HomeMy WebLinkAboutMINUTES - 12172013 - C.81RECOMMENDATION(S):
ACCEPT Finance Committee's recommendation to include the Voter Education and Information Program as part of
the FY 2014/15 Recommended Budget and request the Clerk-Recorder to work with the County Administrator's
Office and Human Resources Department to further define the specifics of the program including proposed employee
classification and timeline.
FISCAL IMPACT:
There is no direct cost related to examination of the proposal by the Committee. The estimated $325,000 cost of the
proposed program could be funded within the authorized Clerk-Recorder budget from cost efficiencies achieved in the
elections process. The cost efficiencies, which are expected to be on-going, have resulted in freed-up general purpose
revenues.
BACKGROUND:
On November 12, 2013, the County Clerk-Recorder requested that the Board of Supervisors refer his proposal to
initiate a voter education and information pilot program to create opportunities for the public to become more
informed, aware, and involved with current civic
APPROVE OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
Action of Board On: 12/17/2013 APPROVED AS RECOMMENDED OTHER
Clerks Notes:
VOTE OF SUPERVISORS
AYE:John Gioia, District I Supervisor
Candace Andersen, District II Supervisor
Mary N. Piepho, District III Supervisor
Karen Mitchoff, District IV Supervisor
Federal D. Glover, District V Supervisor
Contact: Lisa Driscoll, County Finance
Director (925) 335-1023
I hereby certify that this is a true and correct copy of an action taken and entered on the
minutes of the Board of Supervisors on the date shown.
ATTESTED: December 17, 2013
David Twa, County Administrator and Clerk of the Board of Supervisors
By: Stephanie L. Mello, Deputy
cc: Joseph E. Canciamilla, County Clerk/Recorder
C. 81
To:Board of Supervisors
From:FINANCE COMMITTEE
Date:December 17, 2013
Contra
Costa
County
Subject:Voter Education and Information Program Proposal
BACKGROUND: (CONT'D)
issues and to foster a culture of civic responsibility and engagement to the Finance Committee.
The Finance Committee met on December 9th and discussed the County Clerk-Recorder's proposal to implement
a Voter Education and Information Program (proposal is attached). The Committee discussed the proposed
timeline including the proposed start date of January 1, 2014 in the context of school schedules, recruitment,
budget, and the proposed staff classification including the 'exempt' designator. The Committee recommended that
the item be sent to the full Board of Supervisors with a recommendation to include the program as part of the FY
2014/15 Recommended Budget and request that the Clerk-Recorder work with the County Administrator's Office
and Human Resources Department to further define the specifics of the program.
CONSEQUENCE OF NEGATIVE ACTION:
Delay in implementation of Voter Eduction and Information Program.
CHILDREN'S IMPACT STATEMENT:
Not applicable.
ATTACHMENTS
Voter Education and information Program (proposal)
1
Contra Costa County
Clerk‐Recorder‐Elections Department
555 Escobar Street, Martinez CA
Submitted to the Board of Supervisors
December 17, 2013
By:
Joseph E. Canciamilla, County Clerk‐Recorder and Registrar of Voters
Voter Education and Information Program
An informed electorate, educated and informed about the nature, scope and critical issues
facing decision makers, is a linchpin of our democracy. To make this happen, it is our
obligation as public servants to provide access to information and to engage the public at all
levels and to encourage the involvement of young people, as well as those who may feel left
out.
My vision is to create a public engagement effort that will develop an array of resources, then
dispatch them into the community to engage and educate in new and creative ways.
OVERVIEW:
I propose to create a new community education and outreach program that will provide opportunities
for the public to become more informed, aware and involved with current civic issues. This project will
create an education outreach program, tailored for the various stages of learning that incorporates the
use of the iCivics and similar programs, where appropriate. It will utilize other openly available
resources and programs for older student populations and expand upon existing efforts to reach into
the full age range of our communities.
The effort will focus on providing streams of information for voters and potential voters to learn about
civic engagement, the changing nature of community and how the best ways are to gather and analyze
non‐partisan and unbiased information about candidates and community issues. It will also provide
information on the broader opportunities that are available for civic involvement and participation.
The effort will work closely with schools, other public agencies and City Clerks to maximize the use of
existing resources, to limit the cost and better incorporate the new outreach efforts into existing
cultures for longer term success. Our hope is to have citizens who are fully engaged and informed,
about and with their cities and towns, and who can share with others the excitement that comes with
becoming a real part of the community.
Voter Education and Information Program
Joseph E. Canciamilla, County Clerk‐Recorder and Registrar of Voters
2
HISTORY:
The Elections Division has utilized outreach efforts to recruit and retain poll workers and to work closely
with groups to ensure ADA (Americans with Disabilities Act) compliance, as well as to assist with voter
registration. We also must contend with an increasing array of requirements and expectations from the
Secretary of State, as evidenced by the attached memorandums. The proposed efforts will allow us to
proactively meet and exceed those requirements.
While past efforts have been valuable, they miss opportunities for broader outreach. Our county is
diverse in many ways, and while that adds to our vibrancy, it also creates zones of isolation. We lack a
strong media market, which has led to a dearth of resources about community affairs that voters can
access when it rolls into election season.
The Clerk‐Recorder Division has no outreach or civic engagement history or infrastructure, despite its
daily contact through various portals and with many members of the public. Its service and operations
touch on a wide array of important contact points and provide us with invaluable opportunities for
education and engagement.
We are also facing the prospect of new Outreach Program mandates from the Secretary of State which
have just completed the public comment period. These proposed rules would set forth requirements on
county election officials to:
• design and implement voter outreach programs;
• consult with interested groups and create public information plans;
• prepare and submit a detailed budget plan.
PROPOSED ACTION:
To develop a voter and community education program that utilizes and engages as many existing
resources as possible.
Methods of community interaction would be through local contacts, including the individual City Clerks
and MAC’s or CSD’s, as well as local elected officials, where appropriate. Service clubs, schools, business
and labor organizations would be included, as well as local media. The initial contacts would rely on
local input to develop the detailed plan, and then move into an implementation phase with a goal of
being operational to incorporate information pertaining to the June 2014 primary contests.
Just trying to get someone to register to vote isn’t enough ‐ the efforts must also focus on why
registering and becoming educated about the issues is so important. That is where programs like iCivics
come in to play.
We would include, for the first time, schools throughout the county via the offering and use of the
iCivics program for appropriate grade levels.
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Voter Education and Information Program
Joseph E. Canciamilla, County Clerk‐Recorder and Registrar of Voters
4
Our key goal is to engage and educate, not just for election season, but to incorporate the concepts and
issues of community and what it means in the broader sense to be part of a community. Supporting the
ideas of participation through the gathering of information, volunteerism, participation in community
organizations and through the political processes. Utilizing existing resources, along with other low or
no cost options such as iCivics, will assist in developing a long term and sustainable program.
Looking beyond K‐8, we have a true wealth of resources with our Community College system, Cal State
East Bay as well as a number of private colleges and universities, including St. Mary’s College, John F.
Kennedy University and others.
Contra Costa County plays host to a number of very active and large non‐partisan groups like the League
of Women Voters, AAUW, Hispanic Chamber, CAPA and Chambers of Commerce. Scouting programs
have community participation components, as do many schools, service clubs and our own County
departments and agencies.
Another facet of outreach is already within our system through the hundreds of volunteers who serve
each election as poll workers and inspectors. They are the front line of our elections and the faces that
almost exclusively represent our contact to the public at large and provide us with a tremendous
resource.
OPERATIONAL ISSUES:
We envision this not becoming a permanent bureaucracy, but serving as a strike team of sorts, in being
able to move quickly and to utilize non‐traditional approaches of engagement that will permit the
program to phase out as other efforts within communities and schools are phased in. One of the keys
to success will be in the concept of civic engagement becoming a norm.
18‐20
21‐24
25‐34
35‐44
45‐54
55‐59
60‐64
65‐74
75‐84 85‐up
Percentage of Total Unregistered
Voters by Age Group
Age Group
% Total
Unregistered
18-20 8.2%
21-24 6.4%
25-34 23.2%
35-44 23.4%
45-54 17.4%
55-59 5.0%
60-64 4.2%
65-74 5.9%
75-84 4.2%
85-up 2.1%
Total 100.0%
Voter Education and Information Program
Joseph E. Canciamilla, County Clerk‐Recorder and Registrar of Voters
5
ESTIMATED ANNUAL BUDGET:
1.5 FTE’s $ 250,000.00
Office and Overhead 30,000.00
Mileage 2,500.00
Travel/Training 5,000.00
Print/Postage 15,000.00
Web Access/Design 15,000.00
Specialized contracts 35,000.00
Misc/unanticipated 5,000.00
Total: $ 357,500.00
The program would initially be funded entirely from savings achieved through our department’s efforts
to reorganize and streamline operations, reduce printing, publication and postage costs. Savings are
anticipated to be in excess of the total cost of this effort. A part of the startup effort would be to seek
grant funding to support the continuing operation, as well.
Staffing would be variable depending upon operational demands, with only a portion of the 1.5 FTE’s
considered regular status and the balance being utilized from temporary support, as required. It is
absolutely critical that we are able to maximize the utilization of staff and to provide the most flexibility
for their assignment and scheduling. To achieve this, I propose that the staff be identified as Assistants
to the Clerk/Recorder/Registrar in exempt positions, aligned with the current Board of Supervisors
Assistants classifications. As part of our department reorganization, the existing position of Outreach
Coordinator is being refocused to include more of a role in the expansion of our poll worker recruitment
and training programs, as well as working more closely with our GIS and mapping unit to focus on
precinct redesign and polling place identification and development. The duties will continue to include
community outreach in support of voter registration and that work will be incorporated into this effort
as well.
TIMELINE:
We would begin startup efforts upon approval by the Board with a start date of January 1, 2014. The
initial focus would be to utilize the interest in the 2014 elections as a means of beginning the outreach,
with the goal of having the program fully operational in time for the beginning of the 2016 Presidential
Election cycle in late 2015.
MEASURING SUCCESS:
x 2014 Program start up and staffed;
x All high schools and secondary schools contacted, with at least one school district in
each Supervisorial District on board;
x iCivics connected to the appropriate teachers on‐site;
Voter Education and Information Program
Joseph E. Canciamilla, County Clerk‐Recorder and Registrar of Voters
6
x Links and other information available on our website;
x Outreach efforts underway to community/non‐profit/political organizations, as well as
media outreach prior to each election cycle;
x Beginning of the on‐going non‐election related program development;
x Creation and dissemination of community and school surveys, to maximize the
development of program options that are meeting community needs;
x Confirmation of all necessary intra‐department funding;
x Identification of and application for other possible outside grant funding options.
ACTION REQUESTED:
Approve the proposal and authorize the Department to move to implement the program;
Approve re‐allocation of existing resources within our Department to begin funding the program;
Permit the creation of the new classification(s) and the hiring of staff, as requested;
Allow for on‐going reporting of our efforts to the CAO.