HomeMy WebLinkAboutMINUTES - 11032009 - SD.5RECOMMENDATION(S):
ACCEPT report from First 5 Contra Costa on their five year strategic plan to invest more
than $70 million in programs that service children ages 0-5 and their families.
FISCAL IMPACT:
No impact
BACKGROUND:
The First 5 Contra Costa Children and Families Commission has adopted a new five-year
strategic plan to invest more than $70 million in programs that serve children ages 0 to 5
and their families. This investment commitment guarantees consistent, stable funding for
local children’s programs at a time when county and state budget cuts have greatly reduced
services for children. The Commission's approval of the plan titled, "Investing in Early
Childhood," marked the culmination of an 18-month, public planning process that engaged
community stakeholders, grantees, commissioners, and staff.
First 5 Contra Costa’s strategic plan will fund initiatives focused in the following core
APPROVE OTHER
RECOMMENDATION OF CNTY ADMINISTRATOR RECOMMENDATION OF BOARD COMMITTEE
Action of Board On: 11/03/2009 APPROVED AS RECOMMENDED OTHER
Clerks Notes:CONTINUED to a undetermined date.
VOTE OF SUPERVISORS
AYE:John Gioia, District I
Supervisor
Gayle B. Uilkema, District II
Supervisor
Mary N. Piepho, District III
Supervisor
Susan A. Bonilla, District IV
Supervisor
Federal D. Glover, District V
Supervisor
Contact: Sean Cassidy,
925-771-7300
I hereby certify that this is a true and correct copy of an action taken and entered on the minutes of the Board
of Supervisors on the date shown.
ATTESTED: November 3, 2009
David J. Twa, County Administrator and Clerk of the Board of Supervisors
By: June McHuen, Deputy
cc:
SD.5
To:Board of Supervisors
From:David Twa, County Administrator
Date:November 3, 2009
Contra
Costa
County
Subject:First Five Contra Costa Strategic Plan
BACKGROUND: (CONT'D)
areas:
1. Early Childhood Education: Provide children with high-quality child care and
preschool
2. Family Support: Help at-risk children birth to age three form healthy attachments with
parents, which research shows is critical to healthy brain development
3. Early Intervention Services: Support children affected by abuse, neglect, trauma,
development delays, special needs, social/emotional, or health problems
4. Community Information and Engagement: Ensure parents, providers, policymakers and
the public understand the importance of the first five years and how they can best support
children
Some of the programs funded under these initiatives will include improved treatment for
children who have suffered child abuse, neglect or ongoing trauma; preschool
scholarships for low-income children; support for children with serious disabilities or
other special needs, including improved screening to identify delays in children earlier in
their life; advanced training for child care teachers; nurse visits for new parents; and free
parent education programs at family resource centers.
Prudent fiscal planning has made it possible for First 5 to make its $70 million five-year
funding commitment despite the fact that Proposition 10 revenues are declining. To avoid
program funding reductions, First 5 will use the majority of its reserve funds account,
which was established eight years ago to ensure stability in funding as Proposition 10
revenues decreased.
The Strategic Plan can be obtained online at www.firstfivecc.org.
CLERK'S ADDENDUM
CONTINUED to a date undetermined.
ATTACHMENTS
Strategic Plan
Investing in Early Childhood
2010–2015StratEgIC Plan
VisionOur VISIOn
Contra Costa’s young
children will be healthy,
ready to learn and
supported in safe,
nurturing families and
communities.
Investing in Early Childhood
First 5 Contra Costa Strategic Plan, 2010-2015
Approved October 2009
This page left intentionally blank.
CONTENTS
Letter to the Community
102
Introduction and Strategic Plan Development
103
Vision, Mission, and Strategic Principles
109
Strategic Results Areas, Goals, and Objectives
111
Initiatives and Strategic Directions
115
Funding and Revenue Projections
119
Conclusion
121
Background Support for Goals and Objectives
123
References
148
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 1
Approved October 2009
DEAR FRIENDS AND COLLEAGUES,
We are pleased to present First 5 Contra Costa Children and Families Commission’s third
strategic plan, which is designed to guide our priorities and investments over the next five years,
from 2010 through 2015.
Since our first strategic plan was approved nearly a decade ago, First 5 Contra Costa has
invested over $75 million to help local children grow up healthy, nurtured, and ready for school.
Our investments and strategic partnerships have created a strong foundation on which to build
over the next five years.
When First 5 was created ten years ago, few could have anticipated the current economic
situation in Contra Costa and California. The last two years in particular have seen the collapse of
core funding for child welfare, public health, health insurance, and other programs that support
young children and their families.
Within this environment, the role of First 5 Contra Costa as partner, funder, and leader of early
childhood development is needed more than ever.
We know that the physical, mental, social, and emotional development of a child is critical during
their first five years. Children whose development is impeded during this time can spend a lifetime
trying to catch up, often at great expense and loss to society. Our response in these times is to
do as much as possible, as effectively as possible, so families will not need the kind of crisis
interventions for which funding has become increasingly scarce.
The Commission’s approval of this strategic plan marks the culmination of a nearly 18-month-long
public planning process that engaged community stakeholders, grantees, Commissioners, and
staff. It reflects the impact, outcomes, and accomplishments of our currently funded programs,
the growing needs of the community, and new knowledge about early childhood development and
successful practices that have emerged in recent years.
We look forward to the next five years as a time of change and continued improvement for
families in Contra Costa. We invite you to join us in our work to help Contra Costa’s children
grow up healthy, ready to learn, and supported in safe, nurturing families and communities.
Sincerely,
John Jones, Chair
First 5 Contra Costa
Children and Families Commission
Sean Casey, Executive Director
First 5 Contra Costa
Children and Families Commission
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 2
Approved October 2009
INTRODUCTION AND STRATEGIC PLAN DEVELOPMENT
“The best investment in economic
development that government and the
private sector can make is in the
healthy development of children.”
- Art Rolnick, Ph.D.
Vice President Federal
Reserve Bank, Minneapolis
Research shows that a child’s brain develops most dramatically
during the first five years of life. During this time, a window of
opportunity exists to shape how a child’s brain develops. A
child’s relationships with her parents and the kind of experiences
she grows up with profoundly affect how her brain develops.
Based on this research, California voters passed Proposition 10
(the Children and Families First Act) in 1998, adding a 50 cents-
per-pack tax on tobacco products to fund health, early childhood
education, and parent education programs for expectant parents
and children from birth to age five.
Numerous studies confirm that early childhood initiatives like
Proposition 10 can reduce the need for more expensive
taxpayer-funded services later such as special education, foster
care, and welfare programs.
Proposition 10
Approximately $600 million is collected statewide from
Proposition 10 each year. Commissions at the state and in each
of California’s 58 counties were formed to distribute funds.
The State Commission receives 20 percent of the revenues for statewide programs, public
education, and outreach. County Commissions receive the remaining 80 percent of revenues to
fund local programs. Funds are allocated to counties based upon the number of births to residents
in each county.
All county Commissions are required to submit strategic plans to the State Commission based on
input from parents, child care providers, and service and advocacy groups to guide funding
decisions and ensure that plans reflect local needs and priorities.
In 2002, the State and most County Commissions adopted the name “First 5” to reflect the
program’s focus on a child’s first five years of life.
Proposition 10 in Contra Costa County
The Contra Costa County Board of Supervisors established the First 5 Contra Costa Children and
Families Commission on June 15, 1999 (Ordinance 99-15). The Board appointed nine
Commission members and nine Alternate members on September 1, 1999.
Members include one Supervisor from the County Board of Supervisors, the directors of the County
departments of Health Services and Employment and Human Services, and a representative from
the County Administrator’s Office of Children’s Services. The other five members of the
Commission are appointed by the Board of Supervisors and represent each Supervisorial District.
Commissioners and Alternate Commission members represent various disciplines and
backgrounds including pediatrics, early childhood education, child welfare, and schools. Alternate
members, including second representatives from the Board of Supervisors, the county agencies
mentioned above, and the five districts, hold all the powers of the appointed Commissioners except
voting privileges.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 3
Approved October 2009
The Context: Children of Contra Costa
A Current Snapshot
More than one million people call Contra Costa County home, including approximately 80,000
children under six years old. Over 13,000 children are born in the county each year, accounting for
approximately 2.25% of all California births (California Department of Finance 2007).
In recent years, foreign immigration, primarily from Latin America and Asia, has been a major
influence on the County’s population. Most immigrants arrive as young adults, get married, and
have children, thereby not only increasing the population size but also changing the age structure
and ethnic mix (Craft, 2003).
The California Department of Finance estimates that approximately one-third of children age birth
to five years are Latino (35%), one-third are white (35%), 12% are Asian/Pacific Islander, 8% are
African-American, and 5% are another ethnicity or multiple ethnicities.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 4
Approved October 2009
Diversity extends to the County’s wealth as well. Although Contra Costa’s median household
income is relatively high – $75,483 compared to the state median of $58,361 – income varies
substantially across the county: the wealthiest Contra Costa zip code earns six times more than the
poorest (U.S. Census, 2005-07). Pockets of deep and sustained poverty persist in large areas of
the west, east, and to a lesser extent, central portions of the county.
The economic recession has deeply affected Contra Costa’s residents. Home foreclosure rates
are among the highest in the country. Unemployment rates climbed from 6.1% in June 2008, to
10.7% in the following June. In several areas, unemployment rates have spiked even higher, such
as Bay Point at 21% and San Pablo at 20% (California Employment Development Department
2009).
For County government, the combined losses of property, income, and sales taxes locally and
statewide have meant drastic cuts in health and social services, particularly in child welfare
services. While recovery in the private sector is projected for 2010, public-sector recovery is
expected to lag for several years. Ironically federal spending for early childhood is increasing as the
new administration has made preschool and other child development programs a priority.
Why Invest in Children?
After more than two decades of research on early brain and child
development, the results are in: investing in young children is good social
policy. Furthermore, results from several long-term, well-respected
evaluations of early childhood development programs support a growing
consensus among leading economists, sociologists, and policymakers
that high-quality programs for early childhood development are a sound
financial investment as well.
“Why invest in a
new stadium
(rate of return
uncertain) when
you can get a
whopping 16% by
investing in pre-
kindergarten for
poor kids?”
- Rolnick and
Grunewald 2008
Research has illuminated how brain development in the early years –
particularly the first three to five years – sets the patterns and processes
individuals will follow throughout their lives. Although the brain is not
inflexible after the first five years, neural pathways have largely been set
and the brain’s ability to change – its plasticity – is markedly reduced.
Therefore, the quality of life and the contributions each person makes to
society as an adult may be traced back to early childhood.
When a young child is supported by her family and principal caretakers
in her development of cognition (knowledge), language, motor skills,
adaptive skills, as well as her social and emotional functioning, she is far
more likely to succeed in school, the workplace, and in life generally.
Children at risk because of family crisis such as violence, substance use,
or parent mental illness can particularly benefit from well-designed child
development programs.
The benefit to society can be equally great in the form of reduced cost for remedial or intervention
programs later in life. As social investment, economists place early childhood favorably against
conventional economic development projects: “Why invest in a new stadium (rate of return
uncertain) when you can get a whopping 16% by investing in pre-kindergarten for poor kids?”
(Rolnick and Grunewald 2008).
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 5
Approved October 2009
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 6
Approved October 2009
The first five years are a time of enormous potential for positively affecting lifelong development,
health, and learning. Providing high-quality, enriching experiences to our young children can
significantly impact later spending demands for education, healthcare, special education, child
welfare and foster care, mental healthcare, substance use treatment, and incarceration. To make
smart use of public funds in this way is to make an investment with a high likelihood of return many
times over for years to come.
Our Accomplishments
To date, we have invested $75 million in local programs and activities designed to help children
grow up healthy, nurtured, and ready for school. Our investments have:
• Improved the quality of child care for young children by helping thousands of child care
providers to advance their education and training.
• Doubled the number of licensed child care programs that meet national accreditation
standards – the country’s highest mark of quality.
• Established five First 5 Centers that provide free parenting classes and early learning
programs to over 1,800 low-income families each year.
• Created school readiness preschools that have boosted developmental skills for low-
income children who otherwise might start kindergarten behind.
• Provided high-quality home visiting programs to at-risk expectant and new parents to help
them bond with their babies, enroll in health insurance, and locate needed services.
• Helped children with emotional, social, behavioral, or developmental problems to remain in
their child care settings and/or locate services to improve their development.
• Ensured that parents are aware of resources in their community and know how to access
them.
• Provided extensive trainings to local service providers to make sure that parents and
children receive high-quality services.
• Formed strategic partnerships to address issues such as universal preschool, family
economic security, child obesity, and the effects of domestic violence on young children.
Our strategic planning process allowed the opportunity for Commissioners, staff, partners, and the
community to reflect on our accomplishments, evaluate lessons learned from nearly ten years
implementing Proposition 10, and to strategize on how best to move forward with a focused set of
priorities for improving the lives of children in Contra Costa County.
Strategic Plan Development
Our strategic planning process began in April 2008 with the formation of an ad-hoc committee
made up of Commissioners, staff, and community representatives. This Committee subsequently
designed the process the Commission used to solicit community input, consider the current
landscape of services for children, and set future goals and priorities.
To engage the community, we held ten forums and focus groups in various regions of the county in
which nearly 200 providers and parents with young children participated. We also conducted
interviews with key stakeholders to obtain input from local policy makers and posted surveys in
English and Spanish on our Web site.
The parent focus groups, which were held in English and in Spanish, provided information about
the programs and supports parents rely on to help them raise their children, their ideas for
programs and services that would be most helpful, and the best way to inform the community about
the services we fund.
Providers offered impressions of changes affecting families over the past eight years, discussed
which programs and services they believed to be most effective and important in meeting families’
needs, and described the kind of training and education that would be of value to providers and the
community.
In January 2009, the Commission held a strategic planning retreat to reaffirm our mission and
vision and to review the current landscape of services for children, trends in the early childhood
field, and funding scenarios based on new projections. The Commission also developed goals we
want to achieve for families, and identified seven of these goals as “core goals” in which resources
particularly should be applied. To help inform discussions at the retreat, First 5 staff prepared a
Briefing Book for the Commission, which summarizes local data and key research findings,
information from the community input process, and results from our currently funded programs.
The Briefing Book can be accessed at www.firstfivecc.org.
Since the Commission’s retreat, First 5 staff and the Commission’s Program and Evaluation
Committee (PEC) refined the goals developed at the retreat, confirmed core goals, and developed
objectives and strategic directions to guide the development of implementation plans and future
funding allocations. The Commission approved these elements of the strategic plan in July 2009.
The Commission then reviewed the entire strategic plan in September 2009 and formally adopted
the plan in October 2009.
Definitions
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 7
Approved October 2009
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 9
Approved October 2009
VISION, MISSION, AND STRATEGIC PRINCIPLES
Vision Statement
Contra Costa’s young children will be healthy, ready to
learn, and supported in safe, nurturing families and
communities.
Mission Statement
The mission of First 5 Contra Costa is to foster the optimal
development of our children, prenatal to five years of age.
In partnership with parents, caregivers, communities, public
and private organizations, advocates, and county
government, we support a comprehensive, integrated set of
sustainable programs, services, and activities designed to:
• Improve the health and well-being of our young children
• Advance their potential to succeed in school
• Strengthen the ability of their families and caregivers to
provide for their physical, mental, and emotional growth
"Any significant education reform effort
must start with children before they
enter their kindergarten classrooms. If
we only start focusing on kids at
kindergarten and on – it’s five years too
late."
-
Strategic Principles
First 5 Contra Costa adopts the following strategic principles to guide our work:
• Honor and respect community voice and engage community members in respectful
and meaningful ways. First 5 Contra Costa provides multiple opportunities for
community members to participate meaningfully in our work, including soliciting input on
improving our funded programs and forming advisory groups that include parents to
identify community needs and implement innovative solutions.
• Respect the County’s diverse communities and ensure appropriate practices. First 5
Contra Costa wants to ensure that children from diverse backgrounds and with diverse
abilities have access to high-quality, culturally competent services. We believe that
programs should be delivered in a sensitive and competent manner that is respectful of
race, ethnicity, language, and special needs. First 5 Contra Costa will work to ensure staff
and Commission members reflect the diversity of our community, and continue to increase
the cross-cultural awareness and engagement of our staff and Commission members.
• Prioritize funding allocations to benefit families in greatest need. First 5 Contra
Costa allocates the majority of our funding to programs that serve families with the
greatest needs in order to reduce the disparities and poor outcomes that families living in
low-income communities typically experience.
• Align and link our funded programs with other programs to enhance services, fill
gaps, and share resources. First 5 funds are best used when they are aligned with other
programs and funding sources in complementary ways, such as professional development
and training for providers, sharing data to track program effectiveness, and linking
services to make them more accessible to families.
Rep. George Miller
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 10
Approved October 2009
• Sustain programs as revenues decline. To ensure our programs have long-term impact
in the community, First 5 Contra Costa has maintained a Sustainability Fund to shore up
allocations affected by revenue decline. First 5 also seeks funding partners and
companion funding streams, leverages funding from state and federal sources to promote
sustainability, and advocates for policy changes that sustain the systems changes brought
about by First 5.
• Fund high-quality programs that use promising or evidence-based practices. First 5
Contra Costa researches evidence-based curricula and provides training and expertise to
children’s service providers to ensure that children and families receive the highest quality
programming.
• Conduct regular evaluations to improve our funded programs. First 5 uses a variety
of evaluation methods to ensure that funded programs are achieving their intended
results, and to determine how programs can be improved. Evaluations will rely on the
opinions and experiences of program beneficiaries; focus on strengths; respect the
confidentiality and dignity of program participants; and remain mindful of the diversity
among participants. Our evaluation results will be shared with the Commission,
contractors, and the community.
STRATEGIC RESULTS AREAS, GOALS, AND OBJECTIVES
The purpose of any strategic plan is to describe the steps by which
the organization’s vision will be achieved. First 5 Contra Costa
believes that in order to achieve our vision, children need to grow up
with five essential components.
“We have bailed out banks,
propped up Detroit’s
automakers, and approved
billions of dollars for
highways and bridges. Now
it is time to invest smartly
in children.”
- James Heckman
.
These five components – called Strategic Results Areas – represent
what we believe it takes for children to thrive. We recognize that
without any one of these, a child may be at a disadvantage, and that
without any two or three, a child most certainly will be.
The Strategic Results Areas set the foundation for our investments
over the next five years, and include the following:
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 11
Approved October 2009
These Strategic Results Areas are nearly identical to those identified in our original strategic plan;
however in the 2000 strategic plan, we had a Strategic Result called “Collaborative systems to
sustain integrated, accessible, and culturally appropriate services”. We moved this to our list of
Strategic Principles because we believe establishing collaborative systems is essential to all that
we do. The other modification we made was to add a result about growing up in financially stable
families, which research shows can improve outcomes for children.
We have developed a set of corresponding goals and objectives for each of our five Strategic
Results Areas. These goals and objectives are based on input from the community, community-
wide data, research on early childhood initiatives, and our experience investing in local programs
over the last eight years. The Commission identified seven of these goals as “core goals” in which
resources particularly need to be applied.
Goals and Objectives
Children are HEALTHY
Goal 1: Children in need receive early intervention services.
A. Developmental screening is practiced universally.
B. A responsive system exists to serve children with identified needs.
C. Parents concerned about their child’s development receive education and support.
Goal 2: All pregnant women, including teens, receive early prenatal care.
A. Women at-risk for late or no entry are enrolled into prenatal care.
Goal 3: All children receive routine health and dental care.
A. Families have access to information about children’s health.
B. Families have access to health and oral health services for their children.
Goal 4: Children receive good nutrition and develop habits for physical activity and healthy eating.
A. Organizations that serve families with young children promote good nutrition and physical
activity.
Children are LEARNING
Goal 5: High-quality child care and early education are available, accessible, and affordable for all.
A. Early care and education settings are high-quality.
B. Countywide plan for universal preschool (Preschool Makes a Difference) is implemented.
Goal 6: Parents are actively engaged in their children’s learning and development from birth.
A. Parenting education and support promote parent engagement in children’s learning.
B. Parents understand the importance of early literacy activities and play on children’s success.
Goal 7: Children make a successful transition into kindergarten.
A. Schools, preschools, families, and community are linked through activities that support
successful transitions to kindergarten.
Children are in LOVING AND SUPPORTIVE FAMILIES
Goal 8: Children have relationships with caregivers that promote bonding and attachment.
A. Services support healthy bonding and attachment between at-risk children and
parents/caregivers.
B. Policies and practices of agencies serving families promote opportunities for attachment and
bonding between children and caregivers.
Goal 9: Children experiencing chronic stress receive support.
A. Children in crisis are identified early.
B. Services reduce the effects of traumatic and chronic stress on children’s development and
relationships with caregivers.
Goal 10: All parents have the knowledge, confidence, and skills to nurture and support their
children.
A. Information and resources are available to all parents.
B. Parenting education and support promote children’s social and emotional development.
Note: Goals displayed in blue have been identified as “core goals” by Commissioners and are an
area where resources will particularly need to be applied.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 12
Approved October 2009
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 13
Approved October 2009
Children are in FINANCIALLY STABLE FAMILIES
Goal 11: Families earn, keep, and grow financial assets.
A. Family support providers offer a range of asset-building services.
B. Agencies serving families provide low-income families with resources and referrals to address
their financial needs.
Goal 12: Families receive supports to lift them out of poverty.
A. The public and policymakers understand that sustained and deep poverty adversely affects
children.
Children live in SAFE AND SUPPORTIVE COMMUNITIES
Goal 13: Families have strong and supportive connections in their community.
A. Families engage with one another in neighborhood activities.
Goal 14: Families are engaged in improving their community.
A. Families have the leadership skills to improve the lives of young children in their community.
Goal 15: Communities have assets and resources that support families.
A. Policies and practices exist to promote safe and empowered communities.
INITIATIVES AND STRATEGIC DIRECTIONS
“What my children have learned at the
First 5 Center will stay with them for
the rest of their lives.”
- Antioch mother
In reviewing our goals and objectives, it became clear
that organizing our existing strategies and programs into
four broad initiative areas would bring greater cohesion
to our work and increase the likelihood that our
investments will have lasting impact. The following
initiatives are the structure by which we will fund
programs and activities from 2010 through 2015:
Early Care and Education
Family Support
Early Intervention Services
Community Information and Engagement
Working from our goals and objectives, the Commission
has developed strategic directions to guide the
development of implementation plans for each initiative.
While the strategic directions from the Commission call
for the continuation of several of our funded programs,
these programs may be modified as the plan is
implemented.
Early Care and Education Initiative
Description:
The Early Care and Education Initiative is designed to help children enter kindergarten fully
prepared. The Initiative builds on our existing programs and activities to improve child care
quality, including professional development activities for child care providers and support to
improve child care programs. It also includes the most effective elements of our School
Readiness program, such as engaging parents in their children’s early learning and providing
children with high-quality preschool. Combined with statewide advocacy for universal preschool
funding and our continued support of preschool scholarships, it is our hope that this Initiative will
move us closer toward establishing universal preschool in Contra Costa County.
Addresses: Goal 5- High-quality child care and early education are available, accessible,
and affordable for all.
Goal 6- Parents are actively engaged in their children’s learning and
development from birth.
Goal 7- Children make a successful transition into kindergarten.
Strategic Directions:
• Support activities that improve the quality of early care and education children receive,
including professional development for child care providers, quality improvement for
child care sites, and increased provider capacity to serve children with special needs.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 15
Approved October 2009
Strategic Directions continued:
• Promote the ongoing implementation of the county’s universal preschool plan
(Preschool Makes a Difference), including advocating for high-quality universal
preschool.
• Promote parent involvement in their child’s learning, including teaching parents how
to develop their child’s language and literacy skills.
• Support transition activities among families, preschool teachers, and schools to ensure
children experience a smooth transition to kindergarten.
Family Support Initiative
Description:
The Family Support Initiative primarily focuses on supporting families with children birth to age
three, the time in a child’s life when bonding and attachment with primary caregivers is most
important. This Initiative builds on programs and activities developed through our First 5 Center
and Home Visiting strategies, and supports programs that serve families living in communities with
greatest need.
Addresses: Goal 4- Children receive good nutrition and develop habits for physical activity and
healthy eating.
Goal 6- Parents are actively engaged in their children’s learning and
development from birth.
Goal 8- Children have relationships with caregivers that promote bonding
and attachment.
Goal 9- Children experiencing chronic stress receive support.
Goal 10- All parents have knowledge, confidence, and skills to nurture and
support their children.
Goal 11- Families earn, keep, and grow financial assets.
Goal 13- Families have strong and supportive connections in their community.
Strategic Directions:
• Focus on families who would benefit most from support and education.
• Assess existing First 5 Center physical sites; explore options for enhancement,
expansion, satellite, or new sites.
• Broaden the scope of activities to include health and development screening, child
nutrition and physical activities, economic stability, and leadership opportunities.
• Help First 5 Center families transition their children to high-quality preschool
programs.
• Promote active parent involvement in children’s early development (0-3), including
teaching parents how to develop their child’s language and literacy skills.
• Support stronger relationships between parents and children, particularly in 0-3 years.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 16
Approved October 2009
Early Intervention Services Initiative
Description:
The Early Interventions Services Initiative is designed to help young children with existing risk
factors or conditions that potentially hinder healthy development. Intervention, treatment, and
support for developmental delays, special needs, social, emotional, or health problems, or the
effects of trauma can be most effective and least costly in the early years.
While this Initiative builds on many of our existing programs, it also includes the ambitious task to
establish more effective developmental screening for children at risk of delays or other problems.
Existing services in this Initiative include consultation for child care providers caring for children
with behavioral or emotional problems, one-on-one support to help children with special needs
thrive in child care, support for teen parents and parents of children with special needs, and mental
health services for children with severe problems.
Addresses: Goal 1- Children in need receive early intervention services.
Goal 2- All pregnant women, including teens, receive early prenatal care.
Goal 8- Children have relationships with caregivers that promote bonding
and attachment.
Goal 9- Children experiencing chronic stress receive support.
Goal 10- All parents have knowledge, confidence, and skills to nurture and
support their children.
Strategic Directions:
• Promote ongoing systems development to support screening, assessment, referral,
and treatment.
• Develop capacity for developmental screening in a variety of settings.
• Expand access to evidence-based mental health services for children.
• Address the needs of pregnant women who are at risk for or experiencing substance
use, maternal depression, domestic violence, or other family crises.
• Expand the ability of agencies serving families in crisis to address the impact of trauma
on early childhood development.
Community Information and Engagement Initiative
Description:
The Community Information and Engagement Initiative employs various strategies to reduce
disparities in child well-being and to educate parents, providers, policymakers, and the public at
large about the many facets of a child’s early years. This Initiative will provide all Contra Costa
parents with information to help them raise their children, including help finding local programs. In
addition, through media, advocacy, community organizing, policy development, and coalition
participation, this Initiative will help First 5 build a constituency of community leaders who
understand the value of investing in early childhood and take action on behalf of families.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 17
Approved October 2009
Addresses: Goal 3- All children receive routine health and dental care.
Goal 4- Children receive good nutrition and develop habits for physical activity and
healthy eating.
Goal 6- Parents are actively engaged in their children’s learning and
development from birth.
Goal 10- All parents have knowledge, confidence, and skills to nurture and
support their children.
Goal 11- Families earn, keep, and grow financial assets.
Goal 12- Families receive supports to lift them out of poverty.
Goal 13- Families have strong and supportive connections in their community.
Goal 14- Families are engaged in improving their community.
Goal 15- Communities have assets and resources that support families.
Strategic Directions:
• Provide public information about the importance of a child’s early years and the role
of parents as their child’s first teacher.
• Promote common health messages on topics such as immunizations, breastfeeding,
oral health, environmental hazards and tobacco smoke, obesity prevention, nutrition and
physical activities.
• Promote efforts designed to reduce disparities in child well-being, such as decreasing
poverty (e.g., living wage, predatory lending practices), supporting healthy eating and
physical activity for children, ensuring universal health and dental insurance, and other
issues that promote optimal child development.
• Form alliances with business and county leaders and other service providers to
support investments in early childhood, financially stable families, and strong
communities.
• Continue to support activities that build community leadership and improve local
communities.
We will develop an implementation plan for each of these initiatives, which will include directions on
program design, funding allocations, and our process for awarding funds.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 18
Approved October 2009
FUNDING AND REVENUE PROJECTIONS
First 5 Contra Costa’s 2010-2015 strategic plan marks our commitment to maintain a consistent
level of funding for our effective programs over the next five years – despite that fact our revenues
are declining. Given the state of the economy and the effects of budget reductions on state and
county programs for children and families, we realize that this is not the time for First 5 to scale
back.
Using estimates from the California Department of Finance (DOF), we project that Proposition 10
revenues over the next three years and through 2020 will decline by an average of 2% each year.
As such, we estimate that in the year after the conclusion of this plan (2015-16), we will be
receiving approximately $8.2 million in tobacco tax revenue. A sudden drop in consumption, an
additional tobacco tax, or a new ballot initiative could very quickly change the revenue outlook.
Proposition 10 Actual and Projected Revenues: Contra Costa County 2000-2020
12.82
12.0611.84
11.2011.41
11.94
11.45
11.01
10.60
10.25
9.39 9.28
9.04
8.82 8.64 8.46 8.28 8.11 7.95
7.627.78
$6
$8
$10
$12
$14
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Fiscal Year EndingRevenue in MillionsDOF Projected
Revenue
Long-Term Estimated
Revenue
Combined with our annual tobacco tax revenues, we plan to maintain our funded programs over
the next five years by drawing heavily from the sustainability reserve our Commission first
established in 2001.
Because tobacco taxes are a declining revenue source, our Commission recognized early on the
need to set aside funds in order to sustain programs in later years. The “later years” are here. We
drew from the sustainability fund last year as spending for programs exceeded revenue received.
We will continue to draw from this fund each year over the next five years to ensure a consistent
level of funding for our programs.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 19
Approved October 2009
To determine the most appropriate level of funding to expend over the next five years, our
Commission agreed to the following:
• Maintain our current level of investment over the next five years. The actual
expenditure during each of the five years may vary, according to program activities.
• Use the next five years as an opportunity to secure the Commission’s legacy for the
future, which, despite significant shifts in public funding and structures, could form the
basis for future services for young children in Contra Costa.
• Manage the transition in 2015, from our current funding level to what we anticipate will
be a reduction in funding due to the decline in tobacco tax revenues and the use of our
sustainability fund.
• Allow for a small reserve – no less than $8 million or the amount of one year of tax
revenue – in 2015 in anticipation of emergent needs, sudden drops in revenue, or even
the consequences of another ballot initiative.
Given these factors, the Commission has targeted a total expenditure of $77.5 million during the
five years of this plan. This figure includes projected Proposition 10 revenue of $44.2 million,
interest and other income of $3.3 million, and a drawdown on the sustainability fund of $30 million.
This funding approach reflects our best effort to respond to the markedly different economic climate
we now live in, and our intent to mitigate its effects on local children and families.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 20
Approved October 2009
CONCLUSION
California voters had the foresight to approve Proposition
10 in 1998 and designate local funding for young children.
Now, as public funding diminishes, Prop.10 revenue is one
of the few funding sources left to support the prevention and
early intervention services we know California’s children
need.
“Studies show that children in early
childhood education programs are
more likely to score higher in
reading and math, more likely to
graduate from high school and
attend college, more likely to hold a
job, and more likely to earn more in
that job. For every dollar we invest
in these programs, we get nearly
$10 back in reduced welfare rolls,
fewer health care costs, and less
crime.”
- President Barack Obama's
remarks to the Hispanic Chamber of
Commerce, March 10, 2009
Our new strategic plan reflects the smart choices we will
make using a relatively small and finite resource, and
demonstrates our commitment to helping the growing
number of families struggling in our county. But we can’t do
it alone.
It will take a shared effort among our partners, policymakers,
other funders, and families to ensure that young children in
Contra Costa get the foundation they need to succeed in
school and life.
Fortunately we have a decade of experience to build on,
solid partnerships with community partners, and
relationships with elected officials who understand and
support our work. And we are encouraged that a growing
number of new advocates including economists, law
enforcement personnel, and even President Obama,
understand that investing in high-quality programs benefit
children for a lifetime.
Despite the challenges the country and our community are
facing, or perhaps because of them, there may be no better
time to implement a new strategic plan for First 5 Contra
Costa. We are proud to continue serving the children of
Contra Costa – our next generation of students, workers,
and parents – whose lives will improve because of our
funded programs.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 21
Approved October 2009
BACKGROUND SUPPORT FOR GOALS AND OBJECTIVES
CHILDREN ARE HEALTHY
GOAL 1: CHILDREN IN NEED RECEIVE EARLY INTERVENTION SERVICES.
Objectives: A. Developmental screening is practiced universally.
B. A responsive system exists to serve children with identified needs.
C. Parents concerned about their child’s development receive education and
support.
Rationale:
Children at-risk of or identified with special needs (e.g., children with social, emotional, behavioral,
physical, and/or development difficulties, delays or disabilities) are among the most vulnerable
children in our communities, and they require specialized services and supports:
• Babies born at low birth weight are more likely to have special needs later. Rates of low
birth weights are on the rise, with African American mothers and mothers under age 15 or
over age 40 at greatest risk of having babies with low birth weight. In Contra Costa, low
birth weights are higher among African Americans than other ethnicities.
• Teen mothers are more likely to give birth to low weight babies and their children are more
likely to have developmental delays and academic or behavioral problems. The number of
teen births is high (over 100/year) in Richmond, San Pablo, Antioch, and Concord. Rates
are highest among Latinos, followed by African Americans.
• Lead poisoning and other toxins in the home can harm a young child’s nervous system
and brain; exposure to even small amounts of lead causes damage in newborns and
infants.
• Prenatal exposure to alcohol and other drugs can affect the development of cognitive
functioning and behavioral regulation and cause learning disabilities and behavioral
problems in young children.
• Nationally, an estimated 12.3% of children ages 5-17 years have a disability that makes it
difficult to perform everyday activities. The proportion of children who have a disability is
increasing nationwide.
• In Contra Costa, 14% - 16% of children in public schools in West County and Far East
County are in special education programs. These rates are far lower in South County
and Lamorinda. An estimated 19% of African American children in Contra Costa public
schools are in special education programs.
Community Input:
• Focus on reducing barriers to access to services by taking services to families via home
visiting or mobile services; when families are more stable assist them in getting
transportation to services; co-locate multiple services in one easily accessible location.
• Enable more qualified providers to assess children’s special needs.
• Increase awareness of and trainings about children with sensory integration problems.
• Advocate for durable medical equipment in health coverage (e.g., hearing aids).
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 23
Approved October 2009
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 24
Approved October 2009
• Children need more speech pathologists’, speech therapy is prohibitively expensive.
Strategy Reviews/Evaluation:
Outcomes:
• Parents and child care providers served by the Mental Health Consultation, Inclusion
Facilitation, and Special Needs programs are learning new skills to address social,
emotional, behavioral, developmental, and/or physical difficulties, delays and disabilities
displayed by young children.
• Home Visiting services have been used extensively to screen children for special needs;
78% of children whose families received a home visit were screened for child
development; of these, 7% were at high/moderate risk for problems with development; and
of these 74% received referrals to another agency.
• Nearly 85% of parents surveyed in a representative sample of those attending a First 5
Center stated that they know more about child development after having attended First 5
Center activities.
• All children of mothers in the residential treatment facility, Rosemary Corbin House, were
screened for developmental issues; all tested at typical levels at intake and discharge.
• The number of children accessing early childhood mental health services is a small
fraction of the projected need. Using the commonly accepted prevalence rate for serious
emotional disorders of 5%, 4,400 children under the age of 6 have an emotional disorder
in need of services.
Strategy Review Recommendations:
1. Maintain funding for Mental Health Consultation, Inclusion Facilitation, and Special Needs
services, and consider some service expansions across racial/ethnic and linguistic groups
and across geographic areas of the county. Support efforts to maintain service quality
when faced with staff attrition, and/or to address its causes.
2. Increase education and training for parents and early childhood education/child care
providers, and coordinate the new efforts. Providers and parents asked for more training
and educational opportunities on a range of topics.
3. Create a forum for communication and coordination between the Mental Health
Consultation and Inclusion Facilitation programs with the aim of clarifying processes and
coordinating training and education to make sure that good practices are shared across
agencies and that families benefit.
4. Address a broad range of family needs, including developmental screenings at First 5
Centers. Consider placing an early care professional at each of the Centers.
5. Ensure appropriate care for children with special needs and prevent them from “falling
through the cracks” by convening a countywide multidisciplinary task force or committee
with all relevant parties.
6. Coordinate the activities of early childhood mental health and home visiting programs.
7. Incrementally expand the current collaborative of agencies providing early childhood
mental health services, and improve the coordination of funding and outreach.
8. Renew efforts to develop and implement a proactive, comprehensive, countywide outreach
strategy for early identification and easy access to early childhood mental health services.
CHILDREN ARE HEALTHY
GOAL 2: ALL PREGNANT WOMEN, INCLUDING TEENS, RECEIVE EARLY PRENATAL CARE.
Objective: A. Women at-risk for late or no entry are enrolled into prenatal care.
Rationale:
Inadequate prenatal care is linked to nutritional deficiencies in the mother and baby, as well as to
other adverse outcomes such as premature births, lower birth weight, and higher infant mortality.
Approximately 1,500 women in the county receive no or late prenatal care.
• Early prenatal care can improve birth outcomes and reduce the likelihood of
complications during pregnancy and child birth because it allows women and their health
providers to identify and, when possible, treat health problems that can harm fetal
development. While the percentage of mothers receiving early prenatal care increased
statewide and in six Bay Area counties between 1995 and 2004, African American and
Latina women are still less likely to get early care than Asian and white women in Contra
Costa.
• Low birth weight babies face six to ten times the risk of infant mortality, and are at
increased risk of long-term disabilities. African American mothers and mothers under age
15 and over age 40 are most at risk of having low birth weight babies.
• Teenage mothers are more likely to give birth to low birth weight children and have fewer
parenting skills; their children are thus disadvantaged. The rate of births to teens in Contra
Costa’s Latina population is seven times that of whites and Asians; and rates among
African Americans are more than five times that of whites and Asians.
• Screening for depression during prenatal visits can enable treatment. Women with
untreated depression may have a hard time caring for themselves during pregnancy, and
are at higher risk for having a premature or low birth weight baby. Untreated postpartum
depression may cause the baby to have delays in language development, problems with
mother-child bonding, behavior problems, and increased crying.
Community Input:
• Programs need and want to connect with families earlier, either prenatally or immediately
after the child is born.
• The management and line staff of Child and Family Services, the courts, and Alcohol and
Other Drug Services should coordinate more with each other. Further, it is critical that CSF
staff and judges receive regular training about issues related to drugs and alcohol.
• Use incentives and voice-activated phone messages to remind women that they are due
for their next perinatal appointment to encourage substance-using pregnant women to
return for prenatal care.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 25
Approved October 2009
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Approved October 2009
Strategy Reviews/Evaluation:
• 98% of the 562 high-risk pregnant women who received comprehensive prenatal care
services through the Best Beginning program in 2006/07 had healthy babies with normal
birth weights.
• 83% of pregnant women interviewed for the Home Visiting program Strategy Review
obtained prenatal care in the first trimester (83%).
• 85% of mothers who received home visits during pregnancy interviewed for the strategy
review said that their home visitor provided support for them to get prenatal care.
CHILDREN ARE HEALTHY
GOAL 3: ALL CHILDREN RECEIVE ROUTINE HEALTH AND DENTAL CARE.
Objectives: A. Families have access to information about children’s health.
B. Families have access to health and oral health services for their children.
Rationale:
Children in good health attend school more often, get more out of their education and are much
more likely to be healthy, productive adults. Children with health insurance are more likely to
receive well-baby preventative medical care and less likely to rely on the emergency room for
medical care. Poor oral health causes children pain and infection and is one of the most common
reasons children miss school.
• At least 8% of Contra Costa children from birth to 17 years of age are without insurance
for some or all of the year.
• African American children are much less likely to be fully immunized at age 24 months
than their white and Latino counterparts (66% versus 77% and 78%, respectively).
• Asthma rates are on the rise, with children under age five experiencing the highest rates
of increase. African American children are hospitalized for asthma four times more often
than white children.
• In 2006, only 15 of 785 private dental practices in Contra Costa County accepted Denti-
Cal patients age three years or younger. Most low-income families receive care at county
health centers, community clinics, and the Ronald McDonald Care Mobile.
• Exposure to certain chemical substances and environmental toxins during conception
through the early years of life can interfere with the normal function of genes, proteins,
and other small molecules that influence brain development. This exposure also
increases the likelihood of cancer, hypertension and stroke, and neurodegenerative
diseases later in life. Many of these exposures for young children occur at home, in
substandard housing:
- There is an estimated 6 times more diesel pollution released per square mile in
inner West Contra Costa County than in the county as a whole.
- The eastern portion of the county typically has higher concentrations of ozone
than the rest of the county due to wind patterns.
Community Input:
• There was an overall consensus that families who are poor but do not qualify for Medi-Cal
are in great need of health-related services.
• Advocacy efforts are needed to change Medi-Cal, expand reimbursement, increase
mental health services, and increase providers who accept Medi-Cal.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 27
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Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 28
Approved October 2009
• Parents are concerned about delayed speech in their children and the lack of speech
pathologists available locally.
• Families want the connection between pediatricians and other providers (speech
therapists, behavioral health experts, etc.) to improve. They think that pediatricians need
better training to diagnose developmental delays earlier.
Strategy Reviews/Evaluation:
• 97% of families served by First 5 Contra Costa had health insurance in 2007/08. 92% had
a regular doctor, and 97% had up to date immunizations.
• 81% of Home Visitors reported that they helped families to sign up for health insurance,
and 56% parents recalled that they received this help from their Home Visitor; 99% of
children served through the Home Visiting program had health insurance.
• 97% of children seen by a Home Visitor have a medical provider for well-child care, and
100% of children served by the Home Visiting program had up-to-date immunizations.
• Parents who used the Kit for New Parents and Baby Bag Project enrolled their infants in
consistent medical care.
• The Online Information and Referral strategy has also increased opportunities for parents
to learn how to access medical care.
CHILDREN ARE HEALTHY
GOAL 4 CHILDREN RECEIVE GOOD NUTRITION AND DEVELOP HABITS FOR PHYSICAL
ACTIVITY AND HEALTHY EATING.
Objective: A. Organizations that serve families with young children promote good nutrition
and physical activity.
Rationale:
Overweight youth are at a risk for a number of health problems throughout their lives. They are at
increased risk for Type 2 diabetes and are more likely than other young people to have risk factors
associated with cardiovascular disease. Social pressures related to being overweight can also
contribute to low self-esteem, which can reduce overall quality of life.
Overweight young people are more likely to become obese adults than young people within the
healthy Body Mass Index (BMI) range, and up to 80% of overweight children and adolescents are
likely to be obese as adults. Physically fit children generally have better memory, concentration,
and energy levels. They are likely to be healthier physically and emotionally and to carry their
healthy lifestyle into adulthood.
• Children who were bottle fed may be more at risk of obesity later in childhood than those
who were breastfed; exclusively breastfed babies had roughly a 34% reduced risk of
being overweight during childhood. In Contra Costa, 64% of white newborns, 55% of
Latino, and 43% of African American newborns were exclusively breastfed.
• Children living in areas with more green space gained about 13% less weight over a two-
year period than children in equivalently dense areas, but with more concrete and fewer
trees. The average square miles of city parks per 1,000 children varies across Contra
Costa, and is not strongly correlated with income/poverty.
• Women who have limited or no access to healthful food are more likely to pass on diet-
related diseases and conditions to their children. In West County, there are 1 1/2 times
more liquor stores than supermarkets/grocery stores, compared to Lamorinda and East
County where there are half as many liquor stores as supermarkets/grocery stores.
• 33% of low income children ages 2-5 years in Contra Costa County were either
overweight or obese in 2006. Further, in Contra Costa between 35% and 38% of
Asian/Pacific Islanders, African Americans, and Latino 5th graders were overweight (2005-
06), compared to 20% of white 5th graders.
Community Input:
There was wide agreement that childhood obesity should be addressed with a broad, multi-faceted
and interdisciplinary approach to include healthy nutritional standards for child care settings, family
education on nutrition, and the use of best practices in places families go to learn, such as First 5
Centers.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 29
Approved October 2009
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 30
Approved October 2009
Strategy Reviews/Evaluation:
• The Community Engagement sports classes provided exercise opportunities to 700
children in 2008-09 who live in areas where few other low-cost or free organized athletic
programs exist.
• 72% of Home Visitors reported that they provided support to breastfeeding mothers.
CHILDREN ARE LEARNING
GOAL 5 HIGH-QUALITY CHILD CARE AND EARLY EDUCATION ARE AVAILABLE,
ACCESSIBLE, AND AFFORDABLE FOR ALL.
Objectives: A. Early care and education settings are high-quality.
B. Countywide plan for universal preschool (Preschool Makes a Difference) is
implemented.
Rationale:
Children who participate in effectively designed preschool programs achieve more in elementary
school, are less likely to be held back a grade or need special education, and are more likely to
graduate from high school. These benefits continue into adulthood, with higher rates of
employment, greater earning, lower levels of criminal activity, and perhaps less use of welfare.
• Quality of care is related to skills and education level of teaching staff. Highly educated
and fairly compensated preschool teachers are more likely to develop strong, responsive,
interpersonal relationships with their students, which affect each child’s motivation to learn,
social competence, and school achievement. In Contra Costa, only 25% of early education
teachers have a BA degree, compared to 34% in the Bay Area, overall.
• Young children of immigrants need experiences in child care that support their home-
and second-language development, respect their families’ culture and traditions, and offer
meaningful opportunities for parents to be involved. This means having staff who speak
their language and who are trained to work with culturally and linguistically diverse
children. In Contra Costa, Spanish is spoken in 25% of homes; in 29% of child care
centers, one or more providers speak Spanish.
• Many studies have shown that the quality of available child care varies. Center-based
care is usually higher quality than care provided in family child care homes, which is
typically higher quality than care provided by license-exempt providers or friends and
relatives. Many children from low and middle-income families are often in child care
programs whose quality is too low to prepare them for school.
Community Input:
• The quality of early care and education has increased and the field has become more
professional, in part due to First 5-funded programs.
• Funding for subsidized child care for infants, toddlers, and preschool is insufficient, and the
cost of child care has increased.
• The downturn in the economy will continue to have negative effects, as providers lay off
staff and parents find child care too expensive.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 31
Approved October 2009
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 32
Approved October 2009
Strategy Reviews/Evaluation:
Outcomes:
• 91% of Professional Development Program (PDP) participants who responded to a survey
reported that they provide higher quality of care as a result of their participation, and 74%
stated that the education stipend they received contributed to staying at their current job.
Over one-half said they would not have gone back to school if it were not for the program.
• 44 of the 52 participating provider sites completed the Early Learning Demonstration
Project (ELDP) program to improve their care facility and program. Sites initially rated as
low in quality increased their quality rating by an average of 40% (child care centers) to
59% (family child care providers). All sites initially scored as high quality achieved
accreditation or were awaiting the accreditation visit at time of report.
• Through the services of the mental health consultation and inclusion facilitation programs,
early childhood education/child care providers are learning new skills to address social,
emotional, behavioral, developmental, and/or physical difficulties, delays, and disabilities
displayed by young children in their care settings.
Strategy Review Recommendations:
1. Create a forum for communication and coordination between the Mental Health
Consultation and Inclusion Facilitation programs to clarify processes, and coordinate
training and education to ensure that good practices are shared across agencies so that
families benefit more.
2. Establish a centralized and/or standardized intake process to facilitate mental health
consultation or inclusion facilitation services requested by either a family or child care
provider.
3. Streamline the PDP Incentive system. Strengthen the College Advisor System. Create a
coordinated mentoring/peer advising system.
4. Investigate cost-effective alternatives to accreditation for participants in the ELDP program.
5. Collaborate with regional and statewide colleagues to promote policies and resources that
advance early childhood education professional development and quality improvement
programs.
CHILDREN ARE LEARNING
GOAL 6 PARENTS ARE ACTIVELY ENGAGED IN THEIR CHILDREN’S LEARNING AND
DEVELOPMENT FROM BIRTH.
Objectives: A. Parenting education and support promote parent engagement in children’s
learning.
B. Parents understand the importance of early literacy activities and play on
children’s success.
Rationale:
In the first three years of life, most of the brain’s architecture is formed, and with it, children’s ability
to learn and develop. Children in families that engage in early literacy activities, such as reading,
tend to achieve at higher levels and have life-long success.
• The greatest predictor of child's reading success is vocabulary development which results
from the ways parents interact with children. Children who are read to regularly by their
parents typically have better vocabularies and enter kindergarten more prepared to learn to
read.
• Effective family literacy programs support education for the whole family, provide families
with necessary resources, connect parents to their children’s schooling, and increase
student achievement.
• Children with mothers who narrate the day and talk about emotions raise children who
have a strong understanding of social interactions and emotional responses. An
understanding of reasons for adult intentionality and emotionality make these children
more ready to learn from those around them. Studies have found that maternal
depression is a key reason why mothers do not talk about emotions with their children.
Community Input:
Increase the number of First 5 Centers, expand Center activities in unincorporated parts of county,
make classes smaller, and increase bi-cultural/bi-lingual Asian staff at First 5 Centers.
Parents want to learn more about how to be their child’s “first teacher”. They appreciate receiving
information about what to expect regarding child developmental stages.
Strategy Reviews/Evaluation:
Outcomes:
• Through the Inclusion Facilitation and Parents of Children with Special Needs programs,
parents are learning new skills to address the special needs and delays displayed by their
young children. These services decreased parental isolation, sadness, and desperation,
and gave them hope.
Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 33
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Investing in Early Childhood · First 5 Contra Costa Strategic Plan, 2010-2015 34
Approved October 2009
• 86% of parents participating in First 5 Center’s classes who responded to a survey
reported knowing more about various aspects of child development after having attended
Center classes. Families with a positive outlook on parenting and those with the greatest
parenting challenges gained more knowledge from these classes than parents who already
had an attentive and active approach to parenting.
• A review of school readiness programs found that parent behavior with their children at
home, such as reading daily, is low and does not appear to be associated with First 5-
funded school readiness services.
Strategy Review Recommendations:
1. Maintain the Mental Health Consultation, Inclusion Facilitation and Parents of Children with
Special Needs program and consider service expansion. Increase availability of
information about services for parents of children with special needs to parents in the
community.
2. Deepen the First 5 Centers’ impact by providing full-time, experienced, and degreed staff
with expertise in early childhood development at each of the Centers, as well as consider
social workers, counselors or mental health professionals to assist families with social and
emotional challenges. Shift the major focus in First 5 Centers to activities focusing on
families with children 0-3, while still supporting 4 and 5 year olds through high-quality
preschool.
3. Tailor First 5 Center services to meet the needs of families with the greatest parenting
challenges.
4. Consider more effective ways to use the Kit for New Parents as a teaching tool with our
funded programs as well as determine which local information should be inserted into
Contra Costa Kits, such as a 211 or the Surviving Parenthood resource directory.
CHILDREN ARE LEARNING
GOAL 7 CHILDREN MAKE A SUCCESSFUL TRANSITION INTO KINDERGARTEN.
Objective: A. Schools, preschools, families, and community are linked through activities that
support successful transitions to kindergarten.
Rationale:
Children who transition smoothly into kindergarten with a solid foundation of skills in place are more
likely to have school success and ultimately success in life.
• The transition from pre-kindergarten or home environment to kindergarten is a critical time
in children’s development. Unfortunately, many children do not experience a smooth
transition or continuity as they enter public school because there is poor coordination
between schools and early childhood programs.
• Transition to kindergarten has particular significance for struggling preschool-age
learners given the increased cognitive, language, and social demands they will encounter
in elementary school. In Contra Costa County, 17% of public school students are English-
language learners (up from 11% in 1998).
• Decreasing the cognitive gap in children in poverty is key to achieving equitable
educational opportunities for children.
• According to the National Educational Goals Panel "school readiness" requires children to
have access to high-quality preschool programs; parents act as children’s first
teachers and devote time each day to helping their children learn; children receive
health care, nutrition, and physical activity so they can arrive at school healthy;
schools become ready for entering children.
Community Input:
Children who are five years of age need transition services from preschool into kindergarten.
Strategy Reviews/Evaluation:
Outcomes:
• Children who attended First 5-supported family literacy and cooperative preschools
showed benefits in development prior to kindergarten, and children who were enrolled
longer showed greater benefits.
• Since school readiness funding began, 32 schools (all except those in Antioch) developed
kindergarten transition plans. Increasing percentages of parents report that they
participated in some of these transition activities.
• Schools did not implement all the transition activities suggested by national research; for
example, only 12% of kindergarten teachers met with early care providers in the
neighborhood preschool programs.
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• Children who attend preschool and schools that have many kindergarten transition
practices in place scored higher on a school readiness assessment (MDRDP).
• Interviews with County school officials suggest that school principals with backgrounds in
early childhood were more likely to be receptive to First 5’s kindergarten transition and
other services.
• The results suggest that Tigo and distributing books, by themselves, are not sufficiently
intensive to generate a great deal of change in parents or in children’s readiness for
school. Possible changes could include altering the kindergarten backpack content to
more closely dovetail with kindergarten requirements; and/or linking Tigo with subsequent,
more intensive, parent education services such as ongoing home visiting programs or a
center-based parent education program such as The Incredible Years.
Strategy Review Recommendations:
1. Provide more intensive services for longer periods of time; include direct intervention with
children, rather than focusing on parents alone; use messages that are reinforced by other
programs.
2. Expand preschool services, and/or couple parent education with preschool services.
3. Train school principals and kindergarten teachers about the importance of early childhood
education and appropriate kindergarten transition activities.
4. Work closely with school districts, principals, and kindergarten teachers to make sure that
services for parents and children are aligned with current kindergarten requirements.
5. Connect school readiness services with other First 5-funded activities.
CHILDREN ARE IN LOVING AND SUPPORTIVE FAMILIES
GOAL 8 CHILDREN HAVE RELATIONSHIPS WITH CAREGIVERS THAT PROMOTE BONDING
AND ATTACHMENT.
Objectives: A. Services support healthy bonding and attachment between at-risk children and
parents/caregivers.
B. Policies and practices of agencies serving families promote opportunities for
attachment and bonding between children and caregivers.
Rationale:
Strong parent-child relationships establish the foundation for healthy child development. Children
who enjoy strong parent-child relationships have greater confidence, self esteem, and better
academic achievement and relationships with others.
• Between birth and three years, the child’s brain creates more neural synapses than at any
other time. The number of synapses and the architecture of the “circuits” that are
produced depend not only on genetics and the physical environment, but on the quality of
the bonding between the child and those around her.
• Bonding and attachment enables development of emotional security, sense of well being,
self worth, facilitates early learning, and develops social competence. It enables healthy
brain development and the building of cognitive skills.
• New research shows that it is in the earliest years when nurturing is crucial for healthy
emotional and social development. Children develop their sense of trust – or mistrust –
very early in life. In fact, if bonding and attachment are secured early, they act as a buffer
against later traumatic childhood experiences.
Community Input:
• Parents have increased access and support to help them raise their children and have
greater recognition of the importance of the first five years. Providers have seen a shift in
parents’ capacity and interest in choosing quality services.
• Home visiting services have helped meet many family needs. Fathers have become more
involved in the development of their children. Teen parents are becoming more skilled at
parenting.
• Working parents need programming that occurs after regular working hours.
• Interacting with other parents helps parents feel less isolated, and many parents would like
to be part of a mothers’ or parenting group in their neighborhood.
• Spanish-speaking parents (especially in West County) are less familiar with where services
are located. They feel isolated due to their husbands’ expectations that women stay in the
home and their fear of immigration problems.
• Many mothers want more parenting classes and programs for fathers.
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• Parents need more respite child care, especially those who have children with special
needs.
• Parents who attend the First 5 Centers appreciate its services and have specific
suggestions for improvement, such as opening additional Centers, offering afternoon
classes, or providing child care for children over five years of age.
Strategy Reviews/Evaluation:
Outcomes:
• 95% of parents interviewed about their First-5-funded Home Visiting services stated that
they received information about child development from their home visitor; 97% said they
better understand their child’s behavior; 98% feel more connected with their child due to
the home visits.
• Through the Inclusion Facilitation and Parents of Children with Special Needs programs,
parents are learning new skills to address the special needs and delays displayed by their
young children.
• 86% of parents participating in First 5 Center classes who responded to a survey reported
knowing more about various aspects of child development after having attended Center
classes. Families with a positive outlook on parenting and those with the greatest
parenting challenges gained more knowledge from these classes than parents who already
had an attentive and active approach to parenting.
• Focus group participants described the positive benefits of their involvement with the First
5 Centers, including bonding with their children and increased knowledge about parenting.
Strategy Review Recommendations:
1. Increase availability of information about parenting support services and parenting
education for parents of children with special needs.
2. Increase Spanish-speaking home visiting workforce and expand services in West County
with the intention of serving more Asian and African American families.
3. Fund First 5 Centers to address a broader range of family needs by forging agreements
with community providers.
4. Place an early care professional at each of the First 5 Centers.
5. Tailor First 5 Center services to meet the needs of families with the greatest parenting
challenges.
CHILDREN ARE IN LOVING AND SUPPORTIVE FAMILIES
GOAL 9 CHILDREN EXPERIENCING CHRONIC STRESS RECEIVE SUPPORT.
Objectives: A. Children in crisis are identified early.
B. Services reduce the effect of traumatic and chronic stress on children’s
development and relationships with caregivers.
Rationale:
The negative effects of toxic stress can be lessened or even prevented with the support of caring
adults. Intensive services provided early to young children experiencing toxic stress can prevent
the disruption of brain architecture and promote better developmental outcomes. Child care
providers, teachers, and other adults who interact frequently with children should have sufficient
knowledge and skills to identify and care for children who have been exposed to traumatic
childhood experiences.
• Toxic stress can result from recurrent child abuse or neglect, severe maternal depression,
family violence, and parental substance abuse. Toxic stress can suppress the body’s
immune system, making individuals more vulnerable to a variety of health problems later
on in life.
• Of mothers who abuse their children, 70% were abused as children. Fortunately the
majority of parents who were abused as children do not abuse their own children. There
can be a generational cycle of abuse, but intervention can break this cycle.
• Social isolation and depression are risk factors for child maltreatment, especially neglect.
Maternal mental health, especially depression, is an important determinant of children's
health.
• Witnessing domestic violence affects children’s health and behavior.
• Persons who were abused as children are two to five times more likely to attempt
suicide, become an alcoholic, marry an alcoholic, have 30+ sexual partners, and feel at
risk for contracting AIDS.
• Research findings suggest that the most important factor for family resiliency is the
capacity to empathize with oneself and with others through the medium of a safe, caring
relationship.
Community Input:
• Families face more stressors now than before. Providers perceive an increase in
depression, anxiety, domestic violence, and families in crisis due to the economic
downturn. Many parents are working two jobs and children are spending more time with
other caregivers.
• Cuts to Children and Family Services and mental health services will have a negative
effect on families and children.
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• Federal funding expansions for relatives who seek to foster or adopt children will mean
increased support for those relatives and greater possibility that children will be able to
remain with family members they know.
• Parents need more respite care. Some parents say they need more support with stress
reduction.
Strategy Reviews/Evaluation:
Outcomes:
• 85% of mothers receiving First 5-funded home visiting services were screened for mental
health; 8% had high/moderate risk ratings for mental health problems, and 72% of these
were referred to other agencies.
• Women who received residential substance abuse treatment at the Corbin House
suggested that parenting classes and individual therapy improved their parenting skills.
The majority of these women felt closer to their child, were better able to communicate
honestly, and saw their child was happier to be with them.
Strategy Review Recommendations:
1. Renew efforts to establish a countywide early childhood mental health collaborative that
will direct and support program development and funding specific to the promotion of
social-emotional development.
2. Expand the current collaborative with First 5, County Mental Health, and the Birth-to-Six
providers in an incremental manner, involving a series of successive activities focusing on
a portion of the overall need.
3. Renew efforts to develop a multiagency funding strategy that maximizes the use of federal
and state claiming opportunities and local (county) dollars.
4. Improve coordination of funding between First 5, County Mental Health, and any new
collaborative funding agency, such that combined contracts are developed, and/or multiple
contracts are tightly coordinated. This will result in funding and accountability being
maximized, and highly discretionary or flexible funding, like that contributed by First 5,
being reserved for expenditures that are not eligible for reimbursement under any state or
federal programs.
5. Renew efforts to develop and implement a proactive, comprehensive, countywide outreach
strategy for early identification and easy access to early childhood mental health services.
6. Coordinate services between mental health system of care and the home visitation
collaborative.
7. Employ a full-time, experienced, degreed social worker/counselor or mental health
professional at the First 5 Centers to assist families with the myriad social and emotional
issues that impair parents’ ability to nurture their children.
CHILDREN ARE IN LOVING AND SUPPORTIVE FAMILIES
GOAL 10 ALL PARENTS HAVE THE KNOWLEDGE, CONFIDENCE, AND SKILLS TO NURTURE
AND SUPPORT THEIR CHILDREN.
Objectives: A. Information and resources are available to all parents.
B. Parenting education and support promote children’s social and emotional
development.
Rationale:
The task that caregivers face is not necessarily to teach infants to understand them, but to become
skilled at understanding their infants. Caregivers who are affectively attuned to their infants’
communicative bids have infants who are more capable of learning from social interactions.
Children develop in an environment of relationships that begin within the family, extend into the
community, and are affected by broader social and economic resources. From early infancy, they
naturally reach out for interaction through such behaviors as babbling, making facial expressions,
and uttering words, and they develop best when caring adults respond in warm, individualized, and
stimulating ways.
Community Input:
• The community needs more awareness of what First 5 offers. Increase advertising in
schools, churches, library, etc.
• More training is needed for adoptive families.
• More training is needed on issues related to infant and early childhood development.
• Parents would benefit from parenting, nutrition, and health classes at family shelters.
Strategy Reviews/Evaluation:
Outcomes:
• 99% of families who received home visits for their newborns felt more connected with their
child.
• Families getting home visits were better connected to their community. 96% learned where
to get their family what they needed and felt more comfortable in working with public
service agencies. They also indicated that the home visitor provided assistance enrolling in
and finding health insurance.
• Teen parents receiving services in school settings agreed that as a result of their
participation in the program, they learned where to go to get necessary help for their child,
such as obtaining medical care, WIC, or food stamps.
• As a result of participation in First 5 Center activities, 90% of families reported that the
program helped them to better understand their child, and 89% improved their parenting
skills.
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Strategy Review Recommendations:
1. Recognize that although the First 5 Centers have many similarities, the “feel” and
functioning of each Center is unique as a result of the interests and expertise of the lead
agency, level of community involvement, amount of funding, the composition of the parent-
child population, and the community in which the Center is housed.
2. Coordinate trainings for parents and early childhood education providers on early
childhood development.
3. Consider adopting a set of nationally-recognized family resource center principles and
standards of practice.
4. Expand to provide more services and more forms of parental support.
5. Deliver some services that help parents develop competencies that will enable them to
become more effective parents, i.e. English language skills, stress reduction classes, adult
basic education.
6. Employ a full-time, experienced, degreed early childhood specialist at each First 5 Center
to supervise the child care staff, deliver basic screening for developmental delays, serve as
the liaison between the center and other early care and education services, and work with
parents one-on-one as their early childhood resource and support.
7. Ensure that each Center has a minimum of 4,500 square feet.
CHILDREN ARE IN FINANCIALLY STABLE FAMILIES
GOAL 11 FAMILIES EARN, KEEP, AND GROW FINANCIAL ASSETS.
Objectives: A. Family support providers offer a range of asset-building services.
B. Agencies serving families provide low-income families with resources and
referrals to address their financial needs.
Rationale:
The well-being of children depends greatly on the financial circumstances and material well-being
of their families. A higher income enables parents to provide better living conditions and learning
materials, adequate food, and high-quality child care, which enables children to experience positive
outcomes in the areas of cognitive ability, school achievement, and fewer behavioral problems.
• For each $1,000 increase in family’s annual income, the children’s math scores went up
by 2.1% and reading scores by 3.6%.
• When a family’s income increased, the children were better able to identify colors,
letters, and shapes, and knew more words.
• When a family of four living in poverty increased their income by $13,400 over three years,
children scored as well as those in families in the middle class.
Community Input:
• It is important to teach at-risk parents budgeting, how to manage a bank account, and
other financial education topics.
• Prevention services are still important in the face of meeting basic needs.
• The high cost of child care makes it difficult to find affordable child care now that many
stay-at-home mothers are returning to work.
• Parents need assistance with transportation to get to important appointments or programs.
• Parents need workplace support to allow parent flexibility, need for time off, unexpected
absences, etc.
Strategy Reviews/Evaluation:
• The Family Economic Security Partnership’s (FESP) Earn It! Keep It! Save It! campaign
offered free tax assistance that resulted in refunds that helped thousands of families
increase their income.
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CHILDREN ARE IN FINANCIALLY STABLE FAMILIES
GOAL 12 FAMILIES RECEIVE SUPPORTS TO LIFT THEM OUT OF POVERTY.
Objective: A. The Public and policymakers understand that sustained and deep poverty
adversely affects children.
Rationale:
Low-income families and families with incomes below the poverty level typically live paycheck to
paycheck, with few assets or savings. These families are so poor that even federal government
programs set eligibility criteria at 125% to 185% above the poverty guideline. A higher income
enables parents to provide better living conditions to experience positive outcomes in the areas of
cognitive ability, school achievement, and fewer behavioral problems.
• Duration of poverty is an important factor. Children who were never poor scored 6 to 9
points higher on assessment tests than those who were at or below the poverty threshold
for four or more years. These differences in cognitive abilities held for three year olds and
eight year olds, but not for adolescents.
• Children living in long-term poverty had somewhat higher behavioral problems than
those never in poverty (even after controlling for maternal characteristics and nutrition).
• Economists estimate that child poverty costs the U.S. $500 billion a year in lost productivity
in the labor force and spending on health care and the criminal justice system. Each
year, child poverty reduces productivity and economic output by about 1.3% of the GDP.
Community Input:
• In several focus groups, individuals requested increased services for families’ basic needs.
• Too many children have been forced from their homes or apartments due to
unemployment of their parents.
• People don’t have enough money to pay for quality child care, to meet their children’s
health care needs, to buy nutritious food, to have the stability to focus on school, learning,
family time, etc.
• Many parents are forced to work two or three jobs.
• Wages are not keeping pace with the increased cost of living.
Strategy Reviews/Evaluation:
Not applicable.
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CHILDREN ARE IN SAFE AND SUPPORTIVE COMMUNITIES
GOAL 13 FAMILIES HAVE STRONG AND SUPPORTIVE CONNECTIONS IN THEIR COMMUNITY.
Objective: A. Families engage with one another in neighborhood activities.
Rationale:
Social networks are protective factors for children when they are positive, trusting, reciprocal, and
flexible, and embody pro-social, child-friendly values. When parents benefit from their membership
in social networks, their children are better off.
• In areas where maltreatment rates were high, community leaders described high levels of
isolation and depression, in areas with lower maltreatment rates, there were more services
available and subjects knew more about what was available and there were very strong
formal and informal social support networks.
• Even if residents are part of social networks and the community has strong local
institutions to aid them, poor communities will remain socially and economically isolated if
they lack broader connections with person outside their community-especially persons in
positions of authority.
Community Input:
• Transportation is needed to get to services. It is difficult to get strollers on and off the bus.
• Parents in the Antioch area seemed much further removed from services and programs,
and less connected with their communities. They worry about gang violence.
• Spanish speaking parents reported fear of going out in public due to immigration raids.
Strategy Reviews/Evaluation:
Outcomes:
• 86% of parents participating in the First 5 Centers reported that they were connected to
other parents through attending classes and other activities.
• Other parents at First 5 Centers cited reduced social isolation and connection with others
as key benefits of the Centers. They made friendships that extended beyond Center walls.
81% made new friends, and of those parents, 64% met-up with their new friends
elsewhere.
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CHILDREN ARE IN SAFE AND SUPPORTIVE COMMUNITIES
GOAL 14 FAMILIES ARE ENGAGED IN IMPROVING THEIR COMMUNITY.
Objective: A. Families have the leadership skills to improve the lives of young children in their
community.
Rationale:
Community organizations can create opportunities for families to build friendships, and when
programs embed services to parents within networks of family and friends, the entire neighborhood
reaps the benefits.
• Linking social capital is not just about getting by; it is also about getting ahead – gaining
access to people and institutions that add information and decision-making clout.
• When residents form local social ties, they are more apt to recognize strangers and guard
against victimization.
Community Input:
• New partnerships are needed with the faith and business communities.
Strategy Reviews/Evaluation:
Not applicable.
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CHILDREN ARE IN SAFE AND SUPPORTIVE COMMUNITIES
GOAL 15 COMMUNITIES HAVE ASSETS AND RESOURCES THAT SUPPORT FAMILIES.
Objective: A. Policies and practices exist to promote safe and empowered communities.
Rationale:
Our community helps determine how healthy we are. The buildings, streets, and open space that
make up our communities – the built environment – shape our lives, our health, our social
relationships, and even influence our behavior.
• Supportive communities are those in which city planners, developers, supervisors, and
other who plan, legislate, fund, and oversee the physical structure of neighborhoods bear
in mind ways to best support young children.
• The need for "linking" social capital is greatest in poor areas.
• Children living where there is more green space gained about 13% less weight over a
two-year period. Public green space contributes to lower crime rates.
• There is limited access to healthy foods in poorer neighborhoods.
• Parents in safe neighborhoods impose fewer restrictions on children, which may increase
the child’s cognitive stimulation and ability to establish a sense of autonomy.
• Several studies support the importance of the physical environment in influencing
behavior (i.e., litter, graffiti, blight).
Community Input:
• The population in the county has changed with more immigrant families and more
households living with multiple generations.
• Libraries are primary places where families go to use computers to fill out applications for
government programs and look for information about services.
• As families are more stressed financially, community and family violence have increased.
Strategy Reviews/Evaluation:
Not applicable.
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REFERENCES
Percent of population by ethnicity:
California Department of Finance (2007). State of California, Department of Finance, Race/Ethnic
Population with Age and Sex Detail, 2000–2050. Sacramento, CA, July 2007.
Unemployment Rates:
California Employment Development Department (2009). Monthly Labor Force Data for Cities and
Census Designated Places. Sacramento, Labor Market Information Division.
Return on investment:
Rolnick, A. and R. Grunewald (2008). Achieving a High Return on Early Childhood Investment:
Scholarships for Early Childhood Development. Big Ideas for Children: Investing in Our
Nation's Future. B. Smedley. Washington DC, First Focus: 59-66.
Citations for information about Goals' Rationale:
First 5 Contra Costa (2009). 2009 Strategic Planning Retreat Briefing Book. Concord, CA. Feb.
2009.
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www.firstfivecc.org
(925) 771-7300 | 1485 Enea Court, Suite 1200, Concord, California 94520