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D.2
08/14/2007
THE HOUSING AUTHORITY BOARD OF COMMISSIONERS
CONTRA COSTA COUNTY, CALIFORNIA
Adopted this Order on August 14,2007 by the following vote:
AYES: Gioia, Uilkema, Bonilla, Glover, and Piepho
NOES: None
ABSENT: None
ABSTAIN: None
RELISTED to a future date to be determined to CONSIDER accepting presentation by the East Bay
Economic Development Alliance (EBEDA) on its 2007/08 strategic plan.
I HEREBY CERTIFY THAT THIS IS A TRUE AND
CORRECT COPY OF AN ACTION TAKEN AND
ENTERED ON THE MINUTES OF THE BOARD OF
SUPERVISORS ON THE DATE SHOWN.
ATTESTED 09/ 14 /o
Cullen,Clerk of the Board of Supervisors
nd unty Administrator
By eputy
cc:
SO
EastBayEast Bay Economic Development Alliance
E D A VThe bright side of the Sun Francisco Buy
OFFICERS 1221 Oak Street
Honorable Keith Carson,Chair
Alameda County Board of supervisors Suite 555
Mike Brown,Vice Chair Oakland CA 94612
Morgan Miller Blair
David Ciesco,2n°Vice Chair (510) 272-3874
New Un/ted Motor Mfg.,Inc (NUMMI) www.eastbayeda.org
Tomi Van de Brooke,2 Vice Chair
California Alliance for lobs
James Falaschi,Past Vice Chair
Transbay Holdings
Zack Wassermuan,General Counsel August 8, 2007
WendelRosen,Black&Dean LLP g
EXECUTIVE COMMITTEE Contra Costa Board of Supervisors
Omar Benjamin County Administration Building
Port ofOakland
Clunl
Shiyama lunie 651 Pine Street Room 107
Ar&T Martinez CA 94553
Bettie L.Coles
Kaiser Permanente
Mike Consol
East Bay Business Times
Sharon Coinu Dear Board Members,
Centra/Labor Council,Alameda County
John Cullen
Contra Costa CountyAdmmistrator's Office On behalf of the Board of Directors of the East Bay EDA we are pleased to forward
Honorable Nora Davis you our Strategic Action Plan for FY 2007/08. Annually,this plan establishes our
City of Emeryville
Edward Del Beccaro focus for projects promoting jobs, investment and overall economic development in
Colliers International the counties of Contra Costa and Alameda--the East Ba
Honorable Donald P.Freitas y'
C/ty ofAntioch
Richard E.Garabedian
Saroni Total Food Ingmdienls The East Bay EDA leadership thanks you for the opportunity to appear before your
Honorable John Gioia Board,to briefly outline our plans for the current year, and to review the past year's
Contra Costa County Board of5upervisors accomplishments.
Honorable Mark Green accom P
City of Union City
Joseph Haaburda
Oak/and Metropolitan Chamber of Commerce Our regional program has benefited from Contra Costa County's participation and
Wil Hardee particularly Supervisor John Gioia's efforts to ensure that our planning and our
Padfic Gas&Electric Company
Kenneth Jones regional voice truly reflect the broadest interests of the East Bay. It is the joint
We//s Fargo Bank effort of our two counties that allows us to speak with a single voice and to
Honorable Sheila Jordan
Alameda County Office of Education forcefully advocate for our key infrastructure projects in competition with other
Honorable Janet Lockhart interests around the state.
City of Dublin
Layne Marceau
Shea Homes We look forward to buildingthis working relationship even further and moving
Honorable Gayle McLaughlin g P g
C/tyofR/chmond forward with your suggestions on how our two counties can improve services to East
Susan S.Murashi Ba residents and business.
Alameda County aunty Administrator's Office Y
Paul O'Grady
Annanino McKenna LLP
John Pachtner
East Bay Community Foundation Sincerely,
Mo Qayoumi
California State University,East Bay
Thomas J.Quinlan
Reed Smith LLP
Honorable Larry Reid
City of Oakland Keith Carson Mike Brown
Honorable Tony Santos
City of San Leandro Chair, East Bay EDA& Supervisor Vice Chair, East Bay EDA&
Karen Scott Alameda County Board of Supervisors Partner, Morgan Miller Blair
Sandia National Laboratories
Honorable Douglas Siden
East Bay Regional Park Distn'd
Carole Watson
United Way ofthe Bay Area cc: East Bay EDA Executive Committee
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East
Alameda County
ContraBay
• County
Strategoic Actmion Plan
Fiscal Year 2007 -2008
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TABLE OF CONTENTS
I. BUSINESS DEVELOPMENT............................................................................................................2
I. A. Business Investment and Attraction ............................................................................................2
I. B. Business Retention.......................................................................................................................3
1. C. Business Efficiency .....................................................................................................................4
1. D. Innovative and Knowledge-Based Growth..................................................................................5
11. RESEARCH AND ECONOMIC DEVELOPMENT DATA..............................................................6
III. REGIONAL LEADERSHIP AND COLLABORATION...................................................................7
III. A. Economic Development Delivery System...............................................................................7
111. B. Infrastructure............................................................................................. 8
III. C. Regional Development—Jobs/Housing Balance.....................................................................9
IV WORKFORCE DEVELOPMENT ...................................................................................................11
V. INCREASING EAST BAY EDA'S MEMBERSHIP, EFFECTIVENESS AND VIABILITY.......I I
VI. EAST BAY EDA OFFICERS, EXECUTIVE COMMITTEE AND BOARD MEMBERS.............13
EAST BAY ECONOMIC DEVELOPMENT ALLIANCE
(EAST BAY EDA)
STRATEGIC ACTION PLAN
Fiscal Year: July 1, 2007—June 30, 2008
The East Bay Economic Development Alliance (East Bay EDA) is a public/private partnership serving
the East Bay (Alameda and Contra Costa Counties) whose mission is to establish the East Bay as a
world-recognized location to grow businesses, attract capital and create quality jobs.
❖ Promote regional leadership and collaborative solutions to address East Bay infrastructure
challenges that include workforce, transportation, housing, water and energy.
❖ Increase public awareness and understanding of complex regional issues affecting the East Bay and
encourage participation in the development and implementation of solutions.
❖ Provide business-to-business and business-to-government forums to improve communication,
understanding and collaboration.
❖ Promote investment opportunities in the East Bay to businesses in the San Francisco Bay area,
nationally and internationally.
❖ Provide economic and demographic data and analysis on the East Bay to assist the public and private
sectors in evaluating, planning and implementing strategies and to promote an East Bay identity.
❖ Facilitate communication and coordination between cities, regulatory agencies and related service
providers.
❖ Identify and develop strategies to address business climate and infrastructure issues and participate
in their implementation.
1
ACTION PTI,AN '
I. BUSINESS DEVELOPMENT
I. A. Business Investment and Attraction
Goal: Promote the East Bay as a leading region for investment and business expansion in the San
Francisco Bay Area.
Objectives:
■ Identify business prospects and provide information to businesses looking to expand or locate in
the East Bay.
■ Increase access by East Bay employers to business resources, including the Industrial
Development Bond (IDB) program.
■ Assist cities in developing programs and resources to encourage business development.
.Activities:
■ Market the region and participate in promotional opportunities through trade shows and
international events.
■ Sponsor studies that compare the East Bay with similar economic growth centers.
■ Improve access by site locators to investment opportunities through website and resource
materials.
■ Update collateral marketing materials.
■ Assist companies with site tours and searches.
■ Build and maintain a website (www.eastbayeda.org)that effectively markets the East Bay region
to Bay Area, California, national and international businesses.
■ Provide data and assistance to East Bay cities and sub-regions desiring to develop strategic plans
and marketing programs that target businesses and industries with high growth potential.
■ Support the East Shore cities of Alameda, Berkeley, Emeryville, Oakland, and San Leandro in
their efforts to attract Bay Area businesses from outside of the East Bay.
Client Benefit Indicators:
■ The combined results of East Bay EDA's Business Development efforts:
# Clients # Expansion # Business # Received Site
Served (Total) or Retention Prospects Search/Location
Assistance
FY 2006-07 180 47 85 22
FY 2007-08 Target 200 50 100 15
Year To-Date
2
■ East Bay EDA primary website activity:
Fiscal Year Individual Users Page Views Hits Downloaded Info
(Giga Bytes)
FY 2005-2006 (edab.org) 240,886 701,427 3,622,046 55.0
FY 2006-2007 (edab.org) 374,801 743,632 3,555,213 77.0
FY 2007-08 Target (eastbayeda.org) 380,000 700,000 3,500,000 80.0
Year-To-Date
■ East Bay EDA's administration of the Industrial Development Bond program resulted in:
Fiscal Year # of Bond Total $ Bonds Retained Projected Job Total Job
Recipient Issued Jobs Creation Impact
FY 2005-06 2 $12,500,000 275 150 700
FY 2006-07 5 $17,075,000 548 198 1,168
FY 2007-08 Target 4 $15,000,000 400 200 900
Year-To-Date
Strategic Indicators:
■ East Bay employment and unemployment-
Employment
nemployment:Em loyment Labor Force Unemployment Rate East Bay Jobs
2004 1,189,200 1,261,200 5.7% 1,025,200
2005 1,196,100 1,259,200 5.0% 1,033,700
2006 1,209,100 1,264,400 4.4% 1,047,600
■ San Francisco Business Times 100 Fastest-Growing Private Companies:
2006 Book of Lists 2007 Book of Lists
East Bay Companies 49 39
1. B. Business Retention
Goal: Retain existing businesses and minimize worker displacement.
Objective: Identify industries and businesses at risk and help cities retain their businesses.
Activities:
■ Support policies or regulations that increase the competitiveness of East Bay businesses.
■ Provide technical assistance and information to member cities and the Counties of Alameda and
Contra Costa to alert them to businesses or industries at risk and assist cities/counties on the
development of"best" business retention practices used to assist business reduce costs.
■ Sponsor an annual Asia trade and investment mission to facilitate communication and personal
contact between local officials and the headquarters of foreign-owned businesses.
■ Encourage members and affiliates to gather "early warning" indicators of business relocations or
closures and utilize East Bay EDA as a point of contact for information and resources to assist
with business retention.
3
■ Assist East Bay manufacturers to improve their productivity, quality, and competitiveness and in
obtaining workforce training and technical assistance through local and state resources.
Strategic Indicator:
■ Business closure/layoff and job losses:
Warn Notices (Reported by businesses with Number of Business Number of
50 or more employees) Closures/Layoffs Jobs Lost
2005 2006 2005 2006
Alameda County 67 65 2,626 4,447
Contra Costa County 12 17 780 1,101
• East Bay employment gained or lost by industry sector(Annual Average):
2004 2005 2006
Construction 69,800 72,800 73,500
Manufacturing 98,200 95,600 96,900
Wholesale Trade 49,200 48,600 48,700
Retail Trade 110,500 1125100 112,200
Transportation, Warehousing and Utilities 34,200 34,300 34,500
Information 31.,300 30,700 29,700
Financial Activities 67,600 69,500 69,000
Professional and Business Services 147,700 150,600 155,000
Educational and Health Services 117,200 118,500 121,800
Leisure and Hospitality 805600 83,000 85,700
Other Services 36,600 35,600 35,900
Government 179,700 180,000 182,000
1. C. Business Efficiency
Goal: Assist businesses in making positive contributions to the quality of life in the East Bay.
Objective: Improve the environmental performance and productivity of East Bay businesses
through promotion of resource conservation measures.
Activities:
■ Assist in expanding business participation in the Green Business Program.
■ Assist in expanding business participation the StopWaste Partnership Program.
Client Benefit Indicator:
■ Businesses certified as "green" and StopWa$te Clients:
#New Certified/ # of # of # of Solid Waste Tons
Re-certified Violations StopWa$te Diverted from Landfills
Green Businesses Corrected Clients by Sto Waste Clients
FY 2006-07 66/35 20 120 30,000*
FY 2007-08 Target 60/30 20 80 7,500
Year-To-Date
X Due to unexpected diversion from a few of the foundries
4
Strategic Indicator:
■ East Bay cities' percentage of solid waste diverted from landfills: at or above 50% of diversion
rates with a goal of 75% by 2010
1. D. Innovative and Knowledge-Based Growth
Goal: Establish the East Bay's prominence within the world's premier knowledge-based economy.
Objective: Create an environment that encourages the growth of innovative new companies and
continues the growth of the region's world-class research and development infrastructure, fully
integrating them into the knowledge-based economy of the Bay Area.
Activities:
■ Encourage, support and develop the local infrastructure necessary for research and technology
commercialization, including specialized business services.
■ Assist East Bay member cities in identifying emerging, knowledge-based industries and develop
recommendations for promoting their growth.
■ Assist the East Bay's universities and national laboratories in competing for federal research
grants and programs.
■ Facilitate the necessary collaboration among industry, finance, educational institutions, business
services and government agencies to keep the East Bay in the forefront of knowledge-based
regional economies.
■ Improve private sector awareness of how to access the programs and services available to
knowledge-based companies
Strategic Indicators:
■ East Bay Venture Capital Distribution, Q1 2007 MoneyTree Venture Capital Report ($ millions)
Quarter/Year Total US Distribution East Bay Distribution East Bay as % of
Total
Q] 2007 $7,056 $349.4 4.8%
Top 10 Regions, Q1 2007 MoneyTree Venture Capital Report ($ millions)
Region Q1 07 Q4 06 Ql. 06 Q1 06-07 Q1. 06-07
Chane % Change
Silicon Valley 2,165 2,335 2,431 -266 -12.3%
New England 976 755 951 25 2.6%
San Diego 686 395 321 365 53.2%
Southeast 579 376 262 317 54.7%
L.A./Orange County 526 416 381 145 27.6%
Northwest 457 300 304 153 33.5%
New York Metro 360 600 390 -30 -8.3%
Midwest 280 244 266 14 5.0%
Texas 278 172 321 -43 -15.5%
5
■ 2007 "Knowledge Worker Quotient" - The Top Metros in the Knowledge Economy, from
Expansion Management Posted By: Bill King, Chief Editor, and Michael Keating, Senior
Research Editor Bill King
2007 Top 10 Knowledge Worker Metros Top Metros for College-Educated Workers
1. Ann Arbor, Mich. MSA 1. Boulder, Colo. MSA
2. Washington-Arlington-Alexandria, D.C.-Md.-Va.-W.Va. MSA 2. Bloomington-Normal, III.
3. San Francisco-Oakland-Fremont,Calif.MSA 3. Raleigh-Cary, N.C. MSA
4. Boston-Cambridge-Quincy, Mass.-N.H. MSA 4. Columbia, Mo. MSA
5. Durham, N.C. MSA tie 5. Fort Collins-Loveland,Colo. MSA
6. San Jose-Sunnyvale&Santa Clara, Calif. MSA 6. Ames, Iowa MSA
7. Boulder,Colo. MSA 7. San Francisco-Oakland-Fremont,Calif.MSA
8. Madison,Wis. MSA 8. Austin-Round Rock,Texas MSA
9. Iowa City, Iowa MSA 9. Corvallis,Ore. MSA
10. Ithaca, N.Y. MSA tie &Seattle-Tacoma-Bellevue,Wash. MSA 10.Ann Arbor, Mich.MSA
Top Metros for Scientists & Engineers Top Metros for University R&D Spending
1. Kennewick-Richland-Pasco,Wash. MSA 1. San Francisco-Oakland-Fremont,Calif.MSA
2. Pascagoula,Miss. MSA 2. New York-Newark-Edison, N.Y.-N.J.-Pa. MSA
3. Fond du Lac,Wis. MSA 3. Baltimore-Towson, Md. MSA
4. Huntsville,Ala. MSA 4. Boston-Cambrid a-Quincy,Mass.-N.H. MSA
5. Boulder,Colo. MSA 5. Houston-Baytown-Sugar Land,Texas MSA
6. San Jose-Sunnyvale-Santa Clara,Calif.MSA 6. Chica o-Na erville-Joliet, HlAnd.-Wis.MSA
7. Olympia,Wash. MSA 7. Durham,N.C. MSA
8. Palm Ba -Melbourne-Titusville, Fla. MSA 8. Philadelphia-Camden-Wilmington,Pa.-N.J.-Del.-Md. MSA
9. Midland,Texas MSA 9. Atlanta-Sand Springs-Marietta, Ga. MSA
10. Durham, N.C. MSA 10.Washin ton-Arlin ton-Alexandria, D.C.-Md.-Va.-W.Va. MSA
2007 KNOWLEDGE WORKER QUOTIENT"^ SOURCE: National Science Foundation
II. RESEARCH AND ECONOMIC DEVELOPMENT DATA
Goal: Enhance the public and private sectors understanding of the East Bay economy, and provide
the information that business prospects need to make location or expansion decisions.
Objectives:
• Provide East Bay economic information and analysis to assist businesses, member cities, counties,
districts, domestic and overseas investors.
■ Maintain comprehensive economic and demographic data on the East Bay region and disseminate
it to local and prospective clients.
■ Provide member city information to understand their industry cluster trends, target the delivery of
programs and services and identify industries and businesses at risk of leaving.
■ Provide information on available real estate properties in the East Bay to businesses who are
looking for a new location.
Activities:
■ Develop, maintain and analyze information on East Bay businesses, and properties.
■ Produce annual reports and publications to benchmark the region in relation to comparable
domestic and international markets, analyze industry clusters and generate regional profiles and
lists of business resources.
6
■ Facilitate the exchange and discussion of market intelligence among businesses, government
agencies and universities.
■ Present East Bay data and analysis through various economic panels and the news media.
■ Collect, analyze and disseminate information that members, business prospects and other
organizations need to make investment, expansion, retention or location decisions.
■ Maintain w-ww.eastbayeda.org as an Internet portal to the East Bay for immediate access to
regional information, economic and demographic data, reports and resources.
■ Provide East Bay economic forecasts and monthly updates via an Internet newsletter on the
economic forces (Bay Area, state, and national) affecting the East Bay and coordinate information
releases with the business media to increase market exposure.
Client Benefit Indicator:
■ East Bay EDA's economic email newsletter usage:
Email Emailed PDF Documents HTML
Newsletters Newsletters Viewed Newsletters
Delivered Viewed Viewed
FY 2005-06 19,946 5,895 3,965 10,894
FY 2006-07 (5/29/07) 16,012 4,359 12,840 10,276
FY 2007-08 Target 20,000 6;000 20,000 16,000
Year-To-Date
III. REGIONAL LEADERSHIP AND COLLABORATION
W. A. Economic Development Delivery System
Goal: Collaborate with member cities/counties, chambers of commerce, utilities, universities,
workforce development and regulatory organizations to grow businesses, attract capital and create
quality jobs through a professional, globally competitive, economic development delivery system.
Objectives: Provide a forum for economic development and workforce development
professionals, chambers of commerce, regional planning and regulatory agencies and universities to
evaluate the effectiveness of the economic development delivery system and facilitate regional
collaboration.
■ Provide a forum for information exchange among regulatory agencies in order to reduce
unnecessary, conflicting or confusing requirements and to streamline processing.
■ Provide a forum for East Bay economic development and affiliate organization staff to share
information, collaborate on projects and learn about resources, tools and programs.
■ Support the East Bay's government, business and economic development leadership in
developing a common agenda/voice on key state and federal programs that are needed to retain
and strengthen the East Bay's critical economic development infrastructure.
■ Transmit East Bay civic, business and economic development leader's concerns and strategies to
assist the state in improving its economic competitiveness and comparative advantage.
7
■ Support the delivery of"one-stop" employment services to workers and employers and increase
local hires through employer participation in the "First Source"program
■ Facilitate strong working relationship between the workforce training system, local high-growth
industries and the economic development community.
Activities:
■ Convene bi-monthly Economic Development professionals Council meetings to share
information and resources, problem solve critical issues and develop regional responses and
promote best practices.
■ Facilitate Regulatory Council meetings (three) with Bay Area regulators to exchange pertinent
regulatory information and improve regulatory compliance processes.
■ Sponsor meetings with state officials and provide opportunities for member participation in
stakeholder conversations to bring attention to the most pressing economic priorities facing the
state and to recommend opportunities for reform.
■ Co-sponsor events with chambers of commerce and business associations to increase business
participation and utilization of economic development resources.
■ Collaborate with economic development and workforce development partner organizations and
universities to enhance business resources, improve working relationships and advance solutions
to common issues.
■ Provide meaningful East Bay EDA events that highlight member leadership, increase member
participation and justify value to new and continued membership.
■ Co-sponsor forums, networks and programs that increase assistance to member cities, enhance
business development resources and ultimately improve the business climate.
Client Benefit Indicator:
■ East Bay FDA's events:
# of East Bay EDA # of # of # of
Membership Events Membership Co-Sponsored Sponsored
Event Events Co-Event
Attendees Attendees
FY 2006-07 4 523 5 269
FY 2007-08 "Target 4 600 10 800
Year-To-Date
Ill. B. Infrastructure
Goal: Work with regional agencies as well as policy makers at the local, state and federal levels to
develop programs and fund infrastructure projects that support the economic vitality of the East Bay.
Objectives:
■ Work with transportation planning agencies and advocacy groups to maintain existing
transportation facilities and invest in an integrated transportation system that improves the
mobility of people, goods and services.
8
• Work with local and state water agencies to maintain the quality of water and secure a reliable
source of water to meet the East Bay's residential and commercial growth.
Activities:
■ Support the Northern California Trade Corridor Coalition to organize a united business and
community voice to promote investment in rail and transportation corridors to enhance goods
movement and regional mobility.
■ Support water districts efforts to secure and protect East Bay water supply while maintaining
cost effective service for rate payers.
■ Participate on the East Bay Municipal Utility District's and the Regional Water Control Board
advisory committees related to wet weather facilities and the pending municipal regional storm
water permit respectively.
■ Supports efforts to secure funding of the East Bay's levees and protection of the Bay-Delta.
■ Facilitate communication and collaboration by East Bay EDA members and affiliate
organizations via the internet to increase funding, supportive legislation and East Bay projects.
Strategic Indicators:
■ Daily Hours of Vehicle Delay (Weekday):
2001 2002 2003 2004 2005 2006
East Bay 84,400 80,700 65,000 69,000 73,900 79,700
Santa Clara 37,000 31,600 24,300 22,900 23,900 25,800
San Francisco 8,500 11,400 11,200 8,900 10,700 10,900
San Mateo 10,900 7,700 7,300 7,800 7,600 7,700
Ill. C. Regional Development— Jobs/Housing Balance
Goal: Achieve a common regional vision to address the jobs/housing imbalance through
communication and cooperation among business, local and state government, environmental and
community leaders.
Objective:
• Increase local resources and promote state reforms to increase the investment in housing to
achieve a jobs/housing balance that will improve affordability and help reduce congestion in the
East Bay.
Activities:
■ Increase support for planed housing developments through the East Bay Workforce Housing
Coalition and support the activities/projects of the Coalition through the internet.
■ Increase housing resources and programs for local government, encourage state planning and
environmental law reforms, and promote community education on the importance in achieving
local and regional housing production targets.
■ Work with local government and regional agencies to minimize the adverse impact of regulatory
compliance by home builders.
9
Client Benefit Indicator:
Housing permit 2003 2004 2005 2006
approvals by
city and Single- Multi- Single- Multi- Single- Multi- Single- Multi-
unincorporated Family Family Family Family Family Family Family Family
areas
Alameda 204 90 94 51 101 21 118 253
Unincorporated.
Alameda 59 8 102 52 151 2 108 4
Albany 4 0 7 0 5 0 4 50
Antioch 253 2 152 2 349 0 180 40
Berkeley 25 263 19 316 12 193 12 127
Brentwood 1361 0 1306 226 1413 82 475 100
Contra Costa 1398 1075 1593 723 1980 265 1531 112
Unincorporated
Dublin 214 552 327 845 171 804 163 774
Emeryville 0 503 0 401 0 156 27 401
Fremont 87 100 142 130 157 394 155 97
Hayward 536 2 463 129 113 61 277 78
Livermore 327 107 348 232 263 184 111 45
Newark 0 2 4 0 2 0 3 2
Oakland 229 756 351 890 199 1076 217 2137
Oakley 262 0 226 0 530 96 607 0
Piedmont 1 0 6 0 1 0 3 0
Pittsburg482 296 213 10 310 24 156 103
Pleasant Hill 5 19 5 0 32 147 3 0
Pleasanton 255 0 241 172 216 2 137 41
Richmond 137 244 213 117 199 91 67 38
San Leandro 58 4 37 2 16 0 72 4
San Ramon 0 39 0 0 46 0 27 0
Union City 88 46 130 202 111 5 266 22
Strategic Indicators:
• Housing affordability index (percent of households able to purchase medium-sized home):
Dec-03 Dec-04 Dec-05 Dec-06
Alameda 40% 28% 26% 25%
Contra Costa 29% 25% 29% 26 %
San Francisco 24% 21% 21% 19 %
Santa Clara 48% 41% 32% 29 %
Sacramento 58% 43% 40% 41 %
San Diego 34% 24% 22% 23 %
Los Angeles 41% 31% 21% 19 %
10
■ Regional workforce to housing ratios:
2002 2003 2004 2005 2006
East Bay 1.42 1..33 1.36 1.34 1.33
San Francisco MSA 1.31 1.25 1.26 1.25 1.26
San Jose MSA 1.63 1.50 1.38 1.36 1.36
Sacramento MSA 1.27 1.25 1.40 1.39 1.54
Los Angeles-Long Beach MSA 1.43 1.45 1.44 1.45 1.44
San Diego MSA 1.38 1.38 1.37 1.36 1.36
IV. WORKFORCE DEVELOPMENT
Goal: Strengthen worker training and skill development programs to enhance the East Bay's
regional competitiveness and to retain and attract jobs.
Objectives:
• Improve the responsiveness of East Bay training resources through the development of accurate
and timely local labor market information.
• Increase employment and training opportunities for East Bay workers.
• Advocate for improvements in the K-12 education in the East Bay.
Activities:
• Assist the Workforce Investment Board in identifying emerging industry trends and changing
workplace skill requirements.
• Support the efforts of the "Regional Economies Project"to monitor changing employment
patterns.
• Establish a task force to create both the long term vision and short term action plan to promote
improvement in K-12 system improvement.
• Coordinate regional efforts to maximize the East Bay benefits from the Workforce Innovation in
Regional Economic Development (WIRED) grant.
• Manage the "Vendor First Source"program to increase job opportunities for East Bay residents.
V. INCREASING EAST BAY EDA'S MEMBERSHIP, EFFECTIVENESS AND VIABILITY
As an organization responding to changes in the economy, local and state governments as well as
unforeseen issues and opportunities, East Bay EDA must continually evaluate and modify its work
plan and adjust to meet the needs of its membership. To do this effectively, the organization requires
staff, facilities and office equipment and a membership and resource base that provides the needed
financial support.
Goal: Increase private and public sector membership while ensuring that member needs are met
and opportunities are provided to take full advantage of the resources the members bring to the
organization.
11
Objectives:
• Maintain the spectrum of interests that has given East Bay EDA the ability to address complex
issues while keeping the membership informed and involved.
• Obtain needed financial support by increasing public and private sector memberships, obtaining
grants, in-kind donations and sponsorships and by charging fees for services.
• Complete the organizations re-branding to enhance regional identity and broader private sector
participation.
Activities:
• Establish an East Bay EDA Foundation to increase private sector membership and grant
opportunities.
• Host bi-monthly meetings to provide members and non-members the opportunity to discuss issues
of importance to the East Bay.
• Annually update the Membership Directory, and maintain membership data on the website in the
"Members Only" section so members can more easily connect with each other.
• Organize two general membership events, an East Bay legislative reception and a Board of
Directors' retreat to engage the resources and skills of EDA members, provide valuable
information, and create opportunities to network and work together on key issues facing the East
Bay.
• Increase member communication through preparation of a monthly East Bay EDA e-mail news
letter.
• Revise membership brochure and accompanying materials to reflect the breadth of benefits and
services.
• Revise remaining EDAB collateral materials and marketing products for the East Bay EDA.
• Evaluate membership interests in regional and/or industry-based forums and networking-only
events.
• Provide services and information to benefit existing members and attract additional private and
public sector memberships.
• Provide opportunities for members to sponsor events and publications.
Client Benefits:
■ Number of EAST BAY EDA members by type of organization:
2004-05 2005-06 2006-07 Target
Public/Education 11 17 21 21
City/County 21. 22 23 25
Special Dist 22 19 17 1.8
Nonprofit 54 53 47 50
Private 70 65 59 70
Total Membership 180 176 167 1 184
■ EAST BAY EDA's Budget History:
Operating Budget FY 2004-05 FY 2005-06 FY 2006-07 Proposed FY 2007-08
Core Program $918,697 $1,010,272 $1,086,660 $1,130,067
East Shore $76,450 $0 $5000 $25,000
Total $995,147 $1,010,272 $1,091,660 $1,155,067
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East Bay EDA Officers, Executive Committee and Board of Directors
OFFICERS Susan S.Muranishi Robert Douglass Brent Meyers
Keith Carson, Alameda County Administrators Cargill Salt Corporation for Manufacturing
Chair,East Bay EDA Office Jose Duenas Excellence(Manex)
Alameda County Board of Paul J.O'Grady Bay Area World Trade Center Bert Michalczyk
Supervisors Armanino McKenna LLP Steven Duran Dublin San Ramon Services
Michael K.Brown, John Pachtner City of Richmond District
Vice Chair,East Bay EDA East Bay Community Foundation David Durant Christine Monsen
Morgan Miller Blair Mohammad Qayoumi City of Pleasant Hill Alameda County Transportation
David Ciesco, California State University, East Reid Edwards Improvement Auth.
2nd Vice Chair,East Bay EDA Bay Lawrence Berkeley National Brad Nail
New United Motor Mfg., Inc. Thomas J.Quinlan Laboratory City of Pittsburg
(NUMMI) Reed Smith, LLP Dennis Fay Pat O'Brien
Tomi Van de Brooke, Larry Reid Alameda County Congestion Mgt. East Bay Regional Park District
2nd Vice Chair,East Bay EDA City of Oakland Agency Patrick O'Keeffe
California Alliance for Jobs Tony Santos Marc Fontes City of Emeryville
James D.Falaschi, City of San Leandro City of San Ramon Eddie Orton
Past Vice Chair,East Bay EDA Karen Scott Chris Foss Orton Development, Inc.
Transbay Holdings Sandia National Laboratories City of Dublin Pamela Ott
Zack Wasserman,East Bay EDA Douglas Siden Christine Friday City of Pleasanton
General Counsel East Bay Regional Parc District City of Union City Deborah Pitts
Wendel,Rosen,Black&Dean LLP Carole Watson Aliza Gallo Alta Bates Summit Medical Center
United Way of the Bay Area City of Oakland Sally Porfido
EXECUTIVE COMMITTEE Michael T.Gomez City of Hayward
Omar Benjamin BOARD OF DIRECTORS Citigroup Global Markets, Inc. Michael Powell
Port of Oakland Pam Aguilar Geoffrey Grote California Bank&Trust
Shiyama Clunie Central Labor Council, Contra City of Piedmont Norma S.Rees
AT&T Costa County Tom Guarino California State University, East
Bettie L.Coles Steve G.Andrews Pacific Gas&Electric Company Bay
Kaiser Permanente Bank of Alameda Elihu Harris Kevin Roberts
Mike Consol ANG Newspapers Peralta Community College District City of Livermore
East Bay Business Times Pending Jennifer Hosterman Emily Shanks
Sharon Cornu Tim Barry City of Pleasanton Bank of America
Central Labor Council,Alameda Livermore Area Rec. &Park Beverly Johnson Bill Shiber
County District City of Alameda Miller Starr Regalia
John Cullen Tom Bates Ben Johnson Tim Silva
Contra Costa County City of Berkeley City of Pittsburg Wells Fargo
Nora Davis Bayer Healthcare Marshall Kamena Luke Sims
City of Emeryville Pending City of Livermore City of San Leandro
Edward Del Beccaro Guy Bjerke James Kennedy Karen Smith
Colliers International City of Antioch Contra Costa County Stop Waste.Org
Donald Freitas Jack P.Broadbent Joel Kinnamon David W.Smith
City of Antioch Bay Area Air Quality Mgt. District Chabot-Las Positas Community City of Newark
Richard E.Garabedian Stephen Brooks College District James Summers
Saroni Total Food Ingredients Alameda County Office of Alice Lai-Bitker The De Silva Group
John Gioia Education Alameda County Board of Michael Sweeney
Contra Costa County Board of Guy A.Bryant Supervisors City of Hayward
Supervisors Bryant&Brown William Lee Lori Taylor
Mark Green Kelly Calhoun Economics Research Associates City of Fremont
City of Union City City of Pleasant Hill Robert Lieber Robert Taylor
Joseph Haraburda Michael Cameron City of Albany City of Brentwood
Oakland Metropolitan Chamber of Oro Loma Sanitary District Judy Lieberman Stephen P.Tessler
Commerce Bob Canter City of Albany Diablo Valley Bank
Wil Hardee Emeryville Chamber of Commerce Leslie Little Douglas Treadway
Pacific Gas&Electric Company Michael Caplan City of Alameda Ohlone College
Kenneth Jones City of Berkeley William Lofton Walter Vennemeyer
Wells Fargo Dorothy Chen Lofton&Jennings Progressive Capital
Sheila Jordan Alameda County Workforce Patrick Mapelli Bob Wasserman
Alameda County Office of Investment Board Cargill Salt City of Fremont
Education Ron Coley Thomas E.Margro Philip Wente
Janet Lockhart University of California,Berkeley Bay Area Rapid Transit District Wente Vineyards
City of Dublin Clay Colvin Barbara Mason Roland Williams,Jr.
Layne Marceau City of Newark City of Oakley Castro Valley Sanitary District
Shea Homes Richard Currie Linda Maurer Eric Willyerd
Gayle McLaughlin Union Sanitary District City of Brentwood Hayward Area Recreation&Park
City of Richmond Ron Dellums Nancy F.McEnroe Dist.
Ken Mercer City of Oakland City of Piedmont H.Abram Wilson
ValleyCare Health System Dennis Diemer Gayle McLaughlin City of San Ramon
East Bay Municipal Utility District City of Richmond