HomeMy WebLinkAboutMINUTES - 09112012 - C.54RECOMMENDATION(S):
APPROVE and AUTHORIZE the Librarian, or designee, to apply for and accept a Bay Area Library and Information
System (BALIS) Innovations Grant in the amount of $30,000 to build a marketing campaign in support of the
Library's online museum pass program, Discover & Go for the period of October 30, 2012 through October 30, 2013.
FISCAL IMPACT:
No Library fund match.
BACKGROUND:
Contra Costa County Library will commission a marketing team to promote a consistent and recognizable brand and
a Bay Area wide campaign for Discover & Go that will be used in promotional and programming resources by its
libraries and their staff.
Since its inception in January 2011, the Discover & Go service has clearly met Contra Costa County Library’s goal of
providing access to culture,
APPROVE OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
Action of Board On: 09/11/2012 APPROVED AS RECOMMENDED OTHER
Clerks Notes:
VOTE OF SUPERVISORS
AYE:John Gioia, District I Supervisor
Candace Andersen, District II
Supervisor
Mary N. Piepho, District III
Supervisor
Karen Mitchoff, District IV
Supervisor
Federal D. Glover, District V
Supervisor
Contact: Cathy Sanford
927-3228
I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board
of Supervisors on the date shown.
ATTESTED: September 11, 2012
David Twa, County Administrator and Clerk of the Board of Supervisors
By: Carrie Del Bonta, Deputy
cc:
C. 54
To:Board of Supervisors
From:Barbara Flynn, Library
Date:September 11, 2012
Contra
Costa
County
Subject:Authorize the Librarian to Apply for and Accept a Bay Area Library and Information System Innovations Grant in the
amount of $30,000
BACKGROUND: (CONT'D)
in and outside of the library, by attracting more than 40 Bay Area museum partners and making over 40,000 free
cultural visits possible for Contra Costa County Library cardholders. A first of its kind, Discover & Go provides
access to free museum passes that can be reserved and printed online rather than existing models of traditional
physical passes that must be picked up and returned to a library.
Contra Costa County Library also made Discover & Go services available to other Bay Area libraries. The Discover
& Go Network currently consists of 21 Northern California public library systems with other libraries in the
cooperative planning phase. Each library in the Discover & Go Network shares the annual cost of the service and the
responsibility for soliciting and adding new venues to the service. Each partner also launches with an opening day
collection of free museum offers that Contra Costa County Library has negotiated on behalf of the whole network.
With Discover & Go attracting statewide and national attention, throughout the library community and local and
regional media sources, the marketing project will be developed with the intention of extending the Discover & Go
brand to the library community throughout the Bay Area, California and beyond.
This project will also help facilitate the design of similar future networks, and create a model for cooperation with
potential partners and sponsors. An example of the types of partnerships that are possible with Discover & Go is the
current, August 2012, agreement between Contra Costa County Library and 511 Contra Costa, offering free BART
passes for Discover & Go visits for Contra Costa County residents. 511 Contra Costa contributed a donation of
$10,000 towards free BART passes for Contra Costa County Library Discover & Go patrons to select venues.
These and similar new partnerships, campaigns and promotions will make Discover & Go more accessible for the
culturally under served. Many communities in Contra Costa County are in dire need of such attention. Some of those
cities are San Pablo, El Sobrante, and Oakley, with lower household incomes than the county median of $73,721.
These communities, although not uniformly, are also among the least active participants and users of Discover & Go.
Strengthening the brand, and making it more universally visible, will bring awareness to these, previously under
served, user groups.
CONSEQUENCE OF NEGATIVE ACTION:
The Library will not be able to implement a marketing campaign for one of its most successful programs.
CHILDREN'S IMPACT STATEMENT:
Geared toward improving family life, learning, and discovery, this grant supports Families that are Safe, Stable and
Nurturing.