HomeMy WebLinkAboutMINUTES - 12151992 - 1.116 �- 164
TO: BOARD OF SUPERVISORS --�
_ Contra
FROM: HARVEY E. BRAGDON gi _ ;�, Costa
DIRECTOR OF COMMUNITY DEVELOPMENT " ` County.
o . c .
DATE: DECEMBER 15, 1992 �An�
SUBJECT: AUTHORIZE ADVERTISING IN THE CONTRA COSTA COUNTY RECYCLING AND WASTE
REDUCTION GUIDE
SPECIFIC REQUEST(S) OR RECOMMENDATIONS) & BACKGROUND AND JUSTIFICATION
RECOMMENDATIONS
Authorize the Community Development Department to work with the
Contra Costa Times to sell advertisements in the Contra Costa
County Recycling and Waste Reduction Guide so that the print and
distribution costs will be covered by advertising revenue.
.FISCAL IMPACT
None to the General Fund. The full cost of printing and
distributing the 1993 Guide is included in the 92-93 Resource
Recovery budget. This cost would be reduced, if not eliminated for
the 1993 edition, if the Contra Costa Times sells advertising. The
cost for the 1992 Guide was approximately $17, 000.
BACKGROUND/REASONS FOR RECOMMENDATIONS
Contra Costa County provided for the printing and distribution of
the 1992 Contra Costa County Recycling and Waste Reduction Guide,
to 173 , 000 households and businesses throughout the County. The
Guide is a reference for residents and businesses in Contra Costa
County who wish to recycle or find other means to of reducing their
waste. It was distributed through the Lesher papers, including the
Contra Costa Times, the West County Times, the San Ramon .Valley
Times, and the Antioch Ledger/Post Dispatch. Printing and
distribution costs were covered by the County.
By selling advertisements in the Guide, the cost to the County for
printing and distribution, will be reduced, if not eliminated. The
intent of offering advertising space in the Guide is twofold:
CONTINUED ON ATTACHMENT: YES SIGNATURE:i>-- .,- UC.,
i
ACTION OF BOARD ON SEC 15 1992 APPROVED AS RECOMMENDED OTHER
VOTE OF SUPERVISORS
I HEREBY CERTIFY THAT THIS IS A
UNANIMOUS (ABSENT � 7 TRUE AND CORRECT COPY OF AN
AYES: N ES: ACTION TAKEN AND ENTERED ON THE
ABSENT: ABSTAIN: MINUTES OF THE BOARD OF
SUPERVISORS ON THE DATE SHOWN.
Contact: Julie Fisher-Wells (510/646-4198) ATTESTED DEC 15, 7 '
cc: Community Development Department (CDD) PHIL BATCHELOR, CLERK OF
County Administrator THE BOARD OF SUPERVISORS
AND COUNTY ADMINISTRATOR
BY ✓ � , DEPUTY
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Authorize Advertising in the Contra Costa
County Recycling and Waste Reduction Guide
Continued - Page Two
1) To support local recycling or waste reduction businesses,
by giving them an opportunity to promote the services and products
that they provide. Businesses who are developing markets for
recovered materials through the Recycling Market Development Zone,
would also be included.
2) Provide a funding source for the printing and distribution
costs of the Guide.
The County will retain editorial and layout control of the Guide.
Each business will continue to be listed in an appropriate section,
and have the opportunity to purchase advertising space. Text, such
as that discussing plastics or composting, will remain. Advertising
will not be allowed to replace or influence content.
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