HomeMy WebLinkAboutMINUTES - 07191994 - IO.2 i
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Tc. )ARD OF SUPERVISORS 1 .0.-2 Contra
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FROM: INTERNAL OPERATIONS COMMITTEE Costa
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County
DATE: -July 11, 19 9 4 rsT16ir `r
SUBJECT: REPORT ON THE ACTIVITIES AND ACCOMPLISHMENTS OF THE PUBLIC
INFORMATION COMMITTEE
SPECIFIC REQUEST(S)OR RECOMMENDATION(S)&BACKGROUND AND JUSTIFICATION
RECOMMENDATIONS:
1 . ACKNOWLEDGE the report from the Public Information Committee
and thank the members of the Committee for the efforts they
have made to date to improve the public education posture of
the County.
2 . AGREE with the goals outlined by the Public Information
Committee for the 1994-95 fiscal year, as outlined in the
attached report.
3 . REQUEST the Public Information Committee to consider ways in
which they can use the community access television programming
to provide additional public education information on
background data on the County Budget to assist the public to
understand the constraints under which the Board must operate.
4 . REMOVE this item as a referral to the Internal Operations
Committee.
BACKGROUND:
On January 4, 1994 , the Board of Supervisors approved the following
recommendations from the 1993 Internal Operations Committee:
2 . APPROVE the Public Information Goals for 1994 as
outlined in the attached report.
CONTINUED ON ATTACHMENT: ES SIGNATURE:
RECOMMENDATIONO T A MIWTOR RECOMMENDATION OF BOARD COMMITTEE
APPROVE T M
SIGNATURE(!
J F H MARK DeSAULNIER
ACTION OF BOARD ONjjtjAPPROVED AS RECOMMENDED OTHER
VOTE OF SUPERVISORS
I HEREBY CERTIFY THAT THIS IS A TRUE
UNANIMOUS(ABSENT ) AND CORRECT COPY OF AN ACTION TAKEN
AYES: NOES: AND ENTERED ON THE MINUTES OF THE BOARD
ABSENT: ABSTAIN: OF SUPERVISORS ON,7 DATE SHOWN. C7/,_ATTESTED 7 .`
Contact: PHIL BATC LOR, ERK OF THE BOARD OF
cc: County Administrator SUPERVIS RS AND COUNTY ADMINISTRATOR
Pat Burke, CAO' s Office
BY DEPUTY
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I .O.-2
5 . REQUEST the Public Information Committee to report
to the 1994 Internal Operations Committee in July,
1994 on the progress which has been made in
achieving the 1994 Public Information Goals and for
this purpose REFER this item to the 1994 Internal
Operations Committee.
Attached is the report which was filed with our Committee in
response to these referrals . We are pleased to see the extent to
which the Public Information Committee has achieved its goals and
has set new goals for the coming fiscal year. It is also helpful
to see that the Public Information Committee is also being used as
a part of the County' s emergency public information response team.
We do not believe that it is necessary to continue to require the
Public Information Committee to report on a periodic basis to our
Committee. We assume if there are major events of which the Board
should be aware that staff will bring these issues to the attention
of the full Board of Supervisors .
2
OFFICE OF THE COUNTY ADMINISTRATOR
C O N T R A C O S T A C O U N T Y
Administration Building
651 Pine Street, 11th Floor
Martinez, California 94553
DATE: July 7, 1994
TO: Internal Operations Committee
FROM: Patricia Burke, Chair, Public Information Committee
SUBJECT: 1994 UPDATE ON PUBLIC INFORMATION COMMITTEE
ACHIEVEMENTS/GOALS
BACKGROUND:
On July 15, 1991, the Board of Supervisors approved a new Policy on
Public Information. The policy expressed the commitment of the
Board, through its Departments, to provide the public and press
with timely information on issues and activities .
Guidance on policy implementation was provided by the Statement of
Mission, Goals and Objectives and the Structure for the County
Public Information Program (attached) .
The Public Information Committee, comprised of designated media
contacts from several departments (list attached) , then began to
implement these goals .
ACHIEVEMENTS:
From January through June, 1994, the Public Information Committee
has achieved the following:
PROACTIVE MEDIA OUTREACH
* Responded to departmental requests for coordination of
media outreach efforts . (Health Services- African infant
mortality story for California County Magazine, Office of
Emergency Services- May 19th disaster exercise, Sheriff-
Coroner' s Department- Teddy Bear Patrol fund raiser,
Auditor-Controller's Office- Service Area 8 reduced taxes
and General Services- grant awarded and electric car
demonstration. )
* Effectively used the media to get out information on
Wildland Fire and High Hazard Protection,' illegal use of
fireworks, the dog being trained to assist on the
County's fire investigation unit, the Youth Summit and
the two Violence Prevention Summits .
* Committee members participated in a major disaster drill
conducted by the Office of Emergency Services on May 19,
1994 .
* Developed a list of qualifications for a Public
Information Officer as requested by the National
Performance Review Committee.
TRAINING
* Invited Joe Kreins of the Concord Police Department to
give a presentation to the Public Information Committee
on Concord's media experience during the Kuriyama
incident and tips for preparing for a major media event.
* Invited Dr. Armand Muldar of the Livermore Police
Department to give a presentation to the Public
Information Committee on the benefits of an Emergency
Public Information Team.
* Updated the "Media Binder" which contains a list of media
contacts and tips for effective media relations . This was
made available to all County departments for $5 which
covered the cost of the binder and printing.
MEDIA INTERACTIONS
* Updated label list and phone/FAX list of media contacts .
Distributed lists to all departments and County Public
Information contacts .
* Updated a phone list of County Public Information
contacts . Distributed the list to the media.
* Responded to media requests for information.
CCTV (CONTRA COSTA TELEVISION)
* Activated the interconnect on July 5, 1994 with six hours
of programming and electronic bulletin board from 6 p.m.
until midnight from Monday through Thursday. Agreed with
the cable operators to have twenty-four hours of air time
on all channels by January 1, 1995 .
* Aired two hours of programming every Monday night on all
cable systems until July 5, 1994 . Programming such as
Board meetings, Violence Prevention Summits and other
educational and governmental programs were aired.
-2-
* Distributed program guides for CCTV programming to
Department Heads and citizens . (Copies are available at
all County libraries . )
* Developed policy and procedures for use of CCTV channel
and facilities . (Approved by the Board on April 19 , 1994 . )
* Participated in the SAGE study to develop an Emergency
Alert System which would include CCTV and the cable
companies .
COMMUNITY OUTREACH
* Participated in discussions with Data Processing and ABAG
about Info Cal in Contra Costa County and government
information on Internet.
* Responded to requests from citizens for information about
the County.
* Continued Research on new technologies for information
dissemination and discussed them with Data Processing in
an attempt to coordinate with all County departments .
EMPLOYEE OUTREACH
* Developed format for Information Bulletin to be
distributed to County employees . Received prioritization
of topics for Bulletin from National Performance Review
Committee.
* Distributed a Budget Bulletin to departments in July,
1994 .
GOALS
The Public Information goals for FY 1994-95 include:
PROACTIVE MEDIA" OUTREACH
* Encourage the involvement of County Public Information
contacts in planning meetings or when conferring on
issues and/or events that will require media contact
(Either proactive or reactive) .
* Continue to respond to departmental requests for
coordination of media outreach and press conferences .
* Consider forming, by mutual aid agreements, public
information teams who could be called to assist
departments in a "media emergency" .
-3-
* Assist in collection of materials from County Service
Chiefs to disseminate to the public in preparation for an
emergency and in the event of an emergency. Prepare
press releases and Public Service Announcements based on
information collected.
* Prepare a report to the Board of Supervisors updating
them on Committee achievements through June, 1995 .
TRAINING
* Work with Office of Emergency Services to plan training
for the Emergency Public Information Team. (Most members
of the Public Information Committee are a part of that
team. )
* Review Public Information Training workshop evaluations .
Plan third session of workshops for County Public
Information contacts, other departmental staff and City
Public Information staff .
* Survey County departments to determine perceived public
information needs and how the committee can assist them.
* Increase staff awareness of importance of good media
relations .
MEDIA INTERACTION
* Update the media contacts list and distribute a copy to
all County PIO contacts .
* Update the County Public Information contacts list and
distribute it to all County contacts and the media.
* Act as a resource to departments for information about
media contacts, format for press advisories,releases and
Community Television Bulletin Board announcements .
* Conduct a "Meet the Media" event.
CCTV (CONTRA COSTA TELEVISION)
* Work with Emergency Alert Planning Group to implement use
of CCTV as a "recovery channel" in an emergency and to
coordinate with cable operators for an emergency
audio/video override of all cable channels .
-4-
* Continue to distribute program guides monthly for CCTV
programming.
* Continue to assist Departments with video programming and
character generated messages for CCTV.
* Program county interconnected channel at least three
hours a night ,Monday through Thursday until January 1,
1995 and run a Bulletin Board at other times .
COMMUNITY OUTREACH
* Finalize County Speaker' s Bureau Brochure and distribute
it to inform the public of the availability of speakers .
(Temporarily on hold due to County cutbacks . )
* Select a form of interactive media for community
television based on a focus group' s test of programs
available and input from county departmental users .
EMPLOYEE OUTREACH
* In Budget Bulletin format, periodically inform employees
of important county events and issues .
The Public Information Committee is currently working without a
budget. Departments have assisted by defraying costs for training
and material distribution. Community Television efforts will
continue to be funded by the Community Access Trust Fund.
PB:amb
92pubinf.rpt
Attachment
cc: Claude Van Marter
Public Information Committee
-5-
CONTRA COSTA COUNTY
POLICY ON PUBLIC R ORMATION
The Contra Costa County Board of Supervisors is committed to providing the
public full and timely information on the functions and activities of the County
government, its departments and divj�spns-,;:;advisory boards and committees.
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n,'1 d res r ris veness a e o ears ri o_: facts. This
approach fq'-:* b11d" ery cce is to be sUPPG,
t head. As
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required, depenteds are to make avaabte :epioyefttriing in public
contact skills.
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Information to be' `rlinatd hllle; vrtfed by the spokesperson in
the department. Inform ato`r <ad< v «< act with specific groups or
individuals shall be handled by the department or division concerned.
Departmental funding and staffing for the spokesperson shall be allocated
-and implemented as required.
i
STATEMENT OF MISSION, GOALS, OBJECTIVES
FOR PUBLIC INFORMATION
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MISSION
Increase public and employee understanding of Contra Costa County's function, its
challenges and its achievements.
L.GOAL: Develop and maintain a comprehensive multimedia public information
capability.
Objectives: 1. Define the role and the responsibility of each department in public
information.
Actions- a. Adopt County policy on public information.
C/ Adopt guidelines for:department staffing commitment for
/ public,information.
Col. Adopt a structure for coordination of department public
1information activities.
2. :Develop a system for reviewing, prioritizing and assessing overall and
departmental public information activities.
Actions: a, Adopt an annual public information strategic plan.
Integrate public information into annual department goals and
objectives.
c. Report on public information activities to the Board annually.
3.. Provide employees with resources and training on public information.
Actions: a. Develop and conduct employee public information training.
b. Continue toprovidetraining onContra Costa TVvideo(CCTV).
C...: . .Maintain and distribute a list of media resources.
d.,, Encourage departments to share information on media
�.- activities.
II. GOAL: Increase the quality and level of media coverage of the County.
Objectives: 1. Provide public information that links regularly scheduled events with
department programs and services.
Actions: a. Establish a prioritized and chronological list of annual events
y
and issues ("week of", "month of') and department
responsible for related public information.
2. Encourage employees to identify public information needs and support
Public information efforts.
Actions: C7a ) Encourage employees to suggest public information outreach
- needs and provide appropriate guidelines to solicit this input.
�? b. Establish an employee speakers bureau.
3. Develop coordinated approach for handling events.
Actions: a. Establish guidelines and procedures to clarify the roles and
responsibilities of County employees for public information
outreach.
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STRUCTURE FOR THE COUNTY PUBLIC INFORMATION PROGRAM
The countywide public information effort could be structured in many ways; however, at this
time, it is assumed that.resources are not available for a public information officer to act as the
coordinating agent. Consequently, every department will need to take a greater responsibility
for public information. The following structure is presented to stimulate discussion:
1. Each department shall'develop a public information component to its yearly goals and
objectives.
2. Each department shall designate a public information contact person (more than one may
be needed for large departments).
I Selected department representative shall be members of a public information coordinating
committee, which shall be responsible for compiling a yearly public information strategic
plan (based on department goals and objectives and input from County Supervisors),
presenting the. strategy to the Board for review and approval, coordinating public
information.activities and advising.on public information matters.
4. Each department representatives shall act as the media spokesperson for the department,
providing guidance and support to the department's-media effort.
5. Each department shall regularly compile.a summary of its public information activities
for use by the CAO, Board and committee in reviewing past public information activities
and developing future strategic plans.
6. The County's training program shall develop a series of classes in media relations which
will be mandatory for committee members and available to appropriate staff.
7. Financing of department efforts and the training program needs to be considered. In
addition, the time commitment of each committee member should be made explicit so
that each department is fairly contributing to the.overall countywide effort.
8. The public information coordinating committee shall be responsible for:
• developing guidelines for department public information programs.
• developing guidelines for special_ events/conferences;
• preparing a handbook on media outreach activities;
• developing guidelines on timely responses to specific news coverage;
• developing,guidelines for handling unanticipated events;
• maintaining/distributing a list of media resources;
• establishing an employee speakers' bureau;
• providing annual reports to the Board of Supervisors on public information --'
activities.
h15/pr.pprl '
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6/2/94
CONTRA COSTA COUNTY
PUBLIC INFORMATION CONTACTS
Department Media Contact Phone
Agriculture Jack DeFremery 646-5250
Weights & Measures Ed Meyer 646-5250
Assessor Steve Dawkins 313-7426
Auditor-Controller Ken Corcoran 646-2181
BACK-UP Judith Van Note 646-2184
* Appl . & Permit Center Eileen Doten 646-1600
Growth Mgmt. Agency 646-1599 FAX
Building Inspection Frank Lew 646-2307
Clerk-Recorder Steve Weir 646-2955
•
Community Development
* Transportation Steve Goetz 646-2134
646-1309 FAX
• Redevelopment Jim Kennedy 646-4076
Current Planning Dennis Barry 646-2091
Conserv. /Water Charles Zahn 646-2096
Comp. Planning Matt Tomas 646-2036
* Community Services Joan Sparks 313-7360
313-7385 FAX
* Contra Costa Fixe Mary Cornelison 930-5526
930-5592 FAX
Cooperative Extension Susan Laughlin 646-6540
* County Administration Patricia Burke, Chair 646-2948
County Counsel Victor Westman 646-2051
• BACK-UPS Silvano. Marchesi 646-2054
Arthur Walenta 646-2070
Data Processing Marinelle Thompson 313-1305
BACK-UP Alan Schulze
6/2/94
• Department Media Contact Phone
• District Attorney Gary Yancey 646-4518
BACK-UP John McTigue 646-4559
Elections Bob Delevati 646-4166
General Services Barton Gilbert 313-7100
BACK-UPS Kathy Brown 313-7100
Mickey Davis 313-7100
Health Services Mark Finucane 370-5003
BACK-UPS
* Kathy Padro 313-6,A010399
* Environ. Health Tracy Hein-Silva 646-2212
646-2073 FAX
(For Specific Division Contacts see attached. )
Housing Authority Richard Martinez 372-0791
• LAFCO Annamaria Perrella 646-4090
BACK-UP
•) Commissioner Gayle Uilkema 283-0548
* Library Anne Marie Gold 646-6423
BACK-UPS 646-6461 FAX
General Issues Anne Henley Cain 646-6423
Branches Rose-Marie Kennedy 646-6421
Central Library Rosemarie Roen 646-6429
Merit Board Joan Pace 646-2016
Municipal Courts:
Countywide Sandra Schmidt 646-6007
Bay Muni. Court Sharol Strickland 374-3800
Delta Muni. Court Nancy Rampani 427-8179
Mt. Diablo Muni. Ct Nancy Rampani 646-5430
WC/Danville Muni Ct Laura Bogardus 646-6763
Off . Revenue Coll. Nancy Bischoff 313-4456
BACK-UP Vanessa White 313-4455
•
Personnel Eileen Bitten 646-4054
BACK-UPS
General, Issues Bill Ray 646-1730
Labor Relations Rich Heyne 646-4145
Outreach/Career Dev Lloyd Madden 646-1732
6/2/94 '
• Department Media Contact Phone
• Private Industry Coun. Rita Hays 646-5254
BACK-UP Arthur Miner 646-5382
Probation Gerald Buck 313-4180
BACK-UPS 313-4191 FAX
* Public Info. Off . Janet McCombs 313-4151
Juv. Prob. Serv. Larry Leal 313-4187
Adult Prob. Serv. Larry Leal 313-4187
Institution Serv. Larry Leal 313-4187
Juvenile Hall Dave Grossi 646-4805
Juvenile Hall Bill Thomas 646-4806
Byron Boys' Ranch Orin Allen 427-8660
Public Defender Charles James 646-2490
BACK-UPS David Coleman 646-2481
William Egan 374-3233
Public Works J. Michael Walford 313-2001
BACK-UPS
• Transportation Maurice Shiu 313-2251
Maintenance/Constr. Patricia McNamee 313-2203
Flood Control Milton Kubicek 313-2203
Airports Hal Wight 646-5722
Retirement Pat Wiegert 646-5741
BACK-UP Charly Barron 646-5741
Risk Management Joe Tonda 646-2014
BACK-UPS
Liability Ron Harvey 646-2223
Worker's Comp. Tony Schleder 646-2281
Safety Ted McHale 646-2299
* Sheriff-Coroner Warren Rupf 646-2402
646-1480 FAX
(For Specific Division Contacts see attached. )
Social Services Perfecto Villarreal 313-1579
BACK-UPS Yvonne Bullock 313-1583
Don Cruze 313-1582
Bob Hofmann 313-1593
• Superior Court Judge Douglas Swager 646-4003
BACK-UPS Len LeTellier 646-1542
Sherry Dorfman 646-1542
6/2/94 '
• Department Media Contact Phone
. Treasuer-Tax Collector Alfred Lomeli 646-4125
BACK-UPS Joseph Martinez 646-4122
Nancy Webster 646-4122
Veteran's Services Gary Villalba 646-5114
* Members of the Public Information Committee
I
•
6/2/94
• Health Services Division Contacts
• Office of the Director
Mark Finucane, Director 20 Allen Street 370-5003
Martinez 370-5099 FAX
Emergency Medical Services 50 Glacier Drive 646-4690
Art Lathrop Martinez
Service Integration and 597 Center Ave. , #365 313-6256
Perinatal Issues Martinez
Mary Foran
Environmental Health
Health Officer 20 Allen Street 370-5010
William Walker, M.D. Martinez 370-5098 FAX
Environmental Health 1111 Ward Street 646-2521
Dan Guerra Martinez
Community Alert Network 4333 Pacheco Blvd. 646-2212
• Tracy Hein-Silva Martinez 646-2073 FAX
Substance Abuse Programs
Chuck Deutschman 595 Center Ave. , #200 313-6350
Martinez
Events 597 Center Ave. , #300 313-6399
Kathy Padro Martinez 313-6307 FAX
Public Health
Public Health 597 Center Ave. , #200 313-6712
Wendel Brunner, M.D. Martinez
. Communicable Disease / AIDS 597 Center Ave. , #200A 313-6740
Francie Wise Martinez
AIDS 597 Center Ave. , #200A 313-6740
Rusty Keilch Martinez
Tobacco Control 75 Santa Barbara Road 646-6521
Galen Ellis Pleasant Hill
• Injury Prevention 75 Santa Barbara Road 646-6511
Larry Cohen Pleasant Hill
Community Education and 597 Center Ave. , #200 313-6715
Advisory Boards Martinez
Mary Anne Morgan
6/2/94
Contra Costa Health Plan
• Milt Camhi, Executive Dir. 595 Center Ave. , #100 313-6004
Policy Issues and Changes Martinez
Rich Harrison,
Director of Provider Affairs 313-6008
(Backup responder for Milt Camhi)
Elissa Leidy
Director of Communications 313-6067
(Contact for Public Communcations Issues)
Merrithew Memorial Hospital and Clinics
Frank J. Puglisi, Jr. , 2500 Alhambra Ave. 370-5100
Executive Director Martinez
Alternates:
Chris Grazzini 370-5121
Steve Tremain, M.D. 370-5110
Health Services Personnel
• Lois Ellison, 597 Center Ave. , #260 313-6610
Personnel Officer Martinez
i
• Finance
Patrick Godley, 20 Allen Street 370-5005
Finance Officer Martinez 370-5099 FAX
Alternate:
George Washnak, Controller " 370-5036
370-5098 FAX
Mental Health
Lorna Bastian, Director 595 Center Ave. , #200 313-6411
Martinez
Joe Hartog, M.D. , 595 Center Ave. , #200 313-6451
Medical Director Martinez
Julie Peck, 2500 Alhambra Ave. 370-5460
Geriatrics Program Martinez
Neil Kostick, M.D. 2500 Alhambra Ave. 370-5460
Medical Director
• Geriatrics Program
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