HomeMy WebLinkAboutMINUTES - 08022011 - C.01RECOMMENDATION(S):
ALLOCATE a total of $40,000 from the Dougherty Valley Regional Enhancement Fund to
implement the "Street Smarts" traffic program for a 2-year period.
AUTHORIZE expenditure of $20,000 on an annual basis for each fiscal year from
2010/2011 through 2011/2012 from the Dougherty Valley Enhancement Fund to add to
contributions by the City of San Ramon, the Town of Danville, and the San Ramon Valley
Unified School District to implement the "Street Smarts" Traffic Safety Program, and
AUTHORIZE the Public Works Director, or designee, to execute a Memorandum of
Understanding with the Town of Danville in the amount of $10,000 for each fiscal year
from 2010/2011 through 2011/2012 for project-related administrative services provided by
the Town of Danville.
FISCAL IMPACT:
The County's participation
APPROVE OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
Action of Board On: 08/02/2011 APPROVED AS RECOMMENDED OTHER
Clerks Notes:
VOTE OF SUPERVISORS
AYE:John Gioia, District I
Supervisor
Gayle B. Uilkema, District II
Supervisor
Mary N. Piepho, District III
Supervisor
Karen Mitchoff, District IV
Supervisor
Federal D. Glover, District V
Supervisor
Contact: Mark de la O,
925.313.2234
I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board
of Supervisors on the date shown.
ATTESTED: August 2, 2011
David Twa, County Administrator and Clerk of the Board of Supervisors
By: June McHuen, Deputy
cc:
C. 1
To:Board of Supervisors
From:Julia R. Bueren, Public Works Director/Chief Engineer
Date:August 2, 2011
Contra
Costa
County
Subject:Participation in the San Ramon Valley Street Smarts Program
FISCAL IMPACT: (CONT'D)
in the Street Smarts Program is funded 100% by the Dougherty Valley Reginonal
Enhancement Fund. The total contribution is $20,000 for fiscal year 2010/2011 and
$20,000 for fiscal year 2011/2012. In each fiscal year, $10,000 is contributed directly to
the Street Smarts Program and $10,000 is provided to the Town of Danville for
administrative costs of the Streets Smarts Program.
BACKGROUND:
The San Ramon Valley multi-agency education campaign is implemented through the
collaborative effort of the Street Smarts Advisory Committee (“Advisory Committee”),
which meets periodically to implement program components.
The Advisory Committee has adopted several large-scale programs to be implemented
annually. They include:
Street Smarts Media Kick-Off Event: The event encourages members of the media and
the public to learn about Street Smarts’ traffic safety education activities for the
upcoming school year. The 7th Annual Street Smarts Media Kick-Off was held on
October 13, 2010. The 8th Annual Street Smarts Media Kick-Off Event will be held in
October 2011.
Street Smarts Storybook Poster Contest: Elementary school students are encouraged to
draw illustrations of traffic safety principles that are featured in a ten-page children’s
storybook. Over 9,000 copies of the storybook are distributed to young children
throughout the community at special events and public and school libraries. The 7th
Annual Poster Contest was held from January 3, 2011 through February 7, 2011. The
Storybook Poster Contest Awards Ceremony was held on March 10, 2011. The 8th
Annual Poster Contest will be held from January 4, 2012 through February 6, 2012. The
Storybook Poster Contest Awards Ceremony will be held on March 7, 2012.
Street Smarts “Be Reel!” Video Contest: Middle school students work in teams to create
60-second public service announcement (PSA) videos about a specific traffic safety
theme. From each semester’s videos, five are selected as finalists and are screened at the
Danville International Children’s Film Festival. All finalist videos are broadcasted on
Contra Costa Television. The 6th Annual Video Contest in the Fall was held from
September 1, 2010 through October 31, 2010 and in Spring from March 1, 2011 through
April 1, 2011. The Video Contest Premiere and Awards Ceremony was held on May 13,
2011. The 7th Annual Video Contest in the Fall will be held from September 30, 2011
through November 1, 2011 and in Spring from March 1, 2012 through April 2, 2012. The
7th Annual Video Contest Premiere and Awards Ceremony will be held on May 24, 2012.
“It Happens” Teen Driving Safety Campaign: The program encourages high school
students to learn about traffic safety by sharing their own experiences as a driver or
passenger using the web site (ithappens2u.com) and social media pages. Four high
schools in the San Ramon Valley participate each year, students submit their stories on
the It Happens web site and watch videos of their peers’ experiences. It Happens Rewards
allows students to earn points and prizes for watching videos, taking quizzes,
contributing their story and completing other learning activities.
Bike Rodeos: A component of Street Smarts’ Safe Routes to School efforts, bike rodeos
are an after school activity that allows students an opportunity to practice their cycling
and traffic safety skills in a controlled, supervised environment. Street Smarts will also
set up game stations at the event to keep children not currently proceeding through the
bike obstacle course occupied and entertained. These games will reinforce street safety
concepts. Twenty (20) bike rodeos were implemented in the 2010/2011 year and fifteen
(15) are planned for the 2011/12 year.
Walk/Bike Challenge: A component of Street Smarts’ Safe Routes to School efforts, the
Walk/Bike Challenge provides incentives for children to walk and bike to school.
Through a simple, online tracking system (www.walkbikechallenge.com), children record
the number of times per week that they walk either to or from school. Prizes will be
awarded for individual participation; also, there is a competition factor: the classroom
with the highest participation overall will receive additional incentives. The challenge
program was implemented at 16 schools during the 2010/2011 year and would be
implemented at 12 schools in the 2011/12 year.
Traffic Safety Assemblies: Street Smarts has devised both an elementary school-specific
and a middle school-specific assembly designed to motivate students of all ages to walk
and bike more frequently, while teaching them to be actively mindful of their safety.
Twenty-nine (29) assemblies were implemented during the 2010/11 school year.
Assemblies are being planned for 15 schools for the 2011/2012 year.
Community Outreach Efforts: Street Smarts staff attends over two dozen community
events as part of its outreach efforts, including Music in the Park at Livorna Park in
Alamo. At the events, Street Smarts staffs an informational booth with traffic safety
information and activity for children, teens, drivers and seniors.
Street Smarts Web Site: To advance its community outreach efforts, the Street Smarts
web site (www.street-smarts.com) will continue to serve as a resource for the community
to learn about traffic safety and ongoing Street Smarts programs.
CONSEQUENCE OF NEGATIVE ACTION:
Contra Costa County will no longer be a participant in the program.
CHILDREN'S IMPACT STATEMENT:
Communities that are Safe and Provide a High Quality of Life.
ATTACHMENTS
MOU