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HomeMy WebLinkAboutMINUTES - 07291994 - MR.1 MR. 1 THE BOARD OF SUPERVISORS OF CONTRA COSTA COUNTY, CALIFORNIA DATE: July 29, 1994 MATTER OF RECORD ------------------------------------------------------------------ ------------------------------------------------------------------ Supervisors Torlakson, DeSaulnier and Vice Chair Gayle Bishop met in Workshop Session with members of the City/County Relations Committee, the Contra Costa County Library Commission and interested citizens to review the future of the County Library System. Vice Chair Gayle Bishop chaired the meeting. She asked all present to introduce themselves and the agency they represent. A sign-in sheet was circulated. Anne Marie Gold gave a brief review of the activities of the Library Commission, reported on the poll recently taken to measure the potential success of going to ballot for a parcel tax for funding the libraries . There was much discussion with respect to a provision for a Consumer Price Index (CPI) , and a possible Memorandum of Understanding. It was reported that the Cities like the idea of anything over $10 being returned to source; they would like the County to look at greater use of volunteers and a change of work rules for greater flexibility. It was also reported that at the City/County Relations Committee meeting it was agreed that the County should run the library, and that the cities would support going to ballot . Supervisor Bishop agreed that the County needs to look at the above issues . She also commented that the polls showed that there is a need for a sunset date on any parcel tax. Discussion of levels of service followed. Susanna Schlendorf, Library Commission, expressed concern about lack of time for a campaign, and agreed that somewhere between $10 and $20 per parcel is appropriate, and noted that the increment for return to source is important. ' Ms . Schlendorf advised that the Library Commission had a discussion about adjustment for inflation to avoid having to go back to the voters for additional funds at a later date, but had reached no conclusion. Henry Clarke, Local 1, advised that his Local supported the ballot measure, and that the issue of work rules and volunteers does not become an issue with sufficient funding. He suggested no less than $15 a parcel, and anywhere between $15 and $20 . He advised that Labor would do everything possible to help pass the tax. Supervisors discussed the need to know what each city desires and how the Library can work with the school districts and the need for youth programs . The County Administrator summarized the meeting today, noting it is a process to receive testimony and determine what should be before the Board, such as should the parcel tax go on the November ballot, how much, should it contain a provision for return to source for anything over $10, should there be provisions for a COLA or CPI . , should there be a sunset, how long, and who should govern the libraries . Hermann Welm, Mayor of the City of San Ramon, commented that there seems to be a consensus that $10 would restore library funding to the 1992 level which is not enough, but that business as usual is not acceptable, that there would be no support for the tax to have it be spent in the way library funds have normally been spent. He suggested use of volunteers, and that an MOU be agreed to and signed before election day, and that the cities would exchange their desire for governance for a return to source provision. Don Ritchey, Mayor of Danville, commented that return to source is important and that the cities wanted to see an agreement signed between the union and the county. Supervisor Torlakson suggested working on the concept at this point and not getting bogged down in details, that there is a need for a strong public statement and time table, that labor had already indicated support for new and more evening and weekend hours, and there is a need for a strong commitment from the Board and from labor. Members of the public commented on the various needs of different libraries, and aspects of the proposed parcel tax. Supervisor Torlakson invited those interested to meet with him and Susanna Schlendorf to go over strategies of' how to run a successful campaign. There was discussion about the wording for the ballot measure. Supervisor DeSaulnier commented that the Mayors ' Conference must agree, that this has to come from the Board and the Cities . Supervisor DeSaulnier thanked the city representatives for their interest and participation. THIS IS A MATTER FOR RECORD PURPOSES ONLY NO BOARD ACTION TAKEN 2 ks PaJu-�� - -- - -n� P�,,e -v✓a l�--_�ovoa�a_ - -- - -- -- -- - - - - - _ C-4-1-0 Atly - -- - ---- au.,a. Kkw,v�e,d --- ---- --- — --- ----- -- ------ -- — w_ _ i2i - J � ?Vj dJ4 - -- -- --=- - -- - - - liW-- ec-C c 0_ ACL - — — -- -- - - - � - � z 7 GSI t.c L Yet./ ZGGG Pir u 46477V - - --- - - --.��`�..�v_�,.��z�.�.aj -- - - -__J'�'n.u.-C-��✓-�, L�.�,r.t,�..Q;_-- -- - 23 y.-G�3/-3- - ------ ---e-e ---- .c.uE � � �✓�c-c—E $37-3 -3/ .��G W�� i If.LH-►v C C C pule- IL County Library Contra Anne Marie Gold County Librarian 1750 Oak Park Boulevard Costa Anne Henley Cain Pleasant Hill.California 94523-4497 Assistant County librarian (510) 646-6423 County FAX(510)646-6461 S C. ST'S fOUµ� July 18, 1994 TO: Contra Costa Mayor's Conference City-County Relations Committee City Mayors City Council Members City Managers Municipal Advisory Council Members Rodeo Citizens Association Crockett Improvement Association County Library Commission County Superintendent of Education Superintendents of Schools Board of Education Members Local 1 AFSCME Local 2700 Friends of the Library Presidents San Ramon Library Advisory Commission Martinez Arts and Library Commission Concord Library Task Force Danville Library Foundation All Library Supporters RE: WORKSHOP ON COUNTY LIBRARY The Contra Costa County Board of Supervisors will be holding a workshop for all stakeholders interested in cooperative relationships and the future of the Contra Costa County Library. A number of legitimate concerns regarding the operations and future of public library services in this county have been raised recently and several substantive meetings have been held to discuss these issues. These issues will be the subject of discussion at this workshop as well as the potential of a measure on the November 1994 ballot in support of the library. The workshop will be held as follows: Friday, July 29, 1994 9:30 A.M. Training Institute, Bay Room 500 Court St., Martinez CONTRA COSTA COUNTY LIBRARY Timeline for Consideration of Ballot Measure Monday, July 18 - Finance Committee Consideration of MOU regarding volunteers, work rules, governance and support for ballot measure; consideration of ballot measure options Thursday, July 21 - City Managers Meeting Discussion of draft MOU and ballot measure Friday, July 22 - City/County Relations Committee Consideration of Board of Supervisors recommendations including MOU and ballot measure Thursday, July 28 - Library Commission Consideration of Board of Supervisors and City/County Relations Committee recommendations Friday, July 29 - Board of Supervisors Library Workshop Input on MOU and ballot measure Tuesday, August 2 - Board of Supervisors Consideration of ballot measure and MOU and possible direction to County Counsel on preparation of necessary documents Thursday, August 4 - Mayor's Conference Consideration of MOU and ballot measure Tuesday, August 9 - Board of Supervisors Consideration of draft ordinance for ballot measure and MOU AMG July 21, 1994 cAwp5 l\bal lot 1 DRAFT MEMORANDUM OF UNDERSTANDING REGARDING CONTRA COSTA COUNTY LIBRARY JULY 1994 1. USE OF VOLUNTEERS It is acknowledged that the County Library currently has an extensive volunteer program, resulting in over 20,000 hours donated to the library annually. There are currently over 30 tasks that volunteers perform. All parties agree that the overall volunteer program, including the Volunteer Handbook prepared in 1982 and the list of volunteer tasks, is in need of extensive review. All parties agree that they will cooperate in reviewing the appropriate use of and tasks assigned to volunteers and to develop a mutually agreed upon volunteer program in order to enhance the usage of volunteers and their assigned tasks and to free up library staff to perform higher level duties. Such review should be completed and the revised volunteer program be put in place by January 1995. Assuming the successful passage of a ballot measure supported by all parties,a volunteer coordinator position will be implemented to recruit, train and retain volunteers. 2. WORK RULES It is acknowledged that County Library staff currently work two nights a week and two Saturdays a month, under the provisions of the current Local i MOU and past practice. All parties agree that, should a library ballot measure supported by all parties pass and new revenues were to become available to the County Library, a meet and confer process between the County and the unions will be initiated to determine any revision to specific MOU provisions and past practices regarding staff work schedules as appropriate in order to allow employees hired with the new funding to have alternative work schedules, thereby increasing evening and weekend service hours. 3. GOVERNANCE It is acknowledged that the County Board of Supervisors currently has sole governing authority over the finances and operations of the County Library. Over the past year cities, Friends of the Library groups and community groups have contributed significant funding to enhance the level of operations of the County Library. All parties agree that they will cooperate in reviewing cooperative governance options. Such review including a recommendation for specific governance changes leading to a cooperative governance structure including but not limited to a Joint Powers Authority for the County Library should be completed by January 1995. Assuming the successful passage of a ballot measure supported by all parties, such a cooperative governance structure will be implemented no later than July 1, 1995. 4. BALLOT MEASURE It is acknowledged that the current funding available for County Library operations is insufficient to provide quality library services, even with appropriate revisions in the use of volunteers, work rules and governance It is also acknowledged that the current inadequate state of library funding has come as a result of the loss of 30% of the library's revenue sources over the past two years to State to balance the State budget. The County agrees to permanently commit all currently available library funding sources to library operations. All parties agree to support a ballot measure for the County Library for the November 1994 ballot in order to raise sufficient funds to provide a enhanced level of library service county-wide. Such a ballot measure will expand the hours at existing branches, outlets and Central Library, increase the funding available to buy books and other library materials, expand the library's program for pre-school and school age children and teens, expand the library adult literacy program Project Second Chance, expand the volunteer program including the addition of staff to recruit, train and retain volunteers and expand the use of technology for patron access to information and staff efficiencies. The level of expansion of services for any given program will relate proportionately to the amount of money raised by the ballot measure. CONTRA COSTA COUNTY MAYOR'S CONFERENCE CITY COUNTY RELATIONS COMMITTEE CONTRA COSTA COUNTY BOARD OF SUPERVISORS CONTRA COSTA COUNTY LIBRARY COMMISSION LOCAL I AFSCME LOCAL 27M AMG July 19, 1994 c.1wp51vnou CONTRA COSTA COUNTY LIBRARY SURVEY OF REGISTERED VOTERS FINAL REPORT Jennifer D. Franz, Ph.D. James D. Reed J.D. Franz Research July, 1994 J- D- FRANZ RESEARCH 91648148381SIS P. 0e Grades Given to the Contra Costa County Libraries Respondents were asked to give the traditional school grades of A, B, C, D, or F to various aspects of their public libraries. Table 2 displays the mean values of those grades. In order to rank their mean scores, the grades were given numeric values, with an A being given the value of five, a B being given the value of four, and so forth. TABLE AVERAGE GRADES FOR THE CONTRA COSTA COUNTY LIBRARIES ASPECT MEAN VALUE Overall grade for public libraries 3.72 Libraries' hours of operation 3.09 Children's.programs the libraries offer 3.81 Selection of materials the libraries have 3.74 Number of libraries available in your community 3.74 Condition of the libraries' buildings, facilities, and 3.69 equipment Availability of staff 3.68 Iclpfulness of staff 4-21 Among the various aspects respondents were asked to grade, the highest scores were given to the helpfulness of the staff (4.21) and the children's programs offered by the libraries (3.81). J.D. EFANZ RESEARC11 5 J. D. FRRNZ RESEARCH 91640140381510 The lowest mean grade was given to the libraries' hours of operation (3.09). All of the other aspects were given grades with mean values of between 3.68 and 3.72, a range of only .04. Importance of Selected Library Improvements Respondents were asked to rate the importance of various things the County might do to improve library services. Table 3 portrays the mean importance of these possible improvements- Mean ratings were calculated the same way as those in Table 1, where a rating of not important was given a value of one and a rating of very important was given a value of four. J-D. FRANZ R6SEARCY 6 TABLE 3 MEAN IMPORTANCE OF POSSIBLE LIBRARY IMPROVEMENTS IMPROVEMENT MEAN VALUE Increase hours of operation at branch libraries and 3.43 outlets Increase hours of operation at the central library in 3.20 Pleasant Hill Open a new branch in Bay Point 2.76 Open a full-service branch library in Oakley 2.82 Increase spending on materials, including books, 3.30 magazines, cassettes, CDs, and videotapes Expand the toll-free reference and information 3.00 service Develop reference services tailored to the needs of 2.91 the business community Expand.the literacy program 3.56 Develop a comprehensive program of services for 3.57 children and teens Increase spending on electronic access to 3.14 information and databases Only two of the ten improvements were given a mean rating of greater than 3.50. These were developing a comprehensive program of services for children and teens (3.57) and expanding the literacy program (3.56). With only two exceptions, however, all of the other aspects were rated between 3.00 and 3.49. The two lower ratings were accorded to opening a new branch in Bay Point (2.76) and opening a full-service branch in Oakley (2.82). J.D. FRANZ RESEARCH Support for a Ballot Measure to Raise Taxes for the Libraries Concerning a possible ballot measure in November to raise taxes for the libraries, respondents were asked whether they would support or oppose such a measure. As shown in Figure 1, somewhat less than a third of respondents (30 percent) said they would strongly support the measure, while over a third (37 percent) said they would support it somewhat. When summed, these figures total 67 percent of respondents. On the other hand, approximately one in ten respondents (11 percent) said they would strongly oppose the measure, while nearly one-fifth (18 percent) said they would oppose it somewhat. Total opposition to the ballot measure sums to 29 percent. FIGURE I EXTENT OF SUPPORT FOR COUNTY LIBRARY MEASURE SUPPORT SOMEWHAT 36.9% STRONGLY SUPPORT 30.4% OPPOSE SOMEWHAT 17.7% STRONGLY OPPOSE i1.2% 0% 20% 40% 60% 80% 100% I.D. FR4NZ RESEARCH 8 With respect to specific dollar amounts, Table 4 shows that over half of respondents (53 percent) said they would strongly support a ten dollar increase in taxes for the libraries. An additional 23 percent said they would support a ten dollar increase somewhat. When these figures are summed, they indicate that over three-quarters of the respondents (76 percent) would support the ten-dollar increase. TABLE 4 SUPPORT FOR VARIOUS TAX INCREASES AMOUNT OF STRONGLY SUPPORT OPPOSE STRONGLY DON'T INCREASE SUPPORT SOMEWHAT SOMEWHAT OPPOSE KNOW/NO OPINION TEN 53.2% 22.6% 7.8% 14.0% 2.3% DOLLARS TWENTY 37.9% 22.3% 15.8% 22.3% 1.6% DOLLARS THIRTY 24.4% 24.7% 15.6% 33.2% 2.1% DOLLARS Somewhat over a third of respondents (38 percent) said they would strongly support a twenty dollar increase in taxes, while another 22 percent would support this level of increase somewhat. Total support for a twenty dollar increase in taxes sums to 60 percent of respondents. Finally, nearly a quarter of respondents (24 percent) would strongly support a thirty dollar increase, while one-fourth (25 percent) would somewhat support such.a J.D. FRANZ RESEARCH 9 measure. Combined support for a thirty dollar increase represents slightly less than half of respondents (49 percent). Respondents were then read descriptions of what each one of the tax increase levels would do. When asked which one of the three tax increases they would prefer, 25 percent supported a ten dollar increase, 30 percent favored a twenty dollar increase, and 27 percent favored a thirty dollar increase. The remaining 18 percent either preferred no increase at all or expressed no opinion as to which increase they would prefer. Arguments for and against a County Library Measure After being exposed to various arguments for and against the county library measure, respondents were asked to state whether the particular argument would sway their vote one way or another. To measure the total effect of the arguments, a mean rating was calculated for each one. Each argument's effect was rated on a scale of one to five. A value of five was given to arguments which were much more likely to cause a respondent to vote for a county library measure. If an argument was somewhat more likely to cause the respondent to vote for the measure, it was given a value of four. If the argument had no effect, a three was given. A value of two was given if the argument was somewhat less likely J.D. FRANZ RESEARCH 10 to7 cause the respondent to vote for the measure, and a value of one was given if it was much less likely to do so. Table 5 displays the results. TABLE 5 MEAN EFFECT OF ARGUMENTS FOR AND AGAINST A COUNTY LIBRARY MEASURE ARGUMENT MEAN VALUE The measure would help all of the county's libraries 4.01 Special tax measures are just being used to get around the 2.93 limits imposed by Proposition 13 The money would only be used for the libraries 4.18 California public libraries rank 50th in the nation in hours 4.02 of operation Regardless of budget cuts imposed by the State of California, city and county governments should live within 3.53 the funds available There have been heavy cuts in school library services in the last few years, resulting in increased use of the local 3.88 libraries by students The measure would have an annual increase not to exceed 3.37 the Consumer Price Index The measure would expire in five years 3.40 As Table 5 indicates, seven of the eight arguments have values above 3.00, which means that the average effect of these seven is to influence respondents' votes in favor of a county library measure. The highest mean values were given to the arguments that the money would only be used for the libraries (4.18), that the California public libraries rank fiftieth in the nation in hours of operation (4.02), and J. FRANZ RESEARCH �1 III CONCLUSIONS AND RECOMMENDATIONS From the data presented in this report, it would appear that the fate of a ballot measure designed to raise taxes for the Contra Costa County Library is somewhat precarious. Although the bare majority necessary for passage would support such a measure in the abstract, only a ten dollar increase would seem to attract enough voters to infer that it would in all probability pass. For the present, at least, a twenty dollar increase fails to achieve the needed super-majority, and a thirty dollar increase seems doomed to failure. This having been said, we believe there is evidence in the survey findings to suggest that it might be possible to change voters' minds and pass a twenty dollar increase. Although we are not campaign consultants and would defer to these professionals on J.D. FRANZ RESEARCH 24 the odds of success, it is our opinion as researchers that this study shows not inconsiderable support for the libraries. We say this for six reasons. First, although the County's libraries rank last among the public policy issues included in the survey, they nevertheless achieve a mean importance rating that is noticeably above somewhat important. Thus while libraries are relatively unimportant, their importance in the absolute sense is not inconsequential. Assuming a library measure is not competing with measures related to issues of more perceived importance (such as education and crime), this absolute importance may have the potential to prevail. Second, voters in the County are disinclined to give the libraries high marks for performance, particularly with respect to hours of operation. When this finding is combined with the persuasiveness of the argument that California's libraries rank fiftieth in the nation in hours of operation, a significant opportunity to promote a ballot measure suggests itself. Third, only one of the two arguments in the survey that were designed as anti-tax and hence anti-ballot-measure actually would induce fewer people to vote for the measure. The other anti-tax argument actually had a positive effect. In fact, with the exception of the Proposition 13 circumvention argument, all of the listed arguments would make voters more inclined to vote for the measure. Three of these in particular (that the money would only be used for the libraries, that California ranks J.D. FRANZ RESEARCH 25 fiftieth in hours of operation, and that the measure would help all libraries in the County) appear to be particularly persuasive and should probably be considered for use in a campaign. Fourth, close to nine out of ten voters use the libraries. In addition, the more a voter uses these facilities, the more inclined he or she is to support a tax measure. These findings suggest two possible campaign themes: the libraries serve almost everyone in the community; and the more one is familiar with or knows about the libraries, the more one knows how badly the money is needed. Fifth, given the significant role children's issues play in this survey (in terms of the importance both of educational improvement and of children's programs at the libraries), it seems that it might be possible to link the libraries' future to the children's future. This appears to be particularly true given that parents use the libraries more than non-parents while giving them worse grades. Parents know about the libraries, and they know that the money is needed. Finally, there are two areas in which voters in general clearly believe that improving the libraries is of high importance: programs for children and literacy programs. To the extent that the ballot measure can be effectively linked with these two program areas, it might have a better chance of passage. J.D. FRANZ RESEARCH 26 In sum, it would appear from these data that a ballot measure containing a ten dollar tax increase would succeed at the polls, while a ballot measure containing a thirty dollar increase would fail. The fate of a twenty dollar increase, on the other hand, would seem to be borderline and in all probability to depend heavily on the effectiveness of a campaign. While we do not presume to give campaign advice and would therefore urge the County to seek the input of a political consultant before proceeding, there are in our estimation several pieces of evidence in the survey to suggest that the prospects of passage may be less dismal than they at first appear. Although public libraries do not rank highly in the public's consciousness, they nevertheless have substantial absolute merit. To the extent that this merit can be associated with public preferences for library improvements, a high level of community service, and the apparent concerns of those most familiar with the facilities via the most persuasive arguments, a twenty dollar tax increase might well succeed. J.D. FRANZ RESEARCH 27 ITV RESEARCH METHODS Instrument Design The instrument that was used in conducting this survey was designed by the President of J.D. Franz Research on the basis of inquiries posed by the County Librarian and the Assistant County Librarian. A draft of the instrument was then submitted to the Library for review and comment, and modifications were made on the basis of the Library's suggestions. The resulting final draft was pre-tested among a random sample of potential respondents selected in the same manner as the survey respondents would be selected. 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