HomeMy WebLinkAboutMINUTES - 10311989 - IO.8 I.O.-8
TO:, . BOARD OF SUPERVISORS
Contra
1
FROM: J/ Costa
INTERNAL OPERATIONS COMMITTEE
County
DATE: October 23 , 1989
SUBJECT: RECRUITMENT AND RETENTION OF FOSTER PARENTS
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
RECOMMENDATIONS:
1. Acknowledge receipt of the attached report from the
Social Services Director on the results of the
Department' s efforts to recruit and retain more foster
parents.
2. Request the Social Services Director to prepare another
report on this subject and present it to the 1990
Internal Operations Committee by July 1, 1990 and for
this purpose refer this matter to the 1990 Internal
Operations Committee.
3. Remove this item as a referral to our Committee.
BACKGROUND:
On April 25, 1989 the Board of Supervisors approved a report
from our Committee on the efforts which were being made by
the Social Services Department to recruit and retain
additional foster patents. The Department was asked at that
time to report back to our Committee in October, 1989 on
three specific issues:
The total number of foster families.
The total number of available foster home beds.
CONTINUED ON ATTACHMENT:YeS YES SIGNATURE:
RECOMMENDATION OF COUNTY ADMINISTRATOR RE OMMENDATION OF BOARD COMMITTEE
APPROVE OTHER
SIGNATURE(S): T ERS SUNNE WRIGHT McPEAK
ACTION OF BOARD ON October 31, 1989 APPROVED AS RECOMMENDED X OTHER
VOTE OF SUPERVISORS
I HEREBY CERTIFY THAT THIS IS A TRUE
X UNANIMOUS(ABSENT III ) AND CORRECT COPY OF AN ACTION TAKEN
AYES: NOES: AND ENTERED ON THE MINUTES OF THE BOARD
ABSENT: ABSTAIN: OF SUPERVISORS
ON THE DATE SHOWN.
CC: County Administrator ATTESTED 1"99?
Social- Service- Director } PHIL BATCHELOR,CLERK OF THE BOARD OF
Assistant Social -Service Director SUPERVISORS AND COUNTY ADMINISTRATOR
M382 (10/88)
BY ,DEPUTY
x
The number of foster families which were obtained
through the Department' s recruitment efforts vs.
the number of families which were licensed to care
for a specific child.
On October 23 , 1989 our Committee met with the Social
Services Director and members of his staff and reviewed the
attached report. The highlights of the attached report are
the following:
Between January 1, 1989 and August 31, 1989 , the
Department licensed 137 new foster homes and lost
53 homes, for a net gain of 84 homes -
approximately a 20% increase.
Between January 1, 1989 and August 31, 1989 the number
of licensed beds 'in foster homes increased from 1117 to
1210, an increase of 93 beds or an 8.75% increase.
Approximately 500 of the 137 newly licensed homes
were available for any child. The other 50% were
licensed for a specific child.
It is apparent to our Committee that the efforts which have
been made by the Social Services Department over the past
several months have continued to be highly successful.
Additional detailed information is contained in the attached
report. We believe that the 1990 Internal Operations
Committee should continue to oversee these efforts and we
have therefore asked the Department to prepare and present
to the 1990 Internal Operations Committee by July 1, 1990 a
similar report which covers the period from September 1,
1989 through April or May, 1990 .
%SOCIAL SERVICE DEPARTMENT Contra Costa County
TO Claude Van Marter DATE October 18, 1989
Assistant County Administrator
FROM James Rydingsword, Director cc
Social Service Department
by: Betty Allured, Division Manager
Social Service Department
SUBJ UPDATE TO REPORT ON RECRUITMENT AND
RETENTION OF FOSTER FAMILIES IN
CONTRA COSTA COUNTY
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Attached please find our report that will be presented to .the
Internal Operations Committee at 2:30 on October 23 , 1989. We
are submitting additional copies for distribution to all of the
Supervisors. On the 23rd, we plan to make a brief verbal
presentation of this report and will be prepared to respond to
questions.
As you recall, when we submitted our original report in April, we
were asked to report back in October with an update on three
specific items:
1 - number of total foster families;
2 - number of available foster beds;
3 - number of foster families obtained through our
recruitment efforts vs. families licensed to care for a
specific child.
The attached report covers these areas. We have also added
comments on several other areas of the initial report and we have
attached comments from Jose Olagues, President of the Foster
Parent Association.
JR/BA: jap
Attachments
ALLURED3 :RECRUT.MEM
• T
Foster Parent Recruitment and Retention Project Update
October 23, 1989
Please refer to the report submitted in April, 1989
(Attachment A) for background information. This update, in
accordance with the request of the Internal Operations
Committee, covers these specific questions:
1. Number of total foster homes;
2. Number of available foster beds;
3 . Number of foster families obtained through our
recruitment efforts vs. families licensed to care
for a specific child.
We have added comments about other areas of our initial
report which we believe are of particular interest.
Additionally, we have added some comments from Jose Olagues,
President of the Foster Parents Association.
Number of Foster Homes Licensed Since January 1, 1989
The April report provided data through December, 1988. The
updated material and charts attached (Attachments B,C,D)
project that data through August, 1989.
We have issued 137 new licenses between January 1, 1989 and
August 31, 1989. During this same period of time we have
lost 53 homes for a net increase of 84 homes. This equates
to an approximate 20% increase.
Number of Beds Available
Please refer to Attachments B,C,D. From January 1, 1989
through August 31, 1989 the available bed count has
increased by 93 - an approximate 8.75% increase.
Number of Homes Obtained through our Recruitment Efforts
vs Families Licensed for a Specific Child
The Department is in the process of implementing a Social
Service Reporting System (SSRS) which will have the
capability of capturing this type of information quickly. and
accurately (a brief discussion of that system is provided in
the next section) . However, at this time it must be
gathered manually from individual case reviews of each home
licensed during the past nine months. It is therefore an
approximate computation but one which we believe to be quite
accurate.
Of the 13.7 newly licensed homes, 61 homes were. licensed for
specific children, 70 were licensed as regular foster homes
Foster Parent Recruitment and Retention Project Update
October 23, 1989
Page 2
and six families were licensed for a specific child but were
also available for other placements. This breaks down to an
approximate 50/50 split. We would assume that at least 50%
of the 137 new homes were licensed following our recruitment
publicity or activity.
. Social Service Reporting System
This system was specifically designed to support the
Children' s Services programs, to provide data on Foster Home
vacancies and to gather statistical information necessary
for reports and program planning.
The following briefly describes the function of SSRS as it
relates to Licensing:
Licensing Registry
Information regarding licensed foster homes is entered to
the on-line screen including information regarding the
physical environment of the home (fences, pools, pets,
school districts) and background of the operators (ethnic
background, education, income) . The licensed capacity for
the home and the operator' s preference for age and sex of
children placed in the home is recorded. All of this
information is used by the system in matching foster homes
against selection criteria in the Foster Home Vacancy Match
function.
As children are placed in foster homes, . the placement worker
records the foster home license number to the on-line
placement screen. The system tracks the vacancies in a home
by subtracting the children currently placed from the
recorded licensed capacity of the home. As entries are made
to record a child' s removal from placement, the number of
vacancies is incremented so that the system always maintains
an accurate account of vacancies. An on-line cross
reference screen for each foster home provides a list of all
children placed in a home at the time of inquiry.
Complaints and violations against Foster Homes are recorded
to the on-line system. At the time a complaint or violation
is recorded, a report is generated for the Licensing worker
and a notice is sent to the placement worker of any child
placed in the home at the time of the complaint or
violation.
Contra Costa has designated specific type codes for licensed
homes to identify homes licensed for open placements vs.
homes licensed for placement of specific children. Type
codes for placement of specific children identify the
agency that is requesting the licensing (for example, Social
Services or Probation) . This allows reports to be sorted by
open placement or specific placement categories and also
Foster Parent Recruitment and Retention Project Update
October 23, 1989
Page 3
allows placement workers to search only homes licensed for
open placement when using the Foster Care Vacancy Match
function.
The system generates the following reports for management of
the Licensing program:
♦ Monthly listing of licensed homes (by department
and by individual worker) . The homes are sorted
by the Type code (as described above) and show
capacity and available beds.
♦ Management reports detailing work completed, due,
or overdue for licensed staff.
♦ Reports for placement workers listing children in
current placement.
♦ -Listing of foster homes on voluntary hold,
involuntary holds, complaints pending, or
unresolved violations.
♦ State statistical reports for licensing with total
counts for licenses issued, in force, terminated,
and expired.
♦ Monthly report by worker to be used as a caseload
management tool listing cases, work due or
overdue, and complaints and violations pending.
♦ Registry of licensed homes by ethnicity and
language of operator.
♦ Monthly summary report listing licensed homes
sorted by Type showing capacity and vacancy by
area, sex and age range of the children that the
facility is licensed to accept.
♦ Reports to Licensing workers and notices to
placement workers of children currently placed for
licensed homes address changes and discontinuance
of the license status.
Foster Home Vacancy Match
The Foster Care Vacancy Match function allows a placement
worker to record desired selection criteria (for example,
language of the operator or homes that accept medical
problems) to an on-line screen; the system then searches the
master file of licensed homes and displays homes with
vacancies that match at least one of the criteria entered
(homes with the most matches are displayed first) .
Foster Parent Recruitment and Retention Project Update
October 23, 1989
Page 4
Automation of the foster home vacancy tracking function will
allow more timely and accurate tracking of vacant beds in
foster homes thus better utlizing existing homes and
identifying needs for other licensed homes.
All licensing staff have completed the training for the use
of the system. It is anticipated that the system will be
ready for implementation by November 1, 1989.
Staff Activities
There has been no staff turnover for either the
Recruiter/Complaint Investigator position or the
Developer/Trainer position. Both of these staff people work
flexible hours so they are available for evening
recruitment, orientation and training meetings.
The .goal for the Developer/Trainer is to increase the
quality as well as the quantity of available homes. This
has been addressed in the Orientation and Pre-Service
Training for prospective foster families as well as in
supportive interventions with currently licensed families.
The Developer provides sufficient information so that
applicants can make informed decisions. They are helped to
assess their skills and limitations. This same process
applies when services are provided to foster families having
problems.
Additionally, the Developer continues the .following
activities:
1. Liaison with the Foster Care Education Program
(Diablo Valley and Contra Costa College) ; ongoing
planning with coordinators with goal of relevant
training and increase in attendance.
- First Aid Training: jointly planned for more
classes to meet State mandated requirements.
- Training in Behavioral Management - three all
day sessions.
- Developer assures that training schedules are
circulated to CWS staff and encourages Placement
Workers to refer foster parents.
- Participates in an annual three-day Retreat with
Foster Parents.
2. Newsletter Editor
The Developer continues to provide information
and recognition through this medium.
Foster Parent Recruitment and Retention Project Update
October 23 , 1989
Page 5
3 . Liaison with Foster Parent Association
Developer networks with Foster Parent
Association officers and attends meetings as
agency representative and fields concerns to
management. Because of this involvement, the
Child Welfare Division Managers have begun
quarterly meetings with the officers of the
Foster Parent Association. That meeting
provides a forum for discussion of concerns and
presentation of suggestions for developing and
enhancing a teamwork approach.
4. Pre-service Training
—Plans and presents five hours of training to
applicants. Assists applicants in making
informed decisions as to whether foster care is
right for them.
Training involves helping people select out of
the program as well as in. Input is provided
licensing workers regarding special skills and
limitations of applicants.
5. Supportive Intervention
- Provide one-on-one support and training to
foster parents experiencing difficulties.
6. Subsidized Emergency Foster Homes
Coordinates emergency home slots, processes
monthly demand forms, troubleshoots, arranges
for new contracts, etc.
7. Miscellaneous Activities
Arranges for FPA mailing, receives and monitors
payment demands for foster parent training
stipends, takes calls from applicants and foster
parents regarding recruitment inquiries,
training dates, etc.
The Recruiter/Complaint Investigator conducts orientation
meetings, provides information for media, maintains the
toll-free Foster Care line, represents Contra Costa County
at Bay Area Recruitment meetings, and investigates
complaints involving foster families.
' Foster Parent Recruitment and Retention Project Update
October 23, 1989
Page 6
At present there are four regularly scheduled orientation
meetings which have been well attended. Two meetings, one
daytime and one evening, are held in West County; one
daytime meeting is held in East County; one evening meeting
is held in Central County. For the period covering April,
1989 through September, 1989, there was a total attendance
of 446 with 223 from West County, 129 from East County and
94 from Central County. Approximately 25% of those in
attendance were brought in by articles in the newspaper or
by our Public Service Announcements on the radio. A portion
were responding to Foster Care segments they had viewed on
television.
The toll-free line has been in service for the period of
April, 1989 through September, 1989. An ongoing ad is run
in five local newspapers. As a result of this ad, we
received a total of 261 inquiries with 96 from West County,
81 from East County and 87 from Central County.
This line is also available for foster parents to call with
questions or concerns. Many of our foster parents have made
use of this service in the past six months.
In May, 1989, our Recruiter was instrumental in the media
recognition of Foster Parent Month and in the annual Foster
Parent Recognition Luncheon. Five Foster families were
recognized for twenty years of service.
The Recruiter worked closely with Alex Christie (Oakland
Tribune) on a series of articles on Drug Addicted Babies and
their impact on the Foster Care System. She has done five
radio presentations.
We have attempted to focus on our increasing need for
ethnically matched homes. Because of this, the Recruiter
has spoken with members of nine West County churches about
foster care. There are several other scheduled
presentations. Three articles have been submitted and
published by West County papers.
Currently, both the Recruiter/Complaint Investigator and the
Developer/Trainer are being transferred to the Muir Road
office so that they will be more centrally located and can
provide better county-wide service.
Update on Special Projects
1. Specialized training for Foster Families.
- At present, the Department is reviewing a
proposal for a contractor to evaluate various
training programs.
} _ Foster Parent Recruitment and Retention Project Update
October 23, 1989
Page 7
2. Handbook
- This project is essentially complete, in its
final proof and should be ready for the printer
soon. We anticipate a slight delay due to the
county freeze on expenditures.
3 . Request to D.S.S. to increase Difficulty of Care
Payments to Foster Families providing care for
children with special needs.
The drug epidemic has had a significant impact
on the population of children who are being
placed. These children often have neurological
deficits, developmental delays, and behavior
problems which require special knowledge and
exceptional commitment on the part of the foster
parent. To be competitive with other placement
agencies, the Department has requested State
consideration of an increase in the Difficulty
of Care Rate from $422 to $720 a month. This
amount in addition to the basic would bring the
maximum to:
$1014 for children aged 0 - 4
$1034 for children aged 5 - 8
$1060 for children aged 9 - 11
$1098 for children aged 12 - 14.
$1132 for children aged 15 and over.
This does not represent additional County
funding and would serve to keep children out of more
expensive placement options.
BA: jap
ALLURED3:FPRRP.REP
' Attachment A
SOCIAL SERVICE DEPARTMENT CONTRA COSTA COUNTY
FOSTER PARENT RECRUITMENT AND RETENTION PROJECT REPORT
April 3, 1989
EXECUTIVE SUMMARY:
Beginning in September, 1987, the Contra Costa County Social
Service Department began a project to help address the county's
critical shortage of foster families. This was a two pronged
challenge entailing both building a recruitment effort to bring
new families into the program and strengthening the Dept'.s ability
to retain existing foster homes.
We began with an extensive review of the foster parent program
assessment conducted by Kathy Armstrong, PhD, in. 1986. Three
issues were central to the difficulties noted in the Department's
foster parent program at the time: problems of awareness, of
attitude, and of clarity. For example, among the public at large
there was a lack of awareness of the need for new foster homes.
Among prospective foster parents, there were inconsistent--and
often unrealistic--impressions of the nature of the work. Among
existing foster families, morale was at a low ebb, turnover was
high, expectations and requirements wereoften unclear, and there
were continuing complaints about lack of respect, teamwork, and
support.
It was our conclusion that a number of these difficulties could be
eased with improved communications, both between the Department and
its licensed foster parents and between the Department and the
public at large. Thus, our major task has been to .identify and
address the specific areas where improved communications could help
enhance foster parent recruitment and retention. Over the last
eighteen months, our work has included:
--Assignment of two full time Social Casework Specialists
to the project
--A fifteen month contract with a public relations firm
--An "information audit" of communications across the entire
foster parent program
--Redesigned curriculum, presentation, and written materials
for foster parent orientation
--New preservice training program
--New guidance materials for licensing application packets
Gen 9c (New 3/86)
--A holiday season public awareness promotion at shopping
malls in the three geographic areas .of the county in the
winter of 1987
--A coordinated "look and feel" for all program publications
with new logo and artwork
--Numerous new flyers, posters and display materials
--An enhanced and re-designed foster parent newsletter
--A detailed 3-color introductory program brochure
--An extensive print and broadcast media promotion campaign
in the fall of 1988
--A comprehensive new foster parent handbook (currently in
draft form)
--A broad based community outreach effort targeted at
schools, churches, and service organizations
--Formal liaison established with the Foster Parent
Association
--Formal liaison established with the community colleges
doing foster parent training
--Establishment of a toll-free recruitment hotline
(800) 548-5722
These projects are detailed in the body of this report.'
The professional literature and experience of agencies which have
embarked on recruitment projects is that it takes two years or so
to reap the benefits of recruitment efforts. We are encouraged
because the effects of our project have already been fruitful. The
total number of licensed foster families rose by 8% in calendar
year 1988; the foster bed capacity rose by" 10%,, turning around a
five year decline in both of these areas.
SOCIAL SERVICE DEPARTMENT CONTRA COSTA COUNTY
OVERVIEW OF FOSTER FAMILY RECRUITMENT AND RETENTION PROJECT
In 1986, the Youth Services Board contracted with Dr. Kathryn
Armstrong to develop a strategy for recruiting more and better
quality foster homes in Contra Costa County.
In doing her study, Dr. Armstrong advised that, recruiting foster
families was only one task needed to increase the number and
quality of foster family resources in Contra Costa County.
Support of existing families was also seen as critical given the
morale of foster families.
Foster families in the county felt they were not seen as a valued
part of the placement team; that they were not supported or
respected. Staff felt foster families were unclear of
expectations and the constraints of the legal system.
In the Fall of 1987, the Social Service Department commenced a
"project" to address the issues identified in Dr. Armstrong' s
report. When the project began, the critical shortage of foster
families was such that active recruitment efforts could not be
delayed while problems in the system were addressed. However,
recruiting foster families only to lose them as they experienced
problems in the system was not desirable either. Thus, after
considerable analysis, the Social Service Department decided to
focus on recruitment and retention issues simultaneously.
Over the course of the eighteen months of the project,
considerable work has been done including:
(1) Two Full-Time Staff
Two innovative positions were created in the foster home
licensing program: Foster Family Recruiter/Complaint
Investigator and Foster Home Developer/Trainer. Experienced
staff was selected to fill these non-case carrying positions
and assumed their responsibilities November 18, 1987. There
has been no staff turnover since these- appointments were
made.
Results:
While the basic job descriptions were in place when staff
were appointed, each of the two positions has been refined
as new skills were developed and new programs took shape.
At the present time, the Recruiter has responsibility for
maintaining relationships with the media, making public
appearances, developing markets to distribute flyers and
other publicity, among other duties. She also is assigned
Gen 9c (New 3/86)
to do the orientation meetings held in all areas of
the county each month. The Developer-Trainer facilitates
all the Pre-service Training Classes, meets regularly with
each of the established foster parent groups and edits the
quarterly newsletter for foster parents, the Foster Family
Forum, among other duties.
( 2) Public Relations Firm Contract
In September, 1987 , the Department contracted with the
Professional Resource Group (PRG) for consultation and
development of materials to "market" the foster family
program. PRG is a Contra Costa County based firm
specializing in public programs. Their Director, Carla
Berg-Nelson, and staff met with the Department regularly,
providing all the contracted services in a timely manner.
Results
All printed materials, including flyers and brochures,
developed over the last year resulted from our collaboration
with PRG. PRG also developed the media "blitz" done in the
Fall of 1988 and edited the Foster Parent Handbook. One of
the agreed upon goals with PRG was for their staff to teach
Department staff basic skills which would allow us to
continue marketing and public relations efforts after the
contract expired. This was provided.
( 3) Information Audit
The first step was to identify all the places in the program
where improved communications might make a difference in
foster parent recruitment and retention. The Armstrong
report was divided by PRG into a one hundred ( 100) item
checklist of objectives and concerns about the foster parent
program as a whole. For each item, Department staff team
members were asked to list possible responses, outline the
issues that needed to be resolved in order to take action,
and to rank the action items in terms of perceived priority.
Results:
♦ Strategic Plan
From the audit, an in-depth perspective was gained
relating to the challenges confronting the foster care
program,the steps necessary to deal with communications
obstacles, and the feasibility of various types of
response. This enabled the development of a strategic
plan which defined and prioritized tasks. It also
provided a reference guide that was used to check the
work product, making sure the communications issues
identified were, in fact, addressed.
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( 4) Foster Parent Orientation
It was clear that it would serve little to stimulate a large
quantity of new foster parent inquiries, unless there was an
effective response to those inquiries. The logical place to
begin was by addressing the quality of the introductory
Orientation Meetings held for interested foster parent
applicants. Since this meeting is the first opportunity for
many prospective foster parents to. learn about the program,
and the basis for making a decision whether to proceed, it
was seen as a critical link in the recruitment process. The
challenge at that point was to encourage people to become
involved, but yet to be sufficiently candid about the
challenges of being a foster parent. It is essential that
those who do go on to apply for licensing have realistic
expectations about the work they will be asked to do --
otherwise they are not likely to remain in the program.
Results: In conjunction with PRG, the following was
accomplished:
♦ Redesign curriculum
A new orientation curriculum was developed with a
detailed outline for the presenter. This created a
standardized presentation that could be used by any
staff member giving the program.
♦ Revamp presentation
An important part of the rebuilding effort has been to
establish an attitude of respect, professionalism and
mutual support so that prospective foster parents will
see themselves as important members of a team of child
welfare professionals. Thus, the orientation
presentation was evaluated with an eye to delivery as
well as content, by looking not only at the information
supplied, but the attitude and tone conveyed by the
presenter, the atmosphere created in the setting, and
opportunities for interaction between speaker and
audience.
♦ Rewrite and Design Publications
At the end of the orientation meeting interested
prospects are given.. a packet of materials to take home,
including application materials. Since the application
process itself can be bewildering with its forms, rules
and procedures, the written materials that accompany
the forms were re-written and re-designed to include a
clear outline of the steps in the application process,
explaining not only what is needed -- but why.
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( 5 ) Pre-Service Training
One of the issues raised by foster parents in Dr.
Armstrong' s study was the lack of preparation provided by
the Department prior to their receiving children in their
home. The challenge to the Department was to provide basic
information to prospective foster families in a format that .,
would not erect a barrier to their -entering the program.
Results-
♦ Two-session basic preservice training:
The Foster Home Developer talked to current foster
parents about their "wish fist" for preservice
training, to other counties, and to the community
colleges. She then developed a curriculum for Contra
Costa County. The first preservice training began in
March, 1988 and has continued on a monthly basis in the
geographic areas of the county.
( 6) "Just Say Yes" Campaign
Throughout the last 18 months, the Social Service Department
has worked on public awareness and outreach efforts. The
first of these was a holiday season promotion in late 1987.
A contest was held for Department staff to develop a public
awareness slogan, and "Just Say Yes" was selected. Flyers
were developed by PRG that described foster parenting,
discussed the critical need for new homes, and encouraged
interested parties to attend 'an orientation meeting.
Results:
♦ Slogan and flyer
Colorful one page "Just Say Yes" flyers with new
artwork were produced to promote the campaign.
♦ Shopping Mall Promotion
Department staff set up decorated tables at area malls
during the holiday season. Small labels, stating "Just
Say Yes. . .Consider Foster Parenting" were produced and
attached to scores of miniature candy canes. These
were handed out in the malls, along with the new
flyers, and staff responded to questions from
interested parties.
( 7 ) Foster Parent Publications
Over the course of the entire period, PRG and the Social
Service Department were revamping existing publications and
developing new ones. This included creation of a unified
graphic design theme to give a coordinated "look and feel"
to all foster parent publications.
-4-
Results:
♦ New Logo and Coordinated Design Themes
All printed program materials were designed to look
professional, yet friendly and inviting. PRG developed
a new foster parent program logo, and combined it with
"country print" borders for a cozy look. These new
themes were incorporated in a series of new
publications, as outlined below.
♦ New Program Brochure
PRG designed a six panel program brochure to be the
cornerstone promotional piece. It answers a broad
range of basic questions about the "whos, whats, whys
and hows" of foster parenting in Contra Costa County.
Foster parent program brochures from several other
agencies were reviewed prior to developing this
product.
♦ Revamped Foster Parent Newsletter
The quarterly foster parent newsletter went from being
a "cut, paste, stapled" affair, to a tabloid-sized,
professionally designed and printed document with color
graphics, regular columns, news features and bulletins
about training opportunities, support group activities,
etc. This effort not only enhanced the flow of
information (and increased the likelihood that the
newsletter would be read) , but it also sent an
important message about the Department' s renewed
attitude of respect and support for foster parents.
♦ Flyers, Invitations, Programs, Displays
Over the course of the year, other flyers were prepared
for community group outreach efforts. For example, PRG
designed the invitations and programs for the Foster
Parent' s annual Recognition Luncheon in April, 1988.
They also created a free-standing display to hold
brochures for the recruiter to set up on display tables
or when speaking to community groups.
( 8) Public Awareness and Media Campaign "Room to Share. . .Love to
Spare"
The climax of our communications efforts was a broad-based
public awareness campaign in the Fall of 1988 . Using the
new slogan "Room to Share. . .Love to Spare" , the campaign was
conducted on two levels -- a community outreach effort
combined with media promotion.
-5-
Results-
♦ Media Campaign
Detailed press packets were prepared for the Bay Area
media. Packaged in attractive blue folders with
colorful graphics, the packets contained data sheets
about the critical need for new foster families in the
County, a summary of the Department' s rebuilding and
renewal efforts, background on the work of foster
parents, profiles of the types of children in foster
care, a description of the process involved in becoming
licensed, and new foster parent recruitment posters.
These packets were sent to over 75 newspapers, plus
radio and television stations in the Bay Area, along
with scripts for public service announcements about the
County' s new toll-free "Foster Parent Recruitment
Hotline" . PRG also provided the staff recruiter with a
comprehensive media contacts list to be used for future
promotions.
♦ Community Outreach
In addition to promoting public awareness through the
media, an ongoing community outreach effort was
launched to promote direct contact with institutions
and organizations in the County that might have
prospective foster parents in their ranks. Targets
were elementary schools, churches and civic or service
groups. The first step was to identify those resources
county-wide. The next was to prepare a standard letter
of introduction that may be customized on a word
processor and sent to these groups, along with .
materials they may post on bulletin boards and
announcements they may place in their newsletters.
The Department also created a "door-hanger" sized short
flyer that may be economically produced in large
quantities to distribute individual promotional pieces
throughout the local schools.
(9) Foster Parent Handbook
A major goal in this project has been to "demystify" the
foster parent system for both new applicants and existing
foster families, to help foster parents understand the
often-confusing welter of names, agencies, staff members,
procedures and regulations that they must work with.
Towards that goal the final project under the contract with.
PRG has been to compile a new foster parent handbook that
. will help clarify these matters.
Results:
Material collected from a variety of agencies, professional
literature, and departmental material was compiled to
produce a comprehensive new guide to the Contra Costa foster
-6-
parent program. Handbook chapters range from an explanation
of the licensing process and the court system to tips on
child development and family communications. The completed
book, now in the final editing stage, will be published in a
loose-leaf format so that sections may be easily updated or
additions made over time.
( 10) Formal Liaison with the Foster Parent Association
Until the onset of this project, there had been no official
recognition of the Contra Costa Foster Parent Association or
a commitment on the part of the Department to have staff
participate in Association functions or meetings. The
Department, during the course of 'this project, recognized
that foster parents are their own best support on a day to
day basis. The Department can and must provide resources to
advocate on a state and federal level to improve the foster
care program, must address problems in "our house" , and
needs to ensure that foster parents have easy access to
workers and administrators in the agency. However, foster
parents must be encouraged to advocate from their
perspective, must be empowered within the Department and the
Court system, and must have the right to question decisions
being made for the children in their care.
Results:
The Foster Family Developer/Trainer was assigned
responsibility for establishing a formal 'Liaison with the
Foster Parent Association. since Spring, 1988, she has
attended as many association meetings, meetings of
geographically-located foster parent support groups, and
foster parent task force groups as possible. She has been .
charged with communicating with foster-parent groups about
Department' s responsibility to its partners in the placement
process, as well as our openness- to innovative ways of
improving our system in the future.
( 11) Formal Liaison with Community Colleges
For many years, the community colleges -in central- and west
county have had grants to provide training to licensed
foster families. They have traditionally had a core of
foster families who participated in classes that were
offered. However, the majority of foster families do not
take advantage of the training that is offered.
f
Results:
The Foster Family Developer was assigned responsibility to
work with the community colleges to identify barriers to
families taking advantage of courses offered. Another
function of this position is to encourage the colleges to
-7-
provide training identified by the Department as needed to
improve problems in the foster care system.
OUTCOME TO DATE:
Both professional literature and experience of agencies
doing recruitment projects indicate that it takes two years
or so to reap the benefits of recruitment efforts. In
Contra Costa County, however, it is encouraging that our
county is already beginning to experience results from the
efforts outlined above. Beginning in 1983 , Contra Costa
County experienced a steady erosion both ,in the number of
foster home beds and foster homes. As illustrated by the
following graphs, both the total number of licensed foster
families and the foster bed capacity rose in calendar year
1988: foster homes rose by 8% and bed capacity rose by 100.
-8-
BED CAPACITY OF LICENSED FOSTER HOMES
1150 -------------------------------------------------------------------------
N
u112.5 -------------------------------------------------------------------
m ■
b °
e1100 -------------------------------------------------------------------- ---
■
0 1075 ------------------------ -- -------- -�'�� estimated}-- t• L■ ------
f
1050 -------------------- --------- -
B --- ------------------------------------
�■ ■
e
d1025 ----- -■------------------------------------------------------------
s ■/
1000 --T—T—
Jan-88 Feb-88 Mar-88 Apr-88 May-88 Jun-88 Jul-88 Aug-88 Sep-88 Oct-88 Nov-88 Dec-88
-9-
,y
Number of Licensed Foster Homes
Calender Year 1988
450 _._............ - _............ - - - .-........_._.__......--------._.-._....-----------........ ---- - --- ._._........... -- -........_._._
440 -............... - --- ..._.... - _.....-----------------------------------------.._._.-------- ---= ---- ----..............
-
430 --------------------------..._..------------
420 _.......... --.............. -----.^..- ---- -- -- .........- -- _- ------._._._.._.... -._............_._._._............- ._ ..-----...._._--
410 - - ----- -- ----- - ---- __ -- ------ -- - ---------- --
400e _ - --- -.._....-------- -
--
--
390 --........ - -.....--- -- - -- ---- ........ -M --- - ----- ------------............... -._................----------......------
380 _._._._................------------..---------------------------....- --...... - - ----- ---- -._._._..........- ---.......- ..._.__....._._...---..._.......
370 _..........-._.__._..............._._._._._.........__._._._.....--- -- ........_._.__......... ._._._._._.._....-- - - ._........... ---........... --------------....._...._._......._...-
360 ------...........-----._.........---------------------------._._.......-...._._._.-_.................__............-----------------------._............-------------...:.__._._._..........-._._._......--......._._.__...._.....-_
350
Jan-88 Feb-88 Mar-88 Apr-88 May-88 Jun-88 Jul-88 Aug-88 Sep-88 Oct-88 Nov-88 Dec-88
-10-
FUTURE PROJECTS:
The Social Service Department has made sincere efforts to
improve the foster care system in Contra Costa County,
recognizing the critical role foster families play as
members of the placement team. While significant progress
has been made, much work remains to be done. Issues of
respite care, increasing the difficulty of care rate,
programs supporting foster families caring for drug-exposed
babies, improved quality training for foster families,
training for Department staff around the partnership
relationship with foster parents, advocating for COLAs for
foster families -- these are only a few of the issues
remaining as challenges for the Department and foster
parents to tackle together.
overvw. lc
disk #6, lc
4/5/89
-11-
Attachment B
Number of Homes Number of Beds
12/31/81 429 1117
1/31/89 438 1107
2/28/89 429 1103
3/31/89 455 1123
4/30/89 474 1153
5/31/89 491 1193
6/30/89 497 1193
7/31/89 501 1202
8/31/89 513 1210
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. ... Attachment E
-CONTRA COSTA- FOSTER PARENT ASSOCIATION; 4112 Tutkre Ct. , ; Concord, CA 94521
-----------------------------------------------------------------------------------
DATE: October 5th, 1989 .
TO: Betty Att ur ed
Ch.itd Wet6a4e D.iv.i.4.ion
Socia. Servtce Department
Contra Costa County
1
FROM: Jo4e' J. Otague4Q�
SUBJECT: Internat Operat ono Committee
FaI'Qt�t�-b.p
RECRUITMENT ;AND RETENTION OF FOSTER
FAMILIES IN CONTRA COSTA COUNTS
Ou,% appree.i,at.ion to Soe.iat Service Department 4ta66 6or .it4 recommend-
ation,. and to .the Board o6 Superv.i.4or4 6or the proctamat.ion o6 the
month o6 May at Foster Fam.ity Apprec.iatZon month. The A44ac,i.at.ion
took4 6o4wa4d to .inc4ea4ed awarene44- by the,.generae pubt is a4 a
re4uit. o6 4.i.m.itar aet4 .in the 6uture.
Six month4 a6te4 the departmentJ4 report portraying .improvements in
recruitment and retention os 6o4ter 6am.i.tke4, the o661-ee44 o6 thi4
444oc.iation are 4t.itt concerned about how numbers are being
"tabulated" to mea4ure .itncrea4e due to d.i,%ect %eeruitment e66ortt .
At mentioned .in my prev.iou4 memo (Apr.it 89) , .i.4 we with to mea4ure
.the 4uece44 o6 recru-itment e66ort4 we ought to 4tnd a way to exetude
6rom .the count .those homes/6am.U.i.e4 that become t.i.eensed due to a
membe4(o6 .the 6am.ity) beeom.i.ng part o6 the 6o4ter 4y4tem.
A.6ter review and d-i.4cus4.i.on by our o66.ieer4, one add.t.t.i.onat concern
hat sur6aced. It wa4 noted that the report g.i.vez an .imprest-i.on that
.the "reenu.iter" :poe:itar,n. 4pend4-",th.e`ma�,o}i tN. :�� its e6gort in %eeru.i.t-
ment retated ac.t.i.v-Lt.i_et . White such would be the det,i.rabte condition,
we are concerned that a greater portion o6 .the ava.itabte time may
be spent .in eompta.int-.i,nve4t.igat.ion retated re4pon4.ib.it.i-tie4. Thele
tatter respon4.i.b.i.tZt.i.e4 may atto not be the moot eompat.ibte with the
recruitment e66ort4 being undertaken.
I wl- t be glad to expand my comment4, thoutd ouch become neeestary.