HomeMy WebLinkAboutMINUTES - 07242007 - D.3 4F
Contra
TO: BOARD OF SUPERVISORSIf ,
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FROM: Supervisor Mary N. Piepho, District III �• �� " �_�� _ �;,ex Costa
DATE: July 24, 2007 C o u n t
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SUBJECT: Presentation for "Pet of the Week" Public Service Announcement
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
PRESENTATION:
Presentation by Glenn Howell, Animal Services Director, to introduce the "Pet of the Week" public
service announcement created and developed by the Contra Costa Animal Services Department
(CCASD) in partnership with Supervisor Mary N. Piepho and Contra Costa Television (CCTV). This
PSA is an educational tool to encourage the public to consider shelter animals for adoption when
considering a new family pet. The PSA will also highlight CCASD's services, such as low-cost
spay/neuter clinic and programs, pet emergency preparedness fairs, and other human education
presentations.
BACKGROUND:
The "Pet of the Week" PSA was originated by Supervisor Mary N. Piepho as a low-cost resource to
highlight adoptable animals available at the CCASD shelters. By showcasing one or two adoptable
animals per week on CCTV, the Contra Costa Animal Services Department will be seen in a countywide
public forum that will introduce the Department, their services, and our new, modern facilities in
Martinez and Pinole to a wider audience. Ultimately, more animals available for adoption will find caring
and loving homes.
FISCAL IMPACT:
Total expenditures are unknown at this time; however, they are not expected to be significant. Possible
purchase of video software by CCASD may be required by CCTV. Revenues are expected to increase
with the media exposure through more adoptions, licenses, spay/neuter procedures, and potential
donations, thereby offsetting upfront costs.
CONTINUED ON ATTACHMENT: NO SIGNA URE:
❑ RECOMMENDATION OF COUNTY ADMINISTRATOR RE ENDATION OF BOARD COMMITTEE
❑ APPROVE ❑ OTHER
SIGNATURE(S): //__ � � n
ACTION OF BOARD ON �`�eeA4 '/
APPROVED AS RECOMMENDED Q0 OTHER
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VOTE OF SUPERVISORS: I HEREBY CERTIFY THAT THIS IS A TRUE AND
a /J — CORRECT COPY OF AN ACTION TAKEN AND
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NANIMOUS (ABSENT � V ) ENTERED ON THE MINUTES OF THE BOARD OF
SUPERVISORS ON THE DATE SHOWN.
AYES: NOES:
ABSENT: ABSTAIN: ATTE§)�Efl
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Contact: Lea Castleberry JOHN CULIEN, CLI�k OF E BOARD OF
Office of Supervisor Mary N. Piepho SUPERVISO S AND COUNTY ADMINISTRATOR
(925) 820-8683
cc: Glenn Howell,Animal Services Department
By: O Deputy
4
ADDENDUM TO D.3
July 24, 2007
On this day the Board CONSIDERED approving the "Pet of the Week"public service
announcement created and developed by the Animal Services Department in partnership
with Supervisor Piepho and Contra Costa Television.
Glen Howell, Animal Services Director presented the"Pet of the Week" created and
developed by the Contra Costa Animal Services Department (CCASD) in partnership
with Supervisor Mary N. Piepho and Contra Costa Television(CCTV).
Chair Piepho requested Animal Shelter staff to incorporate the County seal on the right
side of the Animal Services logo or switch the County seal on the left and the Animal
Services seal on the right. She suggested hours of operation be included for adoption
services within the video. Chair Piepho pointed out the punctuation and exclamation
mark was missing at the end of"Chuck's Family. " Chair Piepho asked whether there is a
room for the kittens, and a way to do a broadcast video when it's opened to be linked on
line to Animal Services Department.
By an unanimous vote with all Supervisors present, the Board of Supervisors accepted
the presentation by Glen Howell.