HomeMy WebLinkAboutMINUTES - 09231997 - P2 Z-1
IN THE BOARD OF SUPERVISORS
OF
CONTRA COSTA COUNTY, STATE OF CALIFORNIA
In the Mauer of Endorsing the ) `�
1997 HANDS OFF HALLOWEEN ) RESOLUTION NO. 971 491
Campaign in Contra Costa County )
WHEREAS, for what was once -a children's holiday, Halloween has turned into a drinking
occasion; and
WHEREAS, alcohol companies have capitalized upon this social trend through the utilization of
Halloween images in their marketing campaigns which are appealing to children and young
adults; and -
WHEREAS, the use of the images of ghosts, pumpkins, and witches sends a message to youth
that drinking alcohol is a part of Halloween; and _
WHEREAS, Hands Off Halloween is an annual national prevention campaign that attempts to
persuade alcohol vendors and bars not to display the Halloween images produced by the alcohol
companies; and
WHEREAS, the ultimate goal of the campaign is to stop alcohol companies from using children's
Halloween images to market their product; and
WHEREAS, the Hands Off Halloween campaign began in Contra Costa County in 1996 and was
quick to capture the participation of many local merchants and bar owners; and
WHEREAS, the citizens, merchants, bar owners, and alcohol distributors of Contra Costa
-County are encouraged to join the effort so we can continue to reverse the association of
Halloween with drinking alcohol among our youth. _
NOW, THEREFORE, BE IT RESOLVED that the Board of Supervisors endorses the 1997
HANDS OFF HALLOWEEN campaign.
PASSED AND ADOPTED ON September 23, 1997, by a unanimous vote of the Board members
present. _
- Mark DeSaulnier, it
Jim Rog le B. ilkema
Do Gerber - Joe Canciamilla
I hereby ce that the foregoing is a true and correct copy of an order entered on the Minutes
of said Board of Supervisors on the aforesaid date.
Witness my hand and the Seal of the Board of
-
-Supervisors affixed this 23rd day of-September,
1997.
PHIL -BATCHELOR, Clerk of the Board of
_ Supervisors and County Administrator.
By
Deputy Clerk
Introduced by Supervisor
Mark DeSaulnier, District IV -