HomeMy WebLinkAboutMINUTES - 03312015 - PR.1The Streets of Brentwood (TSOB) is partnering with the City, Harvest Time, Brentwood
Grown, Downtown’s Business Coalition group, and other Brentwood prominent
organizations to promote our community’s U-Pick Program.
The Streets of Brentwood is investing over 85% of our summer marketing budget for
this campaign in advertising, tour, and collateral development.
Your business and The Streets success is contingent upon our City’s popularity, and
cannot be accomplished without everyone’s participation and cooperation.
Coming in Spring 2015
The U-Pick Tour program is designed to position
Brentwood as one of the must-visit places in the Bay
Area, for tourists and locals.
The tour directs visitors to The Streets of Brentwood
as the starting and ending point, Downtown for
novelty shopping and mimosas, and to local u-pick
farms as the main attraction -to pick their own fresh
fruits of the week.
Brentwood U-Pick
There will be two scheduled Saturday tours each month beginning May 9 through July
25, 2015.
•Saturday, May 9 Mother’s Day Weekend
•Saturday, May 23 Weekend before Memorial
•Saturday, June 6 ____________________
•Saturday, June 20 Father’s Day Weekend
•Saturday, July 11 Harvest Time Festival Weekend???
•Saturday, July 25 ____________________
Tour Dates
MAY 9 MAY 23 JUNE 13 JUNE 20 JULY 11 JULY 25
Apricots X x x x X x
Apriums x X x x x x
Berries X X x x x X
Cherries x x x x x x
Corn X X X X
Melons X X X X
Nectarines x X x X x x
Peaches x X X x x x
Pears X X
Plums X x x X x x
Pluots X x X x x x
Strawberries X X X X X X
U-Pick Tour Schedule…in progress
your farm
information
Visitors are directed to:
•ShopStreetsOfBrentwood.com/U-Pick2015
•Register at the site for specific date
•Start at The Streets to receive tour packet
•Encouraged to visit at least five (5) participating
locations to receive a special gift from The Streets
Tour Process
front cover
your farm
information
page 1 tour routes farm info
inside back cover: postcard
inside front cover behind page 1 behind each page henceforth
back cover: redemption card
behind each page henceforth
U-Pick Guide & Offers Booklet
Bay Area News GroupComcastDirect TV
Diablo Magazine
Where Magazine
Advertising
•Social Media Advertising
•April to June advertising
•Distributed throughout the Bay Area
•E-Blasts
•Bi-Monthly distribution
•Over 5,000 members
•EastCountyToday.net
•April to July advertising
•Over 4,000,000 views per month
•The Streets of Brentwood Center Messaging
•15 sec. hourly announcements from April
to July
Digital Elements
CONTACT INFORMATION
Farm Name :Phone :Web Address :
Contact Name :Title :Cell Phone :
Address :
Fruit Tour Date(s)Fruit Tour Date(s)Fruit Tour Date(s)Fruit/Nut/Vegetable Tour Date(s)
⃝ Apricots ⃝ Corn ⃝ Pears
⃝ Apriums ⃝ Melons ⃝ Plums
⃝ Berries ⃝ Nectarines ⃝ Pluots
⃝ Cherries ⃝ Peaches ⃝ Strawberries
⃝ My farm would like to participate, and is available for the U-Pick Tour for the following fruit/nut/vegetable on these tour dates:
Saturdays, 9:00 am –3:00 pm 5/9, 5/23, 6/6, 6/20, 7/11 or 7/25
I understand that my farm’s participation for a specific tour date is subject to availability. The Streets of Brentwood will confirm my participation by
February 27, 2015 via phone call, email, and snail mail.
⃝ My farm would like to participate by offering or providing a service described below on these tour dates: Saturdays, 5/9, 5/23, 6/6, 6/20, 7/11 or 7/25
Service Description. Please specify times if applicable. You may also submit your description on a separate sheet along with this completed form.
__________________________________________
Authorized Signature Date
Submit completed form to Noreen James, Sr. Marketing Manager at The Streets
of Brentwood no later than Friday, February 13, 2015 by fax, email or snail mail.
Fax -925.516.8507 Email -njames@redlegacy.com
Mail -2455 Sand Creek Road, Ste. 148, Brentwood, CA 94513
Farm Participation Form