HomeMy WebLinkAboutMINUTES - 05212013 - C.70RECOMMENDATION(S):
ADOPT Resolution No. 2013/246 to consent to the establishment of the Concord Tourism Improvement District.
FISCAL IMPACT:
No impact to the County General Fund.
BACKGROUND:
The City of Concord is beginning the process to form the Concord Tourism Improvement District (CTID) pursuant to
the Property and Business Improvement District Law of 1994, Streets and Highways Code section 36600 et seq., to
promote tourism and the lodging businesses in Concord. Tourism Business Improvement Districts were created as a
means to create a stable source of funding for marketing efforts to increase occupancy and room rates for lodging
businesses. The hotels included in the CTID are the Hilton Concord, Clarion Hotel, Premier Inns, Best Western Plus
Heritage Inn, Motel 6 Concord, America’s Best Value Inn, Studio 6 Concord (Extended Stay), Days Inn Concord and
the Crowne Plaza Hotel. A portion of the territory (the Crowne Plaza) proposed to be included in the CTID lies
within the boundaries of Contra Costa County. Funds raised through an assessment on lodging stays are used to
provide services desired by and directly benefiting the hotels in the district. The annual assessment rate is three
percent (3%) of gross room rental revenue on lodging
APPROVE OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
Action of Board On: 05/21/2013 APPROVED AS RECOMMENDED OTHER
Clerks Notes:
VOTE OF SUPERVISORS
AYE:John Gioia, District I Supervisor
Candace Andersen, District II
Supervisor
Mary N. Piepho, District III
Supervisor
Karen Mitchoff, District IV
Supervisor
Federal D. Glover, District V
Supervisor
Contact: Mara Gold,
925-521-7100
I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board
of Supervisors on the date shown.
ATTESTED: May 21, 2013
David Twa, County Administrator and Clerk of the Board of Supervisors
By: June McHuen, Deputy
cc:
C. 70
To:Board of Supervisors
From:Karen Mitchoff, District IV Supervisor
Date:May 21, 2013
Contra
Costa
County
Subject:Consider adopting resolution to create the Concord Tourism Improvement District
BACKGROUND: (CONT'D)
business, excluding certain types of stays including federal and state officers or employees as well as foreign
governments. A nonprofit is proposed to be formed called “Visit Concord” to oversee the Concord Tourism
Improvement District (CTID). The Visit Concord Board will consist of a majority of lodging owners paying into
the District. The nonprofit will receive the assessment from the City of Concord to fund and implement the
Management District Plan. The City of Concord will be responsible for collecting the assessment from the nine
hotels in the CTID on a monthly basis, including any delinquencies and penalties. The District will have a
five-year lifespan beginning June 1, 2013 and ending May 31, 2018. Once per year, beginning on the anniversary
of the District formation, there is a 30-day period in which owners paying more than 50 percent of the assessment
may protest and initiate a City Council hearing on termination of the District. The Concord City Council has
requested consent to form the CTID including a portion of the County of Contra Costa with adoption of Concord
City Council Resolution No. 13-24 dated April 9, 2013.
ATTACHMENTS
Resolution No. 2013/246
CTID Exhibit A Map
Concord CTID Resolution