HomeMy WebLinkAboutMINUTES - 01271987 - S.3 TO: BOARD OF SUPERVISORS
FROM: Supervisor Sunne Wright McPeak Contra
Costa
DATE: Introduced January 20, 1987 for Action on County
January 27, 1987
SUBJECT: Media Advertisement of Condoms for AIDS Prevention
SPECIFIC REQUEST(S) OR RECOMMENDATION(S) & BACKGROUND AND JUSTIFICATION
RECOMMENDATIONS
Endorse the innovative public-private partnership approach
to AIDS Prevention by KRON Channel 4 Television Station
consisting of : ( a) accepting advertisements for condoms to
prevent the spread of AIDS; (b) donating the advertisement
revenue to AIDS research; and (c) securing a matching
contribution from the condom company for AIDS research.
Send a letter of support for the concept to KRON and send
letters to all other electronic media in the Bay Area
encouraging a similar approach to assisting with AIDS
education and prevention.
if above is approved by the Board of Supervisors, request
the County Administrator' s Office to prepare such
communications.
BACKGROUND
KRON Channel 4 Television Station announced last week they
will accept condom advertising, donate the proceeds to AIDS
research and require a matching donation from the
advertiser. This innovative approach to not only promoting
AInS prevention but also generating revenue for AIDS
research is an excellent public-private partnership. It
captures the power of free enterprise to address a public
problem. It is a public health education tool that should
be recognized, applauded and .replicated by other electronic
media..
CONTINUED ON ATTACHMENT: YES SIGNATURE:
-- RECOMMENDATION OF COUNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
APPROVE OTHER
SIGNATURE(S)
ACTION OF BOARD ON January 27 , 1987 APPROVED AS RECOMMENDED X OTHER
VOTE OF SUPERVISORS
X UNANIMOUS (ABSENT ) I HEREBY CERTIFY THAT THIS IS A TRUE
AYES: NOES: AND CORRECT COPY OF AN ACTION TAKEN
ABSENT: ABSTAIN: AND ENTERED ON THE MINUTES OF THE BOARD
OF SUPERVISORS ON THE DATE SHOWN.
CC: County Administrator ATTESTED January 27 , 1987
Phil Batche or., . Clerk .of the
Board of_ Supervisors .& _Co.unty .
mini trator
M382/7-88 BY , DEPUTY