HomeMy WebLinkAboutMINUTES - 07291994 - MR.1 MR. 1
THE BOARD OF SUPERVISORS OF CONTRA COSTA COUNTY, CALIFORNIA
DATE: July 29, 1994 MATTER OF RECORD
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Supervisors Torlakson, DeSaulnier and Vice Chair Gayle Bishop
met in Workshop Session with members of the City/County Relations
Committee, the Contra Costa County Library Commission and
interested citizens to review the future of the County Library
System.
Vice Chair Gayle Bishop chaired the meeting. She asked all
present to introduce themselves and the agency they represent. A
sign-in sheet was circulated.
Anne Marie Gold gave a brief review of the activities of the
Library Commission, reported on the poll recently taken to measure
the potential success of going to ballot for a parcel tax for
funding the libraries .
There was much discussion with respect to a provision for a
Consumer Price Index (CPI) , and a possible Memorandum of
Understanding.
It was reported that the Cities like the idea of anything
over $10 being returned to source; they would like the County to
look at greater use of volunteers and a change of work rules for
greater flexibility. It was also reported that at the City/County
Relations Committee meeting it was agreed that the County should
run the library, and that the cities would support going to
ballot .
Supervisor Bishop agreed that the County needs to look at the
above issues . She also commented that the polls showed that there
is a need for a sunset date on any parcel tax. Discussion of
levels of service followed.
Susanna Schlendorf, Library Commission, expressed concern
about lack of time for a campaign, and agreed that somewhere
between $10 and $20 per parcel is appropriate, and noted that the
increment for return to source is important. '
Ms . Schlendorf advised that the Library Commission had a
discussion about adjustment for inflation to avoid having to go
back to the voters for additional funds at a later date, but had
reached no conclusion.
Henry Clarke, Local 1, advised that his Local supported the
ballot measure, and that the issue of work rules and volunteers
does not become an issue with sufficient funding. He suggested no
less than $15 a parcel, and anywhere between $15 and $20 . He
advised that Labor would do everything possible to help pass the
tax.
Supervisors discussed the need to know what each city desires
and how the Library can work with the school districts and the
need for youth programs .
The County Administrator summarized the meeting today, noting
it is a process to receive testimony and determine what should be
before the Board, such as should the parcel tax go on the November
ballot, how much, should it contain a provision for return to
source for anything over $10, should there be provisions for a
COLA or CPI . , should there be a sunset, how long, and who should
govern the libraries .
Hermann Welm, Mayor of the City of San Ramon, commented that
there seems to be a consensus that $10 would restore library
funding to the 1992 level which is not enough, but that business
as usual is not acceptable, that there would be no support for the
tax to have it be spent in the way library funds have normally
been spent. He suggested use of volunteers, and that an MOU be
agreed to and signed before election day, and that the cities
would exchange their desire for governance for a return to source
provision.
Don Ritchey, Mayor of Danville, commented that return to
source is important and that the cities wanted to see an agreement
signed between the union and the county.
Supervisor Torlakson suggested working on the concept at this
point and not getting bogged down in details, that there is a need
for a strong public statement and time table, that labor had
already indicated support for new and more evening and weekend
hours, and there is a need for a strong commitment from the Board
and from labor.
Members of the public commented on the various needs of
different libraries, and aspects of the proposed parcel tax.
Supervisor Torlakson invited those interested to meet with
him and Susanna Schlendorf to go over strategies of' how to run a
successful campaign. There was discussion about the wording for
the ballot measure.
Supervisor DeSaulnier commented that the Mayors ' Conference
must agree, that this has to come from the Board and the Cities .
Supervisor DeSaulnier thanked the city representatives for
their interest and participation.
THIS IS A MATTER FOR RECORD PURPOSES ONLY
NO BOARD ACTION TAKEN
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County Library Contra Anne Marie Gold
County Librarian
1750 Oak Park Boulevard Costa Anne Henley Cain
Pleasant Hill.California 94523-4497 Assistant County librarian
(510) 646-6423 County
FAX(510)646-6461
S C.
ST'S fOUµ�
July 18, 1994
TO: Contra Costa Mayor's Conference
City-County Relations Committee
City Mayors
City Council Members
City Managers
Municipal Advisory Council Members
Rodeo Citizens Association
Crockett Improvement Association
County Library Commission
County Superintendent of Education
Superintendents of Schools
Board of Education Members
Local 1
AFSCME Local 2700
Friends of the Library Presidents
San Ramon Library Advisory Commission
Martinez Arts and Library Commission
Concord Library Task Force
Danville Library Foundation
All Library Supporters
RE: WORKSHOP ON COUNTY LIBRARY
The Contra Costa County Board of Supervisors will be holding a workshop for all stakeholders
interested in cooperative relationships and the future of the Contra Costa County Library. A
number of legitimate concerns regarding the operations and future of public library services in
this county have been raised recently and several substantive meetings have been held to discuss
these issues. These issues will be the subject of discussion at this workshop as well as the
potential of a measure on the November 1994 ballot in support of the library.
The workshop will be held as follows:
Friday, July 29, 1994
9:30 A.M.
Training Institute, Bay Room
500 Court St., Martinez
CONTRA COSTA COUNTY LIBRARY
Timeline for Consideration of Ballot Measure
Monday, July 18 - Finance Committee
Consideration of MOU regarding volunteers, work rules, governance and support
for ballot measure; consideration of ballot measure options
Thursday, July 21 - City Managers Meeting
Discussion of draft MOU and ballot measure
Friday, July 22 - City/County Relations Committee
Consideration of Board of Supervisors recommendations including MOU and
ballot measure
Thursday, July 28 - Library Commission
Consideration of Board of Supervisors and City/County Relations Committee
recommendations
Friday, July 29 - Board of Supervisors Library Workshop
Input on MOU and ballot measure
Tuesday, August 2 - Board of Supervisors
Consideration of ballot measure and MOU and possible direction to County
Counsel on preparation of necessary documents
Thursday, August 4 - Mayor's Conference
Consideration of MOU and ballot measure
Tuesday, August 9 - Board of Supervisors
Consideration of draft ordinance for ballot measure and MOU
AMG
July 21, 1994
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DRAFT
MEMORANDUM OF UNDERSTANDING REGARDING
CONTRA COSTA COUNTY LIBRARY
JULY 1994
1. USE OF VOLUNTEERS
It is acknowledged that the County Library currently has an extensive volunteer program,
resulting in over 20,000 hours donated to the library annually. There are currently over
30 tasks that volunteers perform. All parties agree that the overall volunteer program,
including the Volunteer Handbook prepared in 1982 and the list of volunteer tasks, is in
need of extensive review. All parties agree that they will cooperate in reviewing the
appropriate use of and tasks assigned to volunteers and to develop a mutually agreed upon
volunteer program in order to enhance the usage of volunteers and their assigned tasks
and to free up library staff to perform higher level duties. Such review should be
completed and the revised volunteer program be put in place by January 1995. Assuming
the successful passage of a ballot measure supported by all parties,a volunteer coordinator
position will be implemented to recruit, train and retain volunteers.
2. WORK RULES
It is acknowledged that County Library staff currently work two nights a week and two
Saturdays a month, under the provisions of the current Local i MOU and past practice.
All parties agree that, should a library ballot measure supported by all parties pass and
new revenues were to become available to the County Library, a meet and confer process
between the County and the unions will be initiated to determine any revision to specific
MOU provisions and past practices regarding staff work schedules as appropriate in order
to allow employees hired with the new funding to have alternative work schedules,
thereby increasing evening and weekend service hours.
3. GOVERNANCE
It is acknowledged that the County Board of Supervisors currently has sole governing
authority over the finances and operations of the County Library. Over the past year
cities, Friends of the Library groups and community groups have contributed significant
funding to enhance the level of operations of the County Library. All parties agree that
they will cooperate in reviewing cooperative governance options. Such review including
a recommendation for specific governance changes leading to a cooperative governance
structure including but not limited to a Joint Powers Authority for the County Library
should be completed by January 1995. Assuming the successful passage of a ballot
measure supported by all parties, such a cooperative governance structure will be
implemented no later than July 1, 1995.
4. BALLOT MEASURE
It is acknowledged that the current funding available for County Library operations is
insufficient to provide quality library services, even with appropriate revisions in the use
of volunteers, work rules and governance It is also acknowledged that the current
inadequate state of library funding has come as a result of the loss of 30% of the library's
revenue sources over the past two years to State to balance the State budget. The County
agrees to permanently commit all currently available library funding sources to library
operations. All parties agree to support a ballot measure for the County Library for the
November 1994 ballot in order to raise sufficient funds to provide a enhanced level of
library service county-wide. Such a ballot measure will expand the hours at existing
branches, outlets and Central Library, increase the funding available to buy books and
other library materials, expand the library's program for pre-school and school age
children and teens, expand the library adult literacy program Project Second Chance,
expand the volunteer program including the addition of staff to recruit, train and retain
volunteers and expand the use of technology for patron access to information and staff
efficiencies. The level of expansion of services for any given program will relate
proportionately to the amount of money raised by the ballot measure.
CONTRA COSTA COUNTY MAYOR'S CONFERENCE
CITY COUNTY RELATIONS COMMITTEE
CONTRA COSTA COUNTY BOARD OF SUPERVISORS
CONTRA COSTA COUNTY LIBRARY COMMISSION
LOCAL I
AFSCME LOCAL 27M
AMG
July 19, 1994
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CONTRA COSTA COUNTY LIBRARY
SURVEY OF REGISTERED VOTERS
FINAL REPORT
Jennifer D. Franz, Ph.D.
James D. Reed
J.D. Franz Research
July, 1994
J- D- FRANZ RESEARCH 91648148381SIS P. 0e
Grades Given to the Contra Costa County Libraries
Respondents were asked to give the traditional school grades of A, B, C, D, or F to
various aspects of their public libraries. Table 2 displays the mean values of those
grades. In order to rank their mean scores, the grades were given numeric values,
with an A being given the value of five, a B being given the value of four, and so
forth.
TABLE
AVERAGE GRADES FOR THE CONTRA COSTA COUNTY LIBRARIES
ASPECT MEAN VALUE
Overall grade for public libraries 3.72
Libraries' hours of operation 3.09
Children's.programs the libraries offer 3.81
Selection of materials the libraries have 3.74
Number of libraries available in your community 3.74
Condition of the libraries' buildings, facilities, and 3.69
equipment
Availability of staff 3.68
Iclpfulness of staff 4-21
Among the various aspects respondents were asked to grade, the highest scores were
given to the helpfulness of the staff (4.21) and the children's programs offered by the
libraries (3.81).
J.D. EFANZ RESEARC11 5
J. D. FRRNZ RESEARCH 91640140381510
The lowest mean grade was given to the libraries' hours of operation (3.09). All of
the other aspects were given grades with mean values of between 3.68 and 3.72, a
range of only .04.
Importance of Selected Library Improvements
Respondents were asked to rate the importance of various things the County might
do to improve library services. Table 3 portrays the mean importance of these
possible improvements- Mean ratings were calculated the same way as those in Table
1, where a rating of not important was given a value of one and a rating of very
important was given a value of four.
J-D. FRANZ R6SEARCY 6
TABLE 3
MEAN IMPORTANCE OF POSSIBLE LIBRARY IMPROVEMENTS
IMPROVEMENT MEAN VALUE
Increase hours of operation at branch libraries and 3.43
outlets
Increase hours of operation at the central library in 3.20
Pleasant Hill
Open a new branch in Bay Point 2.76
Open a full-service branch library in Oakley 2.82
Increase spending on materials, including books,
3.30
magazines, cassettes, CDs, and videotapes
Expand the toll-free reference and information 3.00
service
Develop reference services tailored to the needs of 2.91
the business community
Expand.the literacy program 3.56
Develop a comprehensive program of services for 3.57
children and teens
Increase spending on electronic access to 3.14
information and databases
Only two of the ten improvements were given a mean rating of greater than 3.50.
These were developing a comprehensive program of services for children and teens
(3.57) and expanding the literacy program (3.56). With only two exceptions, however,
all of the other aspects were rated between 3.00 and 3.49. The two lower ratings
were accorded to opening a new branch in Bay Point (2.76) and opening a full-service
branch in Oakley (2.82).
J.D. FRANZ RESEARCH
Support for a Ballot Measure to Raise Taxes for the Libraries
Concerning a possible ballot measure in November to raise taxes for the libraries,
respondents were asked whether they would support or oppose such a measure. As
shown in Figure 1, somewhat less than a third of respondents (30 percent) said they
would strongly support the measure, while over a third (37 percent) said they would
support it somewhat. When summed, these figures total 67 percent of respondents.
On the other hand, approximately one in ten respondents (11 percent) said they
would strongly oppose the measure, while nearly one-fifth (18 percent) said they
would oppose it somewhat. Total opposition to the ballot measure sums to 29
percent.
FIGURE I
EXTENT OF SUPPORT FOR COUNTY
LIBRARY MEASURE
SUPPORT SOMEWHAT 36.9%
STRONGLY SUPPORT 30.4%
OPPOSE SOMEWHAT 17.7%
STRONGLY OPPOSE i1.2%
0% 20% 40% 60% 80% 100%
I.D. FR4NZ RESEARCH 8
With respect to specific dollar amounts, Table 4 shows that over half of respondents
(53 percent) said they would strongly support a ten dollar increase in taxes for the
libraries. An additional 23 percent said they would support a ten dollar increase
somewhat. When these figures are summed, they indicate that over three-quarters of
the respondents (76 percent) would support the ten-dollar increase.
TABLE 4
SUPPORT FOR VARIOUS TAX INCREASES
AMOUNT OF STRONGLY SUPPORT OPPOSE STRONGLY DON'T
INCREASE SUPPORT SOMEWHAT SOMEWHAT OPPOSE KNOW/NO
OPINION
TEN 53.2% 22.6% 7.8% 14.0% 2.3%
DOLLARS
TWENTY 37.9% 22.3% 15.8% 22.3% 1.6%
DOLLARS
THIRTY 24.4% 24.7% 15.6% 33.2% 2.1%
DOLLARS
Somewhat over a third of respondents (38 percent) said they would strongly support a
twenty dollar increase in taxes, while another 22 percent would support this level of
increase somewhat. Total support for a twenty dollar increase in taxes sums to 60
percent of respondents.
Finally, nearly a quarter of respondents (24 percent) would strongly support a thirty
dollar increase, while one-fourth (25 percent) would somewhat support such.a
J.D. FRANZ RESEARCH 9
measure. Combined support for a thirty dollar increase represents slightly less than
half of respondents (49 percent).
Respondents were then read descriptions of what each one of the tax increase levels
would do. When asked which one of the three tax increases they would prefer, 25
percent supported a ten dollar increase, 30 percent favored a twenty dollar increase,
and 27 percent favored a thirty dollar increase. The remaining 18 percent either
preferred no increase at all or expressed no opinion as to which increase they would
prefer.
Arguments for and against a County Library Measure
After being exposed to various arguments for and against the county library measure,
respondents were asked to state whether the particular argument would sway their
vote one way or another. To measure the total effect of the arguments, a mean
rating was calculated for each one.
Each argument's effect was rated on a scale of one to five. A value of five was given
to arguments which were much more likely to cause a respondent to vote for a county
library measure. If an argument was somewhat more likely to cause the respondent
to vote for the measure, it was given a value of four. If the argument had no effect, a
three was given. A value of two was given if the argument was somewhat less likely
J.D. FRANZ RESEARCH 10
to7 cause the respondent to vote for the measure, and a value of one was given if it
was much less likely to do so. Table 5 displays the results.
TABLE 5
MEAN EFFECT OF ARGUMENTS FOR AND AGAINST A
COUNTY LIBRARY MEASURE
ARGUMENT MEAN VALUE
The measure would help all of the county's libraries 4.01
Special tax measures are just being used to get around the 2.93
limits imposed by Proposition 13
The money would only be used for the libraries 4.18
California public libraries rank 50th in the nation in hours 4.02
of operation
Regardless of budget cuts imposed by the State of
California, city and county governments should live within 3.53
the funds available
There have been heavy cuts in school library services in the
last few years, resulting in increased use of the local 3.88
libraries by students
The measure would have an annual increase not to exceed 3.37
the Consumer Price Index
The measure would expire in five years 3.40
As Table 5 indicates, seven of the eight arguments have values above 3.00, which
means that the average effect of these seven is to influence respondents' votes in
favor of a county library measure. The highest mean values were given to the
arguments that the money would only be used for the libraries (4.18), that the
California public libraries rank fiftieth in the nation in hours of operation (4.02), and
J. FRANZ RESEARCH �1
III CONCLUSIONS AND RECOMMENDATIONS
From the data presented in this report, it would appear that the fate of a ballot
measure designed to raise taxes for the Contra Costa County Library is somewhat
precarious. Although the bare majority necessary for passage would support such a
measure in the abstract, only a ten dollar increase would seem to attract enough
voters to infer that it would in all probability pass. For the present, at least, a twenty
dollar increase fails to achieve the needed super-majority, and a thirty dollar increase
seems doomed to failure.
This having been said, we believe there is evidence in the survey findings to suggest
that it might be possible to change voters' minds and pass a twenty dollar increase.
Although we are not campaign consultants and would defer to these professionals on
J.D. FRANZ RESEARCH 24
the odds of success, it is our opinion as researchers that this study shows not
inconsiderable support for the libraries. We say this for six reasons.
First, although the County's libraries rank last among the public policy issues included
in the survey, they nevertheless achieve a mean importance rating that is noticeably
above somewhat important. Thus while libraries are relatively unimportant, their
importance in the absolute sense is not inconsequential. Assuming a library measure
is not competing with measures related to issues of more perceived importance (such
as education and crime), this absolute importance may have the potential to prevail.
Second, voters in the County are disinclined to give the libraries high marks for
performance, particularly with respect to hours of operation. When this finding is
combined with the persuasiveness of the argument that California's libraries rank
fiftieth in the nation in hours of operation, a significant opportunity to promote a
ballot measure suggests itself.
Third, only one of the two arguments in the survey that were designed as anti-tax and
hence anti-ballot-measure actually would induce fewer people to vote for the
measure. The other anti-tax argument actually had a positive effect. In fact, with the
exception of the Proposition 13 circumvention argument, all of the listed arguments
would make voters more inclined to vote for the measure. Three of these in
particular (that the money would only be used for the libraries, that California ranks
J.D. FRANZ RESEARCH 25
fiftieth in hours of operation, and that the measure would help all libraries in the
County) appear to be particularly persuasive and should probably be considered for
use in a campaign.
Fourth, close to nine out of ten voters use the libraries. In addition, the more a voter
uses these facilities, the more inclined he or she is to support a tax measure. These
findings suggest two possible campaign themes: the libraries serve almost everyone in
the community; and the more one is familiar with or knows about the libraries, the
more one knows how badly the money is needed.
Fifth, given the significant role children's issues play in this survey (in terms of the
importance both of educational improvement and of children's programs at the
libraries), it seems that it might be possible to link the libraries' future to the
children's future. This appears to be particularly true given that parents use the
libraries more than non-parents while giving them worse grades. Parents know about
the libraries, and they know that the money is needed.
Finally, there are two areas in which voters in general clearly believe that improving
the libraries is of high importance: programs for children and literacy programs. To
the extent that the ballot measure can be effectively linked with these two program
areas, it might have a better chance of passage.
J.D. FRANZ RESEARCH 26
In sum, it would appear from these data that a ballot measure containing a ten dollar
tax increase would succeed at the polls, while a ballot measure containing a thirty
dollar increase would fail. The fate of a twenty dollar increase, on the other hand,
would seem to be borderline and in all probability to depend heavily on the
effectiveness of a campaign.
While we do not presume to give campaign advice and would therefore urge the
County to seek the input of a political consultant before proceeding, there are in our
estimation several pieces of evidence in the survey to suggest that the prospects of
passage may be less dismal than they at first appear. Although public libraries do
not rank highly in the public's consciousness, they nevertheless have substantial
absolute merit. To the extent that this merit can be associated with public
preferences for library improvements, a high level of community service, and the
apparent concerns of those most familiar with the facilities via the most persuasive
arguments, a twenty dollar tax increase might well succeed.
J.D. FRANZ RESEARCH 27
ITV RESEARCH METHODS
Instrument Design
The instrument that was used in conducting this survey was designed by the President
of J.D. Franz Research on the basis of inquiries posed by the County Librarian and
the Assistant County Librarian. A draft of the instrument was then submitted to the
Library for review and comment, and modifications were made on the basis of the
Library's suggestions.
The resulting final draft was pre-tested among a random sample of potential
respondents selected in the same manner as the survey respondents would be
selected. Results of the pretest were then reviewed with the Assistant County
Librarian, and additional modifications were made before the instrument was
J.D. FRANZ RESEARCH 28
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