HomeMy WebLinkAboutMINUTES - 09142010 - C.1RECOMMENDATION(S):
DIRECT Auditor to allocate a total of $60,000 from the Livable Communities fund (fund
133700/org 0370) to implement the "Street Smarts" traffic program for a 3-year period.
AUTHORIZE expenditure of $10,000 on an annual basis for each program year from
2010/2011 through 2012/2013 from the Livable Communities funds to add to contributions
by the City of San Ramon, the Town of Danville, and the San Ramon Valley Unified
School District to implement the "Street Smarts" traffic safety program, and
AUTHORIZE the Public Works Director, or designee, to execute a Memorandum of
Understanding with the Town of Danville in the amount of $10,000 (also from the Livable
Communities fund) for each fiscal year from 2010/2011 through 2012/2013 for
project-related administrative services provided by the Town of Danville.
APPROVE OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
Action of Board On: 09/14/2010 APPROVED AS RECOMMENDED OTHER
Clerks Notes:
VOTE OF SUPERVISORS
AYE:John Gioia, District I
Supervisor
Mary N. Piepho, District III
Supervisor
Susan A. Bonilla, District IV
Supervisor
Federal D. Glover, District V
Supervisor
ABSENT:Gayle B. Uilkema, District II
Supervisor
Contact: Mark de la O,
925-313-2234
I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the
Board of Supervisors on the date shown.
ATTESTED: September 14, 2010
David J. Twa, County Administrator and Clerk of the Board of Supervisors
By: EMY L. SHARP, Deputy
cc:
C. 1
To:Board of Supervisors
From:Julia R. Bueren, Public Works Director/Chief Engineer
Date:September 14, 2010
Contra
Costa
County
Subject:Participation in the San Ramon Valley Street Smarts Program
FISCAL IMPACT:
To support the expanded Street Smarts Program efforts, a financial plan has been
developed for the 2010/2011 program year. The financial plan identifies an estimated
valley-wide program budget of approximately $250,000 for program year 2010/2011.
The program revenue sources are expected to be a combination of a federal Safe Routes
to School Grant ($200,000), local public ($40,000) and private ($10,000) contributions.
Financial plans for the 2011/2012 and 2012/2013 program years will be developed and
approved by the Street Smarts Program Advisory Committee, with representation from
Contra Costa County, prior to each program year. Contra Costa County’s share of the
public agencies’ contributions to implement the “Street Smarts” traffic safety program is
$20,000 on an annual basis each program year from 2010/2011 through 2012/2013, and
will come from the Livable Communities fund. Half of that amount ($10,000 annually)
would fund program development, material and administration staffing services provided
by the Town of Danville.
The combination of public and private contributions will be sufficient to effectively
operate a valley-wide program that will target a population of over 120,000 people, as
well as elementary and middle school-aged children.
Given this multi-organizational effort, which involves funding contributions from
numerous sources, it was recognized that a Program Treasurer was necessary to manage,
and report on, the accounting of this valley-wide effort. Currently, the City of San
Ramon Finance staff serves as the program’s Treasurer.
BACKGROUND:
The San Ramon Valley multi-agency education campaign is implemented through the
collaborative effort of the Street Smarts Advisory Committee (“Advisory Committee”),
which meets periodically to implement program components.
The Advisory Committee has adopted several large-scale programs to be implemented
annually. They include:
Street Smarts Media Kick-Off Event: Held each October, the event encourages
members of the media and the public to learn about Street Smarts’ traffic safety
education activities for the upcoming school year. The 7th Annual Street Smarts
Media Kick-Off Event will be held in October 2010.
Street Smarts Storybook Poster Contest: Elementary school students are encouraged
to draw illustrations of traffic safety principles that are featured in a ten-page
children’s storybook. Over 8,000 copies of the storybook are distributed to young
children throughout the community at special events and public and school libraries.
The 7th Annual Poster Contest will be held in January 2011.
Street Smarts “Be Reel!” Video Contest: Middle school students work in teams to
create 60-second public service announcement (PSA) videos about a specific traffic
safety theme. From each semester’s videos, five are selected as finalists and are
screened at the Danville International Children’s Film Festival. All finalist videos
are broadcasted on Contra Costa Television. The 6th Annual Video Contest will
begin in Fall 2010.
“It Happens” Teen Driving Safety Campaign: The program encourages high school
students to learn about traffic safety by sharing their own experiences as a driver or
passenger using the web site (ithappens2u.com). Rotating to one high school in the
San Ramon Valley each year, students submit their stories on the It Happens web
site and watch videos of their peers’ experiences. It Happens Rewards allows
students to earn points and prizes for watching videos, taking quizzes, contributing
their story and completing other learning activities.
Bike Rodeos: A component of Street Smarts’ Safe Routes to School efforts, bike
rodeos are an after school activity that allow students an opportunity to practice their
cycling and traffic safety skills in a controlled, supervised environment. Street
Smarts will also set up game stations at the event to keep children not currently
proceeding through the bike obstacle course occupied and entertained. These games
will reinforce street safety concepts. Over 15 bike rodeos are being planned for the
2010/2011 year.
Walk/Bike Challenge: A component of Street Smarts’ Safe Routes to School efforts,
the Walk/Bike Challenge provides incentives for children to walk and bike to
school. Through a simple, online tracking system (www.walkbikechallenge.com),
children record the number of times per week that they walk either to or from
school. Prizes will be awarded for individual participation; also, there is a
competition factor: the classroom with the highest participation overall will receive
additional incentives. The challenge program would be implemented at 20 schools
during the 2010/2011 year.
Traffic Safety Assemblies: Street Smarts has devised both an elementary
school-specific and a middle school-specific assembly designed to motivated
students of all ages to walk and bike more frequently, while teaching them to be
actively mindful of their safety. Assemblies are being planned for 20 schools for the
2010/2011 year.
Community Outreach Efforts: Street Smarts staff attends over two dozen community
events as part of its outreach efforts, including Music in the Park at Livorna Park in
Alamo. At the events, Street Smarts staffs an informational booth with traffic safety
information and activity for children, teens, drivers and seniors.
Street Smarts Web Site: To advance its community outreach efforts, the Street
Smarts web site (www.street-smarts.com) will continue to serve as a resource for the
community to learn about traffic safety and ongoing Street Smarts programs.
CONSEQUENCE OF NEGATIVE ACTION:
Contra Costa County will no longer be a participant in the Street Smarts Program.
CHILDREN'S IMPACT STATEMENT:
ATTACHMENTS
Attachment A
Attachment B
Attachment C
MOU