HomeMy WebLinkAboutMINUTES - 06242014 - D.4RECOMMENDATION(S):
Accept report from County Librarian entitled “Contra Costa County Library Strategic Plan 2014-2017".
FISCAL IMPACT:
None. This is an informational report.
BACKGROUND:
Through its long history, Contra Costa County Library has pioneered library services to enhance the diverse and
unique communities in Contra Costa County. This presentation describes the Contra Costa County Library Strategic
Plan 2014-2017 and the process that drove it. This plan continues the Library’s remarkable legacy as a
community-driven organization dedicated to bringing people and ideas together. Using extensive input from
community members, the plan identifies a vibrant vision of library services along with goals and objectives taken
directly from research findings.
Contra Costa County Library was established on July 21, 1913. Today the Contra Costa County Library serves
communities through 26 libraries located across the county. Enter any Contra Costa County Library and you will be
met with rich collections to meet reading and research needs, knowledgeable and welcoming staff to help with
reference questions, vibrant programs such as children’s storytimes, WiFi access to high-speed internet for personal
computing devices, public computers with a variety of personal computing programs, and quiet study space or
meeting rooms.
APPROVE OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
Action of Board On: 06/24/2014 APPROVED AS RECOMMENDED OTHER
Clerks Notes:
VOTE OF SUPERVISORS
AYE:John Gioia, District I Supervisor
Candace Andersen, District II
Supervisor
Mary N. Piepho, District III
Supervisor
Karen Mitchoff, District IV
Supervisor
Federal D. Glover, District V
Supervisor
Contact: 925-927-3201
I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board
of Supervisors on the date shown.
ATTESTED: June 24, 2014
David Twa, County Administrator and Clerk of the Board of Supervisors
By: June McHuen, Deputy
cc:
D.4
To:Board of Supervisors
From:Jessica Hudson, County Librarian
Date:June 24, 2014
Contra
Costa
County
Subject:Report from County Librarian entitled “Contra Costa County Library Strategic Plan 2014-2017"
BACKGROUND: (CONT'D)
Library service does not stop with the physical building. The Contra Costa County Library expands services
wherever residents live or work and creates services that will enhance life skills at every age. The Library expands
reading skills and opportunities at various locations outside of community libraries: Project Second Chance, the adult
literacy program; library services at the Juvenile Hall and Orin Allen Youth Services Facility; Michael Chavez
Center, serving the Monument Community in Concord; and the Rossmoor Retirement Community.
Presented today is the Library’s Strategic Plan that will guide the library over the next three years in prioritizing its
resources, manpower, programming and efforts. Mindfully created with the input and direction of the communities
the Library serves, the plan will be a powerful tool in tailoring, reshaping and rethinking how library services,
facilities and programs support the needs of the community.
CONSEQUENCE OF NEGATIVE ACTION:
The Contra Costa County Library Strategic Plan 2014-2017 will not be accepted and will not be able to move
towards full implementation.
CHILDREN'S IMPACT STATEMENT:
The Contra Costa County Library ensures easy, equitable access to library services for all Contra Costa County
residents, including children. The Library's 2014-2017 Strategic Plan has specific areas focusing on improving
services to the youth of our communities and directly supports three of the five community outcome areas established
in the Children's Report Card: (1) Children Ready for and Succeeding in School; (2) Children and Youth Healthy and
Preparing for Productive Adulthood; (5) Communities that are Safe and Provide a High Quality of Life for Children
and Families.
CLERK'S ADDENDUM
Speakers: Alan Smith, Contra Costa Library Commission.
20142014--20172017
CCC LibraryCCC Library
StrategicStrategic
PlanPlan
Board of Supervisors
June 24, 2014 1
Why A New Strategic Plan?
–The last iteration of a Library Strategic Plan
was started in 2004
–Released in 2006
–Reviewed in 2011 with most major items
accomplished
–Review also concluded that a new plan was
needed to address changing needs and
technologies
2
278278
Key Informant Key Informant
InterviewsInterviews
4,6154,615
SurveysSurveys
2828
Town Hall Town Hall
Meetings Meetings
We Asked & Communities Responded
3
Programming
17%
Collections, Hardcopy
8%
Staff Skills, Abilities
8%
Customer
Service
7%
Catalog/holds
7%
Facilities,
Location
6%
Personal
Exploration
6%
Key Informant Interviews -WHAT DO WE DO WELL?
Programming
Collections, Hardcopy
Staff Skills, Abilities
General Customer Service
Catalog/holds/Link+
Facilities, Location
Personal Exploration
General Reading, Literacy
Literacy
Public Computers
General Access
Free, Equitable Access
Knowledge/Local History
Other
General technology
Promotion, Outreach
All Other Comments
Innovative Technologies
Collections, Digital
Website
Funding
80/20 Self-Service
Meeting Rooms
Training Technologies
4
Promotion, Outreach
21%
Programming, 15%
Facilities 12%
Open
Hours
5%
Collections
5%
Key Informant Interviews -WHAT COULD WE DO BETTER?
Promotion, Outreach
Programming
Facilities, Location
Open Hours
Collections, Hardcopy
Funding
Other
All Other Comments
Literacy
Personal Exploration
General technology
Knowledge/Local History
Free, Equitable Access
Not a Library User, Obsolete
Website
Collections, Digital
Public Computers
Staffing Levels
Training Technologies
Volunteering
Catalog/holds/Link+
Meeting Rooms
General Reading, Literacy
General Access
Staff Skills, Abilities
5
Survey:What Are We Doing Well?
6
Survey:What Could We Do Better?
7
Research Report:
Community Town Hall Meetings
8
Free, Easy, Equitable,
Available
A Community
Gathering Place
Knowledge, Resource
Center
Personal place of
exploration
General Access
Programming
Collections
Literacy
0 50 100 150 200 250 300
Free, Easy, Equitable, Available to Everyone
A Community Gathering Place; Heart of the Community
Knowledge, Resource Center
Personal place of exploration
General Access
Programming
Collections - Hardcopy
Literacy
Town Hall Meetings
WHAT DOES
LIBRARY DO
WELL?
9
Promotion and
Marketing
Open Hours
Facility and/or
Facility Condition
Programming
Community
Gathering Place
All Other
Comments
Knowledge,
Resource Center
0 50 100 150 200 250 300 350
Promotion and Marketing
Open Hours
Facility and/or Facility Condition
Programming
Community Gathering Place
All Other Comments
Knowledge, Resource Center
Town Hall
Meetings
WHAT
COULD
LIBRARY
DO
BETTER?
10
Vision Statement
Contra Costa County Library is the
pulse of our community. Working
together, we spark imagination, fuel
potential, and connect people with
ideas and each other.
11
Goal 1: The library ensures easy, equitable access to library
services for all Contra Costa County residents.
Objective A: The library will expand its services to 25 percent of
identified underserved populations in each community.
Strategy 1: Conduct a community needs assessment.
Strategy 2: Promote library services throughout the county.
Strategy 3: Optimize and develop program offerings.
Strategy 4: Optimize hours at the community level and other
service points.
Strategy 5:Develop new funding and partnership approaches.
Strategy 6:Improve access and services for people with
disabilities countywide.
12
Goal 1: The library ensures easy, equitable access to library
services for all Contra Costa County residents.
Objective B: Explore and pilot three new approaches for improving
library hours, facilities and services.
Strategy 1: Explore opportunities to increase access to off- and
supplemental-hour library services.
Strategy 2: Pilot and establish countywide facility standards to
create a welcoming and inclusive space in each
community.
Strategy 3: Pilot and establish countywide service standards to
clear obstacles and expand access.
13
Goal 2: The library champions personal and community
engagement in literacy and reading to enrich lives.
Objective A: Increase opportunities for literacy and lifelong
learning by 25 percent.
Strategy 1:Maximize participation in Project Second Chance.
Strategy 2:Position and market each library as the
community’s early literacy center.
Strategy 3: Prioritize and develop programming to attract and
retain new users.
Strategy 4: Pilot library programs and services to support
educational achievement.
14
Goal 2: The library champions personal and community
engagement in literacy and reading to enrich lives.
Objective B: Expand knowledge of collections to increase
circulation by 10 percent.
Strategy 1:Develop and execute marketing plan to educate
residents and staff on current collection and
services.
Strategy 2:Aggressively market the library’s digital collection
and eBooks.
15
Goal 3: The library delivers a consistent, high-quality, and
inviting experience at all points of contact.
Objective A: Assess all facilities and develop methods to
increase user satisfaction levels by 50 percent.
Strategy 1:Pilot and establish countywide facility standards
to create a welcoming and inclusive space in each
community.
Strategy 2:Create a facility assessment tool and action plan
based on countywide standards to be executed by
every community library and by an objective
assessment team.
Strategy 3: Annually assess facility satisfaction levels.
16
Goal 3: The library delivers a consistent, high-quality, and
inviting experience at all points of contact.
Objective B: Enact a “pro-access” customer service plan to
improve user satisfaction levels by 20 percent.
Strategy 1:Establish and promote key principles of library
customer service.
Strategy 2:Develop consistent and meaningful staff trainings
on customer service.
Strategy 3:Review all institutional practices and local
workflows to ensure continuity with library
principles of customer service.
Strategy 4:Annually assess facility satisfaction levels.
17
Goal 3: The library delivers a consistent, high-quality, and
inviting experience at all points of contact.
Objective C: Explore and implement technology to enhance the
customer experience.
Strategy 1:Complete implementation of 80/20 self-service
across all community libraries.
Strategy 2: Develop and offer programs and training for staff
and users to complement usage of new library
technology.
Strategy 3:Annually assess technology satisfaction levels and
develop technology responsive to customer
needs.
18
Goal 4: The library successfully promotes its value, programs
and opportunities to the community.
Objective A: Develop and implement a strategic marketing
communications plan.
Strategy 1:Conduct an inventory of library resources
available for promotion
Strategy 2:Collect and review other organizations’ strategic
marketing communications plans
Strategy 3:Identify potential partners/funders to support the
library’s communications and marketing efforts.
19
Community Service Plans
20
Full Community Involvement
1. Yearly Community Service Plans feed into the
Full Strategic Plan
2. Feedback loops in place to reassess and
realign as needed
3. Administrative implementation of across-the-
board standards
21
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