HomeMy WebLinkAboutRESOLUTIONS - 09231997 - 97-491 I2
IN THE BOARD OF SUPERVISORS
OF
CONTRA COSTA COUNTY, STATE OF CALIFORNIA
In the Matter of Endorsing the ) ii
1997 HANDS OFF HALLOWEEN ) RESOLUTION NO. 971 491
- Campaign in Contra Costa Count )
WHEREAS,. for what was once ,a children's holiday, Halloween_ has turned into a drinking
occasion; and
WHEREAS, alcohol companies have capitalized upon this social trend through the utilization of
Halloween images in their marketing campaigns which are appealing to children and young
adults; and
--WHEREAS, the use of the images of ghosts, pumpkins, and witches sends a message to youth
that drinking alcohol is a part of Halloween; and
WHEREAS, Hands Off Halloween is an annual national prevention campaign that attempts to
persuade alcohol vendors and bars not to display the Halloween images produced by the alcohol
companies; and
WHEREAS, the ultimate goal of the campaign is to stop alcohol companies from using children's
Halloween images to market their product; and
WHEREAS, the Hands Off Halloween campaign began in Contra Costa County in 1996 and was
quick to capture the participation of many local merchants and bar owners; and
WHEREAS, the citizens, merchants, bar owners, and alcohol distributors of Contra Costa
County are encouraged to join the effort so we can continue to reverse the association of
Halloween with drinking alcohol among our youth.
NOW, THEREFORE, BE IT RESOLVED that the Board of Supervisors endorses the 1997
HANDS OFF HALLOWEEN campaign.
PASSED AND ADOPTED ON September 23, 1997, by a unanimous vote of the Board members
present.
Mark DeSaulnier, it -
- ! _
_�_&Z
Jim Rog le B. ilkema
Do Gerber Joe Canciamilla
I hereby ce that the foregoing is a true and correct copy of an order entered on the Minutes
of said Board of Supervisors on the aforesaid date.
-Witness my hand and the Seal of the Board of
-Supervisors affixed this 23rd day of.September,
1997.
PHIL -BATCHELOR, Clerk of the Board of
Supervisors and County Administrator.
ByJ
Deputy Clerk
Introduced by Supervisor
Mark DeSaulnier, District IV