HomeMy WebLinkAboutMINUTES - 10201992 - 2.1 To: BOARD OF SUPERVISORS 5 ` Contra
FROM: / Costa
Affinity Credit Card Committee o� s
xA` Count
DATE:
October 20, 1992
SUBJECT:
RENEWAL OF VMI MARKETING AGREEMENT
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
RECOMMENDATION:
1 . Approve and authorize the Chair to execute on behalf of the
County an Amendment agreement with Vertical Marketing, Inc.
(VMI ) under which VMI will be provided, at no cost to the
County, an exclusive marketing agreement to locate and
negotiate with banks to administer an affinity credit card
program for the County from October 20, 1992 through April 20,
1993 .
2 . Request the County Administrator to report to the Board of
Supervisors not later than the conclusion of the term of the
agreement with VMI on the results of VMI ' s efforts to locate
and negotiate an agreement with a bank for an affinity credit
card program for the County.
3'. Request the County Administrator to furnish copies of bank
proposals from VMI to each member of the Board of Supervisors
when received.
FINANCIAL IMPACT:
The agreement places no obligation on the County, but precludes the
County from discussing or negotiating development of the credit
card program with other marketing firms or banks during the period
of time the agreement is in effect.
CONTINUED ON ATTACHMENT: YES SIGNATURE. /I,,,&
J
RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
APPROVE OTHER
SIGNATURE(S):
ACTION OF BOARD ON October 20 , 1992 APPROVED AS RECOMMENDED X OTHER X
APPROVED recommendation as listed above, and REQUESTED staff to review the
feasibility of proposing local banks (i.e. , Mechanics Bank) to administer
an affinity credit card program as well as eligibility screening techniques
for potential card holders
VOTE OF SUPERVISORS
X I I I I HEREBY CERTIFY THAT THIS IS A TRUE
UNANIMOUS(ABSENT ) AND CORRECT COPY OF AN ACTION TAKEN
AYES: NOES: AND ENTERED ON THE MINUTES OF THE BOARD
ABSENT: ABSTAIN: OF SUPERVISORS ON THE DATE SHOWN,
CC: CAO, Sondra Rothwell ATTESTED October 20, 1992
Auditor PHIL BATCHELOR,CLERK OF THE BOARD OF
Tax-Collector SUPERVISORS AND COUNTY ADMINISTRATOR
FACT, Mary K. Miller
County Counsel
M382 (10/88) BY_�'`` /�%�� O�' DEPUTY
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BACKGROUND:
On March 24, 1992, the Board of Supervisors signed a six month
agreement with VMI , a marketing broker of affinity credit card
programs, for the purpose of locating and negotiating with banks to
provide an affinity credit card program for the County. The
agreement terminated September 24, 1992 . The proceeds of the
program would be deposited in the County' s General Fund. The Board
of Supervisors will determine how to appropriate such proceeds .
One suggestion is to earmark such proceeds for children and youth
by allocating the proceeds to the Ann Adler Family & Children' s
Trust Fund. VMI requires additional time to negotiate with banks .
Therefore, the Affinity Credit Card Committee recommends renewal of
the agreement.