-UPS Kathy Brown 313-7100 Jerry Bechtold 313-7100 Health Services Mark Finucane 370-5003 Lorna Bastian 370-5056 * Barbara Masters 370-5022 (For Specific Division Contacts see attached. ) • Housing Authority Richard Martinez 372-7400 * Library Stella Baker 646-6427 Merit Board Joan Pace 646-2016 • Municipal Courts : Countywide Sandra Schmidt 646-6007 Bay Muni . Court Robert Gordon 374-3800 Delta Muni . Court Nancy Rampani 427-8179 Mt. Diablo Muni . Ct Nancy Rampani 646-5430 WC/Danville Muni Ct Laura Bogardus 646-6763 Off. Revenue Coll. Nancy Bischoff 646-6140 BACK-UP Dody Fuhrmann 646-6140 Personnel Eileen Bitten 64674054 BACK-UPS General Issues Bill Ray 646-1730 Labor Relations Rich Heyne 646-4145 Outreach/Career Dev Lloyd Madden 646-1732 Private Industry Coun. Fred Canale 646-5375 BACK-UP Arthur Miner 646-5382 Probation Gerald Buck 313-4180 BACK-UPS Juv. Prob. Serv. Larry Leal 313-4187 Adult Prob. Serv. Larry Leal 313-4187 Institution Serv. Larry Leal 313-4187 • Juvenile Hall Dave Grossi 646-4805 Juvenile Hall Bill Thomas 646-4806 Byron Boys ' Ranch Orin Allen 427-8660 * Public Info Off. Janet McCombs 313-4151 FAX 313-4191 Public Defender Charles James 646-2490 BACK-UPS David Coleman 646-2481 William Egan 374-3233 Retirement Pat Wiegert 646-5741 BACK-UP Charly Barron 646-5741 Risk Management Joe Tonda 646-2014 BACK-UPS Liability Ron Harvey 646-2223 Worker' s Comp. Tony Schleder 646-2281 Safety Ted McHale 646-2299 * Sheriff-Coroner Chuck Steele 646-2844 Superior Court Judge Richard Patsey 646-4013 BACK-UPS Len LeTellier 646-1542 Sherry Dorfman 646-1542 Supv. McPeak' s Office Karen Mitchoff 646-5763 Treasuer-Tax Collector Alfred Lomeli 646-4125 • BACK-UPS Joseph Martinez 646-4122 Nancy Webster 646-4122 Veteran's Services Gary Villalba 646-5114 * Members of the Public Information Committee 7-2-93 pubinfo.wp5 • • MAY— 4-93 TIDE 1 -3 : 1 :3 HSD Alar1IN P _ E�3 • HEALTH SERVICES D-EPARTMENT MEDIA CONTACTS Sf4/93 OFFICE OF THE DIREC'T'OR Mark Finucane, Director 20 Allen St., Martinez 370-5090 Lorna Bastian, Assistant 20 Allen St., Martinez 370-5055 Barbara Masters, 20 Allen St., Martinez 370-5022 Special Assistant for Policy Art Lathrop Emergency Medical Services 50 Glacier Dr., Martinez 646-4690 Mary Foran, Service 597 Center Ave., #365, 313-6256 Integration and Martinez Perinatal Issues ENVIRONMENTAL HEALTH William Walker, M.D., 20 Allen St., Martinez 370-5010 Health Officer • " Barbara Masters, 20 Allen St., Martinez 370-5022 Hazardous Materials Dan Guerra 1111 Ward St., Martinez 646-2521 Environmental Health Tracy Hein-Silva 4333 Pacheco Blvd., Martinez 646-2212 Community Alert Network SUBSTANCE ABUSE PROGRAM Chuck Deutschman 595 Center Ave., #200 313-6350 Martinez Kathy Padro, Events 595 Center Ave., #200 313-6300 Martinez 1 d z 14AY- 4-93 TIDE 1 3 = 1 4 HSI} A13N I N P - iO4 PUBLIC HEALTH • Public Health Wendel Brunner, M.D. 597 Center Ave., #200 313-6712 Martinez Communicable Disease/AIDS 597 Center Ave., #200A 313-6740 Francie Wise Martinez AIDS - Rusty Keilch 597 Center Ave., #200A 313-6740 Martinez Tobacco Control - 75 Santa Barbara Rd., 646-6521 Galen Ellis Pleasant Hill Injury Prevention- 75 Santa Barbara Rd., 646-6511 Larry Cohen pleasant Hill _ Community Education and 597 Center Ave., #200 313-6715 Advisory Boards - Martinez Mary Anne Morgan CONTRA COSTA HEALTH PLAN • Milt Camhi, Executive Director All at 595 Center Ave., #100 313-6004 Policy issues and changes Rich Harrison, Director of Provider Affairs 313-6008 (Backup responder for Milt Camhi) Elissa Leidy, Director of Communications 313-6067 Contact for public communications issues MERRITHEW MEMORIAL HOSPITAL AND CLINICS Frank J. Puglisi, Jr., Executive Director 2500 Alhambra Ave., Martinez 370-5100 Alternates: Chris Grazzini same address 370-5121 Steve Tremain, M.D. same address 370-5110 2 4-'E;w:3 TU- I 3 : 1 4 HSI} AnM I" F, IIEALTH SERVICES PERSUN -L NE Lois Ellison, Personnel Officer 597 Center Ave., #260, 313-6610 Martinez FINANCE Patrick Godley,Finance Officer 20 Allen St., Martinez 370-5007 Alternate: George Washnak, same address 370-5036 Controller MENTAL HEALTH Lorna Bastian, Acting Director 595 Center Ave., #200, 313-6411 Martinez Joe Hartog, M.D., Medical 595 Center Ave., #200, 313-6415 Director Martinez Julie Peck, Geriatrics Program 2500 Alhambra Ave, Martinez 370-5460 Neil Kostick, M.D., Medical Director, Geriatrics Program 2500 Alhambra Ave., Martinez 370-5460 mcdiacm.rts 3